MyTherapist.ng

What MyTherapist.ng does

MyTherapist.ng (legally Mytherapist.ng Mental Healthcare solutions Limited) is a Lagos-based, Nigerian digital mental health platform founded in 2021 by Oluwaseun Raphael Afolayan (CTO) and Dedoyin Ajayi (Head of Therapy). It operates a unified web application and native iOS/Android apps that connect Nigerian users to a network of 120+ licensed therapists, psychotherapists, counselors, and clinical psychologists via secure video, audio, and chat sessions. The product supports free 2-minute self-assessments across anxiety, depression, PTSD, bipolar disorder, social anxiety, and eating disorders, then routes users to a filtered therapist shortlist by mood, condition, language (English, Pidgin, Yoruba, Igbo, Hausa), faith, and gender preference. Sessions are priced from ₦3,000 per 50 minutes for entry-level therapists up to ₦50,000 for senior psychiatrists, materially below the ₦15,000–₦25,000 typical of in-person Lagos clinics.

The business operates four go-to-market motions: a self-serve D2C channel with pay-per-session billing; a B2B corporate wellness subscription (Standard ₦2,250 to Executive ₦25,500 per employee per month, monthly/quarterly/annual billing with HR dashboards and anonymous analytics); an HMO PayGo channel with pre-funded wallets, four-tier therapist pyramid (Standard, Premium, Platinum, Executive I/II), volume-based pricing, and claims-ready reporting; and a community partnership channel for faith groups, NGOs, alumni networks, and online communities via co-designed sliding-scale programs. Ancillary surfaces include the Counselor Academy sub-brand (academy.mytherapist.africa) for professional development and the blog at mytherapist.africa.

The company is privately held and founder-owned; no funding rounds, M&A, or external investors are disclosed. As of the input data, it claims 22,000+ Nigerians supported, a 4.8★ average session rating, a 4.9 partner satisfaction score from therapists, and recognition including a first-place finish in the Fate Foundation Next Economy Business Incubator Program (2023). Distribution relies on direct web/app funnels, social channels (Instagram, TikTok, X, LinkedIn, Facebook, YouTube), HRIS integrations with BambooHR and SeamlessHR, and referral partnerships with national crisis lines Safe Place Nigeria and MANI.

Name

MyTherapist.ng

Legal name

Mytherapist.ng Mental Healthcare solutions Limited

Website

https://mytherapist.ng

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MyTherapist.ng is a Lagos-based digital mental health platform that connects Nigerians to a network of 120+ licensed therapists via secure video, audio, and chat sessions, serving individual consumers, corporate wellness programs, HMOs, and community organizations across Nigeria.

Ownership category

akta.pro rank

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Therapy Sessions: Pay-per-session model for individual consumers. Clients pay per 50-minute session with their chosen therapist. Sessions available via video, audio, or chat. No subscription required, no recurring fees.
2. Corporate Wellness Plans: Monthly subscription per employee with tiered plans (Standard, Enhanced, Premium). Billing cycles available monthly, quarterly, or annually. Annual billing saves up to 11%. Revenue is recurring based on active employee count.
3. HMO PayGo Model: Pre-funded wallet system where HMOs deposit ₦50,000 to ₦1,000,000. Enrolee therapy sessions draw from balance. Volume-based pricing tiers with discounts scaling by enrollee count (1-100, 101-500, 501-2000, 2000+).
4. Community Partnership Programs: Sliding-scale partnerships with faith communities, NGOs, alumni networks, and support groups. Revenue varies based on community size, funding sources, and service mix (workshops, peer groups, subsidized 1:1 sessions).

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

MyTherapist.ng operates a digital teletherapy platform that connects Nigerians to licensed therapists via secure video, audio, and chat sessions starting from ₦3,000 per 50-minute session. The platform includes a proprietary therapist matching algorithm based on mood, condition, language, faith, and gender preferences, serving individual consumers, corporate employers, HMOs, students, and community organizations through dedicated product lines.

Product overview

MyTherapist.ng is a digital mental health platform that connects Nigerians to licensed therapists through a unified web and mobile product (iOS and Android apps). The core platform enables users to take free mental health assessments, get matched with therapists, and attend secure video, audio, or chat sessions starting from ₦3,000. Beyond direct-to-consumer therapy, the company offers three B2B modules: a Business Wellness Program for corporate employers, HMO Partnership Plans for health insurers, and a Community Partnership Program for faith groups, NGOs, and alumni networks. A Therapist Partner Platform recruits and manages 120+ licensed Nigerian therapists on the supply side, while the Counselor Academy provides professional development. A blog and mental health assessment tools round out the consumer-facing resources.

