Active Fleet
- Company typePrivate
- Founded-
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Active Fleet firmographics
Firmographics- Name
- Active Fleet
- Legal name
- Active Fleet
- Website
- https://activefleet.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Active Fleet industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
- akta.pro secondary industries
- Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA), Corporate & Employee Fleet Programs (THADAKAC)
Keywords
Where Active Fleet is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Active Fleet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Fleet Management Software (SaaS): Subscription-based software-as-a-service fleet management solutions provided through Webfleet platform, offering real-time vehicle tracking, driver behaviour monitoring, and compliance management.
- GPS Tracking Hardware: Sale of GPS tracking hardware devices including Webfleet LINK series and PRO driver terminals (2.5, 5, or 7 inch versions) with fixed installation for reliability and security.
- Camera Systems: Sale and installation of vehicle camera systems ranging from basic dash cameras to 8-channel DVR systems with storage and backup capabilities.
- Service Level Agreements: Premium service and support agreements including setup, ongoing training, system updates, quarterly reviews, and ROI maximisation reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise solutions with Service Level Agreements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Active Fleet product offering
Product offeringCore offering
Active Fleet provides fleet management and telematics solutions for Australian businesses, combining GPS vehicle tracking, in-vehicle camera systems, and job management software built on Webfleet Solutions by Bridgestone. The offering includes modular solutions such as the NHVR-compliant Smart eDriver Electronic Work Diary, digital pre-start forms, vehicle maintenance scheduling, and open API business integration, supported by Webfleet LINK and PRO hardware and tiered Service Level Agreements.
Product overview
Active Fleet is an Australian-owned fleet management and telematics company offering a unified platform built on Webfleet Solutions by Bridgestone. The core offering centres on GPS vehicle tracking combined with a modular suite of integrated solutions including camera systems, job management, digital pre-start forms, Smart eDriver electronic work diary (NHVR-compliant), vehicle maintenance, and business integration services. The platform processes real-time vehicle and driver data through Webfleet LINK hardware and PRO driver terminals, enabling fleet operators to monitor driver behaviour, optimise routes, manage compliance, automate workflows, and integrate with existing business systems. A premium Service Level Agreement option provides priority support and ROI optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Smart eDriver: Electronic Work Diary (EWD) platform compliant and approved by NHVR, available to customers from December 1, 2020. Designed for NHVR EWD with plans to expand into other heavy vehicle applications such as Mass Management, Safety Checklists and Fleet Maintenance.
Products and services
- GPS Vehicle Tracking
Quantifiable outcome
- Reduce fuel costs through driver behaviour monitoring and route optimisation
- +3 more outcomes
Companies that use Active Fleet
Customer profileSegments12 records
Ideal customer profiles12 records
Active Fleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature7 records
Active Fleet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Webfleet Solutions by BridgestonecoreActive Fleet partners with Webfleet Solutions by Bridgestone, the market-leading Software as a Service fleet management solution provider. Webfleet provides real-time location tracking, driver behaviour monitoring, and the underlying GPS tracking technology (LINK and PRO series hardware). Active Fleet resells and implements Webfleet's platform with additional customisation and support services for Australian customers. The partnership provides top security with ISO 27001 certification, leading maps and traffic information, and open API for integrations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Active Fleet competitors and assessment
Company assessmentBroad incumbents
- Verizon Connect: Large incumbent fleet management platform (formerly Fleetmatics) offering GPS tracking, video telematics, and fleet compliance. Competes for the same Australian commercial fleet customers, particularly larger enterprises.
- Geotab: Global leader in fleet telematics, operating through a large telematics service provider (TSP) channel. Provides GPS tracking, driver behavior, and a broad ecosystem — competing with Active Fleet for enterprise Australian customers via local TSP partners.
- Trimble Transportation: Large incumbent providing transportation and fleet management solutions including telematics, compliance, and routing. Overlaps with Active Fleet on GPS, driver behavior, and compliance but serves much larger enterprise customers globally.
Direct peers
- Azuga (Bridgestone): Bridgestone-owned fleet telematics and dashcam provider, sister company to Webfleet. Competes in GPS tracking, AI video telematics, and driver behavior — and represents the same parent-company channel risk as Webfleet for Active Fleet.
- Linxio: Australian fleet telematics provider offering GPS tracking, dashcams, and fleet management software. Comparable in size and customer base to Active Fleet, and a direct competitor for Australian SME fleet customers.
- Teletrac Navman: Established fleet telematics and GPS tracking vendor with deep roots in Australia and New Zealand. Competes head-to-head with Active Fleet across GPS tracking, driver behavior, and vertical fleet solutions for SMEs and enterprises.
- EROAD: New Zealand-headquartered fleet management, electronic logging, and road safety technology provider with strong Australian presence. Directly competes in heavy-vehicle compliance, EWD-adjacent offerings, and telematics for transport operators across ANZ.
- Webfleet Solutions (Bridgestone): Bridgestone-owned fleet management SaaS platform and Active Fleet's core technology partner. Same telematics backbone (GPS, LINK/PRO hardware, maps, API), making it both the foundation and the closest direct comparator — and a potential competitor if Bridgestone goes direct in Australia.
- Samsara: Connected Operations cloud combining vehicle telematics, AI dashcams, and workflow tools. Highly comparable product mix to Active Fleet (GPS + AI cameras + job management) and an emerging threat in mid-market and enterprise Australian accounts.
Emerging players
- Fleetio: Fleet maintenance and management software platform with growing telematics integrations. Comparable on the maintenance/preventive maintenance module Active Fleet offers, and increasingly adjacent in fleet workflow software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Fleet compliance and trust
Trust signalCompliance1 record
Active Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Fleet leadership team
Management profileNumber of profiles
Profiles1 record
Active Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Fleet
What does Active Fleet do?
Active Fleet provides fleet management and telematics solutions for Australian businesses, combining GPS vehicle tracking, in-vehicle camera systems, and job management software built on Webfleet Solutions by Bridgestone. The offering includes modular solutions such as the NHVR-compliant Smart eDriver Electronic Work Diary, digital pre-start forms, vehicle maintenance scheduling, and open API business integration, supported by Webfleet LINK and PRO hardware and tiered Service Level Agreements.
Is Active Fleet a public or private company?
Active Fleet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Fleet founded?
Active Fleet was founded in -1. It employs 11 to 50 people.
Where is Active Fleet based?
Active Fleet is headquartered in Brisbane, Australia, in the Oceania region.
How does Active Fleet make money?
Four revenue lines are on record. Fleet Management Software (SaaS) is the primary driver. The others are GPS Tracking Hardware, camera Systems and service Level Agreements.
Who are Active Fleet's main competitors?
Broad incumbents on record are Verizon Connect, Geotab and Trimble Transportation. Direct peers are Azuga (Bridgestone), Linxio, Teletrac Navman, EROAD, Webfleet Solutions (Bridgestone) and Samsara. Fleetio is listed as an emerging player.
Does Active Fleet have an API?
Yes. Active Fleet offers an Open API for integrations with third-party systems. The Webfleet platform they use provides an open platform that allows customization and access to integrated applications. This enables real-time data exchange including journey data, working hours, arrival times, and mileage. The API supports connecting fleet and workforce data across existing business systems and software. Developer documentation is at telematics.tomtom.com/en_au/webfleet/products/login/?application=classic.
What industry is Active Fleet in?
Active Fleet's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI), with a secondary code of TLABAJAF, Fuel, Idling & Emissions/Carbon Analytics. Its SIC code is 4700.