WAVY Global
WAVY Global is a privately held São Paulo, Brazil-based company founded in 1998 that provides customer experience messaging tools and platforms to unify and automate business communications, led by CEO Eduardo Lins Henrique.
- Company typePrivate
- Founded1998
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What WAVY Global does
WAVY Global is a privately held, for-profit company headquartered in São Paulo, Brazil, founded in 1998. The firm positions itself in the customer experience space, offering messaging tools and platforms designed to unify and automate business communication. Its stated category on its firmographic record is messaging and CX tooling, and its website (wavy.global) is its primary web property.
Operationally, WAVY Global falls into the 251-500 employee band, indicating an established mid-market organization rather than an early-stage venture. Leadership is headed by Chief Executive Officer Eduardo Lins Henrique. The company is privately held (no public ticker disclosed) and operates as a for-profit entity.
Caveat on data: the bulk of the aggregated source material (carrier network scale, customer logos, products, partnerships, revenue streams, pricing tiers, AI capabilities) explicitly pertains to Sinch — a separate Swedish-headquartered CPaaS company — rather than WAVY Global itself. As a result, this description is intentionally limited to firmographic facts that are directly attributed to WAVY Global, and any deeper product, technology, financial, or commercial analysis would require primary-source data from wavy.global.
WAVY Global firmographics
Firmographics- Name
- WAVY Global
- Website
- https://wavy.global
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 251–500 employees
- Short description
- WAVY Global is a privately held São Paulo, Brazil-based company founded in 1998 that provides customer experience messaging tools and platforms to unify and automate business communications, led by CEO Eduardo Lins Henrique.
- Ownership category
- akta.pro rank
WAVY Global industry classification
Industry- Product category
- Communications Platform as a Service (CPaaS)
- NAICS
- All Other Telecommunications (517810), Telephone Call Centers (56142), Telecommunications (517)
- SIC
- Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)
- akta.pro secondary industries
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), SMS/RCS Messaging Platforms (BPAMACAF), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where WAVY Global is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
WAVY Global business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- API and Platform Services: Usage-based and subscription revenue from SMS, Voice, Email, Video, and Verification APIs. Revenue generated through developer consumption of API calls, message volume, and voice minutes, combined with platform/subscription tiers for enterprise features.
- Enterprise Applications: Ready-to-use applications including Messaging Platform, Email Platform, Chatbot (Chatlayer), and Contact Center sold via subscription to marketing and operations teams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Annual | Enterprise/Volume Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
WAVY Global product offering
Product offeringCore offering
WAVY Global specializes in customer experience, offering messaging tools and platforms that unify and automate communication across SMS, Voice, Email, Video, RCS, WhatsApp, and verification channels. The company provides cloud-based CPaaS APIs alongside ready-to-use applications for marketing, customer service, and authentication use cases, backed by global carrier network infrastructure.
Product overview
Sinch is a comprehensive CPaaS (Communication Platform as a Service) provider offering a unified platform with APIs for SMS, Voice, Email, Video, and Authentication, plus ready-to-use applications for marketing and customer engagement. The portfolio includes core API products (Messaging, Email, Voice, Verification, Numbers, RCS, Conversation API), application platforms (Sinch Engage, Email Marketing, Chatlayer chatbot builder, Contact Pro), AI capabilities (Sinch AI for fraud reduction), and network infrastructure (Sinch Super Network with 600+ operator connections). Sinch has expanded through acquisitions including Mailgun, Mailjet, SimpleTexting, ClickSend, and Email on Acid.
Differentiator
Problem solved
Functional benefit
Products and services
- Messaging APIs Enterprise-grade SMS, MMS, RCS, and WhatsApp messaging APIs with global delivery, intelligent routing, and built-in compliance for transactional and marketing communications.
- Email APIs Email delivery API for transactional and marketing email communications with high deliverability and developer-friendly integration.
- Voice APIs Voice communication APIs including SIP trunking, voice calls, and video capabilities for enterprise telephony and contact center use cases.
- Verification APIs Identity verification and authentication APIs including SMS and voice verification, 2FA, and PIN verification for fraud prevention and secure login.
- Numbers APIs Phone number provisioning and management APIs for global connectivity across messaging and voice services.
- Conversation API Omnichannel conversation API enabling seamless messaging across SMS, WhatsApp, RCS, Email, and Voice from a single platform.
- Sinch Engage Messaging platform application for marketing teams to engage customers with campaigns and automated conversations across multiple channels.
- Email Marketing Platform Email marketing application for campaign creation, subscriber management, and analytics aimed at marketing teams.
- Chatlayer (Chatbot Builder) AI-powered chatbot building platform for creating conversational experiences for customer service and engagement.
- Contact Pro Contact center solution for customer service and support operations with omnichannel capabilities integrated with the communication APIs.
Quantifiable outcome
- 79% read rate for RCS messages (Clarins case study)
- +4 more outcomes
Companies that use WAVY Global
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
WAVY Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
WAVY Global partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- AdobeflagshipAdobe integration through Sinch's ecosystem platform partnership. Sinch's communication APIs integrate with Adobe Experience Cloud for enhanced customer engagement capabilities.
- EmarsysflagshipIntegration partnership enabling Emarsys marketing automation platform customers to leverage Sinch's SMS, email, and multichannel communication capabilities.
- SAPcoreSAP ecosystem integration connecting Sinch's communication APIs with SAP business applications for enterprise customer communication and notifications.
