Thinkflame

What Thinkflame does

ThinkFlame is a privately held, founder-operated digital marketing agency founded in 2011, headquartered in Markham, Canada, with US-facing operations indicated by a Miami-area contact line and content referencing North American SMBs. The firm is small (1-10 employees) and is led by Founder & CEO Shelly Patrick, with Jonathan Perea serving as HVAC Marketing Expert/Partner and Business Development Manager, and Cassandra Patrick as Content & Social Media Strategist. ThinkFlame offers a full-stack digital marketing service line spanning responsive web design, SEO, content marketing, social media marketing, email marketing, lead generation, and online advertising, supplemented by website maintenance, coaching/consulting, and speaking/training services. A notable specialization is the HVAC, plumbing, and tankless water heater vertical, supported by dedicated landing pages and an HVAC-specific phone number (786-471-2581).

Underlying technology is built on best-of-breed third-party marketing platforms rather than proprietary systems: ThinkFlame is a Semrush Certified Agency Partner and deploys ActiveCampaign and HubSpot for email and CRM, Google Analytics for measurement, and Semrush for SEO. There is no evidence of proprietary software, AI/ML models, or patents. The business model is professional services with quote-based, pay-as-you-go pricing and a free 15-minute Calendly consultation (typically with Shelly Patrick) as the primary lead-conversion mechanism. Distribution is sales-led and direct, with content marketing (blog, social channels on Facebook, X, Instagram, and LinkedIn), SEO, and email marketing supporting top-of-funnel demand, and consultation booking closing deals. Customers are predominantly small to medium-sized businesses, with a focused subset in HVAC and plumbing; no enterprise logos, recurring retainer contract values, or customer counts are disclosed.

Name

Thinkflame

Legal name

ThinkFlame

Website

https://thinkflame.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ThinkFlame is a founder-led Canadian digital marketing agency (1-10 employees) offering web design, SEO, content, social, email, and lead generation services to North American small and medium businesses, with a dedicated specialization in the HVAC and plumbing vertical.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Digital marketing services
• Web design services
• SEO optimization
• Content marketing agency
• Lead generation services

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model offering digital marketing solutions including web design, SEO, content marketing, social media management, email marketing, and lead generation. Services are tailored to business size and industry, with offerings like coaching, consulting, speaking, and training. Revenue is generated through service fees for marketing strategy development and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ThinkFlame is a digital marketing agency that delivers strategy-led online marketing services to small and medium businesses. Core offerings include web design, SEO and online advertising, content marketing, email marketing, social media marketing, and lead generation, supplemented by website maintenance, coaching/consulting, and speaking/training. The agency also offers a vertical specialization for HVAC, plumbing, and tankless water heater companies.

Product overview

ThinkFlame is a digital marketing agency offering a comprehensive suite of services centered around digital marketing strategy. The core offering includes Web Design Services, Content Marketing, Email Marketing, Social Media Marketing, Lead Generation, and Online Traffic Services (SEO and advertising). These services are supported by Website Maintenance, Coaching & Consulting, and Speaking & Training. The agency also specializes in specific industry verticals, particularly HVAC & Plumbing Marketing Services. ThinkFlame positions strategy at the center of everything they do, tailoring digital marketing solutions to businesses of any size or industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Services
• Content Marketing
• Email Marketing
• Social Media Marketing
• Lead Generation
• Website Maintenance Ongoing website maintenance services to keep client websites current, secure, and performing optimally.
• Coaching & Consulting Marketing coaching and consulting services to help businesses understand how marketing affects sales conversations and integrate marketing into yearly plans.
• Speaking & Training Speaking and training services on digital marketing topics for businesses and individuals.
• Online Traffic Services Services to increase traffic to client websites through SEO (search engine optimization) and online advertising campaigns.
• HVAC & Plumbing Marketing Services Specialized digital marketing services for HVAC, plumbing, and tankless water heater companies, including SEO, advertising, website design, and optimization to generate more leads and installs.
• Digital Marketing Strategy Comprehensive digital marketing strategy development and planning that connects all marketing channels and tactics to help businesses stand out and grow.

Quantifiable outcome

• Goal to generate 3-5 more installs per month for HVAC clients

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• SemrushcoreTechnology or IntegrationSemrush certified agency partner. ThinkFlame displays the Semrush certified agency partner badge on their website, indicating expertise in using Semrush tools for SEO and marketing analytics.
• ActiveCampaigncoreTechnology or IntegrationThinkFlame works with ActiveCampaign, one of the industry-leading email marketing software platforms, to help clients organize and send email marketing campaigns.
• HubSpotcoreTechnology or IntegrationThinkFlame works with HubSpot as one of the industry-leading marketing software platforms for email automation, CRM integration, and marketing campaign management.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion is a marketing and technology provider that specializes in home services (HVAC, plumbing, electrical) with websites, SEO, paid media, and lead generation — directly overlapping ThinkFlame's HVAC/plumbing vertical and full-service digital offering.
• Blue Corona (now R.H. Mann, part of the home-services marketing space): Blue Corona built its brand around marketing for home-services contractors (HVAC, plumbing, roofing) — the closest large-scale direct competitor to ThinkFlame's vertical specialization and full-funnel service mix.
• WebFX: WebFX is a full-service digital marketing agency offering web design, SEO, content, social, and paid media to SMBs across many verticals — a direct competitor to ThinkFlame's full-stack SMB offering, though at significantly larger scale.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, social media, email, and PPC to SMBs and mid-market clients — directly comparable in service mix and customer size to ThinkFlame.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for SMB and mid-market clients — closely aligned to ThinkFlame's paid-search, SEO, and conversion-focused services.
• Power Digital Marketing: Power Digital Marketing is a full-service, technology-enabled digital marketing agency offering SEO, content, paid media, and CRO — directly comparable in service breadth to ThinkFlame but operating at a much larger scale.
• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and email marketing to SMBs — a comparable service-line competitor with a similar SMB-targeting GTM.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, CRO, and SEO for SaaS and growth-stage companies — directly comparable in core paid-media and conversion services, though tilted to higher-growth mid-market clients.

Regional players

• Ignite Digital: Ignite Digital is a Canadian full-service digital marketing agency offering SEO, PPC, web design, and social media — a comparable Canadian competitor to ThinkFlame with overlapping SMB service portfolio.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid media, SEO, CRM, and creative — a broader incumbent that competes for the same paid media and SEO dollars ThinkFlame sells to growing SMBs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/thinkflamellp
• Facebookfacebook.com/thinkflameLLP
• Instagraminstagram.com/thinkflamemarketing
• LinkedInlinkedin.com/company/thinkflameagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinkflame