WAVY Global

What WAVY Global does

WAVY Global is a privately held, for-profit company headquartered in São Paulo, Brazil, founded in 1998. The firm positions itself in the customer experience space, offering messaging tools and platforms designed to unify and automate business communication. Its stated category on its firmographic record is messaging and CX tooling, and its website (wavy.global) is its primary web property.

Operationally, WAVY Global falls into the 251-500 employee band, indicating an established mid-market organization rather than an early-stage venture. Leadership is headed by Chief Executive Officer Eduardo Lins Henrique. The company is privately held (no public ticker disclosed) and operates as a for-profit entity.

Caveat on data: the bulk of the aggregated source material (carrier network scale, customer logos, products, partnerships, revenue streams, pricing tiers, AI capabilities) explicitly pertains to Sinch — a separate Swedish-headquartered CPaaS company — rather than WAVY Global itself. As a result, this description is intentionally limited to firmographic facts that are directly attributed to WAVY Global, and any deeper product, technology, financial, or commercial analysis would require primary-source data from wavy.global.

Name

WAVY Global

Website

https://wavy.global

Company type

Private

Founded year

1998

Headcount range

251–500 employees

Short description

WAVY Global is a privately held São Paulo, Brazil-based company founded in 1998 that provides customer experience messaging tools and platforms to unify and automate business communications, led by CEO Eduardo Lins Henrique.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

All Other Telecommunications (517810), Telephone Call Centers (56142), Telecommunications (517)

SIC

Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

akta.pro secondary industries

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), SMS/RCS Messaging Platforms (BPAMACAF), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Customer experience platforms
• Messaging automation tools
• Communication platform APIs
• Omnichannel messaging
• Identity verification APIs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. API and Platform Services: Usage-based and subscription revenue from SMS, Voice, Email, Video, and Verification APIs. Revenue generated through developer consumption of API calls, message volume, and voice minutes, combined with platform/subscription tiers for enterprise features.
2. Enterprise Applications: Ready-to-use applications including Messaging Platform, Email Platform, Chatbot (Chatlayer), and Contact Center sold via subscription to marketing and operations teams

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

WAVY Global specializes in customer experience, offering messaging tools and platforms that unify and automate communication across SMS, Voice, Email, Video, RCS, WhatsApp, and verification channels. The company provides cloud-based CPaaS APIs alongside ready-to-use applications for marketing, customer service, and authentication use cases, backed by global carrier network infrastructure.

Product overview

Sinch is a comprehensive CPaaS (Communication Platform as a Service) provider offering a unified platform with APIs for SMS, Voice, Email, Video, and Authentication, plus ready-to-use applications for marketing and customer engagement. The portfolio includes core API products (Messaging, Email, Voice, Verification, Numbers, RCS, Conversation API), application platforms (Sinch Engage, Email Marketing, Chatlayer chatbot builder, Contact Pro), AI capabilities (Sinch AI for fraud reduction), and network infrastructure (Sinch Super Network with 600+ operator connections). Sinch has expanded through acquisitions including Mailgun, Mailjet, SimpleTexting, ClickSend, and Email on Acid.

Differentiator

Problem solved

Functional benefit

Products and services

• Messaging APIs Enterprise-grade SMS, MMS, RCS, and WhatsApp messaging APIs with global delivery, intelligent routing, and built-in compliance for transactional and marketing communications.
• Email APIs Email delivery API for transactional and marketing email communications with high deliverability and developer-friendly integration.
• Voice APIs Voice communication APIs including SIP trunking, voice calls, and video capabilities for enterprise telephony and contact center use cases.
• Verification APIs Identity verification and authentication APIs including SMS and voice verification, 2FA, and PIN verification for fraud prevention and secure login.
• Numbers APIs Phone number provisioning and management APIs for global connectivity across messaging and voice services.
• Conversation API Omnichannel conversation API enabling seamless messaging across SMS, WhatsApp, RCS, Email, and Voice from a single platform.
• Sinch Engage Messaging platform application for marketing teams to engage customers with campaigns and automated conversations across multiple channels.
• Email Marketing Platform Email marketing application for campaign creation, subscriber management, and analytics aimed at marketing teams.
• Chatlayer (Chatbot Builder) AI-powered chatbot building platform for creating conversational experiences for customer service and engagement.
• Contact Pro Contact center solution for customer service and support operations with omnichannel capabilities integrated with the communication APIs.

