Prestaworks AB
Prestaworks AB is a Swedish PrestaShop Gold partner and the largest Nordic e-commerce agency, offering subscription-based hosted e-commerce packages, managed hosting, and bespoke integrations to SMB and mid-market retailers across Sweden, Norway, Finland, and Denmark.
- Company typePrivate
- Founded2008
- HeadquartersVästerås, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Prestaworks AB does
Prestaworks AB is a Swedish e-commerce agency founded in 2008 in Västerås by Joel Bahar and Daniel Westerberg. The company operates as the largest certified PrestaShop Gold partner in the Nordic region, delivering PrestaShop-based online stores to small, medium, and mid-market Nordic retailers. Its core platform offering consists of five subscription tiers: E-butik Standard, Medium, Premium, MAX (for high-traffic retailers exceeding 50 MSEK turnover), and Omni (multi-channel commerce), each bundling managed hosting, platform access, and free standard functionality support. Recurring subscription revenue is supplemented by professional services for custom design, bespoke module development, platform migrations, and integrations. The proprietary technology stack includes the Kaliber high-performance theme, the PW Order Management (PW Orderhantering) module, and the PW Pick List fulfillment tool, alongside 50+ integrations with Nordic payment providers (Klarna, Swish, Svea, DIBS, Payson, NETS, Collector, Qliro, Ecster), business systems (Fortnox, Visma, Specter, Mamut, E-conomic), marketplaces (CDON, Fyndiq, Tradera), logistics (Unifaun, Shipit), and marketing tools (Addwish, Nosto, Adrecord).
The firm operates a sales-led, consultative go-to-market motion targeting Nordic SMBs and mid-market retailers, with distribution primarily through its Swedish-language website, a 'Request a Callback' lead capture flow, and referrals from its 1,000+ customer installed base and integration partners. Pricing for subscription packages is quote-based; custom design add-ons are publicly listed at 2,099-4,999 SEK/month by tier, and a separate E-butik Support package is offered to merchants hosting on their own infrastructure. As of December 2025, all new installations and upgrades run on PrestaShop 9. The company is privately held, bootstrapped (no disclosed funding rounds), with ownership concentrated among the founders and a headcount in the 1-10 range.
Prestaworks AB firmographics
Firmographics- Name
- Prestaworks AB
- Legal name
- Prestaworks AB
- Website
- https://prestaworks.se
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prestaworks AB is a Swedish PrestaShop Gold partner and the largest Nordic e-commerce agency, offering subscription-based hosted e-commerce packages, managed hosting, and bespoke integrations to SMB and mid-market retailers across Sweden, Norway, Finland, and Denmark.
- Ownership category
- akta.pro rank
Prestaworks AB industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Prestaworks AB is headquartered
LocationHeadquarters
- HQ city
- Västerås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Prestaworks AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- E-Commerce Subscription Packages (Hosted): Monthly or annual subscription fees for e-commerce packages (E-butik Standard, Medium, Premium, MAX, Omni) that include managed hosting, platform access, support, and integrations. This is the core recurring revenue stream.
- Custom Design and Development Services: One-time or recurring fees for custom graphic design, bespoke functionality development, platform migrations, and special projects. Add-on custom design pricing ranges from 2,099 to 4,999 SEK/month depending on package tier.
- Additional Hosted Services: Ancillary services including Hosted SharePoint, Hosted Exchange, Online Backup, Server Backup, Storage Accounts, and Web Hosting (webbhotell), sold as add-on subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | E-butik Standard - entry-level e-commerce package |
| Subscription | Monthly | E-butik Medium - mid-tier e-commerce package |
| Subscription | Monthly | E-butik Premium - advanced e-commerce package |
| Subscription | Monthly | E-butik MAX - high-volume enterprise e-commerce package |
| Subscription | Monthly | E-butik Omni - multi-channel/omni-commerce package |
| Subscription | Monthly | E-butik Support - platform support without hosting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Prestaworks AB product offering
Product offeringCore offering
Prestaworks sells hosted PrestaShop-based e-commerce platform packages to Nordic retailers across five tiers (E-butik Standard, Medium, Premium, MAX, and Omni), each bundling managed hosting, free standard platform support, and access to a proprietary add-on ecosystem. The core delivery combines the PrestaShop open-source foundation with proprietary modules (PW Orderhantering, PW Pick List, Kaliber theme), custom design and development services, and 30+ pre-built integrations with Nordic payments, ERPs, marketplaces, and logistics providers.
