Uppluck

What Uppluck does

Uppluck (legal entity UpPluck LLC, incorporated in Massachusetts) is a privately held media marketing company that bundles AI-driven lead response, full-stack digital marketing, virtual assistant staffing, ADA accessibility compliance, and web development into a single 19-service portfolio aimed primarily at US small and mid-sized businesses, with explicit emphasis on home services, healthcare, legal, eCommerce, B2B SaaS, and franchise operators. The core technical platform is Pipeline Navigator, a branded AI-powered CRM built on HighLevel with HighLevel-certified staff, which orchestrates lead capture, SMS/email automation, calendar booking, and pipeline management. The flagship AI product, the 60-Second Lead Responder, integrates ElevenLabs voice synthesis with GPT-5 reasoning to simultaneously call, text, and email new leads within 60 seconds, with production metrics cited at 22% after-hours lead-to-booking conversion and a 38% booked-appointment rate uplift for at least one home-services deployment.

UpPluck monetizes through a mix of recurring monthly retainers (digital marketing, CRM management, AI Solutions, ADA Active Shield monitoring, Virtual Teams staffing), one-time project fees (ADA remediation at $1,500-$9,500, web development, full ADA audits at $997), and modular add-ons such as SmartBlast outreach and Website TuneUp. The go-to-market is consultative and sales-led via the website and a self-serve live demo (closeleads.uppluck.com), supplemented by free diagnostic tools, event sponsorship (e.g., All Wireless & Prepaid Expo August 2026), and community partnerships with Wachusett Business Incubator and the Latin American Business Organization. Distribution is amplified by Google and Meta certified partner status and a stated 330+ brands served with reported 58% average revenue lift across the client base. The company was founded in 2018, operates with 11-50 employees, appears bootstrapped with no disclosed funding rounds, and is led by founder & CEO Ahmed Abusharbain.

Name

Uppluck

Legal name

UpPluck LLC

Website

https://uppluck.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppluck is a US-based media marketing company serving SMBs and mid-market operators across home services, healthcare, legal, eCommerce, and franchising with a bundled portfolio of AI lead-response, full-stack digital marketing, virtual staffing, ADA compliance, and CRM services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• AI marketing automation
• ADA compliance solutions
• Virtual assistant services
• Web development services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-stack digital marketing services including SEO, paid media (Google Ads, Meta Ads, TikTok Ads), social media management, content marketing, backlink building, and local listings management. Services are typically sold as monthly retainers or project-based engagements with 90-day minimum recommendations.
2. AI Solutions: AI-powered lead response and sales automation services. Includes 60-Second Lead Responder, AI voice agents, workflow automation, and appointment scheduling. Revenue generated through setup fees and ongoing monthly service charges.
3. Virtual Team Staffing: Vetted virtual assistant staffing services at $5-$15/hr depending on skill level. Clients pay hourly rates for virtual team members in entry-level, mid-level, or high-level categories. Monthly commitment options with 15% recruitment fee for month-to-month or $500 flat fee for 12-month commitments.
4. ADA Compliance Services: ADA website accessibility compliance services including full audits ($997), code-level remediation (tiers from $1,500 to $9,500 based on site size), and monthly monitoring plans ($49-$199/mo). Defense Ready plan adds legal protection features.
5. Web Development: Website design, development, and migration services across WordPress, Wix, Shopify, Webflow, and custom platforms. Includes ongoing care plans for hosting, security, updates, and maintenance.
6. CRM Implementation: Implementation and management of Pipeline Navigator CRM with HighLevel-certified experts. Services include pipeline setup, calendar integration, SMS/email automation, and ongoing CRM management.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Uppluck is a Massachusetts-based digital marketing agency that helps small and mid-sized businesses generate leads, close deals, and scale through a bundled offering of digital marketing, proprietary AI tools, ADA compliance monitoring, and outsourced virtual teams. Its portfolio combines bespoke AI agents, the Pipeline Navigator CRM platform, and the 60-Second Lead Responder with traditional services such as web development, paid acquisition, content, and email marketing, sold primarily on a 90-day minimum retainer.

Product overview

UpPluck is a media marketing company offering a portfolio of 19 services organized around three pillars: AI Solutions (AI-powered lead response and automation), Digital Marketing (full-stack SEO, paid media, social, and content), and Virtual Teams (managed VA staffing). The core operational platform is Pipeline Navigator (built on HighLevel CRM), which unifies lead management, SMS/email automation, calendar booking, and reporting. The flagship AI product, the 60-Second Lead Responder, combines ElevenLabs voice synthesis and GPT-5 reasoning to simultaneously call, text, and email new leads within 60 seconds. Supporting products include ADA Active Shield for accessibility compliance, Website TuneUp for performance optimization, Web Development across 10+ platforms, Email Marketing and SmartBlast for outreach, and specialized digital marketing modules for SEO, Google/Meta/TikTok Ads, Listings, GBP Ranker, Content, Social Media, and Backlinks.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipeline Navigator Proprietary CRM and lead-pipeline management platform that gives SMB clients visibility into every lead and the ability to manage follow-up workflows; available for demonstration to prospects.
• 60-Second Lead Responder AI-powered lead response agent that auto-engages new web leads within approximately 60 seconds, designed to improve speed-to-lead and conversion for SMB clients.
• AI Solutions Bespoke AI agent development service for SMB clients, combining OpenAI GPT-5 reasoning, ElevenLabs voice synthesis, and N8N workflow automation to build custom conversational and process-automation agents.
• ADA Active Shield Proprietary ADA / WCAG accessibility compliance and monitoring product that helps SMB clients reduce accessibility-related legal exposure by remediating and continuously monitoring their websites.
• Digital Marketing Services Full-service digital marketing offering for SMB clients, spanning paid acquisition, content marketing, email, SEO, social media, and conversion strategy, sold on a 90-day minimum retainer.
• Virtual Teams Outsourced virtual assistant and remote staffing service that places dedicated team members with SMB clients for marketing, admin, and operations support, billed hourly.
• Web Development Custom website design, development, and on-page tuning service for SMB clients, covering new builds, redesigns, and performance/UX optimization to support lead generation.

