Swiss Activities
Swiss Activities is a Switzerland-based online marketplace aggregating hundreds of leisure activities (adventure sports, wellness, cultural tours, mountain excursions) from third-party providers for tourists, Swiss residents, and families, earning commission on bookings via its website and mobile apps.
- Company typePrivate
- Founded2021
- HeadquartersErlenbach, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Swiss Activities does
Swiss Activities is a Switzerland-domiciled online marketplace that aggregates leisure activities from hundreds of third-party providers across all major Swiss tourism regions. The platform serves international tourists visiting Switzerland, Swiss residents seeking local experiences, and families looking for age-appropriate activities, spanning categories including adventure sports (paragliding, summer sledding, canyoning), wellness and spa (thermal baths, mineral baths, fitness subscriptions), cultural and culinary tours, mountain railways and sightseeing, and outdoor recreation. The underlying technology is an online booking platform with a responsive website plus native iOS and Android applications, delivering mobile tickets within 90 seconds of booking and offering free cancellation on many listings. No public API, SDK, or AI capabilities are documented; multilingual customer support covers German, English, French, and Italian.
The business operates on a product-led, self-serve go-to-market model where customers browse, compare, and book activities directly without sales intervention. Revenue is generated through marketplace commissions on transactions booked through the platform, with supply anchored by channel/reseller partnerships with major Swiss operators including Alpamare, Rigi Bahnen AG, Monte Tamaro, Splash e Spa Tamaro, Fitpass, Basel Tourismus, and HB-Adventure Switzerland AG. Pricing is predominantly unit-based pay-as-you-go across tickets ranging from CHF 16 (food tastings) to CHF 1,890 (private hot air balloon flights), supplemented by a subscription product (Fitpass weekly pass at CHF 35). Marketing relies on owned digital channels — content marketing via travel guides, email newsletters, SEO, and app store presence — with minor affiliations to Schweiz Tourismus and Switzerland Tourism. The company is privately held, bootstrapped with no disclosed funding, and claims 100,000+ satisfied customers.
Swiss Activities firmographics
Firmographics- Name
- Swiss Activities
- Legal name
- Swiss Activities
- Website
- https://swissactivities.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swiss Activities is a Switzerland-based online marketplace aggregating hundreds of leisure activities (adventure sports, wellness, cultural tours, mountain excursions) from third-party providers for tourists, Swiss residents, and families, earning commission on bookings via its website and mobile apps.
- Ownership category
- akta.pro rank
Swiss Activities industry classification
Industry- Product category
- Online Travel Activities Marketplace
- NAICS
- Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)
- akta.pro secondary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Swiss Activities is headquartered
LocationHeadquarters
- HQ city
- Erlenbach
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Swiss Activities business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Transaction fees / Commission from activity providers: Swiss Activities earns revenue by taking a commission or transaction fee on bookings made through its platform for leisure activities offered by third-party providers across Switzerland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual activity tickets (e.g., Alpamare waterpark entry) |
| Unit Pricing | Pay-as-you-go | Waterpark and spa tickets (e.g., Splash and Spa) |
| Unit Pricing | Pay-as-you-go | Combined experience packages (e.g., Rigi Kaltbad with boat and mountain railway) |
| Subscription | Weekly | Fitness/Wellness subscriptions (e.g., Fitpass weekly pass) |
| Unit Pricing | Pay-as-you-go | Adventure activity tickets (e.g., summer sledding, rope courses) |
| Unit Pricing | Pay-as-you-go | Premium private experiences (e.g., hot air balloon rides) |
| Unit Pricing | Pay-as-you-go | Guided tours and cultural experiences |
| Unit Pricing | Pay-as-you-go | Food and culinary experiences |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Swiss Activities product offering
Product offeringCore offering
Swiss Activities is an online marketplace that aggregates and resells bookable leisure activities, tours, and experiences across Switzerland from multiple third-party activity providers, allowing consumers to discover, compare, and book things to do in Swiss destinations through its website and mobile apps.
Product overview
Swiss Activities is a leisure activity booking platform for Switzerland offering a marketplace of diverse recreational activities including adventure sports, wellness and spa experiences, cultural tours, culinary experiences, and outdoor activities. The platform serves as an aggregator connecting visitors with local activity providers across Swiss regions. Key product categories include paragliding, water parks, thermal spas, open-air museums, summer sledding, hot air balloon rides, and guided city tours. The platform features mobile ticket booking with instant confirmation and free cancellation options.
Differentiator
Problem solved
Functional benefit
Products and services
- Swiss Activities online marketplace
- Swiss Activities iOS mobile application
- Swiss Activities Android mobile application
Quantifiable outcome
- 100,000+ satisfied customers served
Companies that use Swiss Activities
Customer profileSegments3 records
Ideal customer profiles1 record
Swiss Activities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swiss Activities partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Schweiz Tourismus (Swiss Tourism)minorSwiss Activities appears to partner with Schweiz Tourismus for marketing and promotional purposes. The partnership helps promote Swiss tourism activities and destinations.
- Swiss Digital ServicesminorPartnership with Swiss Digital Services organization supporting digital initiatives in Switzerland.
- Swiss Made SoftwareminorMembership in Swiss Made Software organization indicating Swiss origin and quality standards for software products.
