Owlhoot media

What Owlhoot media does

Owlhoot Media operates as a digital marketing agency under the legal entity UpPluck Social LLC, founded in 2018 and headquartered in Framingham, Massachusetts. The company sells modular, subscription-based digital marketing services directly to small and medium-sized businesses across multiple verticals including home services, healthcare, legal practices, eCommerce, and franchisors. Its service portfolio spans paid advertising (Google Ads, Meta Ads, TikTok Ads), organic channels (SEO with tiered keyword and backlink offerings, Content Marketing, Social Media Marketing), local presence management (GBP Ranker AI, Directory Listings across 70+ platforms), website development, and backlink building, with four bundled Booster Kits offering 15% discounts across service combinations.

The technology stack is a productized agency platform built on third-party AI integrations rather than proprietary foundational models. Content generation uses OpenAI's GPT-4o with human review for SEO-optimized blog articles; GBP Ranker uses AI to automate Google Business Profile posting, image optimization, and review responses; and the wholly-owned subsidiary UpPluck AI (ai.uppluck.com) provides conversational AI for sales automation, lead qualification, and predictive sales insights targeting sales organizations and retail operations. Payments run through Stripe, invoicing through Zoho Books, and customer intake through a Calendly consultation funnel.

The business model is predominantly subscription recurring revenue, with most services priced in tiered Pro/Plus/Platinum packages starting at $99-$598 per month plus one-time setup fees, supplemented by one-time website development fees ($1,999-$2,499) and a minor affiliate revenue stream from VAS360 virtual assistant referrals. Go-to-market is sales-led through a self-service website with transparent pricing, complemented by phone and email sales. No external funding, acquisitions, or executive team disclosures are present in the available data, and revenue is not publicly disclosed.

Name

Owlhoot media

Legal name

UpPluck Social LLC

Website

https://owlhootmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Owlhoot Media (legally UpPluck Social LLC) is a Framingham, Massachusetts-based digital marketing agency offering SEO, paid advertising, content, social media, web development, and AI-powered local business optimization on subscription plans to small and medium-sized businesses across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFABAD

Paid Social Media Buying

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAMALAJ

Social Media Management, Scheduling & Community Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Web design services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Service Subscriptions: Recurring monthly subscriptions for digital marketing services including SEO, Google Ads, Meta Ads, Social Posts, Content Marketing, Directory Listings, and GBP Ranker. Services are offered in tiered Pro, Plus, and Platinum plans with increasing features.
2. Web Development Services: One-time website development fees ranging from $1,999 to $2,499 plus monthly hosting fees of $60-$149/month depending on service level.
3. Bundled Service Packages: Discounted bundled packages combining multiple services (Organic Booster Kit, Local Booster Kit, Meta Booster Kit, Google Booster Kit) offering 15% savings compared to individual service purchases.
4. Virtual Assistant Referral: Referral fees from vas360now.com for connecting clients with virtual assistant staffing services through a three-step recruitment process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Owlhoot Media (legally UpPluck Social LLC) is a digital marketing agency that sells subscription-based and one-time digital marketing services to small and medium-sized businesses. Core offerings include managed paid advertising on Google, Meta, and TikTok; search engine optimization; AI-powered content marketing using GPT-4o; social media posting; Google Business Profile optimization via the proprietary GBP Ranker AI tool; directory listing distribution across 70+ platforms; and custom responsive website design with hosting.

Product overview

Owlhoot Media (legally UpPluck Social LLC) is a digital marketing agency offering a modular, multi-service platform. The core portfolio centers on paid advertising (Google Ads, Meta Ads, TikTok Ads), organic growth (SEO, Content Marketing, Social Media Marketing), and local presence management (GBP Ranker, Directory Listings). Website development with Amazon-hosted infrastructure and SSL is offered as a standalone service. The product line also includes Backlinks as an SEO add-on and Virtual Assistant staffing as a partner service. Four bundle packages (Organic, Local, Meta, and Google Booster Kits) combine multiple core services at discounted rates. A proprietary AI platform called UpPluck AI provides conversational AI for sales automation and lead management. Content and GBP Ranker services are notably powered by AI GPT-4o and AI-driven automation respectively.

Differentiator

Problem solved

Functional benefit

Brands

• UpPluck AI: AI-powered conversational AI assistant platform for sales organizations and retail operations, accessible at ai.uppluck.com