Quantifiable outcome

• 58% average revenue lift across client base
• +9 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Wachusett Business Incubator (WBI)coreStrategic or Co-development Partner · 1 January 2026UpPluck partnered with WBI to sponsor 40 professional websites ($999 value each) and full access to Pipeline Navigator CRM at no cost for local entrepreneurs across North Central Massachusetts. Pledge period 2026, ends December 31, 2026. Magnus Carlberg serves as Director of WBI.
• Latin American Business Organization (LABO)coreStrategic or Co-development Partner · 1 January 2026UpPluck partnered with LABO to sponsor 40 professional websites and CRM access for Latino-owned businesses in the community. Total pledge value $39,960. Elizabeth Cruz serves as President of LABO.
• Owlhoot MediaminorStrategic or Co-development PartnerOwlhoot Media is referenced as the creative, performance & brand marketing partner powering UpPluck's digital marketing services. They are mentioned as a separate entity with their own website (owlhootmedia.com) indicating a collaborative relationship for creative services.
• GooglecoreGTM or Marketing PartnerGoogle Certified Marketing Partner. Company holds active certifications across Google Ads and Meta's marketing platforms. Certified Partner badge displayed on website.
• MetacoreGTM or Marketing PartnerMeta Certified Marketing Partner. Company holds active certifications across Meta's marketing platforms including Facebook and Instagram Ads. Certified Partner badge displayed on website.
• ADA Active ShieldcoreTechnology or IntegrationADA Active Shield is UpPluck's accessibility compliance product/partner. It provides WCAG 2.1 AA compliance including automated scanning, code-level remediation, certification, and ongoing monitoring. Powered by the ADA Active Shield platform.
• HighLevelcoreTechnology or IntegrationHighLevel is the CRM platform powering UpPluck's Pipeline Navigator CRM solution. UpPluck is staffed by HighLevel-certified experts. HighLevel provides the infrastructure for pipelines, calendars, SMS, email, funnels, and automations.
• Pipeline NavigatorcoreTechnology or IntegrationPipeline Navigator is UpPluck's branded AI-powered CRM built on the HighLevel platform. It provides sales pipeline automation for clients with AI capabilities. URL: pipelinenavigator.ai
• Lunenburg Business AssociationminorStrategic or Co-development PartnerProud member of Lunenburg Business Association. Community membership organization supporting local business networking and advocacy.
• BNIminorStrategic or Co-development PartnerProud member of BNI (Business Network International). Business networking organization for referral marketing.
• North Central Massachusetts Chamber of CommerceminorStrategic or Co-development PartnerProud member of North Central Massachusetts Chamber of Commerce. Regional chamber supporting business development and community engagement.
• North Shore Chamber of CommerceminorStrategic or Co-development PartnerProud member of North Shore Chamber of Commerce. Regional chamber supporting business development on the North Shore.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ClickPoint Software: AI-powered lead engagement and sales automation platform — comparable to UpPluck's 60-Second Lead Responder and AI Sales Agent offering for SMB lead response.

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, social media, content, and web development — closely matching UpPluck's full-stack agency model for SMB and mid-market clients.
• Thrive Internet Marketing Agency: Multi-service digital marketing agency delivering SEO, PPC, social media, web design, and AI-driven marketing automation — directly comparable to UpPluck's 19-service offering.
• Disruptive Advertising: Performance-focused digital marketing agency specializing in paid media, SEO, and lifecycle marketing — overlaps with UpPluck's paid acquisition and lead response capabilities.
• SmartSites: Digital marketing and web development agency offering SEO, PPC, web design, and AI chatbot services — comparable to UpPluck's integrated website-plus-marketing approach.
• Lyfe Marketing: Social media and digital marketing agency focused on SMB clients with monthly retainer packages — directly comparable to UpPluck's SMB-focused monthly service model.
• HigherVisibility: SEO and full-service digital marketing agency with strong local SEO and PPC offerings — overlaps with UpPluck's SEO, GBP Ranker, and local listings modules.
• Single Grain: Digital marketing agency combining SEO, paid media, content, and AI-driven growth strategies — closely aligned with UpPluck's full-stack digital marketing and AI offerings.

Broad incumbents

• KlientBoost: Performance marketing agency specializing in PPC and CRO with SaaS and e-commerce focus — comparable to UpPluck's paid media and growth CRO capabilities, larger and more established.

Others

• HighLevel: All-in-one CRM and marketing automation platform that powers UpPluck's Pipeline Navigator — relevant as an infrastructure/ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uppluck
• LinkedInlinkedin.com/company/uppluck-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppluck