Coral Active
Coral Active is an enterprise contact center desktop orchestration platform that unifies multiple CRMs, CTIs, and legacy applications into a single agent workspace using event-driven, no-code technology. It serves large enterprises in telecommunications, banking, and insurance with deployments across 110,000+ desktops globally.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Coral Active does
Coral Active, founded in 2011 in Sydney, Australia and headquartered operationally in Dallas, Texas, builds an event-driven orchestration platform for contact center agent desktops. Its core technology, the Reef Platform, powers Coral Orchestration, which applies FDC3-style event-driven architecture principles to parse desktop events and trigger cross-application actions (CRUD operations, data federation, automation) via a no-code Coral Composer editor. Coral Workspace delivers a unified single-pane-of-glass container that can be deployed inside CRM environments (Salesforce, Microsoft Dynamics), front-end frameworks (React, Angular, Vue.js), or as Coral's own Composable Workspace, with patented Deep Linking technology enabling direct navigation within applications.
The company serves enterprise contact centers in banking and financial services, telecommunications, and insurance, with named customers including AT&T, Vodafone, Telstra, Medibank, and Lumen. Coral claims deployment on over 110,000 desktops serving 98,000+ daily agents, bankers, and advisors, with integrations certified across the major CCaaS platforms (NICE CXone, Five9, Genesys, Avaya, Cisco, Amazon Connect), CRMs (Salesforce, ServiceNow, Microsoft, Oracle, SAP, Pega, Siebel, Zendesk), digital customer service vendors (LivePerson, Twilio, eGain), and AI assistant providers. Distribution combines direct enterprise field sales with channel presence via the NICE CXexchange marketplace and AWS Partner Network.
Coral operates a subscription-based platform licensing revenue model typical of enterprise SaaS, sold via direct enterprise sales without publicly disclosed pricing. The company is privately held and appears bootstrapped, with no disclosed funding rounds, founder control (Michael Gulley as Chairman & CEO, Kelvin Lynch as Co-Founder & COO, Matt Johnson as Co-Founder & CTO), and a headcount of 11-50 employees across offices in Sydney, Dallas, Manila, and a European contact point. A March 2026 partnership with LivePerson launched LivePerson Sync, extending Coral's orchestration into AI-driven conversational cloud integration with Salesforce, Microsoft, and ServiceNow.
Coral Active firmographics
Firmographics- Name
- Coral Active
- Legal name
- Coral Active
- Website
- https://coralactive.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coral Active is an enterprise contact center desktop orchestration platform that unifies multiple CRMs, CTIs, and legacy applications into a single agent workspace using event-driven, no-code technology. It serves large enterprises in telecommunications, banking, and insurance with deployments across 110,000+ desktops globally.
- Ownership category
- akta.pro rank
Where Coral Active is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Coral Active business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing: Enterprise software licensing model for Coral Active's orchestration and workspace platform, deployed across contact center agent desktops. Subscription-based pricing structure typical for enterprise software deployments.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Coral Active product offering
Product offeringCore offering
Coral Active is an enterprise software company that sells an event-driven orchestration and unified workspace platform for large contact centers. Its Coral Orchestration and Coral Workspace products (built on the proprietary Reef Platform) enable customer-facing employees — agents, bankers, and advisors — to operate a single-pane-of-glass desktop that integrates multiple CRMs, CTIs, contact center platforms, legacy applications, and AI assistants through a no-code configuration interface. The platform is sold via enterprise licensing and supports deployment across banking, insurance, telecom, and wealth management organizations.
Product overview
Coral Active offers a unified workspace platform built around event-driven orchestration. The core platform consists of Coral Orchestration (powered by the Reef Platform) and Coral Workspace, which work together to deliver single-pane-of-glass desktops for contact centers. Coral Orchestration provides event-driven architecture with Coral Composer as its no-code editor, enabling configurable rules for cross-application automation. Coral Workspace offers flexible deployment options including Coral's own Composable Workspace, CRM-based workspaces (Salesforce, Microsoft Dynamics), front-end framework containers (React, Angular, Vue.js), and contact center workspaces. Specialized add-ons include Coral for Five9 and Coral for Amazon Connect for specific CCaaS platforms. The platform integrates with the industry's broadest set of CRMs, contact centers, and AI assistants, supporting REST, WebSockets, Java, SOAP, and Win32 APIs for legacy application connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Coral Orchestration Event-driven orchestration platform that transforms how workspaces are built by parsing events to trigger actions or update systems. Built on FDC3 and Event-Driven Architecture (EDA) principles, it enables desktop unification, seamless customization, and cross-application workflow automation through a no-code, configuration-only approach for enterprise contact center operators.
