Listings-to-Leads

What Listings-to-Leads does

Listings-to-Leads (legal entity: L2L Network LLC) is a cloud-based marketing automation SaaS platform purpose-built for the residential real estate vertical. Founded in 2009 and headquartered in Folsom, California, the platform enables individual real estate agents to generate buyer and seller leads through automated, template-driven marketing — covering Facebook/Instagram/Google ads, social media posting, email campaigns, branded PDF lead-capture guides, landing pages, print marketing (nearby homeowner letters, flyers, door hangers), and CRM-integrated lead routing. The product is organized into three subscription tiers for agents (Agent Launch at $95/month or $80/month annual; Agent Dominator at $250/month or $200/month annual, adding Google Ads and a 50-listing cap; and a custom-priced Offices & Teams tier), with dedicated sub-products for Lenders ($200-$300/month) and Title companies. Add-on modules include an AI Text Follow-Up service and a Partial-to-Full Lead Converter. Underlying technology relies on pre-built content libraries (100+ funnels, 80+ branded guides, 100+ email campaigns, swipe files, and call scripts), integrations with 20+ real estate CRMs (Follow Up Boss, BoomTown, LionDesk, Top Producer, KW Command, BoldTrail, MoxiWorks, Lofty, HubSpot, etc.) plus Zapier and API Nation for an additional 1,000+ app connections, and Twilio for SMS/IVR communication.

The company operates a multi-channel go-to-market combining product-led growth (self-serve 14-day free trial, website signup, month-to-month billing) with community-led motion (10,000+ agent private community and weekly live webinars) and direct sales for the enterprise/brokerage segment (handled by VP of Sales Vincent Meza). Distribution is augmented by an affiliate program offering 15% lifetime commissions on referred agents and 10% on referred lenders/title officers. The company claims 50,000+ agents trust the platform and cites customer testimonials of $100k+ GCI, 846 leads in 9 months, and listings closed via the platform's marketing tools. Listings-to-Leads is privately held and appears bootstrapped, with no disclosed external funding, acquisitions, or institutional investors. Leadership is concentrated with founder Scott Pierce (25+ years across Apple, Intel, Oracle, plus field real estate experience) as CEO and Vincent Meza (former Morgan Stanley VC/PE sales director) as VP of Sales.

Name

Listings-to-Leads

Legal name

L2L Network LLC

Website

https://listingstoleads.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Listings-to-Leads is a cloud-based marketing automation SaaS platform founded in 2009 that helps individual real estate agents, brokerages, lenders, and title companies generate buyer and seller leads via automated ads, social media, email campaigns, landing pages, and CRM-integrated workflows, offered through tiered subscriptions starting at $95 per month.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Automation Software

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Direct Mail Advertising (54186), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Event Email/SMS/Marketing Automation & Nurture (THAHAGAI)

Keywords

• Real estate marketing
• Lead generation platform
• Marketing automation software
• Real estate CRM integration
• Digital advertising tools

Headquarters

HQ city

Folsom

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Agent Launch: Monthly or annual subscription for individual agents. Includes automated listing marketing, EZ FB/IG tool, 80+ marketing funnels, FSBO & expired tools, text/IVR, unlimited landing pages, CRM integration, automated follow-up. Market up to 10 listings.
2. Subscription - Agent Dominator: Higher tier individual agent subscription. Adds EZ Google Ad tool and increases listing cap to 50 listings. All Agent Launch features included.
3. Subscription - Offices & Teams: Custom pricing based on team size. Unique logins for agents, unlimited listings and landing pages, umbrella account management. Sold via sales/demo calls.
4. Subscription - Lenders: Lender-specific subscription tiers. Up to 5 agents for $200/month, up to 50 agents for $300/month. Includes mortgage lead generation and co-branded marketing tools.
5. Subscription - Title Companies: Title company-specific pricing. Grow title business by supporting realtor partners with automated marketing tools.
6. Add-on - Partial to Full Lead Converter: Optional add-on at $30/month to convert partial leads to full leads.
7. Add-on - Automated AI Text Follow-Ups: Optional AI text follow-up service at $49/month (first month discounted from $99).
8. Affiliate Program: Earn 15% commission for referring agents, 10% for referring lenders/title officers, and one-time referral fee for referred brokers/offices. Lifetime earnings on referred customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Listings-to-Leads is a cloud-based marketing automation SaaS platform that helps real estate agents, brokerages, lenders, and title companies generate buyer and seller leads through automated Facebook/Instagram/Google ads, pre-built marketing funnels, landing pages, branded PDF guides, email campaigns, social media posting, AI text follow-ups, print marketing, and direct CRM integrations. The platform offers tiered subscription plans (Agent Launch, Agent Dominator, Offices & Teams) plus dedicated Lender and Title & Escrow sub-products, supported by a private community of 10,000+ agents and weekly live training webinars.

Product overview

Listings-to-Leads is a real estate marketing SaaS platform organized into three pricing tiers (Agent Launch at $95/month, Agent Dominator at $250/month, and Offices & Teams with custom pricing) plus specialized sub-brands for lenders and title companies. The core platform provides automated marketing and lead generation tools including: Listing Marketing, Facebook & Instagram Ads, Social Media Posting, Email Marketing, Landing Pages, Short Form Scripts, Video & Image Swipe Files, and Print Marketing. Key add-on modules include AI Text Follow Up, Private Community (10,000+ agents), FSBO Marketing, and Expired Marketing. The platform integrates with 20+ CRM systems natively (BoomTown, Follow Up Boss, LionDesk, HubSpot, etc.) and over 1,000 additional apps via Zapier, plus native social media integrations (Facebook, Instagram, X, LinkedIn, YouTube, Google Business). The platform also offers a free Lead Calculator tool for prospect engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Listings-to-Leads Real Estate Marketing Platform Cloud-based SaaS marketing automation platform for individual real estate agents and small teams that delivers automated listing marketing, Facebook/Instagram/Google ad generation, landing pages, branded PDF guides, email campaigns, social media posting, AI text follow-up, print marketing, and CRM integrations. Sold via website self-serve signup with a 14-day free trial and tiered subscriptions (Agent Launch, Agent Dominator, Offices & Teams).
• Lender Tools

Quantifiable outcome

• 4 listings in 6 weeks for brand-new agent
• +7 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability2 records

Feature10 records

Partnerships

17 partnerships are on record, tiered strategic and core.