Product overview
Prestaworks AB is a certified PrestaShop partner offering a comprehensive e-commerce platform and services portfolio. The core offering consists of PrestaShop-based e-commerce solutions across five package tiers: E-butik Standard (entry), E-butik Medium (mid), Eobutik Premium (premium), E-butik MAX (enterprise for high-traffic businesses with 50+ MSEK turnover), and E-butik Omni (omnichannel). These packages are complemented by proprietary themes (Kaliber, Kronan, Concordia), the PW Orderhantering order management module, custom design services, and managed hosting. Additional services include hosted productivity tools (SharePoint, Exchange) and backup/storage solutions. The company provides 50+ integrations with payment providers (Klarna, Swish, Svea, DIBS, Payson, NETS, Collector, Qliro, Ecster), business systems (Fortnox, Visma, Specter), and marketplaces (CDON, Fyndiq, Tradera), plus logistics partners (Unifaun, Shipit).
Differentiator
Problem solved
Functional benefit
Products and services
- E-butik Standard Entry-level hosted PrestaShop e-commerce package for small businesses starting with e-commerce. Includes managed server hosting, access to the PrestaShop platform, and free support on standard platform functionality during business hours. Targets Swedish and Nordic retailers launching their first online store.
- E-butik Medium Mid-tier hosted PrestaShop e-commerce package with enhanced features beyond Standard. Includes managed hosting, free standard platform support, and the ability to add custom design services at 2,999 SEK/month on top of the base package cost. Designed for growing Nordic SMB retailers.
- E-butik Premium Premium hosted PrestaShop e-commerce package with the full feature set, priority support, and advanced customization capabilities. Custom design add-on available at 4,999 SEK/month. Targets established Nordic SMB retailers with higher traffic and integration requirements.
- E-butik MAX Enterprise-level hosted PrestaShop e-commerce package designed for large Nordic retailers with annual turnover exceeding 50 MSEK. Built for high-traffic demands, large order volumes, multi-store and multi-country setups, and scalability during peak campaign loads.
- E-butik Omni Omnichannel hosted PrestaShop e-commerce package for Nordic retailers requiring unified multi-channel sales integration across their own store and external marketplaces. Custom design add-on available at 2,099 SEK/month for the Omni tier. Designed for complex multi-channel retail operations.
- E-butik Support Standalone support and module access package for merchants who host PrestaShop on their own infrastructure rather than on Prestaworks servers. Provides free standard platform support and access to Prestaworks modules.
- Kaliber Theme Proprietary highly optimized PrestaShop 1.7+ theme developed by Prestaworks, marketed as a distinct product. Multi-dynamic, high-performance theme with an intuitive design engine offering four pre-defined layouts that can be further customized. Updated with new features continuously at no extra cost to users; offered bundled within Prestaworks' E-butik packages.
- Kronan Responsive Theme Second PrestaShop theme from Prestaworks, a feature-rich and responsive storefront template released via ThemeForest as a commercial theme product.
- Concordia Premium Theme First premium PrestaShop theme from Prestaworks (for PrestaShop 1.5), released via ThemeForest and PrestaShop Add-ons in an exclusive format with advanced details and effects.
- PW Orderhantering (PW Pick List) Proprietary advanced order management module for PrestaShop that generates a PDF pick list of products in orders based on specified order statuses, including delivery slips or receipt slips in one click. Streamlines fulfillment operations and enables efficient handling of high order volumes for Nordic merchants.
- Custom Design Services Custom graphic design and bespoke functionality development service for PrestaShop stores. Available as an optional add-on with monthly pricing of 2,099 SEK (Standard, Omni), 2,999 SEK (Medium), or 4,999 SEK (Premium) depending on the base package tier. Covers graphic profile integration, responsive design, and custom feature development.
- Managed Hosting for PrestaShop Full managed server hosting service for PrestaShop stores bundled with all E-butik packages. Prestaworks handles server operations and performs ongoing server updates, allowing e-commerce operators to focus on their core business without managing infrastructure.