- Coral Workspace Unified desktop workspace solution that reduces cognitive load on customer-facing employees. Offers flexibility to choose a preferred container (CRM, front-end framework, contact center platform, or Coral's Composable Workspace) with full control over tabs, tiles, and widgets across banking, insurance, telecom, and wealth management deployments.
- Reef Platform Underlying platform that streamlines communication between desktops and backend applications while managing events, triggers, and actions in real time. Features a plugin-based architecture supporting both prebuilt and custom integrations via APIs (REST, WebSockets, Java, SOAP, Win32).
- Coral for Five9 Specialized integration that transforms the Five9 Agent Desktop into a multi-application, single-pane-of-glass workspace. Extends the Five9 Agent Desktop Toolkit with a container to unify all agent applications — commercial, bespoke, and legacy — leveraging Five9's interaction management capabilities. Targets Five9 enterprise contact center customers.
- Coral for Amazon Connect Specialized integration with Amazon Connect as a Registered AWS Technology Partner. Provides a dynamic integration and automation engine that bridges Amazon Connect with leading cloud CTIs, CRMs, and business apps in real time, and supports migration from other contact center platforms to Amazon Connect.
- Coral Composable Workspace Coral's own single-pane-of-glass workspace with a customizable dock and work area. The dock provides interaction controls for voice, digital channels, work items, and utilities, while the work area features tabs and tiles (widgets) with pre-built options and an SDK for custom widgets.
Quantifiable outcome
- Reduces average handling times by eliminating swivel-chair workflows
- +3 more outcomes
Companies that use Coral Active
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Coral Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature9 records
Coral Active partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- LivePersoncoreStrategic partnership to launch LivePerson Sync, an event-driven orchestration product enabling seamless integration between LivePerson's conversational cloud and CRM systems like Salesforce, Microsoft, and ServiceNow. The solution brings customer data directly into live agent workspaces with four deployment models: CRM in LivePerson, LivePerson in CRM, Context Synchronization, and AI Enrichment.
- NICE CXonecoreNICE DEVone partner offering Coral Active Agent Desktop available from NICE CXexchange. Partnership provides seamless migration path from traditional on-premise Contact Center CTI technology to NICE CXone cloud platform while retaining existing integrations.
- Amazon Web Services (AWS) / Amazon ConnectcoreRegistered Technology Partner in AWS Partner Network (APN). Coral Active seamlessly integrates with Amazon Connect, offering multi-solution unified contact center interface with comprehensive desktop functionality. Supports migration to Amazon Connect from other contact center platforms.
- SalesforcecoreCRM integration partner with native Salesforce Lightning component support and Universal Softphone Utility for digital and messaging channels.
- GenesyscoreContact center platform integration partner supporting all Genesys media endpoints and multi-media capabilities including chat, email, and workitems.
- AvayacoreContact center platform integration partner supporting Avaya media endpoints and enterprise communications integration.
- Five9coreDedicated Coral for Five9 solution transforming Five9 Agent Desktop into multi-application, single-pane-of-glass workspace with unified container for all agent applications.
- CiscocoreContact center platform integration partner supporting Cisco media endpoints and enterprise communications systems.
- ServiceNowcoreCRM integration partner enabling ServiceNow connectivity and workflow automation within Coral workspaces.
- Microsoft (Dynamics 365)coreCRM integration partner providing Microsoft Dynamics 365 connectivity with screen pop and contact creation automation capabilities.
- OraclecoreCRM integration partner enabling Oracle connectivity within Coral unified workspace environment.
- SAPcoreCRM integration partner providing SAP connectivity for enterprise workspace integration.
- PegacoreCRM integration partner enabling Pega platform connectivity within Coral orchestration environment.
- ZendeskcoreCRM and digital customer service integration partner supporting Zendesk workspace connectivity.
- TwiliocoreDigital customer service and communications platform partner supporting Twilio endpoints and CPaaS integration.
- SiebelcoreCRM integration partner supporting Siebel connectivity including connector for 3270 mainframe systems.
- EckohminorConsulting and services partner providing workflow design, optimization, change management, and solution deployment.
- LumenminorConsulting and services partner for enterprise contact center solutions deployment.
- MiratechminorConsulting and services partner providing system integration and implementation support.
- SoftelminorConsulting and services partner for contact center solution implementation.
- eGaincoreDigital customer service platform integration partner for unified communications and knowledge management.
- ASAPPcoreAI assistant and copilot integration partner providing AI-driven automation capabilities within Coral workspaces.
- Google CloudcoreAI and cloud platform integration partner for AI copilot and automation capabilities.
- UniphorecoreAI assistant and copilot integration partner for conversational AI capabilities within contact center environments.