• Knwn LocalstrategicStrategic or Co-development Partner · 28 May 2026Co-sponsored 2026 State of Real Estate Marketing Report. Listings-to-Leads and Beacon listed as co-sponsors alongside Listing Leads (likely same company). Report surveyed 462 real estate agents on marketing channel effectiveness.
• BeaconstrategicStrategic or Co-development Partner · 28 May 2026Co-sponsored 2026 State of Real Estate Marketing Report alongside Knwn Local and Listing Leads. Industry research partnership for thought leadership.
• BoomTowncoreTechnology or IntegrationDirect integration allowing leads from Listings-to-Leads to be sent directly to BoomTown CRM account. Enables seamless lead flow for BoomTown users.
• BrivitycoreTechnology or IntegrationVia API Nation integration. Send leads directly to Brivity account for lead management and follow-up.
• LoftycoreTechnology or IntegrationDirect integration for Lofty CRM users to receive leads automatically from Listings-to-Leads platform.
• Follow Up BosscoreTechnology or IntegrationPopular real estate CRM integration. Leads automatically sent to Follow Up Boss for agent follow-up workflows.
• LionDeskcoreTechnology or IntegrationCRM integration for LionDesk users. Automated lead delivery from Listings-to-Leads.
• Top ProducercoreTechnology or IntegrationLeading real estate CRM integration. Automated lead forwarding to Top Producer account.
• ZapiercoreTechnology or IntegrationIntegration platform connecting Listings-to-Leads with over 1,000 apps for workflow automation. Enables connections to hundreds of additional tools beyond direct integrations.
• API NationcoreTechnology or IntegrationAPI integration platform enabling additional CRM and tool connections beyond direct integrations.
• FacebookcoreTechnology or IntegrationShare posts and create ads directly from Listings-to-Leads to Facebook. Automated ad creation and posting.
• InstagramcoreTechnology or IntegrationShare posts to Instagram directly from Listings-to-Leads. Automated social media posting for real estate marketing.
• Google BusinesscoreTechnology or IntegrationShare posts to Google Business account directly from Listings-to-Leads platform.
• Kw CommandcoreTechnology or IntegrationDirect integration with Keller Williams Command platform for KW agents.
• BoldTrailcoreTechnology or IntegrationSend leads from Listings-to-Leads directly to BoldTrail (KvCore) account.
• MoxiWorkscoreTechnology or IntegrationIntegration with MoxiWorks platform for real estate marketing and lead management.
• TwiliocoreTechnology or IntegrationSMS services for Text/IVR communication features. Used for delivering property listing details and home valuation information via SMS.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Zurple: Real estate marketing automation and lead generation platform focused on converting online leads for agents and teams. Competes head-to-head with Listings-to-Leads on automated CRM-integrated buyer/seller lead nurture and behavior-based marketing.
• BoomTown: Real estate CRM and lead generation platform with built-in marketing automation, IDX websites, and lead nurture tools. Directly competes with Listings-to-Leads' CRM-integrated marketing stack while also serving as a distribution partner through its CRM integration.
• Real Geeks: Real estate lead generation and IDX website platform offering agent websites, CRM, and automated marketing. Overlaps directly with Listings-to-Leads' agent-centric lead gen and CRM-integrated marketing automation value proposition.
• LionDesk: Real estate CRM and email marketing platform targeting individual agents with automated drip campaigns and lead follow-up. Competes with Listings-to-Leads on email automation and CRM-integrated marketing for SMB agents.
• CINC (Commissions Inc): Real estate lead generation and IDX platform providing websites, CRM, and lead nurture for agents and teams. Competes directly on agent lead generation and integrated marketing automation workflows.

Broad incumbents

• Follow Up Boss: Leading real estate CRM used by teams and brokerages with growing marketing automation features. Competes with Listings-to-Leads as a broader CRM/marketing platform and is also a key integration distribution channel.
• BoldTrail (KvCore): Real estate technology platform providing CRM, lead generation, and marketing automation for teams and brokerages. Directly competes in the integrated CRM + marketing space and serves as both a competitor and integration partner.
• MoxiWorks: Real estate technology platform serving brokerages with CRM, marketing automation, and agent productivity tools. Competes in the brokerage-tier segment and serves as both competitor and integration partner.
• Top Producer: Long-standing real estate CRM and marketing platform for agents and teams with lead capture, email, and follow-up tools. Competes on CRM-integrated marketing and is also an integration distribution partner.

Emerging players

• Offrs: Predictive analytics platform for real estate agents identifying likely sellers before listings hit the market. Adjacent competitor targeting the same listing-generation use case that Listings-to-Leads' expired/FSBO tools address.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ListingstoLeads
• YouTubeyoutube.com/user/MrListingstoLeads
• Facebookfacebook.com/listingstoleads
• LinkedInlinkedin.com/company/listings-to-leads
• Instagraminstagram.com/listingstoleads

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listings-to-Leads