The Campbell Group (CG)

What The Campbell Group (CG) does

Campbell Group operates as a regional insurance and financial services agency within Acrisure's Great Lakes platform, providing personal insurance, business insurance, employee benefits, HR consulting, and third-party administrator (TPA) solutions to businesses and families across the Great Lakes region. The company functions as a multi-brand distribution roll-up: in addition to its own sub-brand, the Great Lakes regional structure incorporates Britton Gallagher & Associates, Cobb-Hall Insurance Agencies, Benchmark Financial Services, Advanced Benefit Solutions, Regency Employee Benefits, and a dedicated Southeast sub-brand (Campbell Group Southeast), each with its own client portal and payment infrastructure. The underlying technology stack is conventional brokerage tooling — carrier portals, Employee Navigator for benefits enrollment, Zix secure email, and CSR24 client portals — with no disclosed AI/ML, data, or proprietary platform capabilities.

The revenue model is standard insurance brokerage economics: commission income on policies placed with carrier partners (Northern Insurance is featured), supplemented by fees on benefits administration, HR consulting, and TPA services. Go-to-market is direct advisory selling through regional offices, supplemented by corporate-website lead capture and social channels (LinkedIn, Facebook, Instagram). As a subsidiary of Acrisure, LLC — a large, acquisitive insurance and fintech platform — Campbell Group benefits from multi-carrier access, cross-sell into adjacent Acrisure product lines (cybersecurity, managed IT, reinsurance, mortgages), and the parent's national brand, while operating with local-decision-making autonomy for client service.

Name

The Campbell Group (CG)

Legal name

The Campbell Group (CG)

Website

https://thecampbellgrp.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Campbell Group is an insurance and financial services agency within Acrisure's Great Lakes regional network, providing personal and business insurance, employee benefits, HR consulting, and TPA solutions to clients across the Great Lakes and Southeast U.S.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Employee benefits administration
• Risk management solutions
• Commercial insurance advisory
• HR consulting services

Headquarters

HQ city

Caledonia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

The Campbell Group (CG) distributes insurance and financial services as part of Acrisure's Great Lakes regional operations, acting as a trusted advisor to help clients protect assets, manage costs, and mitigate risk. It offers personal and business insurance, employee benefits, HR consulting, third-party administrator solutions, and risk management services, supported by multiple carrier partnerships and dedicated client portals.

Product overview

The source data pertains to Acrisure's Great Lakes regional operations. Campbell Group Southeast is referenced as one of Acrisure's divisions serving clients in the Southeast region. Acrisure offers a broad portfolio of insurance and financial services including personal insurance, business insurance, employee benefits, cybersecurity, managed IT, risk management, reinsurance, and mortgage services. Campbell Group appears to operate as a sub-brand within Acrisure's network, providing insurance and employee benefits solutions with dedicated client portals for various regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Campbell Group Southeast Insurance Services Insurance and employee benefits services for Southeast U.S. clients, offering client portal access for payments and policy management as part of Acrisure's Great Lakes network.
• Business Insurance Solutions Insurance and risk management solutions for businesses across the Great Lakes region, advising on coverage to protect business assets, manage costs, and mitigate operational risks.
• Personal Insurance Solutions Personal insurance advisory and brokerage services for individuals and families across the Great Lakes region, including access to multiple carriers and policies.
• Employee Benefits Services Employee benefits brokerage, HR consulting, and third-party administrator solutions for employer clients, including benefits enrollment support through the Employee Navigator platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Campbell Group SoutheastcoreChannel Partner/ Reseller/ DistributorCampbell Group Southeast clients are served through the Great Lakes regional office with dedicated payment portal and client resources, indicating an internal business unit relationship within the Acrisure network.
• Benchmark Financial ServicesminorChannel Partner/ Reseller/ DistributorBenchmark Financial Services clients access dedicated pay-now portal through the Great Lakes office, suggesting a sub-branded or specialized insurance service offering.
• Advanced Benefit SolutionsminorChannel Partner/ Reseller/ DistributorAdvanced Benefit Solutions operates as a specialized employee benefits-focused entity with dedicated client portal access through the Great Lakes regional office.
• Regency Employee BenefitsminorChannel Partner/ Reseller/ DistributorRegency Employee Benefits clients are served through the Great Lakes regional structure with dedicated payment portal access.
• Northern InsurancecoreChannel Partner/ Reseller/ DistributorNorthern Insurance is an insurance carrier partner with bill pay functionality integrated into the Great Lakes regional platform.
• Shinberg-LTBminorChannel Partner/ Reseller/ DistributorShinberg-LTB support services are accessible through the Great Lakes office, indicating a specialized insurance or claims support partnership.
• Britton Gallagher & Associates, Inc.minorChannel Partner/ Reseller/ DistributorBritton Gallagher & Associates is a subsidiary agency with dedicated client portal, wellness newsletters, and benefits administration services.
• Cobb-Hall Insurance AgenciesminorChannel Partner/ Reseller/ DistributorCobb-Hall Insurance Agencies operates as a subsidiary with client portal access through the Great Lakes regional structure.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hub International: Privately held insurance brokerage owned by private equity (Hellman & Friedman), with a regional-agency acquisition strategy similar to Acrisure's. Hub operates with multi-line offerings (P&C, benefits, HR) and a similar regional-office structure serving middle-market business clients.
• Arthur J. Gallagher & Co. One of the largest insurance brokerage and risk management firms globally, with a similarly diversified P&C, employee benefits, and HR consulting practice. Acrisure itself was founded by a former Gallagher executive, making Gallagher the most directly comparable peer in business model, customer base, and delivery mechanism.
• USI Insurance Services: Large US insurance brokerage with a regional-office structure and broad P&C, employee benefits, and risk management offerings. Comparable in serving mid-market businesses with multi-line solutions across multiple geographies.
• AssuredPartners: PE-backed insurance brokerage founded via roll-up of regional agencies, providing commercial P&C, employee benefits, and personal insurance. Directly comparable on business model (regional acquisitions under a national brand) and customer focus on middle-market businesses.
• Brown & Brown, Inc. National insurance brokerage built largely through the acquisition of regional agencies, offering commercial P&C, employee benefits, and personal lines. Brown & Brown's decentralized regional-office model closely mirrors how The Campbell Group operates inside Acrisure.
• Alliant Insurance Services: Privately held US insurance brokerage offering commercial P&C, employee benefits, and specialty products with regional offices serving middle-market clients. Comparable in business model, customer base, and acquisition-driven growth strategy.

Broad incumbents

• Truist Insurance Holdings: Insurance brokerage arm of a large US bank, offering commercial P&C, employee benefits, and risk management. Comparable as a broader incumbent operating in insurance distribution with overlapping middle-market customers.
• Aon plc: Global professional services firm with a major insurance brokerage and risk advisory practice. Comparable as a broad incumbent offering overlapping P&C, benefits, and risk management capabilities to commercial clients.
• Marsh McLennan: Global insurance brokerage and risk management firm offering P&C, employee benefits, and consulting at scale. Comparable as a broad incumbent operating in the same insurance distribution space, though oriented to enterprise and multinational clients.
• Acrisure, LLC: The parent company of The Campbell Group and one of the largest insurance brokerages in the world. While not a competitor, Acrisure's overall portfolio strategy and brand positioning define the context in which The Campbell Group operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-campbell-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Campbell Group (CG)