Golden EDI AB

What Golden EDI AB does

Golden EDI AB is a Swedish integration platform vendor founded in 2014 in Helsingborg that specializes exclusively in connecting Microsoft Dynamics 365 Business Central to external systems. The company's core asset is the Cloud Integration Platform (CIP), a cloud-native middleware that reads messages from Business Central, transforms them into each counterparty's required format, and handles secure delivery — with automatic retry/retention if downstream systems are temporarily unavailable. On top of CIP, Golden EDI offers a modular "Pick & Choose" Solution Suite comprising AP Automation, E-Invoice (Kivra, Peppol, Crediflow), Trading EDI (retailer/distributor connectivity), Intercompany Hub (multi-entity/multi-country), Business Central Hub (the central connectivity layer), WMS and 3PL Connector (including a pre-packaged Ongoing WMS Connector on Microsoft App Source), Web Integration, and Customized Integration. Deployments are documented to complete in less than half the time of traditional integration projects, with the Ongoing WMS Connector covering ~80% of needs out of the box.

The company serves 450+ customers across at least 10 European markets plus Australia, spanning SMBs through enterprises in footwear, pet food, construction, lighting, beauty, sports equipment, food packaging, and e-commerce (e.g., Polyver, Vafo Sweden, Fagerberg, IsaDora, Ebeco, Unisport, Markslöjd, Neovital Health). The business model combines monthly SaaS subscriptions (with modular pricing per app) and fixed-price implementation projects. Distribution is primarily through the Microsoft BC implementation partner ecosystem — 28 named partners including Fellowmind, Goodfellows, TWO, Update, Evidi, Accigo, Navet, Triangle, Nab Solutions, Niedall, Enqore, Caridea IT, and Bisqo — supplemented by Microsoft Marketplace/App Source listings and regional distributors (Carrot Solutions for Australia/NZ, Blue Ocean Business Software for DACH).

Golden EDI is privately held and founder-owned (Mats Persson, Christian Jönsson, Alexander Persson, Toni Leitold), with no disclosed institutional investors. The team has scaled to ~20 employees (March 2025) operating from Helsingborg and Stockholm, and the company has been recognized with three consecutive DI Gasell awards (2023-2025) from Dagens Industri and named ISV of the Year 2026 at Companial Connect Nordics.

Name

Golden EDI AB

Legal name

Golden EDI AB

Website

https://goldenedi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden EDI AB is a Swedish integration platform vendor, founded 2014 in Helsingborg, that connects Microsoft Dynamics 365 Business Central to EDI networks, WMS systems, e-invoicing platforms, and intercompany entities. It serves 450+ customers across the Nordics, DACH, Spain, and Australia via a modular SaaS Solution Suite distributed through the BC partner ecosystem.

Ownership category

akta.pro rank

Product category

ERP Integration Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

akta.pro secondary industries

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• EDI integration solutions
• Business Central integrations
• Cloud integration platform
• Warehouse management integration
• Electronic data interchange

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Integration Subscriptions: Golden EDI offers Software-as-a-Service integration solutions with fixed monthly fees. The Ongoing WMS Connector is available through a SaaS model with monthly subscription pricing, ensuring connections follow Microsoft's Business Central development.
2. Per-App / Pick & Choose Model: Customers can utilize the platform's full potential or choose individual apps from the solution suite, providing modular pricing flexibility.
3. Fixed Price Implementation Projects: Implementation projects are quoted at fixed prices, with discussion of price models and expectations on timeline during project initiation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Golden EDI AB develops and sells a cloud-based integration platform (Cloud Integration Platform / CIP) that connects Microsoft Dynamics 365 Business Central to external systems including EDI networks, warehouse management systems (e.g., Ongoing WMS, NYCE), e-invoicing platforms such as Peppol and Kivra, web portals, and intercompany trading partners. The offering is delivered as a modular Pick & Choose suite of SaaS applications covering AP Automation, E-Invoice, Trading EDI, Intercompany Hub, Business Central Hub, WMS and 3PL Connector, Web Integration, and Customized Integration, sold primarily through monthly subscriptions plus fixed-price implementation services.

