Oligo Professionnel

What Oligo Professionnel does

Oligo Professionnel is a Montreal-headquartered, family-owned developer and supplier of professional hair care products, founded in 1986 by Moty and Liliane Cohen and now led by President Ilan Cohen and operating under the legal entity Vernico Products Ltd. from Dorval, Québec. The company manufactures and distributes a portfolio centered on hair color, lightening, care, and styling products sold primarily to licensed salons and professional stylists, with product lines including Calura Permanent Shine (136 shades built on proprietary exothermic technology that raises cuticle temperature +4°C to +11°C per shade), CaluraTEN 10-minute permanent color, Calura Gloss demi-permanent, FunkHue semi-permanent color with Colour Lock technology, Blacklight Lightening System, and the Blacklight SMART bond-building system. The Blacklight Blonde Science skincare-inspired collection extends the franchise into at-home hydration, repair, and tonal neutralization for lightened hair, marking the company's March 2026 entry into consumer retail.

The company operates a dual B2B-and-B2C go-to-market. Its professional channel is gated exclusively through approximately 22 authorized distributors — 14 in the United States, eight or more in Canada, and Nordic Beauty Brands in Sweden — under multi-tier franchise agreements. Pricing for professional SKUs is set by distributors and not publicly disclosed; the at-home Blacklight Blonde Science line retails between $16 and $98 USD on the company's Shopify storefront and on Amazon. Demand generation for stylists is education-led: a Foundation/Technical/Artistic/Academy curriculum, on-demand and live online classes, business e-books, and the annual three-day Atelier event in Montréal. Retention is reinforced by GORewards, a tiered loyalty program (Silver through Diamond) that pays stylists 5%-16% rebates on quarterly distributor purchases and ties rewards to continued product, education, and merchandise spend.

Revenue mechanics rely on one-time product unit sales across both professional distributor orders and the newer direct-to-consumer channel; the consumer business is too recently launched to contribute material volume. Operational scale sits at 101-250 employees, and the company has no external institutional investors, no public listing, and no disclosed M&A activity. Geographic reach is concentrated in North America with a single Swedish distributor as the only European foothold, presenting both an installed base to defend and an incremental geography to expand.

Name

Oligo Professionnel

Legal name

Vernico Products Ltd.

Website

https://oligoprofessionnel.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Oligo Professionnel is a Montréal-based, family-owned professional hair care company founded in 1986. It manufactures and distributes hair color, lightening, care, and styling products through authorized distributors and direct-to-consumer channels to licensed salons, stylists, and consumers across North America and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Others

Revenue model

1. Professional Salon Products (B2B Distributor Sales): The core revenue stream is professional hair color, care, styling, and lightening products sold exclusively to licensed salons and stylists through authorized distributors. Products include Calura Permanent Shine (136 shades), Calura Gloss demi-permanent, CaluraTEN 10-minute color, Blacklight lightening system, Calura Care & Styling, and FunkHue semi-permanent color.
2. Consumer At-Home Retail Products (D2C): Since March 2026, Oligo has expanded into direct-to-consumer retail with the Blacklight Blonde Science at-home product line, sold through its own website and Amazon, targeting consumers seeking salon-quality blonde hair care for home use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Oligo Professionnel manufactures and sells professional salon-grade hair color, lightening, care, and styling products primarily to licensed salons and stylists via authorized distributors. Its portfolio centers on the Calura permanent and demi-permanent color systems (136 shades), CaluraTEN 10-minute color, the Blacklight Lightening System, FunkHue semi-permanent color, and Calura Care & Styling. In March 2026, the company expanded into direct-to-consumer retail with the Blacklight Blonde Science at-home blonde haircare line.

Product overview

Oligo Professionnel is a Montreal-based professional haircare and color brand founded in 1986 by Moty and Liliane Cohen, now led by President Ilan Cohen. The company offers a comprehensive portfolio of professional hair care and color products primarily distributed through salons, with recent expansion into consumer retail. The product ecosystem centers around several key lines: (1) Blacklight Blonde Science - skincare-inspired blonde hair care for at-home and professional use with Hydrate, Repair, and Neutralize systems; (2) Calura system - featuring Calura Permanent Shine (exothermic permanent color with 136 shades), Calura Gloss (demi-permanent), and CaluraTEN (10-minute color service); (3) Blacklight Lightening System - comprehensive blonde spectrum lightening with Smart bond-building technology; (4) FunkHue Semi-Permanent - vibrant fashion color with Colour Lock technology; (5) Calura Care & Styling - Osmosis Complex-powered care and styling products; and (6) Accessories, Waves & Texturizers. The company also offers extensive professional education through online courses, ateliers, and business education programs, along with the GORewards loyalty program for salon professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Blacklight Blonde Science: Skincare-inspired blonde haircare line featuring hydration, barrier repair, and tonal neutralization products for lightened and highlighted hair.
• Calura
• CaluraTEN
• Calura Gloss
• FunkHue
• GORewards

