What Elabs Consulting does

Elabs Consulting SL is a Barcelona-based digital marketing and AI services agency founded in 2011, operating as a private limited company (ELABS CONSULTING S.L) under co-founders Pau Alpuente (CEO) and Pablo Nieves (COO). The firm serves B2B clients across Spain and internationally from offices in Barcelona, Madrid, and London, positioning itself as an AI-augmented full-service agency rather than a pure-play SEO or paid-media shop.

The company's service portfolio is organized around four pillars: AI implementation (custom GPTs, chatbots, Licitabot for public-tender analysis, predictive analytics, and AI-powered data analysis built on Azure OpenAI and Python/Pandas environments), SEO (technical audits, international and local SEO, e-commerce SEO, YouTube SEO, and a forward-looking "SEO for AI / GEO" offering for ChatGPT and AI search), Paid & Social Ads (Google Ads, programmatic, social advertising, and ChatGPT Ads), and adjacent services spanning content marketing, WordPress/Shopify development, conversion rate optimization, data integration, and in-company training (often funded via Spain's FUNDAE program). Delivery is grounded in a proprietary "Methodology 360" six-step consulting framework and supported by an external tooling stack including Sistrix, Ahrefs, Semrush, GA4, HubSpot, and Salesforce.

Elabs monetizes primarily through professional services fees — project-based engagements, multi-year retainers with assigned senior consultants, and bespoke AI implementations — with quote-based pricing tailored to client scope. Its customer base spans at least 10 verticals (banking, healthcare, tourism, education, industrial B2B, events, nonprofits, insurance, online media, and e-commerce) and includes named reference customers such as Saba Aparcamientos, Educaweb, Cyberclick, Mr. Resin, and Neventum. With 15+ years of operating history, 500+ delivered projects, and a 5.0 Google rating, the firm sells outcomes-based consulting rather than commoditized deliverables, emphasizing measurable business results over vanity metrics.

Name

Elabs Consulting

Legal name

Elabs Consulting SL

Website

https://elabsconsulting.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Elabs Consulting is a Barcelona-headquartered digital marketing and AI services agency serving B2B clients across Spain and internationally. It delivers SEO, paid media, web development, content marketing, and AI implementation (custom GPTs, chatbots, predictive analytics) through senior-led retainer and project engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• Digital marketing services
• SEO consulting
• AI implementation services
• Paid media management
• Web development services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Core revenue stream from providing digital marketing strategy consulting, SEO services, paid media management, and content marketing services to B2B clients. Services are delivered through project-based engagements and retainer contracts with assigned consultants.
2. AI Implementation Services: Revenue from implementing AI solutions including custom GPTs, chatbots, AI data analysis, and business process automation. Includes consulting, development, and ongoing optimization.
3. Web Development Services: Custom WordPress development, WooCommerce e-commerce implementation, plugin development, and website maintenance services. Includes WPO (Web Performance Optimization) and security services.
4. Training and Education: In-company training programs on AI, SEO, analytics (GA4), and digital skills. These programs can be funded through FUNDAE (Spanish employment training foundation). Also includes workshops and mentoring.
5. Digital Transformation Consulting: Strategic consulting for digital transformation including digital audits, roadmap development, OKR implementation, and ongoing advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Elabs Consulting is a Barcelona-based digital marketing and AI agency that delivers integrated digital services across four pillars: AI implementation (custom GPTs, chatbots, predictive analytics, Licitabot), comprehensive SEO (technical, local, international, e-commerce, AI-engine optimization), paid media management, plus content marketing, web development, data analytics, and digital transformation consulting. Services are sold through quote-based project and multi-year retainer contracts to mid-market and enterprise B2B clients, primarily in Spain with international reach. The firm combines senior human consulting expertise (Methodology 360 framework) with proprietary AI tools and enterprise platforms such as Azure OpenAI to drive measurable business outcomes.