- HubSpotcoreSinch Engage integration with HubSpot CRM platform, enabling marketing and sales teams to leverage Sinch's messaging capabilities within HubSpot workflows.
- ShopifycoreSinch Engage integration with Shopify e-commerce platform for order notifications, SMS marketing, and customer engagement for Shopify merchants.
- MailjetcoreEmail marketing platform within the Sinch portfolio. Mailjet Marketplace enables third-party integrations and reseller partnerships for Mailjet email services.
- MailguncoreEmail API service within the Sinch portfolio. Mailgun Marketplace offers developer-focused email infrastructure integrations and reseller opportunities.
- ChatlayercoreConversational AI chatbot platform within Sinch's application portfolio. Enables building intelligent chatbots for customer service and engagement.
- Contact ProcoreContact center application within Sinch's product portfolio. Provides omnichannel contact center capabilities integrated with Sinch's communication APIs.
- Channel PartnerscoreReferral and channel partner program enabling partners to resell and distribute Sinch's communication platform services to end customers.
- White-label PartnersminorWhite-label partner program allowing partners to rebrand and resell Sinch's communication infrastructure as their own solution.
Scale indicators11 records
Recent moves2 records
Expansion highlights2 records
WAVY Global competitors and assessment
Company assessmentDirect peers
- Infobip: Croatia-based global CPaaS platform with direct operator connections across 190+ countries offering SMS, RCS, WhatsApp, Voice, and Email APIs alongside marketing automation and contact center solutions. Comparable mix of CPaaS infrastructure and enterprise applications.
- Sinch: Swedish-listed global CPaaS leader offering SMS, Voice, Email, RCS, and Verification APIs over a Super Network with 600+ operator connections. The provided firmographic and product data attributes many of its assets to Sinch, making it the closest operational comparable for a CPaaS-oriented entity like WAVY Global.
- Twilio: US-headquartered CPaaS pioneer offering programmable SMS, Voice, Email, Video, and Verification APIs, plus Segment customer data platform. Direct competitor across developer-focused messaging APIs and enterprise customer engagement use cases addressed by WAVY Global.
- Telesign: Communications platform specializing in identity, verification, and engagement APIs (2FA, SMS/voice verification, fraud prevention) over a global carrier network. Directly comparable on the verification/authentication side of WAVY Global's portfolio.
- MessageBird (Bird): Amsterdam-headquartered CPaaS provider offering Flow Builder, SMS, Voice, WhatsApp, Email, and Inbox products via APIs and no-code tools. Directly comparable multi-channel messaging stack with both developer APIs and marketing applications.
- Bandwidth: US-based communications platform combining CPaaS APIs with owned carrier infrastructure for messaging, voice, and 911 services. Comparable on the underlying carrier-grade infrastructure angle highlighted in WAVY Global's positioning.
- Plivo: Cloud communications platform offering SMS, Voice, and WhatsApp APIs with a self-serve developer console. Comparable SME/developer-focused CPaaS positioning to WAVY Global's API-first go-to-market motion.
- Vonage (Ericsson): Cloud communications provider (now part of Ericsson) delivering programmable APIs for messaging, voice, and video alongside UCaaS and contact center offerings. Overlaps with WAVY Global's voice, video, and contact center capabilities.
Emerging players
- HubSpot: CRM and marketing automation platform with growing communications features (SMS, calling, conversational inbox). Overlaps with WAVY Global's marketing/CRM use cases and is referenced as a flagship integration partner, indicating ecosystem overlap.
Regional players
- Zenvia: Brazilian CPaaS and conversational commerce platform offering SMS, WhatsApp, voice, chatbots, and contact center solutions across LATAM. A leading regional peer sharing WAVY Global's Brazilian base, customer segments, and CPaaS-led CX proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
WAVY Global social profiles
Digital presenceWAVY Global compliance and trust
Trust signalCompliance1 record
WAVY Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAVY Global leadership team
Management profileNumber of profiles
Profiles1 record
WAVY Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAVY Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAVY Global
What does WAVY Global do?
WAVY Global specializes in customer experience, offering messaging tools and platforms that unify and automate communication across SMS, Voice, Email, Video, RCS, WhatsApp, and verification channels. The company provides cloud-based CPaaS APIs alongside ready-to-use applications for marketing, customer service, and authentication use cases, backed by global carrier network infrastructure.
When was WAVY Global founded?
WAVY Global was founded in 1998. It employs 251 to 500 people.
Where is WAVY Global based?
WAVY Global is headquartered in São Paulo, Brazil, in the Latin America region.
How does WAVY Global make money?
Two revenue lines are on record. API and Platform Services are the primary driver. The others are enterprise Applications.
Who are WAVY Global's main competitors?
Direct peers on record are Infobip, Sinch, Twilio, Telesign, MessageBird (Bird), Bandwidth, Plivo and Vonage (Ericsson). HubSpot is listed as an emerging player. Zenvia is listed as a regional player.
Does WAVY Global have an API?
Yes. APIs for SMS, Voice, Email, Video and Authentication. Developers can build messaging, email, voice, verification, and number connectivity features. Documentation available at developers.sinch.com with categories for Messaging, Voice & Video, Email, Verification, and Numbers & Connectivity. Developer documentation is at developers.sinch.com.
What industry is WAVY Global in?
WAVY Global's product category is Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is HDAIAHAG, CPaaS (Programmable Voice, SMS, Video APIs), with a secondary code of BPAMACAL, Messaging APIs, CPaaS & Programmable Communications. Its NAICS code is 517810 and its SIC code is 4899.