CartRover
CartRover is a cloud-based SaaS integration platform, now operating as Extensiv Integration Manager, that connects ecommerce carts and marketplaces to WMS, OMS, and shipping systems for merchants, brands, and 3PLs.
- Company typePrivate
- Founded2013
- HeadquartersEl Segundo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CartRover does
CartRover is a cloud-based integration platform that connects ecommerce shopping carts, marketplaces, and flash-sale sites to warehouse management systems (WMS), order management systems (OMS), and shipping software. Founded in 2013 and headquartered in El Segundo, California, the company standardizes orders from 100+ order sources into a single format, routes them to 80+ destinations, and provides bidirectional inventory synchronization and tracking upload back to the original order source. Its underlying technology polls most carts every 15 minutes for orders, supports real-time retrieval where the source allows, offers optional CASS-certified address verification, and exposes a public API so partners can extend the connector library. CartRover was acquired by Extensiv and now operates as Extensiv Integration Manager within Extensiv's broader omnichannel fulfillment platform, sitting alongside 3PL WMS, Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, Reporting & Analytics, and an Extensiv AI offering.
CartRover monetizes via a SaaS subscription model with unlimited order volume across all plans and no per-order fees, with monthly billing and quote-based enterprise pricing rather than publicly disclosed list rates. Go-to-market combines a self-serve PLG motion (30-day free trial, no credit card required, direct signup at app.cartrover.com) with an enterprise sales overlay offering expert consultation, custom demos, and tailored solution development. The platform serves two primary segments: single merchants and brands shipping in-house or via a 3PL, and 3PLs/warehouses fulfilling orders for multiple brand clients. Marketing is executed through a content library (guides, reports, customer stories, webinars), segmented blogs (3PL Blog, Brands Blog, Warehousing Fundamentals), a weekly Market Insights newsletter on order volume trends, and a formal Partner Program supporting ecosystem expansion across WMS, OMS, shipping, and ecommerce platforms including Shopify, WooCommerce, PayPal, Magento, BigCommerce, eBay, UltraCart, and Walmart Marketplace.
The organization is small (1-10 employees per firmographic data), with leadership headed by CEO Gunnar Fredlund, and operates from a primary headquarters in El Segundo, California, plus a secondary office in Sandy, Utah. No funding rounds, revenue figures, or ownership/valuation disclosures are available in the source data, and the business now functions as a product line inside Extensiv rather than as an independently reporting entity.
CartRover firmographics
Firmographics- Name
- CartRover
- Legal name
- Extensiv
- Website
- https://cartrover.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CartRover is a cloud-based SaaS integration platform, now operating as Extensiv Integration Manager, that connects ecommerce carts and marketplaces to WMS, OMS, and shipping systems for merchants, brands, and 3PLs.
- Ownership category
- akta.pro rank
CartRover industry classification
Industry- Product category
- Ecommerce Integration Platform
- akta.pro primary industry
- Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where CartRover is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CartRover business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Integration Manager Plans: Cloud-based SaaS subscription model for integration services. All plans offer unlimited order volume with no per-order fees or penalties during high-volume months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited order volume across all plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
CartRover product offering
Product offeringCore offering
CartRover (now Extensiv Integration Manager) provides a cloud-based SaaS integration platform that connects 100+ ecommerce marketplaces and shopping carts to 80+ warehouse management systems, order management systems, and shipping software. It automates order retrieval, standardizes orders to a single format, routes them to fulfillment destinations, synchronizes inventory bidirectionally across channels, and uploads tracking information back to the originating sales channels. The product is sold as a monthly subscription with unlimited order volume and no per-order fees.
Product overview
Extensiv Integration Manager (formerly CartRover) is a unified integration platform that connects ecommerce marketplaces and shopping carts to warehouse management systems and shipping software. The core product enables automated order flow, inventory synchronization, and tracking updates across all connected channels. The broader Extensiv product suite includes the 3PL WMS for warehouse operations, Network Management (4PL), Billing Manager, Smartscan, Small Parcel Suite, and Reporting & Analytics modules. Integration Manager serves as the connectivity layer that ties these fulfillment tools together, allowing brands and 3PLs to manage orders from 100+ order sources and route them to 80+ order destinations including external WMS and OMS systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Extensiv Integration Manager (formerly CartRover) Cloud-based SaaS integration platform that connects 100+ ecommerce marketplaces and shopping carts (Shopify, WooCommerce, PayPal, Magento, BigCommerce, eBay, UltraCart, Walmart, and others) to 80+ warehouse management systems, order management systems, and shipping software. It automates order retrieval, standardizes orders to a single format, routes them to the chosen fulfillment destination, synchronizes inventory bidirectionally across channels, and uploads tracking information back to the originating sales channel. Sold on a monthly subscription with unlimited order volume.
- 3PL WMS Cloud-based warehouse management system for third-party logistics providers, covering inventory, orders, shipping, receiving, and billing operations across the warehouse.
- Extensiv AI AI-powered capabilities integrated into the Extensiv fulfillment platform for enhanced automation and intelligence in order processing and inventory management.
Quantifiable outcome
- Customer APS Fulfillment generated $250K of new business in a single quarter
Companies that use CartRover
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
CartRover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
CartRover partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ShopifycoreIntegration partner for inventory and order tracking synchronization. Syncs inventory and order tracking information from OMS and WMS tools back to Shopify stores.