Products and services

• Calura Permanent Shine Hair Colour Revolutionary permanent shine exothermic hair colour system with 136 shades that generates temperature increases (+4°C to +11°C) to maximize dye penetration and minimize damage; offers 100% white hair coverage and uses certified organic essences. Formulated for professional salons and stylists.
• CaluraTEN 10-minute permanent hair coloring service with scalp protection across 30 shades in 11 series; lifts up to 3 levels, PPD and paraben-free. Designed for professional salons needing fast service turnaround.
• Calura Gloss Demi-permanent liquid hair colour offering conditioning shine and color refresh with deposit-only coloring and no lift; ideal for glossing, toning, and color maintenance between appointments.
• FunkHue Semi-Permanent Colour Semi-permanent hair colour with exclusive Colour Lock technology that prevents bleeding, staining, and fading; no developer required and vibrant results last up to 12 shampoos. Contains Vitamin E for UV protection.
• Blacklight Lightening System Comprehensive lightening system for achieving any blonde shade, including Smart Developer, Ionic Lightener Extra Blonde, Cool Toned Blonde Lightener, Balayage Clay Lightener, Lightening Cream, and Powershades.
• Blacklight SMART System Bond-building and protection system for use during color and lightening services, including Smart Prevention Concentrate, Smart Purifying Shampoo, Smart Repair Conditioner, Smart Bond Builder, and Smart Oil.
• Blacklight Blonde Science Skincare-inspired at-home blonde hair care collection featuring Hydrate, Repair, and Neutralize systems formulated with hyaluronic acid, ceramide NG, squalane, moringa oil, argan oil, and tone-correcting pigments. Sold via company website and Amazon to consumers seeking salon-quality blonde hair maintenance.
• Calura Care & Styling Hair care and styling line featuring Osmosis Complex technology for moisture balance, including Moisture Balance Cleanser and Conditioner, Perfecting Primer, CURL BALM, Recovery Mask, Colour Lock, and styling products such as Dry Texture Spray, Flex Finish Shaping Spray, Amplifying Mousse, and Sculpting Paste.
• Waves & Texturizers Perm and wave products with lower pH ranges for healthier hair and natural-looking results, including Tecno Perm, Exo Perm, OH7 Perm, Alka Perm, and OH6 Perm.
• Calura Men Hair color products specifically formulated for male clientele to naturally camouflage white hair, including Gloss Men Series and Gloss Men Lotion Developer.
• Professional Accessories Professional salon tools including Colour Bowl, Colour Brush, Applicator Bottle, Digital Colour Scale, Oligo Cape, Technical Apron, Shade Selectors, Foam Mirror, Timer, and Disinfecting Jar.

