Discountcell
Discountcell is a privately held online retailer founded in 1998 in Provo, Utah, selling discounted cell phone, tablet, and iPad accessories from major brands to consumers, government agencies, educational institutions, and corporate accounts via NASPO ValuePoint contracts.
- Company typePrivate
- Founded1998
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Discountcell does
Discountcell Inc. is a privately held e-commerce retailer founded in 1998 and headquartered at 350 West 500 South, Provo, Utah. The company operates the discountcell.com storefront to sell cell phone, tablet, and iPad accessories from major third-party brands including OtterBox, Belkin, Naztech, Cradlepoint, Sierra Wireless, JBL, Hypergear, and Wilson, advertising discounts of up to 80% off retail. There is no proprietary technology platform; the business is a multi-brand reseller running on a standard e-commerce stack.
The product catalog spans cases, screen protectors, chargers (wall, car, travel), batteries, holsters, Bluetooth headsets and speakers, signal boosters and antennas, data cables, and—more recently—M2M cellular routers from Cradlepoint and Sierra Wireless (Airlink) targeted at enterprise and government connectivity use cases. Adjacent categories include iPod/MP3 accessories, camcorder accessories, and radar detectors. All products are sold as one-time retail transactions; there is no disclosed subscription, SaaS, or recurring-revenue component, though M2M routers are bundled with vendor Netcloud/AirLink subscriptions.
Discountcell serves four customer segments: individual consumers via the website, government agencies and public safety entities through the NASPO ValuePoint PD180-1 wireless contract, educational institutions through the same procurement vehicle, and corporate accounts eligible for net 30 payment terms and quantity discounts. The company is WBENC-certified as a woman-owned business, positioning it for diversity-spending compliance by government and corporate buyers, and holds BBB accreditation. The firm is independently owned with no disclosed venture capital, private equity investment, or parent company, and has operated continuously for over 27 years.
Discountcell firmographics
Firmographics- Name
- Discountcell
- Legal name
- Discountcell Inc.
- Website
- https://discountcell.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Discountcell is a privately held online retailer founded in 1998 in Provo, Utah, selling discounted cell phone, tablet, and iPad accessories from major brands to consumers, government agencies, educational institutions, and corporate accounts via NASPO ValuePoint contracts.
- Ownership category
- akta.pro rank
Discountcell industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
Keywords
Where Discountcell is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Discountcell business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: One-time sales of cell phone accessories, tablet accessories, and related products through e-commerce storefront. Products include cases, chargers, batteries, holsters, bluetooth devices, and cables from brands like Otterbox, Belkin, Naztech, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing with sale discounts |
| Unit Pricing | Multi-year contract | Government, Education, and Corporate contract pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Discountcell product offering
Product offeringCore offering
Discountcell sells OEM and aftermarket cell phone, tablet, and iPad accessories — including cases, chargers, batteries, holsters, Bluetooth headsets, power banks, signal boosters, and M2M routers — at discounts of up to 80% off retail, through its own e-commerce storefront and dedicated government/education/corporate contract programs. The company also offers complementary categories such as iPod/MP3 accessories, camcorder accessories, and radar detectors.
Product overview
Discountcell is an e-commerce retailer offering cell phone accessories, tablet accessories, iPad accessories, and related technology products. The core product offering consists of accessories for mobile devices from brands like Otterbox, Speck, Belkin, Naztech, and others, including cases, covers, screen protectors, chargers (car, wall, and travel), batteries, Bluetooth audio devices, holsters, and data cables. The company also offers M2M (machine-to-machine) routers and enterprise connectivity solutions through brands like Cradlepoint and Sierra Wireless, as well as complementary product categories including iPod accessories, camcorder accessories, and radar detectors. Discountcell sells accessories for a wide range of phone brands including Apple, Samsung, Blackberry, Nokia, Motorola, LG, HTC, and others, offering up to 80% off retail pricing with a focus on authentic, warrantied products.
Differentiator
Problem solved
Functional benefit
Products and services
- Cell Phone Cases and Covers Rugged, slim, and MagSafe cases and covers for cell phones from Apple, Samsung, Blackberry, Nokia, Motorola, LG, and HTC, sourced from brands such as OtterBox (Defender, Symmetry, Commuter series) and Speck.
- Cell Phone Chargers Car, wall, and travel chargers, USB-C PD fast-charge adapters, and Lightning/USB-C cables for cell phones from Apple, Samsung, and other brands, sourced from OtterBox, Belkin, Naztech, and others.
- Cell Phone Batteries OEM and aftermarket replacement batteries for cell phones from Blackberry, Nokia, Motorola, Samsung, LG, HTC, and other manufacturers.
- Bluetooth Headsets and Car Kits Wireless Bluetooth audio products including headsets, speakers (JBL Go 3, Xtreme 3, Live 460nc), and car kits for hands-free calling and music streaming.
- Cell Phone Antennas and Signal Boosters Cellular signal enhancement products including Wilson signal boosters and amplifiers, plus Airgain antennas, for improved reception in vehicles and buildings.
- M2M Routers and Connectivity Solutions Machine-to-machine and IoT cellular routers and services including Cradlepoint IBR900 LTE Advanced routers with Netcloud Essentials subscriptions and Sierra Wireless Airlink RV55 with AirLink Complete, for enterprise and government connectivity applications.
- Tablet and iPad Accessories Cases, chargers, keyboards, and protective covers for iPads and other tablets, including Amazon Kindle tablet and reader accessories and Belkin Education Secure keyboards.
- Holsters and Belt Clips Cell phone holsters and belt clips for carrying devices on the body, compatible with multiple phone brands.
- Data Kits and Cables Cell phone data cables, USB-C and Lightning cables (including OtterBox Premium Pro and Naztech Flexi Pro lines) for syncing and charging.