Product overview

Golden EDI AB offers a modular integration platform built for Microsoft Dynamics 365 Business Central. The core product is the Business Central Hub, which serves as the central connectivity layer, augmented by specialized 'Pick & Choose' apps/modules. The portfolio includes AP Automation for invoice processing, E-Invoice for multi-channel invoicing, Trading EDI for retail/trading partner connectivity, Intercompany Hub for multi-subsidiary automation, WMS and 3PL Connector (including the specific Ongoing WMS Connector) for warehouse integration, Web Integration for e-commerce connectivity, and Customized Integration for bespoke requirements. All solutions integrate natively within Business Central, allowing customers to select individual apps or leverage the full platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AP Automation Automated handling of incoming invoices within Microsoft Dynamics 365 Business Central, enabling review before approval, eliminating manual data entry, and providing better control over payments. Targeted at finance and AP teams at companies using Business Central.
• E-Invoice All-in-one invoicing solution within Business Central that manages how customers receive invoices and supports multiple output channels including the Kivra digital mailbox and the Peppol e-invoice network.
• Trading EDI EDI integration for connecting with retailers, distributors, and trading partners. Enables automated order handling directly within Business Central, replacing manual processes and meeting retailer EDI mandates.
• Intercompany Hub Automates internal trade flows and order synchronization between subsidiaries, enabling single-entry processing across multiple entities and countries. Supports partial deliveries, return orders, and order changes.
• Business Central Hub Central integration platform providing direct and seamless connectivity between Business Central and external systems, portals, and services. Serves as the core hub through which other Golden EDI apps communicate.
• WMS and 3PL Connector Integration connecting Business Central with Warehouse Management Systems and third-party logistics providers. Supports real-time inventory synchronization, order processing, and warehouse workflow automation.
• Ongoing WMS Connector Pre-packaged integration between Ongoing WMS and Business Central covering item synchronization, sales/purchase orders, return orders, transfer orders, assembly orders, inventory adjustments, and reconciliation. Implemented in 80% of customer needs via standardized setup.
• Web Integration Connects Business Central to web portals and e-commerce platforms, enabling seamless data exchange with online sales channels.
• Customized Integration Tailored integration solutions designed to meet unique customer-specific requirements, built on the Golden EDI platform architecture and delivered as fixed-price implementation projects.

Quantifiable outcome

• Integration can be up and running in less than half the time compared to traditional integration
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

25 partnerships are on record, tiered minor, core and flagship.

• EnqoreminorImplementation/ SI/ Consulting Partner · 21 May 2026Result of two BC partners becoming one. Golden EDI knows the team well from before and continues collaboration with great pleasure.
• Caridea ITminorImplementation/ SI/ Consulting Partner · 23 April 2026Welcome to partner network in April 2026.
• NiedallminorImplementation/ SI/ Consulting Partner · 18 October 2024BC expert from Småland, Sweden. Nils Elf stated 'It's easy to choose a partner when everything feels right.' Looking forward to covering greater need for customers together.
• AccigocoreImplementation/ SI/ Consulting Partner · 2 July 2024Nearly one year partnership (signed 2023) focused on digital transformation and business information exchange. Anna Brunell (Business Lead at Accigo) stated partnership has been smooth and productive with shared vision and ambition.
• Ongoing WMSflagshipTechnology or Integration · 23 October 2023Deepened partnership in October 2023 to launch Ongoing WMS Connector on Microsoft App Source. Joint customers include e-commerce companies, businesses with high warehouse reliance, and 3PL operations. CEO Fredrik Einarsson of Ongoing commented on the connector enabling companies to quickly connect logistics and streamline warehouse processes.
• FellowmindcoreImplementation/ SI/ Consulting PartnerBC implementation partner that has recommended Golden EDI to multiple customers including Vafo Sweden, Fagerberg, and Markslöjd. Conducted joint training sessions and customer implementations. Collaborated on data exchange setup between Business Central and Ongoing.
• GoodfellowscoreImplementation/ SI/ Consulting PartnerBC partner that recommended Golden EDI to PAC and collaborated on their Business Central and NYCE integration. Åsa Lindell (COO) stated they have worked with Golden EDI consultants before and knew they would be right integration provider. Featured in partner success story.
• TWOcoreImplementation/ SI/ Consulting PartnerBC implementation partner that recommended Ongoing WMS and Golden EDI as integration partner to EHL Prolist during their ERP migration project.
• UpdatecoreImplementation/ SI/ Consulting PartnerBC partner involved throughout Polyver's project - before, during, and after - ensuring right resources committed and project received appropriate priority.
• InBizminorImplementation/ SI/ Consulting PartnerBC Partner that introduced Golden EDI to Fastighetssnabben during their Business Central 365 transition for invoice distribution needs.
• EvidicoreImplementation/ SI/ Consulting PartnerBC partner leading ERP migration project for JA Sundqvist from NAV to Business Central, working closely with Golden EDI on intercompany integration implementation.
• TrianglecoreImplementation/ SI/ Consulting PartnerBC partner based in Spain with 100% cloud focus. Found Golden EDI through evaluation process for customer 3INA. Noemí Forton (Revenue Manager) stated they evaluate product and people - Golden EDI's team is even greater than product. Multiple successful joint implementations including Neovital Health.
• NavetcoreImplementation/ SI/ Consulting PartnerBC partner with several successful years of collaboration, taking partnership to next level. Golden EDI attended Navet's breakfast meeting.
• THINKNINEcoreImplementation/ SI/ Consulting PartnerLaunching major project at Salico together with THINKNINE. Christian Peterson from THINKNINE visited Golden EDI for breakfast meeting.
• NAB SolutionscoreImplementation/ SI/ Consulting PartnerBC partner who joined Golden EDI's breakfast club. Johan Adenmark from NAB Solutions joined in October 2025. Di Luca Di Luca ERP project orchestrated by NAB Solutions.
• BisqocoreImplementation/ SI/ Consulting PartnerBC partner that recommended Golden EDI to Blue & Green for BC-Nyce integration. Conducted Lunch & Learn session at Bisqo's office and breakfast club meetings.
• CompanialcoreStrategic or Co-development PartnerMajor ecosystem partner in the Nordics. Hosted Companial Connect events where Golden EDI was awarded ISV of the year 2026. Magnus Lundbom from Companial visited Golden EDI for catch-up.
• SoftronicminorGTM or Marketing PartnerPartner event hosted by Softronic at Microsoft's facilities in Stockholm. Golden EDI attended.
• GastrominorImplementation/ SI/ Consulting PartnerVisit from Gastro and Vektus to discuss Gastro's move to the cloud.
• NaviProminorGTM or Marketing PartnerNaviPro hosted fashion industry event where Golden EDI attended as sponsors.
• Extenda Retail (NYCE.LOGIC)coreTechnology or IntegrationProvider of NYCE.LOGIC WMS used by multiple joint customers including PAC, Stronger, Blue & Green. Multiple parties coordinated on complex integration projects.
• DFDScoreTechnology or Integration3PL provider using Ongoing WMS as their WMS. Used by Polyver for warehouse operations. DFDS recommended Golden EDI as integration partner.
• DSVcoreTechnology or Integration3PL provider working with Vafo Sweden. Golden EDI integrated DSV's warehouse system with Business Central.
• Carrot SolutionscoreChannel Partner/ Reseller/ DistributorExclusive distributor for Australia and New Zealand. Wes Cassidy is sales contact. Responsible for delivering integrations from Sweden to Australian customers Maxwell Foods and Multimedia Technology.
• Blue Ocean Business SoftwarecoreChannel Partner/ Reseller/ DistributorRegional distributor covering Germany, Austria, and Switzerland. Contact: [email protected].