- Hosted SharePoint Hosted Microsoft SharePoint collaboration platform service sold as a subscription add-on for Nordic merchants needing internal collaboration and document management beyond their e-commerce store.
- Hosted Exchange Hosted Microsoft Exchange email and collaboration service sold as a subscription add-on for businesses needing managed email infrastructure.
- Online Backup Online backup service for data protection and disaster recovery, offered as an ancillary subscription alongside the core e-commerce packages.
- Server Backup Server backup service for comprehensive data protection, offered as an ancillary subscription alongside the core e-commerce packages.
- Storage Account Cloud storage account service for additional data storage needs, offered as an ancillary subscription alongside the core e-commerce packages.
- Webbhotell (Web Hotel) Web hosting service for websites and applications outside of PrestaShop e-commerce, offered as an ancillary subscription across the 'Andra tjänster' (other services) portfolio.
Quantifiable outcome
- Up to 30% faster page load times with PrestaShop 1.7 and PHP 7 in Prestaworks' managed hosting environment compared to previous versions.
- +1 more outcomes
Companies that use Prestaworks AB
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Prestaworks AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature7 records
Prestaworks AB partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ShipitcorePrestaworks and Shipit partnered to improve logistics for e-commerce merchants through an integration that makes the shipping process smoother and more efficient. The new PrestaShop-Shipit integration offers practical functions that facilitate freight management for Prestashop users.
- AddwishcorePrestaworks entered an exclusive partnership with Addwish for conversion optimization and customer relationship services, including algorithmic product recommendations and advanced search functionality. Through this exclusive partnership, Prestaworks configures and applies Addwish technology in customer stores for clients that choose Addwish services.
- PrestaShopcorePrestaworks is a certified Gold partner with PrestaShop in France since 2009. Certification requires passing training and examinations at PrestaShop's headquarters in France. Benefits include advance access to important product information, responsibility for all customer inquiries from the Nordic region, and credibility as a vetted partner. Prestaworks is the largest PrestaShop provider in the Nordics.
- FortnoxcorePrestaworks developed a standalone PrestaShop module for Fortnox integration, replacing the need to use Sharespine. Supports order transfer to Fortnox, invoice generation, product transfer, price list synchronization, and inventory retrieval from Fortnox. Available for PrestaShop 1.6+.
- VismacorePrestaworks offers integration with Visma business systems including Visma eEkonomi (product transfer from PrestaShop to Visma, inventory sync, order transfer) and Visma SPCS for accounting and business management.
- KlarnacorePrestaworks has offered Klarna Checkout integration for PrestaShop since 2012, covering both PrestaShop 1.4 and 1.5 originally, with ongoing updates through subsequent PrestaShop versions. Klarna Checkout is prominently featured as a key integration in the payments section.
- Svea (Svea Bank / SveaWebPay)corePrestaworks has a long-standing integration with Svea's payment solutions, including Svea Checkout (domestic) and Svea Checkout International (global). The partnership has included joint campaigns promoting Svea payment solutions to Prestaworks customers.
- CDON MarketplacecorePrestaworks developed integration with CDON Marketplace for PrestaShop, enabling automatic product export, inventory synchronization, and order import/conversion. The integration has been updated through multiple versions (v1.0 and v2.0) and adapted for PrestaShop 1.6 and 1.7.
- FyndiqcorePrestaworks developed a full integration between PrestaShop and Fyndiq marketplace, supporting automatic product export, inventory sync in both directions, order download, and PDF invoice retrieval. Joint promotional campaigns offering 50% discount on setup fees have been conducted.
- TraderacorePrestaworks developed integration between PrestaShop and Tradera marketplace, enabling automatic product upload to Tradera from the PrestaShop store. Multiple campaign collaborations have offered Prestaworks customers discounted or free Tradera setup.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Prestaworks AB competitors and assessment
Company assessmentDirect peers
- Webmind: Webmind is a Swedish digital agency offering web, e-commerce, and digital marketing services to Nordic clients. Comparable as a Nordic e-commerce agency serving SMB and mid-market customers with custom development, though smaller scale and broader service scope than Prestaworks.