Differentiator

Problem solved

Functional benefit

Products and services

• MyTherapist.ng Online Therapy Sessions Direct-to-consumer online therapy service connecting Nigerian adults to licensed therapists via secure 50-minute video, audio, or chat sessions starting from ₦3,000. Users complete a free 2-minute check-in, get matched to a therapist by mood, condition, language, faith, and gender preferences, and book sessions on demand with no subscription required.
• Mental Health Assessments Free, confidential screening assessments for depression, anxiety, PTSD, bipolar disorder, social anxiety, and eating disorders, providing informational results stored on the user's device to guide them toward appropriate therapy.
• Business Wellness Program Corporate mental health subscription giving employees of Nigerian businesses access to licensed therapists with features including anonymous usage analytics, HR dashboards, group therapy sessions, quarterly wellness workshops, priority therapist matching, and executive coaching across tiered per-employee monthly plans.
• HMO Partnership Plans Mental health add-on for Health Maintenance Organizations that lets enrolees access on-demand therapy across five therapist tiers (Standard, Premium, Platinum, Executive I, Executive II), funded through a pre-loaded wallet (₦50,000–₦1,000,000) with volume-based pricing and real-time eligibility checks.
• Community Partnership Program Mental health programs for faith communities, NGOs, alumni networks, and online communities offering group workshops, leader training, subsidized 1:1 therapy sessions, crisis warm-lines, and peer support groups delivered through co-designed sliding-scale partnerships.
• Student Discount Program Subsidized therapy sessions at reduced rates for Nigerian students at universities and secondary schools, including crisis pathways tailored for school environments and campus-based program delivery.
• Therapist Partner Platform Platform for licensed Nigerian therapists to join the MyTherapist.ng network, providing client matching, session management tools (video, voice, chat), weekly bank payouts, and access to peer supervision and CPD workshops.
• Counselor Academy Educational platform at academy.mytherapist.africa providing training and professional development resources for counselors and mental health professionals in Africa.

Quantifiable outcome

• 22,000+ Nigerians supported on the platform
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HMO PartnerscoreChannel Partner/ Reseller/ DistributorHealth Maintenance Organizations integrating Mytherapist.ng mental health benefits into their health plans. PayGo model allows HMOs to offer therapy sessions to enrollees with volume-based pricing and claims-ready reporting.
• Faith Communities (Churches, Mosques)coreChannel Partner/ Reseller/ DistributorPartnership with faith-based communities to provide mental health workshops and subsidized therapy sessions to members. Co-designed sliding-scale pricing. Addresses stigma through trusted community leaders endorsing therapy.
• NGOs and Non-profitscoreChannel Partner/ Reseller/ DistributorMental health organizations, women's rights groups, youth empowerment NGOs, and SGBV-focused organizations partnering for mental health support programs. Special focus on trauma-informed care training.
• Alumni NetworksminorChannel Partner/ Reseller/ DistributorSchool and university alumni associations investing in mental health support for their members beyond graduation. Subsidy programs and group workshop formats.
• Online CommunitiesminorChannel Partner/ Reseller/ DistributorPartnerships with Nigerian creators, Discord servers, Twitter circles, and Substack newsletters for mental health content and subsidized therapy access for engaged audiences.
• Safe Place Nigeria (She Writes Woman)coreStrategic or Co-development PartnerReferral and crisis support partnership. Safe Place Nigeria (0800 800 2000) is a national crisis line that can refer callers to Mytherapist.ng for continued therapy support.
• Mentally Aware Nigeria Initiative (MANI)coreStrategic or Co-development PartnerNigeria's largest youth-driven mental health NGO providing peer-led emotional support. Crisis lines (0809 111 6264, 0811 168 0686) connect to trained volunteers. Partnership for awareness and referral pathways.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BetterHelp: US-based online therapy marketplace owned by Teladoc, connecting individuals to licensed therapists via video, audio, and chat on a subscription/pay-per-session basis. Closest global analogue to MyTherapist.ng's D2C teletherapy marketplace core.
• Talkspace: Public US online therapy platform offering video, audio, and text therapy sessions to individuals plus B2B therapy benefits to employers and health plans. Directly comparable in product, modality mix, and B2B2C distribution model.
• Lyra Health: US employer-focused mental health benefits provider delivering therapy, coaching, and medication services with HR dashboards and outcome reporting. Mirrors MyTherapist.ng's corporate wellness / HMO employer-sponsored channel.
• Spring Health: Global employer and health-plan mental health benefits platform combining matching, therapy, coaching, and psychiatry with HR-grade analytics. Closest competitor to MyTherapist.ng's B2B employer wellness tier and HMO PayGo model.
• Cerebral: US online mental health platform offering therapy, counseling, and medication management via telehealth subscriptions. Comparable in operating a direct-to-consumer mental health subscription with integrated clinical operations.
• Modern Health: Global employer-sponsored mental health platform providing therapy, coaching, and self-guided programs with HR dashboards and cultural matching. Direct peer to MyTherapist.ng's Business Wellness tier.
• Wysa: AI-driven mental health chatbot plus therapist access, sold primarily to employers, insurers, and health systems globally. Emerging direct peer with a comparable digital-first mental health delivery model.

Broad incumbents

• Headspace Health: Mental health platform formed from the merger of Headspace and Ginger, serving consumers and employers with meditation, therapy, and coaching. Larger incumbent with overlapping therapy-by-subscription offering and employer wellness channel.
• Teladoc Health: Global telehealth giant offering general medical, mental health (via BetterHelp), and chronic care services to consumers, employers, and health plans. Broad incumbent whose mental health portfolio directly overlaps MyTherapist.ng's offerings.

Regional players

• Reliance Health: Nigeria-based HMO and telemedicine provider offering virtual consultations, health plans, and employee benefits to Nigerian employers and enrollees. Regional peer with overlapping B2B healthcare distribution and HMO relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/mytherapistng
• YouTubeyoutube.com/@mytherapistng
• Facebookweb.facebook.com/mytherapyng
• LinkedInlinkedin.com/company/mytherapistng
• Instagraminstagram.com/mytherapistng
• TikToktiktok.com/@mytherapistng?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTherapist.ng