Quantifiable outcome

• 79% read rate for RCS messages (Clarins case study)
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• AdobeflagshipTechnology or IntegrationAdobe integration through Sinch's ecosystem platform partnership. Sinch's communication APIs integrate with Adobe Experience Cloud for enhanced customer engagement capabilities.
• EmarsysflagshipTechnology or IntegrationIntegration partnership enabling Emarsys marketing automation platform customers to leverage Sinch's SMS, email, and multichannel communication capabilities.
• SAPcoreTechnology or IntegrationSAP ecosystem integration connecting Sinch's communication APIs with SAP business applications for enterprise customer communication and notifications.
• HubSpotcoreTechnology or IntegrationSinch Engage integration with HubSpot CRM platform, enabling marketing and sales teams to leverage Sinch's messaging capabilities within HubSpot workflows.
• ShopifycoreTechnology or IntegrationSinch Engage integration with Shopify e-commerce platform for order notifications, SMS marketing, and customer engagement for Shopify merchants.
• MailjetcoreChannel Partner/ Reseller/ DistributorEmail marketing platform within the Sinch portfolio. Mailjet Marketplace enables third-party integrations and reseller partnerships for Mailjet email services.
• MailguncoreChannel Partner/ Reseller/ DistributorEmail API service within the Sinch portfolio. Mailgun Marketplace offers developer-focused email infrastructure integrations and reseller opportunities.
• ChatlayercoreTechnology or IntegrationConversational AI chatbot platform within Sinch's application portfolio. Enables building intelligent chatbots for customer service and engagement.
• Contact ProcoreTechnology or IntegrationContact center application within Sinch's product portfolio. Provides omnichannel contact center capabilities integrated with Sinch's communication APIs.
• Channel PartnerscoreChannel Partner/ Reseller/ DistributorReferral and channel partner program enabling partners to resell and distribute Sinch's communication platform services to end customers.
• White-label PartnersminorOEM/ Whitelabel/ Licensing PartnerWhite-label partner program allowing partners to rebrand and resell Sinch's communication infrastructure as their own solution.

Scale indicators11 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Infobip: Croatia-based global CPaaS platform with direct operator connections across 190+ countries offering SMS, RCS, WhatsApp, Voice, and Email APIs alongside marketing automation and contact center solutions. Comparable mix of CPaaS infrastructure and enterprise applications.
• Sinch: Swedish-listed global CPaaS leader offering SMS, Voice, Email, RCS, and Verification APIs over a Super Network with 600+ operator connections. The provided firmographic and product data attributes many of its assets to Sinch, making it the closest operational comparable for a CPaaS-oriented entity like WAVY Global.
• Twilio: US-headquartered CPaaS pioneer offering programmable SMS, Voice, Email, Video, and Verification APIs, plus Segment customer data platform. Direct competitor across developer-focused messaging APIs and enterprise customer engagement use cases addressed by WAVY Global.
• Telesign: Communications platform specializing in identity, verification, and engagement APIs (2FA, SMS/voice verification, fraud prevention) over a global carrier network. Directly comparable on the verification/authentication side of WAVY Global's portfolio.
• MessageBird (Bird): Amsterdam-headquartered CPaaS provider offering Flow Builder, SMS, Voice, WhatsApp, Email, and Inbox products via APIs and no-code tools. Directly comparable multi-channel messaging stack with both developer APIs and marketing applications.
• Bandwidth: US-based communications platform combining CPaaS APIs with owned carrier infrastructure for messaging, voice, and 911 services. Comparable on the underlying carrier-grade infrastructure angle highlighted in WAVY Global's positioning.
• Plivo: Cloud communications platform offering SMS, Voice, and WhatsApp APIs with a self-serve developer console. Comparable SME/developer-focused CPaaS positioning to WAVY Global's API-first go-to-market motion.
• Vonage (Ericsson): Cloud communications provider (now part of Ericsson) delivering programmable APIs for messaging, voice, and video alongside UCaaS and contact center offerings. Overlaps with WAVY Global's voice, video, and contact center capabilities.

Emerging players

• HubSpot: CRM and marketing automation platform with growing communications features (SMS, calling, conversational inbox). Overlaps with WAVY Global's marketing/CRM use cases and is referenced as a flagship integration partner, indicating ecosystem overlap.

Regional players

• Zenvia: Brazilian CPaaS and conversational commerce platform offering SMS, WhatsApp, voice, chatbots, and contact center solutions across LATAM. A leading regional peer sharing WAVY Global's Brazilian base, customer segments, and CPaaS-led CX proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wavyglobal
• LinkedInlinkedin.com/company/wavy-global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAVY Global