- Color Covers and Skins Decorative color covers and skins for cell phones across multiple brands and models.
- Power Banks and Portable Chargers Portable battery packs and power banks from Naztech (Turbo PB6), HyperGear (up to 20,000mAh), Mophie, and other brands for charging devices on the go.
- iPod and MP3 Accessories Chargers, cases, docks, FM transmitters, batteries, and audio equipment for iPods and MP3 players.
- Camcorder Accessories Genuine OEM and aftermarket camcorder accessories including batteries, chargers, lights, lenses, filters, and microphones.
- Radar Detectors Radar detection devices and accessories from brands such as Beltronics.
Quantifiable outcome
- Discounts up to 80% off retail pricing
- +1 more outcomes
Companies that use Discountcell
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Discountcell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discountcell partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- OtterBoxcoreDiscountcell is an authorized reseller of OtterBox cell phone cases, chargers, and accessories. OtterBox is a primary brand featured prominently on the website with products including Defender Series rugged cases, Symmetry series, and screen protectors.
- BelkincoreAuthorized reseller of Belkin charging products, cables, keyboards, and accessories. Products include Boost Charge car and travel chargers, Mixit cables, and Education Secure keyboards.
- CradlepointcoreDiscountcell sells Cradlepoint M2M routers, antennas, and services including LTE Advanced routers with Netcloud Essentials subscription for enterprise and government connectivity applications.
- Sierra Wireless (Airlink)coreAuthorized reseller of Sierra Wireless Airlink M2M routers including RV55 with AirLink Complete, sold alongside Cradlepoint and Digi routers for IoT and M2M connectivity solutions.
- NaztechmajorReseller of Naztech branded chargers, power banks, Bluetooth speakers, and accessories including Turbo PB6 power banks, N52 Koncert Bluetooth speakers, and vehicle chargers.
- JBLmajorAuthorized reseller of JBL Bluetooth speakers and headphones including Go 3, Xtreme 3, and Live 460nc On-Ear headphones sold across multiple device compatibility pages.
- HypergearmajorReseller of Hypergear portable batteries, car chargers, and wireless speakers including 20000mAh power banks and MiniBoom FM radio speakers.
- NASPO ValuePointcoreDiscountcell is an authorized vendor on NASPO ValuePoint PD180-1 wireless accessories contract, enabling government entities across multiple states to purchase cell phone and tablet accessories through established procurement channels.
- Wilson (Signal Boosters)majorAuthorized internet reseller of Wilson signal boosters and amplifiers for improving cellular reception in vehicles and buildings.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Discountcell competitors and assessment
Company assessmentBroad incumbents
- Target: Mass retailer with growing consumer electronics and cell phone accessory assortment both in-store and online — overlaps with Discountcell's consumer segment through broader retail positioning.
- Amazon: Dominant e-commerce marketplace carrying the full depth of cell phone accessories across every major brand — represents the largest competitive force in Discountcell's market through scale, pricing, and Prime logistics.
- Walmart: Largest US mass retailer carrying cell phone accessories in-store and online — competes on price and convenience with significantly broader assortment and supply chain scale than Discountcell.
- Best Buy: Major omnichannel electronics retailer with extensive cell phone accessory departments, including in-store pickup and Geek Squad services — competes for the same consumer and small business customers at scale.
Direct peers
- Wireless Oasis: Online retailer of cell phone accessories, cases, chargers, and Bluetooth devices for various phone brands — operates a similar e-commerce storefront competing on selection and pricing in the same niche as Discountcell.
- AccessoryGeeks: Online retailer specializing in cell phone accessories for major brands, operating a similar e-commerce model targeting both consumers and bulk buyers with discounted authentic accessories — a closely comparable pure-play mobile accessory e-tailer.
- Batteries Plus: Franchised retail chain selling replacement batteries, cell phone accessories, and device repair services with both consumer and business customers — a directly comparable omnichannel accessory retailer with similar institutional customer focus.
Others
- OtterBox: Premium protective case manufacturer whose products Discountcell resells — relevant as a key supplier relationship and as a growing direct-to-consumer competitor in cases.
- Belkin: Major accessories brand (chargers, cables, keyboards) whose products Discountcell resells — relevant as a core supplier and direct-to-consumer competitor in charging accessories.
- Cradlepoint: Enterprise M2M/IoT cellular router manufacturer whose products Discountcell resells to enterprise and government customers — relevant as the supplier behind Discountcell's higher-value M2M router business line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Discountcell social profiles
Digital presenceDiscountcell compliance and trust
Trust signalCompliance2 records
Discountcell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discountcell leadership team
Management profileNumber of profiles
Discountcell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discountcell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discountcell
What does Discountcell do?
Discountcell sells OEM and aftermarket cell phone, tablet, and iPad accessories — including cases, chargers, batteries, holsters, Bluetooth headsets, power banks, signal boosters, and M2M routers — at discounts of up to 80% off retail, through its own e-commerce storefront and dedicated government/education/corporate contract programs. The company also offers complementary categories such as iPod/MP3 accessories, camcorder accessories, and radar detectors.
Is Discountcell a public or private company?
Discountcell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discountcell founded?
Discountcell was founded in 1998. It employs 11 to 50 people.
Where is Discountcell based?
Discountcell is headquartered in Provo, United States, in the North America region.
How does Discountcell make money?
One revenue line is on record: retail Product Sales.
Who are Discountcell's main competitors?
Broad incumbents on record are Target, Amazon, Walmart and Best Buy. Direct peers are Wireless Oasis, AccessoryGeeks and Batteries Plus. Others are OtterBox, Belkin and Cradlepoint.
Does Discountcell have an API?
No public API is recorded for Discountcell.
What industry is Discountcell in?
Discountcell's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 4492.