Croplands

What Croplands does

Croplands Equipment is a manufacturer and distributor of agricultural spray application solutions founded in 1972 by Miles Deck in New Zealand, now headquartered in Dry Creek, South Australia, and operating as a subsidiary of Nufarm Limited (acquired in the 1980s). The company designs, assembles, and distributes a multi-brand portfolio spanning self-propelled sprayers (Bargam, RoGator, RBR Vortex, Stara Imperador, Robotics Plus Prospr, Kilter AX-1), broadacre trailed sprayers (Pegasus 5000-8000L, Pinto, TrailPak), horticulture fan sprayers (Quantum Mist, Quantum Tower, Cropliner range), compact and utility sprayers, and the WEED-IT Optical Spot Spraying technology platform with 25,000+ sensors installed across Australasia over 15 years. Underlying technology differentiates on precision: WEED-IT uses optical sensors to detect and spray weeds individually, the Quantum Mist dual spray ring (patent pending) enables flexible spray rates, MagrowTec provides magnetic spray assist for drift reduction, and Robotics Plus Prospr and Kilter AX-1 introduce autonomous and AI-assisted platforms for horticulture and broadacre use.

Revenue is generated primarily through hardware sales of spraying equipment and parts/accessories, supplemented by finance services arranged through De Lage Landen Pty Limited. Go-to-market is a hybrid channel-partner and enterprise field-sales model: an extensive dealer network across Australia and New Zealand is supported by regional warehouses (Toowoomba, Midvale, Hastings), dedicated Territory Managers, a National Sales Manager for Australia, and a Regional Manager for New Zealand, with demand generation at agricultural field days and industry conferences. Customer segments are diversified across broadacre cropping, orchards and tree crops, vineyards, pasture, vegetables, nut and tall tree crops, and lifestyle/home/garden — addressing pain points such as herbicide resistance, spray drift, chemical cost, labour shortages, and canopy penetration. Exclusive Australasian distribution rights for multiple complementary technology brands (Bargam, AGCO, Robotics Plus, Kilter, Nelson Mfg., WEED-IT) position the company as the regional integrator of precision spray technology.

Name

Croplands

Legal name

Croplands Equipment

Website

https://croplands.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Croplands Equipment, a subsidiary of Nufarm Limited, designs, manufactures, and distributes precision agricultural spray application solutions — including self-propelled, trailed, and autonomous sprayers, plus the WEED-IT optical spot spraying platform — to broadacre, horticulture, vineyard, vegetable, and lifestyle farmers across Australia and New Zealand through an extensive dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Spray Equipment

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)

akta.pro secondary industries

Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI)

Keywords

• Agricultural spray equipment
• Crop protection sprayers
• Orchard sprayers
• Broadacre spraying solutions
• Precision agriculture equipment

Headquarters

HQ city

Dry Creek

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Sprayer Equipment Sales: Manufacturing and distribution of spray application equipment including self-propelled sprayers, trailed sprayers, linkage sprayers, and compact sprayers for agriculture and horticulture applications.
2. Parts and Accessories: Replacement parts, components, and accessories sold through dealer network and direct channels. Extensive parts catalog covering pumps, nozzles, controllers, booms, and components.
3. Finance Services: Finance provided through De Lage Landen Pty Limited for business purposes with competitive rates and flexible terms.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Croplands designs, manufactures, and distributes spray application solutions for agricultural and horticultural operations across Australia and New Zealand. Its portfolio spans optical spot spraying systems (WEED-IT), broadacre trailed and self-propelled sprayers, horticulture fan and vineyard sprayers, compact and utility sprayers, and autonomous spraying platforms. The company supplies growers, contractors, and large farming operations through an extensive dealer network supported by regional warehouses and direct territory managers.

Product overview

Croplands Equipment is a manufacturer and distributor of spray application solutions operating since 1972, with manufacturing and marketing operations throughout Australia and New Zealand. The product portfolio is organized as a multi-brand platform spanning five core categories: (1) WEED-IT Optical Spot Spraying technology for precision herbicide application with products including WEED-IT 7000, WEED-IT Orchard 4000, Retrofit Kits, Trailed Sprayers, and WEED-IT DASH display; (2) Broadacre Trailed Sprayers including Pegasus (5000-8000L), Pinto (3000-4000L), and TrailPak ranges; (3) Self-Propelled Sprayers featuring Bargam (Grimpeur, Grimac), RoGator, RBR Vortex, Stara Imperador, and autonomous solutions including Robotics Plus Prospr and Kilter AX-1; (4) Horticulture Fan Sprayers including Quantum Mist vineyard sprayers with Fusion Controller, Quantum Tower/Orchard Tower sprayers, and the Cropliner range (Slimline, Linear Tower, Avoliner, Kiwiliner, Rover SP); and (5) Compact and Utility Sprayers including Three Point Linkage, AgriPak, CropPak, TrayPak, and knapsack sprayers. Key technology integrations include ISOBUS compatibility, Trimble/Topcon/Greenstar GPS guidance, Arag IBX-100 controller, Raven controllers, and NuPoint 850 data management. The company also distributes MagrowTec magnetically assisted spray technology and offers Sprayer Components sourced from suppliers including ACE Pumps, Annovi Reverberi, ARAG, Fieni, TeeJet, and Albuz. Croplands is a subsidiary of Nufarm Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• WEED-IT Optical Spot Sprayers Optical spot spraying technology that detects individual weeds using sensors and applies herbicide only where needed, significantly reducing chemical use and combating herbicide resistance. Used by broadacre and horticulture growers in Australia and New Zealand.