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lanham Services (Lanham EDP): Lanham provides warehouse management and EDI solutions tightly integrated with Microsoft Dynamics 365 Business Central, directly comparable to Golden EDI's WMS and 3PL Connector and Trading EDI offerings.
• Continia Software: Continia is a Danish ISV building document capture, AP automation, and approval workflow apps natively for Microsoft Dynamics 365 Business Central. It is the most direct competitor to Golden EDI's AP Automation, E-Invoice and trading-document modules in the BC ecosystem.
• Sana Commerce: Sana Commerce is a Business Central-native e-commerce and web integration ISV, overlapping directly with Golden EDI's Web Integration module and serving the same Microsoft partner channel in the Nordics and Europe.
• To-Increase (part of Dyflex): To-Increase is a long-standing Microsoft Dynamics ISV offering manufacturing, EDI, and supply chain extensions, competing with Golden EDI's Trading EDI and Intercompany Hub offerings in the BC partner ecosystem.
• Insight Works (DXC Technology): Insight Works develops Business Central add-ons covering manufacturing, warehousing, and EDI scenarios for Dynamics customers. Like Golden EDI, it competes for the same BC partner-referred deals and sells via AppSource.
• Simplanova: Simplanova builds Business Central extensions and implementation tooling for the Microsoft Dynamics partner channel, competing for BC ISV budget and partner attention alongside Golden EDI.

Broad incumbents

• TrueCommerce: TrueCommerce is a large, multi-ERP EDI and supply chain integration platform with global reach, serving as a broader incumbent against Golden EDI's Trading EDI module across larger enterprises that span multiple ERPs.
• SPS Commerce: SPS Commerce is a major retail-EDI network and integration provider for retailers and suppliers, offering a broader, network-based alternative to Golden EDI's Trading EDI for organizations outside the Dynamics ecosystem.
• DiCentral: DiCentral provides EDI and supply chain integration solutions across multiple ERPs and business systems, competing broadly with Golden EDI in EDI-led supply chain automation.

Emerging players

• Clever EDI (Cleverbridge / BC-focused EDI vendors): Clever EDI is a niche Dynamics-focused EDI integration vendor, similar in scale and profile to Golden EDI, addressing overlapping customer segments in the BC partner channel in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/golden-edi-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden EDI AB