Products and services

• Google Ads Management Managed pay-per-click advertising on Google.com spanning Search, Display, Shopping, Video, App, Performance Max, and Demand Gen campaigns. Includes keyword research, ad creation, audience targeting, pixel installation, and ongoing weekly optimization. Sold in Pro, Plus, and Platinum tiers based on monthly ad spend. Targeted at small and medium-sized businesses seeking paid search lead generation.
• Meta Ads Management Managed Facebook and Instagram advertising campaigns with custom graphic creatives, audience targeting, pixel installation, retargeting, and weekly performance review. Tiers vary by creative volume and ad spend. Targeted at SMBs wanting paid social lead generation and brand engagement.
• TikTok Ads Management Managed TikTok advertising campaigns including campaign creation, management, and optimization for short-form video placements on TikTok. Supports lead generation and sales campaign objectives. Targeted at SMBs targeting younger demographics on TikTok.
• SEO (Search Engine Optimization) Managed organic search optimization covering keyword research, on-page SEO, technical SEO, backlink building, local SEO, and monthly performance reporting. Pro, Plus, and Platinum tiers scale keyword counts (10/20/40) and Domain Authority of backlinks. Targeted at SMBs seeking first-page Google rankings and organic traffic growth.
• GBP Ranker Google Business Profile optimization service using proprietary AI (AI Data-Driven Training, AI Custom Tuning, AI Review Replies) to generate posts, optimize images, respond to reviews, manage Q&As, and improve local search rankings. Pro, Plus, and Platinum tiers scale posting frequency and image optimization volume. Targeted at local SMBs needing Google Maps and local pack visibility.
• Content Marketing AI-assisted blog content creation using GPT-4o for topic research, drafting, and keyword-optimized blog content, with human review and refinement. Tiers deliver 1, 2, or 4 articles per month at 500, 1,000, or 2,000 words respectively, with curated stock images. Targeted at SMBs needing ongoing SEO content publishing.
• Social Media Marketing Social media content creation and posting across Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Includes original posts, licensed stock images, trending hashtag research, and multi-channel scheduling. Tiers vary by posting frequency (1 to daily posts/week) and number of channels (1 to 6). Targeted at SMBs needing consistent organic social presence.
• Website Development Custom responsive website design and development using a drag-and-drop builder, hosted on Amazon-powered servers with SSL certificates, online scheduling, payment gateway integration, and blog capabilities. PRO ($1,999 one-time) includes 10 pages; PLUS ($2,499 one-time) includes 20 pages and a blog. Optional managed hosting at $60–$149/month. Targeted at SMBs needing a marketing-ready business website.
• Directory Listings Business citation management distributing and maintaining business listings across 70+ online directories (including Yelp and Apple Maps) with listing profile sync, real-time updates, Match & Lock technology for claiming existing listings, and two-way sync to ensure NAP consistency for local SEO. Priced at $99 setup + $99/month. Targeted at local SMBs needing consistent directory presence.
• Backlinks Standalone SEO backlink building service delivering links from external websites, with Pro (DA 10+, 10 backlinks), Plus (DA 30+, 15 backlinks), and Platinum (DA 50+, 20 backlinks with press releases) tiers. Includes Web 2.0 blog content and monthly backlink reports. Targeted at SMBs needing off-page SEO authority to compete in organic search.
• UpPluck AI Conversational AI platform for sales automation and lead management that handles 24/7 customer inquiries, automates lead qualification, provides predictive sales insights, and manages follow-up tasks such as emails and CRM updates. Targets sales organizations and retail/service businesses seeking to triple sales capacity through AI-augmented inbound lead handling. Available as a standalone SaaS product at ai.uppluck.com.
• Virtual Assistant Staffing Virtual assistant staffing service connecting businesses with qualified VAs through referral partner VAS360 (vas360now.com). Three-step recruitment process: online signup, consultation with a Customer Success Manager, and matching with a vetted virtual assistant. Targeted at SMBs needing operational support for marketing, admin, or customer tasks.

Quantifiable outcome

• First page Google rankings achieved within weeks for clients (per customer testimonial)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• VAS360 (vas360now.com)minorChannel Partner/ Reseller/ DistributorVAS360 is a staffing agency partner that provides virtual assistant recruitment services. Owlhoot Media refers clients needing virtual assistant support to VAS360 through a three-step recruitment process: online signup, consultation with a Customer Success Manager, and matching with qualified virtual assistants.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, and web design with tiered pricing for SMB and mid-market clients, directly comparable to Owlhoot Media's bundled, multi-service agency model.
• SmartSites: SmartSites is a digital marketing agency serving SMBs with SEO, PPC, web design, and social media services using similar tiered pricing and self-service positioning, making it a close functional peer to Owlhoot.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, and web design to SMBs and mid-market — overlapping heavily with Owlhoot's service portfolio and target buyer.
• Disruptive Advertising: Disruptive Advertising is a PPC and digital marketing agency focused on paid media management, SEO, and lifecycle marketing for SMBs, comparable to Owlhoot's Google Ads, Meta Ads, and SEO core offerings.
• LYFE Marketing: LYFE Marketing is a social media marketing agency serving small businesses with social media management, PPC, and content services — a close peer given Owlhoot's social posting and Meta Ads emphasis.
• Coalition Technologies: Coalition Technologies is a digital marketing and web design agency that bundles SEO, PPC, and web development for SMBs, mirroring Owlhoot's combined web development and marketing positioning.
• HigherVisibility: HigherVisibility is an SEO and digital marketing agency serving SMB and mid-market clients with full-service offerings overlapping Owlhoot's SEO, content, and paid media services.
• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and conversion rate optimization for growth-stage and SMB clients — directly comparable to Owlhoot's paid media management focus.
• OuterBox: OuterBox is a digital marketing agency delivering SEO, PPC, and web design services to eCommerce and lead-gen SMBs, comparable to Owlhoot's eCommerce and franchise segments.
• Cardinal Digital Marketing: Cardinal Digital Marketing is a performance marketing agency offering SEO, paid media, and content marketing for healthcare and multi-location brands — comparable to Owlhoot's vertical specialization in healthcare and franchising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/owlhootm
• Facebookfacebook.com/owlhootmedia
• LinkedInlinkedin.com/company/owlhoot-media

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owlhoot media