Quantifiable outcome

• Eliminates up to 100% of brassiness
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Bassett Salon SolutionscoreChannel Partner/ Reseller/ DistributorBassett Salon Solutions is an authorized US distributor of Oligo Professionnel professional products, covering Arizona, California, Nevada, New Mexico, and Utah. Located at 1010 N. Edward Court, Anaheim, CA 92806.
• Beauty CraftcoreChannel Partner/ Reseller/ DistributorBeauty Craft is an authorized US distributor covering Colorado, Idaho, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oregon, South Dakota, Washington, and Wisconsin. Located at 11110 Bren Road West, Minnetonka, MN 55343.
• DePasquale Salon SystemscoreChannel Partner/ Reseller/ DistributorDePasquale Salon Systems is an authorized US distributor covering New Jersey, New York, and Pennsylvania. Located at 21-21 Broadway, Fair Lawn, NJ 07410.
• EISScoreChannel Partner/ Reseller/ DistributorEISS (Environmental & Industrial Supply Services) is an authorized US distributor covering North Carolina and South Carolina. Located at 4051 Business Park Drive, Ladson, SC 29456.
• Masello Salon ServicescoreChannel Partner/ Reseller/ DistributorMasello Salon Services is an authorized US distributor covering Rhode Island, Connecticut, Vermont, Massachusetts, Maine, and New Hampshire. Located at 20 Sharp Drive, Cranston, RI 02920.
• Salon Service GroupcoreChannel Partner/ Reseller/ DistributorSalon Service Group is an authorized US distributor covering Arkansas, Kentucky, Missouri, Oklahoma, Tennessee, and Texas. Located at 1520 E Evergreen, Springfield, MO 65803.
• The Salon CentercoreChannel Partner/ Reseller/ DistributorThe Salon Center is an authorized US distributor covering Florida, Georgia, Alabama, Mississippi, Louisiana, and the Caribbean. Located at 313 Cahaba Valley Pkwy N, Suite A, Pelham, AL 35124.
• Twin States CorporationcoreChannel Partner/ Reseller/ DistributorTwin States Corporation is an authorized US distributor covering West Virginia, Virginia, Maryland, DC, and Delaware. Located at 2240 Greenbrier Dr, Hinton, WV 25951.
• Windsor Beauty SupplycoreChannel Partner/ Reseller/ DistributorWindsor Beauty Supply is an authorized US distributor covering Michigan and Ohio. Located at 24280 Middlebelt Road, Farmington Hills, MI 48336.
• Beauté StarcoreChannel Partner/ Reseller/ DistributorBeauté Star is an authorized Canadian distributor covering Québec. Located at 1700 Fleetwood, Laval, QC, H7N 0C6.
• Canrad BeautycoreChannel Partner/ Reseller/ DistributorCanrad Beauty is an authorized Canadian distributor covering Ontario. Located at 125 Norfinch Drive, Downsview, ON, M3N 1W8.
• Modern Beauty SuppliescoreChannel Partner/ Reseller/ DistributorModern Beauty Supplies is an authorized Canadian distributor covering Alberta, Manitoba, Ontario, and Saskatchewan. Located at 415 Manitou Rd SE, Calgary, AB, T2G 4C2.
• Maritime Beauty SupplycoreChannel Partner/ Reseller/ DistributorMaritime Beauty Supply is an authorized Canadian distributor covering New Brunswick, Nova Scotia, and Prince Edward Island. Located at 3695 Barrington Street, Halifax, NS, B3K 2Y3.
• West Coast Beauty Co.coreChannel Partner/ Reseller/ DistributorWest Coast Beauty Co. is an authorized Canadian distributor covering British Columbia. Located at 108-6471 Cariboo Street, Burnaby, BC, V3N 4A3.
• Nordic Beauty BrandsminorChannel Partner/ Reseller/ DistributorNordic Beauty Brands is an authorized European distributor of Oligo Professionnel products covering Sweden. Located at Varggatan 13, 261 61 Landskrona, Sweden.
• Central States Supply Co.coreChannel Partner/ Reseller/ DistributorCentral States Supply Co. is an authorized US distributor covering Indiana. Located at 5316 Illinois Road, Fort Wayne, IN 46804.
• Hawaiian Beauty Products LtdcoreChannel Partner/ Reseller/ DistributorHawaiian Beauty Products Ltd is an authorized US distributor covering Hawaii. Located at 1375 Dillingham Blvd, Unit 104, Honolulu, HI 96817.
• Kevin Ray DistributorscoreChannel Partner/ Reseller/ DistributorKevin Ray Distributors is an authorized US distributor covering Colorado. Located at 452 Sable Blvd. Suite C, Aurora, CO 80011.
• Salonwax Beauty SupplycoreChannel Partner/ Reseller/ DistributorSalonwax Beauty Supply is an authorized US distributor covering Alaska. Located at 639 W International Airport Rd #2, Anchorage, AK 99518.
• Beauty Code ProcoreChannel Partner/ Reseller/ DistributorBeauty Code Pro is an authorized US distributor covering Puerto Rico. Located at Turabo Shopping Center #4 Ave. Shufford, Suite 8, Caguas, PR 00727.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wella Professionals: Wella Professionals is one of the largest global professional hair color and care brands, sold exclusively through salons and stylists — directly overlapping Oligo's professional salon channel, color portfolio, and stylist-education GTM.
• Schwarzkopf Professional: Schwarzkopf Professional (Henkel) sells Igora and BlondMe color systems through salons and stylists globally — comparable in professional color positioning, education programs, and salon-distribution model to Oligo's Calura ecosystem.
• Goldwell: Goldwell (Kao) is a professional-only hair color and care brand distributed through salons in North America and Europe, with strong color education programs — a direct peer in salon-exclusive color and bond-building.
• Redken: Redken (L'Oréal) is a professional hair color and care brand sold through salons, offering Shades EQ, Color Gels, and a full care range — overlapping Oligo in salon distribution, demi-permanent gloss, and stylist education.
• Framesi: Framesi is a privately held Italian professional hair color and care brand distributed through salons internationally, with a comparable color portfolio (Framcolor) and education-driven GTM similar to Oligo.
• Davines: Davines is a privately held Italian professional hair care and color brand sold through salons with both B2B and D2C channels — comparable to Oligo in salon-exclusive heritage, sustainability positioning, and direct-to-consumer expansion.

Broad incumbents

• L'Oréal Professionnel: L'Oréal Professionnel is the professional division of L'Oréal, offering permanent, demi-permanent, and semi-permanent color (Inoa, Majirel, Dia Light) plus care and styling to salons worldwide — a direct overlap in product category and salon-exclusive distribution.

Emerging players

• Olaplex: Olaplex built its brand in the professional channel with bond-building chemistry and expanded aggressively to D2C and Sephora/Ulta — a comparable strategic trajectory to Oligo's Blacklight Blonde Science launch and an emerging competitor in bond/scalp care.
• K18: K18 is a professional-and-consumer bond-repair haircare brand that launched from the salon channel into D2C and Sephora — a comparable emerging peer in the bond/care category that overlaps with Oligo's Blacklight SMART and Calura Care & Styling.
• Pulp Riot: Pulp Riot is a professional semi-permanent vivid color brand built for stylists and expanded into broader hair care — directly comparable to Oligo's FunkHue semi-permanent line in professional vivid color positioning and stylist-first GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oligopro
• YouTubeyoutube.com/channel/UCzDVhJrLoD1_4p-8m5P5lDQ
• Facebookfacebook.com/oligopro
• LinkedInlinkedin.com/company/oligo-professionnel
• Instagraminstagram.com/oligopro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oligo Professionnel