The Litchfield Company

What The Litchfield Company does

The Litchfield Company is a privately held real estate brokerage operating since 1956 in the South Carolina Lowcountry, with headquarters in Pawleys Island and four physical offices across the Grand Strand (Pawleys Island, Murrells Inlet, Myrtle Beach, Georgetown) plus affiliated commercial and Orangeburg/Manning operations. The firm serves residential home buyers and sellers, commercial real estate clients, luxury property buyers via its Christie's International Real Estate affiliation, and relocation clients, functioning primarily as a traditional commission-based brokerage with a network of 50+ licensed agents led by CEO G R 'Royce' King Jr. and Broker-In-Charge Kathy Besse.

Its core product is the in-house Property Search Platform, which supports single-family, condo, land, multi-family, manufactured, and commercial listings with advanced filtering and an interactive map search built on Leaflet.js with Google Maps integration; the platform is hosted on BoldTrail and supplements search with a Home Valuation tool combining ATTOM Data and Zillow estimates. A 'Classic Search with AI Beta' feature has been introduced for AI-assisted listing discovery, alongside a regularly updated blog providing local market commentary. Distribution flows through three regional MLS memberships (Charleston Trident, Coastal Carolinas, and Sumter Board of REALTORS) under Broker Reciprocity, as well as the Leading Real Estate Companies of the World network (130,000 associates across 565 affiliates on six continents) and Christie's International Real Estate for luxury exposure.

The company earns revenue primarily from percentage-based commissions on residential and commercial transactions, supplemented by listing-service fees for marketing, photography, and MLS/affiliate-network distribution. Pricing is transaction-based and not publicly disclosed, with rates negotiated per deal. GTM is sales-led through direct agent relationships, agent referrals, the company website, and SEO-optimized local market pages; the firm also operates a dedicated commercial sub-brand (NAi The Litchfield Company) with LoopNet listings, and a Manning/Orangeburg subsidiary branded as Frontporch Living SC, indicating deliberate vertical and geographic expansion under a multi-brand structure.

Name

The Litchfield Company

Legal name

The Litchfield Company

Website

https://thelitchfieldcompany.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

The Litchfield Company is a privately held South Carolina real estate brokerage founded in 1956, operating four Grand Strand offices plus commercial and Orangeburg/Manning affiliates, serving residential buyers and sellers, commercial clients, and luxury buyers through a 50+ agent network and Christie's/LeadingRE affiliations.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Luxury property sales
• Home valuation services
• Property listing platform

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property transactions. Agents charge percentage-based commissions on sales and purchases of residential and commercial properties.
2. Listing Services: Fees from providing listing services to property sellers, including marketing, photography, and access to MLS and international networks through Christie's and LeadingRE.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Litchfield Company is a privately held South Carolina real estate brokerage founded in 1956 that buys, sells, and lists residential and commercial properties across the Lowcountry and Grand Strand regions. It operates four offices, supports agents with an MLS-integrated property search platform with AI beta, and provides home valuation services. Its core revenue comes from real estate commissions on transactions, supplemented by listings promoted through Christie's International Real Estate and Leading Real Estate Companies of the World.

Product overview

The Litchfield Company is a real estate brokerage firm operating since 1956/1957, serving South Carolina's Lowcountry and surrounding regions through a multi-office agent network spanning Grand Strand (4 offices), Manning/Wyboo, and Orangeburg. The company's core product is its Property Search Platform, which offers traditional and AI-powered search (beta) for residential and commercial properties across South Carolina and into North Carolina. Supporting offerings include a Home Valuation tool (using ATTOM Data and Zillow estimates), a dedicated Commercial Real Estate division (serving Horry, Georgetown, Marion, Florence, and Orangeburg counties with LoopNet listings), an interactive map search powered by Leaflet/Google Maps, and a regularly updated blog providing local market data. The company leverages affiliations with Leading Real Estate Companies of the World and Christie's International Real Estate for global reach, and uses the BoldTrail platform to power its website and listings.

