Producteca
- Company typePrivate
- Founded2009
- HeadquartersBuenos Aires, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Producteca firmographics
Firmographics- Name
- Producteca
- Legal name
- Producteca
- Website
- https://producteca.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Producteca is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
Producteca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing Fee: Monthly recurring subscription model. Pricing based on: (i) gross sales volume per channel, and (ii) quantity and type of users. Implementation costs calculated based on project hours. Customer success/Key Account Manager support included based on package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Básico Plan - Entry-level subscription with standard support |
| Subscription | Monthly | Intermedio Plan - Mid-tier subscription with enhanced support |
| Subscription | Monthly | Avanzado Plan - Premium subscription with priority support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Producteca product offering
Product offeringCore offering
Producteca provides a SaaS-based e-commerce operations platform that integrates online marketplaces, e-commerce storefronts, and ERP systems to synchronize orders, inventory, pricing, catalog listings, shipments, and invoices in real time from a single interface. It serves 500+ brands in Latin America with unified order inbox management, channel-specific pricing, and live operational monitoring across 200+ marketplace, storefront, and ERP integrations.
Product overview
Producteca is a unified e-commerce operations platform for LATAM brands that centralizes order management, inventory control, pricing strategies, and catalog publishing across multiple marketplaces and sales channels. The core Producteca Platform serves as the central hub, while specific operational capabilities are provided through modular components: the Orders (Órdenes) Module for consolidated sales inbox, the Stock (Stocks) Module for real-time inventory synchronization, the Prices (Precios) Module for channel-specific pricing and discount campaigns, and the Catalog/Publications Module for centralized product listing management. The Monitoring Center (Centro de Monitoreo) provides live operational health surveillance across all integrations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 500+ brands operating daily on the platform
- +3 more outcomes
Companies that use Producteca
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
Producteca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration62 records
AI capability1 record
Feature5 records
Producteca partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and major.
- Mercado LibrecorePrimary marketplace integration partner in LATAM. Producteca connects to both Mercado Libre (Argentina, Colombia, Chile, Mexico) and Mercado Livre (Brazil), enabling synchronized order management, inventory control, and pricing for sellers on the region's largest marketplace platform.
- ShopifycoreE-commerce platform integration enabling brands to connect their Shopify stores with multiple marketplaces through Producteca's unified management system.
- AmazoncoreMarketplace integration allowing sellers to manage Amazon orders alongside other sales channels, synchronizing inventory and pricing centrally.
- VTEXcoreE-commerce platform integration for LATAM enterprise brands using VTEX for their online storefronts, connected to marketplace operations through Producteca.
- WalmartcoreMarketplace integration for Walmart sellers in Mexico and other LATAM markets, enabling unified operations management.
- SAPmajorERP integration connecting SAP systems with e-commerce and marketplace operations, enabling unified inventory and order management across enterprise systems.
- NetSuitemajorOracle NetSuite ERP integration for unified operations management, connecting financial and inventory systems with marketplace sales channels.
- FalabellacoreMajor Chilean and regional marketplace integration for one of Latin America's largest retailers, enabling sellers to manage Falabella sales through Producteca.
- SHEINcoreMarketplace integration for SHEIN's seller platform, enabling brands to connect and manage SHEIN sales alongside other marketplace channels.
- TiendanubecoreE-commerce platform integration for Tiendanube (Argentina, Chile, Colombia, Mexico) enabling unified storefront and marketplace operations management.
- OdoomajorOpen-source ERP integration enabling Odoo users to connect their business systems with marketplace sales channels.
- TOTVSmajorBrazilian ERP integration for TOTVS users, enabling LATAM enterprise brands to manage TOTVS-connected operations with marketplace sales.
- WooCommercecoreWordPress e-commerce plugin integration enabling WooCommerce store owners to manage their stores alongside multiple marketplace channels.
- Magento/Adobe CommercecoreE-commerce platform integration for Adobe Commerce (formerly Magento), enabling enterprise brands to connect their storefronts with marketplace operations.
- TangomajorArgentine ERP integration for Tango software users, connecting local business systems with marketplace sales operations.
- ShopeecoreMarketplace integration for Shopee sellers in LATAM, enabling unified operations management across channels.
- DafitimajorBrazilian fashion and lifestyle marketplace integration, one of the largest in the region for apparel and accessories.
- TikTok ShopcoreEmerging social commerce marketplace integration enabling brands to manage TikTok Shop sales alongside traditional marketplace channels.
