Infant Solutions

What Infant Solutions does

Infant Solutions is a Wilmington, Delaware-based B2B email marketing and lead generation agency founded in 2007. The firm builds and monetizes proprietary contact and company databases, operating a 280-million-record master consumer and business database and a 45-million-record updated cross-referenced dataset that is refreshed on a 90-day cycle. Its core product portfolio comprises Professional Leads (contact data for executives, healthcare professionals, lawyers, and other specialists), Email Appending Services (database enrichment using a 6-stage verification process), Industry Leads (lists covering 120+ verticals from agriculture to aerospace), Sales Intelligence for Technology Marketers (decision-maker datasets linked to technology deployments), International Mailing Lists (four-continent coverage with a 100% deliverability guarantee), and Email Campaign execution services using proprietary software. Supporting add-on services include Web Designing, SEO, and Social Media Marketing.

The business operates on a sales-led, direct-engagement GTM with custom-quoted, performance-based pricing and pay-as-you-go billing cadence rather than self-serve product tiers. Customers are reached via enterprise direct sales complemented by digital channels — SEO, social media, email, and website content — functioning primarily as top-of-funnel demand capture. The company cites a 3,000+ client base and showcases enterprise logos including Autodesk, NEC, NTT Group, Ansys, Airwatch, and HCL. Compliance posture includes documented adherence to the CAN-SPAM Act, DMA guidelines, and the Spam Act 2003, alongside a published anti-spam policy. No external funding rounds, M&A activity, public listing, or AI/ML capability disclosures are present in the source material; the firm is privately held with 101–250 employees and operates from a single Wilmington headquarters.

Name

Infant Solutions

Website

https://infantsolutions.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Infant Solutions is a Wilmington, Delaware-based B2B email marketing and lead generation agency, founded in 2007, that sells proprietary contact lists, email appending, industry leads, and campaign management services to a 3,000+ client base across 120+ industries and four continents.

Ownership category

akta.pro rank

Product category

B2B Email Marketing and Lead Generation

NAICS

Advertising Agencies (541810), Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B lead generation
• Email marketing services
• Email appending services
• Sales intelligence datasets
• Professional contact lists

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Leads Sales: Sale of highly targeted professional lead lists including contact information (name, title, email, phone) for executives, specialists, and professionals across industries including healthcare, legal, finance, and engineering.
2. Email Appending Services: Service to append missing email addresses to existing customer databases, featuring 100% deliverability guarantee, permission-based data, and performance-based pricing.
3. Industry Leads: Customized prospect lists built for specific industries with 90% deliverability guarantee, covering 120+ industries across four continents.
4. International Mailing Lists: Global email lists enabling marketers to reach audiences across Europe, Asia, Australia, and North America with culturally adapted targeting.
5. Email Campaign Management: Full-service campaign execution including design, tracking, reporting, and analysis using proprietary software for B2B and B2C email marketing.
6. Sales Intelligence for Technology Marketers: Manually verified datasets containing decision-maker contact information and technology deployment data for technology companies.
7. Web Designing Services: Custom web application development and design services including eCommerce functionality, corporate extranets, and customer-facing websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Infant Solutions sells B2B email marketing and lead generation services, including customized professional contact lists, email appending to enrich client databases, industry-specific prospect lists, sales intelligence datasets, international mailing lists, and managed email campaign execution. The company delivers manually verified contact data drawn from a 280 million-record master database and a 45 million-record refreshed dataset, supporting client marketing campaigns across 120+ industries.