- WooCommercecoreIntegration partner for WooCommerce stores. Syncs inventory and order tracking information from OMS and WMS tools back to WooCommerce.
- PayPalcoreAutomatically downloads orders from PayPal and loads them into shipping systems for automated order processing.
- MagentocoreFull integration with Magento for automatic order downloading, inventory synchronization, and shipment tracking upload.
- BigCommercecoreIntegration partner for BigCommerce platforms. Syncs inventory and order tracking information from OMS and WMS tools back to BigCommerce.
- eBaycoreAutomatically downloads orders from eBay marketplace and loads them into shipping systems for automated fulfillment.
- UltraCartcoreIntegration partner for UltraCart platform. Syncs inventory and order tracking information from OMS and WMS tools back to UltraCart.
- WalmartcoreIntegration partner for Walmart Marketplace. Syncs inventory and order tracking information from OMS and WMS tools back to Walmart.
- Extensiv Partner NetworkcoreVast network of technology and solutions partners enabling custom fit with the platform. Includes partner directory with diverse solutions for brands and 3PLs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CartRover competitors and assessment
Company assessmentBroad incumbents
- MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise integration platform providing API-led connectivity across ERP, CRM, and operational systems. It is a broader incumbent alternative for large enterprises evaluating Extensiv Integration Manager for complex integration needs.
- Zapier: Zapier is a broad, SMB-focused iPaaS connecting thousands of SaaS apps. While less specialized for ecommerce/WMS than CartRover, it is frequently evaluated as a lower-cost alternative for simple integration workflows.
Direct peers
- Workato: Workato is an enterprise-grade iPaaS offering pre-built integrations across ERP, CRM, ecommerce and WMS systems. It competes for the same enterprise integration budget CartRover targets, especially in mid-market and enterprise 3PL deals.
- Celigo: Celigo is a leading iPaaS that explicitly targets ecommerce, ERP and 3PL integration use cases (Shopify, NetSuite, Amazon, warehouses). It is the closest direct competitor to Extensiv Integration Manager in connector breadth and customer segment.
- Cin7: Cin7 is an inventory and order management platform with native integrations to Shopify, Amazon, Walmart, and major WMS systems. It overlaps with CartRover on inventory sync and multi-channel order routing for mid-market merchants and 3PLs.
- Ordoro: Ordoro is an ecommerce shipping, inventory and dropshipping platform that integrates with Shopify, Amazon and major 3PLs. It addresses overlapping order and inventory sync needs for small and mid-market merchants also served by Extensiv Integration Manager.
- ShipStation: ShipStation is a leading ecommerce shipping and order management platform that ingests orders from multiple channels and routes them to carriers and 3PLs. It overlaps directly with CartRover's order-routing and tracking-upload workflows.
- Brightpearl: Brightpearl is a retail operations platform combining order management, inventory, CRM and fulfillment automation for omnichannel merchants and 3PLs. It competes in the same operational middleware space served by Extensiv Integration Manager.
- Linnworks: Linnworks is a multichannel order, inventory and shipping management platform for ecommerce sellers and 3PLs. It addresses the same multi-cart, multi-marketplace operational problems that Extensiv Integration Manager solves.
- Patchworks: Patchworks is a no-code iPaaS focused on retail, ecommerce and 3PL integrations across ERPs, WMS, marketplaces and ecommerce platforms, with a similar connector-led GTM to Extensiv Integration Manager.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CartRover social profiles
Digital presenceCartRover compliance and trust
Trust signalCompliance1 record
CartRover financial estimates
Financial estimateRevenue estimate
Valuation estimate
CartRover leadership team
Management profileNumber of profiles
Profiles1 record
CartRover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CartRover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CartRover
What does CartRover do?
CartRover (now Extensiv Integration Manager) provides a cloud-based SaaS integration platform that connects 100+ ecommerce marketplaces and shopping carts to 80+ warehouse management systems, order management systems, and shipping software. It automates order retrieval, standardizes orders to a single format, routes them to fulfillment destinations, synchronizes inventory bidirectionally across channels, and uploads tracking information back to the originating sales channels. The product is sold as a monthly subscription with unlimited order volume and no per-order fees.
Is CartRover a public or private company?
CartRover is a private company. It is classified as corporate owned and is currently operating.
When was CartRover founded?
CartRover was founded in 2013. It employs 1 to 10 people.
Where is CartRover based?
CartRover is headquartered in El Segundo, United States, in the North America region.
How does CartRover make money?
One revenue line is on record: subscription - Integration Manager Plans.
Who are CartRover's main competitors?
Broad incumbents on record are MuleSoft (Salesforce) and Zapier. Direct peers are Workato, Celigo, Cin7, Ordoro, ShipStation, Brightpearl, Linnworks and Patchworks.
Does CartRover have an API?
Yes. Integration Manager APIs allow partners to build support for software platforms not already supported by Extensiv. Partners are welcome and encouraged to utilize the Integration Manager APIs to build support for their platform.
What industry is CartRover in?
CartRover's product category is Ecommerce Integration Platform. Its primary akta.pro industry code is BPAHAHAF, Warehousing & Distribution / Fulfillment Operations, with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services.