Quantifiable outcome

• WEED-IT technology reduces chemical use through targeted spot spraying vs. blanket application
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Nelson Mfg. Co., Inc.majorChannel Partner/ Reseller/ Distributor · 19 June 2026Partnership to expand footprint in Australian and New Zealand nut and tall tree crop markets.
• KiltercoreStrategic or Co-development Partner · 7 November 2025Distribution agreement bringing Kilter AX-1 autonomous robot to vegetable farmers in Australia and New Zealand. Companies awarded Hort Innovations Grant for testing in Australian conditions.
• Yamaha AgriculturemajorStrategic or Co-development Partner · 26 May 2025Partnership showcased at Hort Connections for new herbicide attachment technology.
• Robotics PluscoreStrategic or Co-development Partner · 18 March 2024Croplands is exclusive Australasian distributor of Prospr autonomous vehicle. Joint development of Quantum sprayer modules for integration onto Prospr platform. Croplands manufactures sprayer components while Robotics Plus provides autonomous platform technology.
• MagrowTecmajorStrategic or Co-development Partner · 15 January 2024Partnership to bring MagrowTec magnetic spray assist technology to Australian and New Zealand growers. Patented technology improves spray coverage, canopy penetration, water management, and drift reduction.
• WEED-ITcoreTechnology or IntegrationPartnership for WEED-IT Optical Spot Spraying technology distribution. Over 25,000 sensors installed. New WEED-IT Orchard 4000 launching for horticulture market.
• BargamcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Bargam self-propelled sprayers (Grimpeur and Grimac models) in Australia and New Zealand. Italian manufacturer with 35-year supplier relationship.
• AGCOcoreChannel Partner/ Reseller/ DistributorExclusive distributor of Rogator, SpraCoupe, and Terragator self-propelled sprayer brands throughout Australasia.
• SwarmFarm RoboticsmajorTechnology or IntegrationIntegration of SwarmBot autonomous platform with WEED-IT technology in Series 2 Robot Ready Pinto sprayer.
• HortPlusminorStrategic or Co-development PartnerSupport for SprayPlan Manager, a free online tool for growers to manage spray application risks. Used by over 1,000 growers across 30+ crop types.
• New Zealand WineminorStrategic or Co-development PartnerSupporting SprayPlan Manager as a free pan-sector tool for New Zealand growers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Goldacres: Australian manufacturer of broadacre trailed and self-propelled sprayers headquartered in Ballarat, Victoria. Direct competitor to Croplands in Australian broadacre and horticulture spray equipment, often competing head-to-head on Pegasus-class and Brumby/Pinto-class sprayers.
• Hardi International (EXEL Industries): Danish-based global sprayer manufacturer owned by EXEL Industries, with significant Australasian market presence. Competes directly with Croplands in boomsprays, trailed and self-propelled spraying across broadacre and horticulture applications.
• Amazone: German manufacturer of tillage, seeding, fertilising and crop protection sprayers (including the UX trailed and Pantera self-propelled ranges). Direct competitor to Croplands in broadacre spraying technology and precision agriculture integration.
• Kuhn Group: French-based agricultural equipment manufacturer with mounted, trailed and self-propelled sprayers alongside tillage, seeding and hay tools. Overlaps with Croplands' broadacre, pasture, and orchard sprayer ranges, particularly via the Metris and Oceanis lines.
• Bargam: Italian manufacturer of self-propelled and trailed sprayers (Grimpeur, Grimac). Croplands is the exclusive Australasian distributor in a 35-year partnership, making Bargam both a partner and a direct category peer to Croplands' own manufactured sprayer lines.

Broad incumbents

• John Deere: Global agricultural equipment leader with See & Spray precision spraying products and a deep Australian/New Zealand dealer footprint. WEED-IT is retrofittable to John Deere 4038 sprayers (per Croplands data), positioning Deere as both partner and competitive threat in precision application.
• AGCO Corporation: Global agricultural equipment major and parent of the RoGator self-propelled sprayer brand, which Croplands exclusively distributes across Australasia. AGCO's broader portfolio (Fendt, Massey Ferguson, Valtra) gives it a structural dealer advantage and competitive leverage versus Croplands' distribution-only relationship.
• CNH Industrial (Case IH): Global agricultural and construction equipment major whose Case IH Patriot sprayers are supported via the WEED-IT retrofit program Croplands offers. Competes with Croplands both directly via OEM sprayers and indirectly via the broader tractor-implement integration stack.

Regional players

• Stara: Brazilian manufacturer of self-propelled sprayers and agricultural implements (Imperador line). Croplands distributes Stara Imperador units in Australasia; Stara is a regional peer with comparable self-propelled product targeting broadacre and specialty crops outside Oceania.

Others

• TeeJet Technologies: U.S.-based manufacturer of spray nozzles, spray controllers, and component-level precision spraying technology listed as a Croplands supplier. An adjacent enabler in the sprayer stack rather than a competing integrator, but relevant to understanding the broader component ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Croplands

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croplands