Product overview

Infant Solutions is an email marketing agency founded in 2007 offering a suite of B2B and B2C marketing services centered around lead generation, data management, and campaign execution. The core product portfolio consists of Professional Leads (professional contact databases), Email Appending Services (database enrichment with 280M+ records), Industry Leads (120+ industry-specific lists with 45M records), Sales Intelligence for Technology Marketers (decision-maker datasets), International Mailing Lists (global market coverage), and Email Campaign services (proprietary software for campaign execution). Supporting services include Web Designing, SEO, and Social Media Marketing. The company serves markets across four continents with manually verified data and 90-day update cycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Leads Lead generation service providing high-profile professional contact information including engineers, accountants, architects, librarians, healthcare professionals, lawyers, doctors, HR personnel, dentists, CEOs, CFOs, physicians, and nurses, intended for B2B marketers and recruiters.
• Email Appending Services Service that appends missing email addresses to existing customer databases using a 280-million-record master database with 6-stage verification, 100% deliverability guarantee, 90-day update cycles, permission-based data, and performance-based pricing, intended for businesses with existing customer databases.
• Industry Leads Industry-specific prospect lists covering 120+ industries from agriculture to aerospace to real estate, built from 45 million updated records with 90% deliverability guarantee and customized to client specifications, intended for B2B marketers across industries.
• Sales Intelligence for Technology Marketers Manually verified sales intelligence datasets identifying and profiling decision-makers at mid-market to large organizations, linking technology deployments to target prospects, intended for technology vendor marketing teams.
• International Mailing Lists Global email marketing lists covering markets across four continents (Europe, Asia, Australia, North America) with exhaustive lead verification and 100% deliverability, intended for businesses expanding internationally.
• Email Campaign Full-service email campaign execution using proprietary software with real-time tracking, reporting, and analysis, including subscriber list management and advanced ROI-boosting capabilities, intended for B2B and B2C email marketers.
• Web Designing Custom web application development services including eCommerce functionality, corporate extranets, customer questionnaires, and payment gateway integration using Web 2.0 technologies, intended for businesses needing online presence assets.
• SEO Search engine optimization services using strategies and tactics to increase website traffic through high-ranking placement in search engine results pages, intended for businesses seeking organic search visibility.
• Social Media Marketing Social media marketing services to build brand awareness, drive website traffic, increase product visibility, and acquire customers through various social media channels, intended for businesses seeking social presence and engagement.

Quantifiable outcome

• 90% deliverability guarantee on industry leads
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• AutodeskcoreGTM or Marketing PartnerInfant Solutions worked closely with Autodesk over several years to expand into new markets, increase awareness of their products, and generate targeted datasets for marketing programs.
• NECcoreGTM or Marketing PartnerInfant Solutions collaborated with NEC to expand into new markets and generate the right type of datasets for targeted marketing programs.
• NTT GroupcoreGTM or Marketing PartnerInfant Solutions partnered with NTT Group to expand into new markets and generate the right type of datasets for targeted marketing programs.
• AnsyscoreGTM or Marketing PartnerInfant Solutions worked with Ansys to expand into new markets, increase awareness of their products, and generate targeted marketing datasets.
• AirwatchcoreGTM or Marketing PartnerInfant Solutions collaborated with Airwatch to expand into new markets and generate the right type of datasets for targeted marketing programs.
• HCLcoreGTM or Marketing PartnerInfant Solutions worked with HCL to expand into new markets, increase awareness of their products, and generate targeted datasets for marketing programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ZoomInfo: ZoomInfo is the dominant B2B contact database and sales intelligence platform, offering lead lists, appending, and intent data at much larger scale than Infant Solutions and serving the same enterprise marketing and sales buyers.
• Dun & Bradstreet: Dun & Bradstreet is a long-established B2B data and sales intelligence incumbent operating at much larger scale, providing company and contact data that overlaps directly with Infant Solutions' industry leads and professional leads products.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is the dominant professional prospecting platform, providing decision-maker data and lead generation workflows that compete broadly with Infant Solutions' professional leads and sales intelligence services.

Direct peers

• Apollo.io: Apollo.io is a B2B sales intelligence and lead generation platform combining a large contact database with prospecting and outreach tooling, directly competing with Infant Solutions' professional leads, industry leads and email appending offerings.
• Lusha: Lusha provides B2B contact and company data, including email appending and direct dial numbers, with a self-serve browser extension model that competes for the same mid-market B2B marketers Infant Solutions targets.
• UpLead: UpLead is a B2B lead generation and email appending platform selling verified contact lists with deliverability guarantees, directly comparable to Infant Solutions' value proposition around data accuracy and email appending.
• Lead411: Lead411 offers B2B contact data, sales intelligence and intent-based leads with a similar emphasis on verified emails and decision-maker contacts, competing head-to-head with Infant Solutions for SMB and mid-market B2B marketers.
• Clearbit (HubSpot): Clearbit provides B2B data enrichment and lead generation APIs and datasets, overlapping with Infant Solutions' email appending and sales intelligence offerings for technology marketers and growth teams.
• InsideView (Demandbase): InsideView, now part of Demandbase, delivers B2B sales intelligence and contact data targeted at enterprise sales and marketing teams, comparable to Infant Solutions' sales intelligence for technology marketers product.
• Adapt.io: Adapt.io is a B2B contact and lead generation provider offering verified prospect lists and sales intelligence, positioned in the same mid-market segment and competing directly with Infant Solutions' list-based offerings.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/infantsolutions
• Facebookfacebook.com/infant.solutionsllc
• LinkedInlinkedin.com/company/infant-solutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infant Solutions