Product overview

Elabs Consulting is a digital marketing and AI agency headquartered in Barcelona, Spain, offering a comprehensive suite of digital services organized around four core pillars: AI (Artificial Intelligence), SEO, Paid Media/Advertising, and Additional Services (Content Marketing, Web Development, and Data Analytics). The product portfolio centers on AI-powered business automation including custom GPTs, chatbots, and AI data analysis; comprehensive SEO services ranging from technical audits and international/local SEO to e-commerce optimization and AI search (GEO); paid media campaigns across Google Ads, social platforms, and programmatic advertising; content marketing with AI-generated content and SEO copywriting; custom web development on WordPress and e-commerce platforms; and data integration/BI services including AI-powered analytics. The agency also provides strategic digital consulting, digital audits, and in-company training programs. The offering follows a full-service agency model where services are interconnected—SEO supports content marketing, AI powers automation across all services, and data analytics informs all marketing decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Licitabot Proprietary AI-powered tool that analyzes public tenders and procurement opportunities, using AI for market analysis and opportunity detection; sold to businesses seeking competitive intelligence on public sector bids.
• Custom GPTs (GPTs Personalizados) Custom AI assistants designed specifically for internal enterprise needs including support, brainstorming, and analysis of large volumes of data; sold as a standalone enterprise AI offering.
• AI Chatbots and Virtual Assistants Custom AI-powered chatbots and virtual assistants built for customer service automation, lead qualification, and automated business processes; sold as a standalone AI offering.
• AI Implementation for Business (IA para Negocios) AI implementation service optimizing business processes, automating repetitive tasks, generating content at scale, and enabling data-driven decisions in real time; sold as a standalone AI consulting engagement.
• SEO Services Comprehensive SEO offering covering strategy, technical audits, migrations, Web Performance Optimization, international, local (Google Maps), e-commerce, YouTube, AI-engine (GEO) optimization, and digital PR; sold as a multi-line SEO retainer.
• SEO for AI (GEO) Search engine optimization for AI systems including ChatGPT, AI Overviews, and AI-powered search engines to maximize brand visibility in AI-generated responses; sold as a standalone AI-era SEO offering.
• Paid Media and Social Ads Paid media management covering Google Ads, social advertising on Meta and LinkedIn, programmatic buying, and ChatGPT Ads; sold as a paid acquisition retainer.
• Content Marketing Services Strategic content marketing including content marketing strategy, editorial planning, AI-generated content, SEO copywriting, and email marketing automation workflows; sold as a retainer content engagement.
• Web Development Custom web development on WordPress and WooCommerce, plus web design, e-commerce and marketplace integration, and CRO and A/B testing; sold as project-based development engagements.
• Data Analytics and AI Data Analysis Web analytics with GA4 and Looker Studio dashboards, ETL/ELT data integration to BigQuery, and AI-powered data analysis including predictive modeling, anomaly detection, natural language querying, and customer clustering; sold as data and BI consulting engagements.
• Digital Audit 360° Comprehensive digital audit covering acquisition channels, UX and CRO, MarTech stack, competitive benchmarking, and analytics quality; sold as a standalone diagnostic engagement.
• Strategic Consulting (Consultoría Estratégica) Strategic business consulting including digital transformation plans, Go-to-Market strategies, and financial modeling for ROI projection; sold as a senior advisory engagement.
• In-Company Training (Formación In Company) Customized corporate training programs on AI, SEO, analytics, and digital skills delivered on-site or via video conference, eligible for FUNDAE subsidy for Spanish companies; sold per program.

Quantifiable outcome

• +40% organic traffic growth for Saba parking operator
• +11 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google Analytics / GA4coreTechnology or IntegrationCore analytics platform used across all client projects for traffic analysis, conversion tracking, and performance measurement. Fundamental to their methodology.
• WordPresscoreTechnology or IntegrationPrimary CMS platform for web development services. Elabs specializes in custom WordPress development, WooCommerce, and WordPress maintenance.
• FUNDAE (Fundación Estatal para la Formación en el Empleo)minorChannel Partner/ Reseller/ DistributorSpanish employment training foundation through which Elabs' in-company training programs can be funded. Allows Spanish companies to access subsidized training budgets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyberclick: Barcelona-headquartered digital marketing agency specializing in inbound marketing, paid media, and HubSpot implementations; directly comparable to Elabs as a Spanish mid-market performance marketing competitor with overlapping SEO/AI/inbound offerings.
• InboundCycle: Spanish HubSpot Elite partner focused on inbound marketing, marketing automation, and content strategy; competes with Elabs for mid-market CRM-led marketing engagements and shares Barcelona roots.
• Webpositer: Spain-based SEO agency offering technical SEO, content, and digital strategy services; directly comparable as a similarly-sized Spanish SEO specialist competing for the same enterprise SEO budgets.
• Flat 101: Spanish digital analytics and conversion optimization consultancy offering GA4, CRO, and experimentation services; overlaps with Elabs' data analytics, CRO, and AI-powered optimization practices.
• Human Level: Barcelona-based digital agency offering SEO, content, paid media, and e-commerce services; closest geographic and service-line competitor in the Barcelona mid-market segment.
• Producteca: Spanish digital agency specializing in e-commerce (Shopify, Magento), digital marketing, and analytics; comparable offering to Elabs' e-commerce-focused engagements with Shopify/WordPress expertise.
• Marketalia: Spanish B2B digital marketing agency specializing in industrial/technical sectors with content, SEO, and lead generation services; comparable mid-market competitor with similar vertical-segmentation approach.

Broad incumbents

• Making Science: Madrid-headquartered publicly-traded digital marketing and ad-tech group offering SEO, paid media, cloud, and AI services across Europe and Latam; broader incumbent competing for similar enterprise clients but at materially larger scale.
• The Cocktail: Spanish digital transformation consultancy offering strategy, design, technology, and data services; broader incumbent with overlapping digital consulting and AI implementation capabilities but at significantly larger scale.

Emerging players

• Metricool: Spanish martech SaaS offering social media analytics, content planning, and SEO tooling; adjacent competitor providing some overlapping capabilities as a self-serve alternative to Elabs' managed services.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ElabsConsulting
• LinkedInlinkedin.com/company/elabs-consulting-s-l
• Xx.com/ElabsConsulting
• Facebookfacebook.com/332066516813104

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elabs Consulting