- Switzerland Tourism MemberminorAffiliation with Switzerland Tourism organization for promotional activities.
- AlpamarecoreAlpamare is the largest adventure waterpark in Switzerland. Swiss Activities resells tickets for Alpamare attractions including 12 water slides totaling 2100 meters, four adventure pools, and wellness areas.
- Splash e Spa TamarocoreSplash e Spa Tamaro operates the Splash and Spa adventure waterpark in Rivera, Ticino. Swiss Activities resells tickets for water slides, wave pools, and spa facilities.
- Rigi Bahnen AGcoreRigi Bahnen AG operates mountain railways, cable cars, and ships on Lake Lucerne. Swiss Activities resells combined packages including Rigi mountain railway tickets, boat cruises, and mineral bath spa entries.
- FitpasscoreFitpass provides unlimited access to fitness, sports, and wellness across 400+ facilities in Switzerland with 60+ sports. Swiss Activities resells Fitpass weekly subscriptions.
- Basel TourismuscoreBasel Tourismus is the official tourism organization for Basel. Swiss Activities resells guided city tours, theatrical experiences, and cultural activities organized by Basel Tourismus.
- Monte Tamaro SAcoreMonte Tamaro SA operates the mountain cable car, adventure park, summer sledding, and activities at Monte Tamaro. Swiss Activities resells tickets for cable cars, rope parks, sledding, and paragliding.
- HB-Adventure Switzerland AGcoreHB-Adventure Switzerland AG offers hot air balloon flights over Swiss landscapes. Swiss Activities resells private 2-person balloon flight experiences.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Swiss Activities competitors and assessment
Company assessmentDirect peers
- Viator (Tripadvisor): Tripadvisor-owned global marketplace for tours, activities, and attractions. Operates in the same category as Swiss Activities with similar marketplace commission economics and overlapping inventory in Switzerland.
- Klook: Asia-Pacific-headquartered activities and experiences booking platform expanding globally. Direct competitor offering the same tours/activities aggregation model with strong travel-tech capabilities and growing European presence.
- Musement: Milan-based tours and activities marketplace with strong European focus. Overlapping inventory and target customer (European travelers) with Swiss Activities, particularly in Italian-speaking Switzerland and cross-border tourism.
- Headout: New York-based last-minute experiences marketplace. Directly comparable aggregation model for tours and attractions, with growing European footprint that competes for the same Swiss tourism demand.
- GetYourGuide: Berlin-based global online marketplace for tours, activities, and attractions. Directly competes with Swiss Activities by aggregating the same type of third-party activity providers and offering them to travelers, with strong presence in Switzerland among other destinations.
- Tiqets: Amsterdam-based online ticketing platform for museums, attractions, and experiences. Direct competitor with heavy European presence and similar inventory overlap in Switzerland for attractions like museums and cultural tours.
Regional players
- Bergfex: Austrian-headquartered platform focused on Alpine tourism, hiking, and ski content. Comparable in geography and Alpine tourism audience, with overlapping Swiss and German-speaking traveler segments.
- Outdooractive: German-based outdoor activities and hiking platform with strong DACH and Alpine presence. Partial overlap with Swiss Activities in hiking, mountain biking, and outdoor adventure categories in the Alpine region.
Broad incumbents
- Airbnb Experiences: Airbnb's hosted experiences marketplace with global reach. A broader incumbent offering tours and activities alongside accommodation, leveraging Airbnb's large traveler base and competing for leisure activity bookings in Switzerland.
- Booking.com Experiences: Booking.com's tours and attractions offering, embedded within the dominant accommodation booking platform. Competes as a broader incumbent with leveraged traffic from hotel bookings, posing a significant threat to niche activity aggregators like Swiss Activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Swiss Activities social profiles
Digital presenceSwiss Activities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiss Activities leadership team
Management profileNumber of profiles
Swiss Activities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiss Activities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiss Activities
What does Swiss Activities do?
Swiss Activities is an online marketplace that aggregates and resells bookable leisure activities, tours, and experiences across Switzerland from multiple third-party activity providers, allowing consumers to discover, compare, and book things to do in Swiss destinations through its website and mobile apps.
Is Swiss Activities a public or private company?
Swiss Activities is a private company. It is classified as unknown and is currently operating.
When was Swiss Activities founded?
Swiss Activities was founded in 2021. It employs 11 to 50 people.
Where is Swiss Activities based?
Swiss Activities is headquartered in Erlenbach, Switzerland, in the Europe region.
How does Swiss Activities make money?
One revenue line is on record: transaction fees / Commission from activity providers.
Who are Swiss Activities's main competitors?
Direct peers on record are Viator (Tripadvisor), Klook, Musement, Headout, GetYourGuide and Tiqets. Regional players are Bergfex and Outdooractive. Broad incumbents are Airbnb Experiences and Booking.com Experiences.
Does Swiss Activities have an API?
No public API is recorded for Swiss Activities.
What industry is Swiss Activities in?
Swiss Activities's product category is Online Travel Activities Marketplace. Its primary akta.pro industry code is THALAJAH, Tours/Activities/Attractions Content Aggregators & APIs, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 7139 and its SIC code is 7990.