- Sitevision: Sitevision is a Swedish digital experience platform provider with built-in e-commerce functionality, widely used by Nordic public sector and enterprise for web solutions. Comparable as a Nordic platform-based e-commerce enabler serving SMB/mid-market, though broader in scope (CMS, intranet) than pure e-commerce.
- Vaimo: Vaimo is one of the largest Nordic digital commerce agencies, delivering multi-platform e-commerce implementations (Magento/Adobe Commerce, Shopify Plus, Optimizely) to enterprise clients. Comparable to Prestaworks as a Nordic e-commerce agency serving retailers with managed services, custom development, and platform integrations, though operating at much larger scale and across multiple platforms.
- Diflex: Diflex is a Swedish digital agency specializing in e-commerce and web solutions, often working with platforms like EPiServer/Optimizely and Magento. Comparable as a Nordic e-commerce agency serving SMB and mid-market retailers with similar consulting-led delivery, though with different platform specializations.
Broad incumbents
- WooCommerce: WooCommerce is the leading open-source e-commerce plugin for WordPress. Comparable as an open-source e-commerce platform competing with PrestaShop for the same SMB merchant segment, with the advantage of the broader WordPress ecosystem.
- BigCommerce: BigCommerce is a global SaaS e-commerce platform competing with Shopify and PrestaShop. Comparable as an alternative e-commerce platform for SMB and mid-market merchants in the Nordic region, with headless commerce capabilities appealing to larger retailers.
- Adobe Commerce: Adobe Commerce (formerly Magento) is a major e-commerce platform under Adobe, serving mid-market and enterprise merchants. Comparable as a competing e-commerce platform that Prestaworks' customers have migrated from (e.g., Garphyttan moved from Magento to PrestaShop).
- Shopware: Shopware is a leading European (German) open-source e-commerce platform that competes directly with PrestaShop. Comparable as a competing open-source e-commerce platform that agencies build solutions on, with a similar target market of SMB/mid-market merchants.
- Shopify: Shopify is the global leader in hosted e-commerce SaaS, offering a competing platform to PrestaShop. Comparable as an e-commerce platform competing for the same SMB/mid-market merchant customers Prestaworks serves, with much larger scale, easier onboarding, and global brand recognition.
Regional players
- Loopia: Loopia is one of the largest Nordic web hosting providers, offering domain registration, web hosting, and email services to SMBs. Comparable as a Nordic infrastructure/services provider serving SMBs with digital presence needs, though Loopia focuses on general hosting while Prestaworks specializes in e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Prestaworks AB social profiles
Digital presencePrestaworks AB compliance and trust
Trust signalCompliance1 record
Prestaworks AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prestaworks AB leadership team
Management profileNumber of profiles
Profiles4 records
Prestaworks AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prestaworks AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prestaworks AB
What does Prestaworks AB do?
Prestaworks sells hosted PrestaShop-based e-commerce platform packages to Nordic retailers across five tiers (E-butik Standard, Medium, Premium, MAX, and Omni), each bundling managed hosting, free standard platform support, and access to a proprietary add-on ecosystem. The core delivery combines the PrestaShop open-source foundation with proprietary modules (PW Orderhantering, PW Pick List, Kaliber theme), custom design and development services, and 30+ pre-built integrations with Nordic payments, ERPs, marketplaces, and logistics providers.
Is Prestaworks AB a public or private company?
Prestaworks AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prestaworks AB founded?
Prestaworks AB was founded in 2008. It employs 1 to 10 people.
Where is Prestaworks AB based?
Prestaworks AB is headquartered in Västerås, Sweden, in the Europe region.
How does Prestaworks AB make money?
Three revenue lines are on record. E-Commerce Subscription Packages (Hosted) is the primary driver. The others are custom Design and Development Services and additional Hosted Services.
Who are Prestaworks AB's main competitors?
Direct peers on record are Webmind, Sitevision, Vaimo and Diflex. Broad incumbents are WooCommerce, BigCommerce, Adobe Commerce, Shopware and Shopify. Loopia is listed as a regional player.
Does Prestaworks AB have an API?
No public API is recorded for Prestaworks AB.
What industry is Prestaworks AB in?
Prestaworks AB's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5182 and its SIC code is 7372.