- NuvemShopcoreE-commerce platform integration for NuvemShop (Argentina, Brazil, Chile, Colombia, Mexico), enabling small and medium businesses to manage their online stores with marketplace connections.
- RappimajorSuper app and delivery platform integration in Colombia and other LATAM markets, enabling quick commerce sales channel connections.
- JumbomajorArgentinian supermarket chain and marketplace integration, enabling grocery and consumer goods brands to connect with Jumbo's online platform.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Producteca competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a direct competitor providing a multi-channel e-commerce integration platform that connects brands to marketplaces, advertising channels, and ERPs across Europe and globally. It is comparable to Producteca in product scope (catalog/order/inventory sync) and target customer (enterprise brands).
- Lengow: Lengow is a European-based e-commerce integration and PIM platform that helps brands distribute catalogs and manage orders across marketplaces and channels. It overlaps directly with Producteca's catalog publishing and multi-channel order management capabilities.
- SalesLayer: SalesLayer offers PIM and multi-channel commerce synchronization, enabling brands to centralize product data and publish across marketplaces and storefronts. It is comparable to Producteca's Catalog/Publications and Stock modules.
- CedCommerce: CedCommerce provides marketplace integration, listing, and order management solutions for brands selling on Amazon, eBay, Walmart, and other channels. It competes with Producteca in the multi-marketplace integration space, particularly with mid-market sellers.
- Feedonomics: Feedonomics (acquired by BigCommerce) is a data feed management and product information platform used by enterprise brands to syndicate catalogs to marketplaces and advertising channels. Comparable to Producteca's catalog publishing and channel-specific pricing capabilities.
- OneStock: OneStock is an order management system that unifies inventory and order orchestration across stores, warehouses, and marketplaces. It is comparable to Producteca's stock-synchronization and unified order inbox capabilities.
Broad incumbents
- ChannelAdvisor (CommerceHub): ChannelAdvisor (now part of CommerceHub) is an established enterprise platform for marketplace integration, advertising, and analytics. It serves large global brands with broader functionality than Producteca, but overlaps on core marketplace integration capabilities.
- Mirakl: Mirakl operates a broader marketplace and dropship platform that enables retailers and brands to launch and operate third-party marketplaces. While broader in scope, Mirakl competes with Producteca in adjacent LATAM enterprise accounts where marketplace operations are a focus.
Emerging players
- HotWax Commerce: HotWax Commerce provides omnichannel order management and marketplace integration, primarily for mid-market brands on Shopify and NetSuite. It overlaps with Producteca's Orders and Stock modules but with a narrower geographic and platform focus.
- Octopia (Octopia by Octopia Group): Octopia provides marketplace integration and seller services in LATAM and Europe, including catalog distribution and order management. It overlaps with Producteca in the LATAM marketplace-integration space, particularly with smaller sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Producteca social profiles
Digital presenceProducteca compliance and trust
Trust signalCompliance1 record
Producteca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Producteca leadership team
Management profileNumber of profiles
Profiles2 records
Producteca funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Producteca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Producteca
What does Producteca do?
Producteca provides a SaaS-based e-commerce operations platform that integrates online marketplaces, e-commerce storefronts, and ERP systems to synchronize orders, inventory, pricing, catalog listings, shipments, and invoices in real time from a single interface. It serves 500+ brands in Latin America with unified order inbox management, channel-specific pricing, and live operational monitoring across 200+ marketplace, storefront, and ERP integrations.
Is Producteca a public or private company?
Producteca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Producteca founded?
Producteca was founded in 2009. It employs 51 to 100 people.
Where is Producteca based?
Producteca is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Producteca make money?
One revenue line is on record: subscription Licensing Fee.
Who are Producteca's main competitors?
Direct peers on record are ChannelEngine, Lengow, SalesLayer, CedCommerce, Feedonomics and OneStock. Broad incumbents are ChannelAdvisor (CommerceHub) and Mirakl. Emerging players are HotWax Commerce and Octopia (Octopia by Octopia Group).
Does Producteca have an API?
Yes. The platform enables integration of third-party systems via APIs and/or through mechanisms determined by Producteca. The Terms and Conditions state that the Platform allows integration with various third-party websites, platforms, and systems, including Channels and third-party platforms. Clients can use the Platform to connect with external sites, platforms, or systems. Producteca may provide tools and quality assurance functionalities, as well as access to testing environments to facilitate integrations and evaluate Platform functionalities. Additionally, the Platform may integrate with artificial intelligence services to provide assistance, automated responses, and enhanced interactions. However, no dedicated API documentation portal or developer documentation is explicitly linked on the main site.