Differentiator

Problem solved

Functional benefit

Brands

• The Litchfield Company - Grand Strand: Division serving the Grand Strand area including Myrtle Beach and surrounding markets
• The Litchfield Company Commercial

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage helping individuals and families buy and sell single-family homes, condos, townhouses, land, multi-family, and manufactured properties throughout the South Carolina coastal region.
• Commercial Real Estate Services Dedicated commercial real estate division offering sales, leasing, and investment property services for businesses and investors across Horry, Georgetown, Marion, Florence, and Orangeburg counties in South Carolina.
• Home Valuation Tool Automated home value estimation tool providing sellers with instant price estimates by combining ATTOM Data and Zillow estimates, supplemented by local agent expertise for accurate market-based pricing.
• Luxury Property Sales via Christie's International Real Estate Affiliated luxury property sales service that markets high-end coastal and premium listings to Christie's International Real Estate's hand-picked global network of brokerages and high-net-worth clients.

Quantifiable outcome

• Homes typically sell for about 97.4% of asking price in Myrtle Beach market
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorAs an affiliate of Leading Real Estate Companies of the World, The Litchfield Company gains access to a network of 130,000 associates across six continents. Properties listed are promoted on LeadingRE.com and connected to 565 affiliated firm websites, enabling global exposure for listings and access to relocating buyers worldwide.
• Christie's International Real EstatecoreChannel Partner/ Reseller/ DistributorAffiliation with Christie's International Real Estate provides access to a hand-picked global network of brokerages specializing in luxury property sales. The Litchfield Company gains exposure to Christie's high-net-worth clientele worldwide and the prestige associated with the Christie's brand for marketing significant properties.
• NAi The Litchfield CompanyminorChannel Partner/ Reseller/ DistributorDedicated commercial real estate division serving Horry, Georgetown, Marion, and Florence Counties. Website at naithelitchfieldcompany.com for commercial property listings and services.
• LoopNetminorChannel Partner/ Reseller/ DistributorCommercial properties also listed on LoopNet for commercial real estate investors and businesses seeking spaces in Orangeburg County.
• Charleston Trident Association of REALTORScoreGTM or Marketing PartnerMLS Broker Reciprocity program providing listing data for properties across the Charleston Trident region, enabling the company to show other firms' listings while reciprocating.
• Coastal Carolinas Association of REALTORScoreGTM or Marketing PartnerPrimary MLS provider for Grand Strand area listings including Myrtle Beach, Murrells Inlet, and Pawleys Island. Broker reciprocity program shares listing data among member firms.
• Sumter Board of REALTORSminorGTM or Marketing PartnerMLS membership covering Sumter region listings, expanding the company's geographic market reach.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Coldwell Banker: National residential brokerage franchise with deep coastal and luxury market overlap; comparable transaction-led GTM and similar reliance on affiliated agent networks serving primary and secondary-home markets.
• Berkshire Hathaway HomeServices: Large national residential brokerage franchise with similar commission-based economics, multi-office regional structure, and luxury/second-home positioning through its network.
• RE/MAX: Global franchise brokerage with dense Carolinas agent presence; comparable transaction-based revenue model and residential/coverage overlap in Myrtle Beach and the Grand Strand.
• Century 21: Global real estate franchise with substantial Carolinas/Grand Strand agent presence; comparable traditional commission-based brokerage model and coastal market overlap.
• Better Homes and Gardens Real Estate: National lifestyle-branded residential brokerage with comparable agent-led transaction model and overlap in primary/secondary residential markets.

Direct peers

• Sotheby's International Realty: Global luxury real estate affiliate network — directly comparable to Litchfield's Christie's affiliation model, serving HNW buyers of coastal, second-home, and trophy properties through curated boutique affiliates.
• Allen Tate Realtors: The Carolinas' largest independent residential brokerage, directly comparable as a long-standing regional firm with multi-office Carolinas coverage and traditional agent-led model.
• Dunes Realty: Longstanding Grand Strand/Pawleys Island residential and vacation rental brokerage — directly competing for coastal SC primary and second-home buyers and sellers in the same zip codes Litchfield serves.

Emerging players

• Compass: Tech-forward national brokerage investing in proprietary platform and agent equity; comparable luxury/residential brokerage model but differentiated by technology and agent compensation structure.

Regional players

• KingOne Properties: Grand Strand/Murrells Inlet/Pawleys Island-area real estate firm — directly comparable as a locally rooted competitor in Litchfield's core coastal SC submarkets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/the-litchfield-company-246410965439
• LinkedInlinkedin.com/company/the-litchfield-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Litchfield Company