Truman Marketing Group

What Truman Marketing Group does

Truman Marketing Group, operating as Truman Web, is a privately held WordPress-exclusive web design and digital marketing agency based in Dickson, Tennessee. The company exclusively builds, maintains, and promotes SEO-friendly, mobile-forward WordPress websites for small to medium American businesses across diverse local-service, construction, healthcare, nonprofit, and retail verticals. The firm claims over two decades of industry experience (the firmographic record lists a 2017 founding year, while internal company history references 2004) and positions itself as a long-term partner rather than a transactional project vendor. The owner, 'Ande,' is the primary contact and operator.

The product set is built entirely on the WordPress CMS, which the company cites as powering approximately two-thirds of all websites globally. Core offerings include custom web design (starting at approximately $2,000 per site), tiered technical maintenance plans ($25–$250 per month, with the basic tier required for all built sites), SEO and Google/social advertising services, and pass-through website hosting (~$260/year billed directly by a third-party host). The company does not build eCommerce sites but can integrate or link to existing online stores. Discovery, qualification, and pricing are handled via a 15–30 minute discovery call followed by a scoped engagement; there is no self-serve channel.

Revenue mechanics combine one-time project fees with recurring maintenance subscriptions, supported by a sales-led go-to-market motion and a content/SEO-driven top-of-funnel marketing program across seven social platforms (X, Facebook, Pinterest, LinkedIn, YouTube, Instagram, TikTok). The named customer base consists of SMBs and select nonprofits primarily in the southeastern US, with logos spanning tattoo studios, HVAC, roofing, real estate, chiropractic, home inspection, tree services, construction, catering, locksmith, and community organizations.

Name

Truman Marketing Group

Legal name

Truman Marketing Group

Website

https://trumanmarketinggroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Truman Marketing Group, operating as Truman Web, is a Dickson, Tennessee-based digital agency that builds, maintains, and promotes SEO-friendly WordPress websites for small to medium American businesses across local-service and nonprofit verticals.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Web design services
• Website maintenance
• Search engine optimization
• WordPress development
• Digital marketing services

Headquarters

HQ city

Dickson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development: One-time website design and development fees. After a discovery call, a ballpark estimate is provided based on client needs. Websites start at approximately $2,000.
2. Website Hosting: Recurring annual hosting service including domain name, SSL certificate, website backup plan, and basic security. Billed directly to the client by the host at approximately $260/year.
3. Technical Website Maintenance: Monthly technical maintenance services ensuring website code, themes, and plugins remain up to date to prevent site breakage and security vulnerabilities. Plans range from approximately $25/month to $250/month.
4. Content Updates: Hourly-based content update services for making changes to existing client websites. Clients pay for content modifications on an as-needed basis.
5. SEO & Advertising Services: Search engine optimization techniques and paid advertising opportunities (Google/social advertising) to increase brand visibility and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Truman Marketing Group (d/b/a Truman Web) designs, builds, maintains, and promotes SEO-friendly, mobile-forward WordPress websites for small and medium American businesses. Core offerings include custom Web Design (starting around $2,000), recurring Website Maintenance Plans (about $25 to $250 per month), Search Engine Optimization with paid advertising support, and pass-through Website Hosting arrangements (about $260 per year).

Product overview

Truman Web (Truman Marketing Group) offers a unified website services platform built exclusively on WordPress. The core product is custom Web Design for building mobile-friendly, SEO-optimized websites. This is supplemented by Website Maintenance Plans (technical and content updates), Search Engine Optimization services, and Website Hosting arrangements. The company serves small to medium American businesses needing new or updated websites, with 20+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Custom, mobile-friendly WordPress website design and development tailored to small and medium American businesses, including unlimited revisions during the design phase and delivered on an easy-to-use content management system.
• Website Maintenance Plans Recurring technical website maintenance covering daily update monitoring, code/theme/plugin updates, security, backups, and uptime assurance, offered in tiered monthly plans from about $25 to $250, plus hourly content update services for as-needed changes.
• Search Engine Optimization Search engine optimization techniques combined with paid advertising on Google and social platforms to improve brand visibility, search rankings, and customer acquisition for small and medium business clients.
• Website Hosting Annual website hosting arrangement set up with reputable hosting providers, including domain name, SSL certificate, website backup plan, and basic security, billed directly by the host at approximately $260 per year.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• WebFX: Large US digital marketing agency offering web design, SEO, and ongoing digital marketing services to SMB and mid-market clients — directly overlapping Truman's core offerings and target customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, and online marketing for SMBs across multiple verticals — closely comparable service mix and customer type.
• SmartSites: Digital marketing agency specializing in website design, SEO, PPC, and web development for small and mid-sized businesses — overlapping service portfolio and SMB focus.
• Coalition Technologies: Web design and SEO agency serving ecommerce and SMB clients with design, development, and digital marketing services — adjacent in service line though heavier ecommerce tilt.
• OuterBox: Digital marketing agency focused on web design, SEO, and paid media for SMB and mid-market brands — provides similar bundled service offerings to Truman.
• Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and web design for SMB and enterprise clients — comparable mix of design plus performance marketing services.
• Blue Compass: Digital marketing and web design agency serving mid-market and SMB businesses with website builds, SEO, and integrated marketing campaigns.
• Huemor: Web design and development agency offering website builds, redesigns, and digital strategy services for SMB and mid-market clients — overlapping core web design service.
• Big Leap: Digital marketing agency providing SEO, web design, content marketing, and paid media to SMBs — direct overlap with Truman's integrated service line.
• LYFE Marketing: Digital marketing agency specializing in social media, SEO, web design, and content for small businesses — comparable SMB focus and bundled service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trumanmarketing
• YouTubeyoutube.com/channel/UCU94YxaH0Sd0TPaP10yBtAg
• Facebookfacebook.com/GetTrumanMarketing
• LinkedInlinkedin.com/company/trumanmarketing
• Instagraminstagram.com/trumanwebsites
• Pinterestpinterest.com/trumanweb
• TikToktiktok.com/@trumanweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truman Marketing Group