- XSell TechcoreAI assistant integration partner for agent augmentation and sales productivity solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coral Active competitors and assessment
Company assessmentBroad incumbents
- NICE Ltd: NICE is the largest CCaaS vendor and a Core technology partner of Coral Active (NICE DEVone partner, available on NICE CXexchange). Both target enterprise contact centers with desktop and orchestration capabilities, but NICE bundles these into a full-stack suite while Coral provides a horizontal orchestration layer across NICE and competitors.
- Five9: Five9 is a leading cloud CCaaS vendor with which Coral Active maintains a Core partnership ('Coral for Five9' dedicated product). Both serve large enterprise contact centers and compete for the same agent desktop real estate; Five9 owns the native desktop while Coral extends it with multi-application orchestration.
- Genesys: Genesys is a major omnichannel contact center platform and Core Coral Active partner supporting all Genesys media endpoints. Both serve enterprise customers integrating voice, digital, and CRM systems, but Genesys provides the full platform while Coral provides the cross-application orchestration layer.
- Cisco (Webex Contact Center): Cisco is an incumbent CCaaS and enterprise communications vendor and a Core Coral Active partner supporting Cisco media endpoints. Both target large enterprise contact centers; Cisco bundles communications and contact center while Coral extends desktop orchestration across Cisco and adjacent systems.
- Avaya: Avaya is a legacy enterprise contact center vendor and Core Coral Active partner. Avaya provides the platform while Coral Active provides the cross-application desktop orchestration that modernizes Avaya deployments alongside modern CRMs and cloud systems.
- Salesforce (Service Cloud): Salesforce Service Cloud is the dominant CRM-based contact center platform and a Core Coral Active partner. Both target enterprise customer service operations; Salesforce owns the CRM and Coral Active extends it with orchestration across CTI, legacy, and third-party systems.
- 8x8: 8x8 is a cloud communications and contact center vendor serving enterprise customers with integrated voice, video, and contact center. Both compete for enterprise contact center budgets; 8x8 owns the platform while Coral Active extends desktop orchestration across 8x8 and adjacent systems.
Direct peers
- Talkdesk: Talkdesk is a cloud-native CCaaS vendor competing for similar enterprise contact center customers with AI-infused agent workspaces. Like Coral Active, Talkdesk emphasizes agent experience and integration breadth, though Talkdesk owns the full stack while Coral layers orchestration across third-party stacks.
Emerging players
- ASAPP: ASAPP is an AI-native contact center automation vendor and Core Coral Active AI partner. Both target enterprise contact centers, but ASAPP builds end-to-end AI agents and co-pilots while Coral orchestrates those AI capabilities alongside human agent workflows across multiple systems.
- Cresta: Cresta is an AI-native contact center platform providing real-time agent assistance and AI co-pilots. It overlaps with Coral's AI assistant partnership category and competes for the same enterprise AI-driven agent productivity use case, though Cresta is a full AI platform while Coral provides cross-application orchestration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Coral Active social profiles
Digital presenceCoral Active compliance and trust
Trust signalCompliance4 records
Coral Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coral Active leadership team
Management profileNumber of profiles
Profiles9 records
Coral Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coral Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coral Active
What does Coral Active do?
Coral Active is an enterprise software company that sells an event-driven orchestration and unified workspace platform for large contact centers. Its Coral Orchestration and Coral Workspace products (built on the proprietary Reef Platform) enable customer-facing employees — agents, bankers, and advisors — to operate a single-pane-of-glass desktop that integrates multiple CRMs, CTIs, contact center platforms, legacy applications, and AI assistants through a no-code configuration interface. The platform is sold via enterprise licensing and supports deployment across banking, insurance, telecom, and wealth management organizations.
Is Coral Active a public or private company?
Coral Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coral Active founded?
Coral Active was founded in 2011. It employs 11 to 50 people.
Where is Coral Active based?
Coral Active is headquartered in Sydney, Australia, in the Oceania region.
How does Coral Active make money?
One revenue line is on record: platform Licensing.
Who are Coral Active's main competitors?
Broad incumbents on record are NICE Ltd, Five9, Genesys, Cisco (Webex Contact Center), Avaya, Salesforce (Service Cloud) and 8x8. Talkdesk is listed as a direct peer. Emerging players are ASAPP and Cresta.
Does Coral Active have an API?
Yes. Coral offers the industry's largest set of APIs for integrating legacy applications, including REST API, WebSockets, proprietary Java API, SOAP, and Win32 API, and the BroadcastChannel postMessage() Web API. The Coral Widget SDK allows enterprises to develop custom widgets using JavaScript and CSS. Widgets can be built and ready in 30 minutes by customer development teams. Coral Composer provides a no-code editor for full control over orchestration rules. No formal public API documentation URL was identified in the sources.