SOMOS.plus

What SOMOS.plus does

SOMOS.plus (legal entity: SOMOSOCIALMEDIA, S.L.) is a Málaga, Spain-based B2B digital consultancy and agency founded in 2014 that helps small and medium-sized enterprises digitalize their operations through marketing, web development, process automation, AI tools, CRM implementation, and cybersecurity. Its core technology stack centers on three pillars: NucleoCRM, a configurable CRM built on Odoo with a Pro tier extending into inventory, MRP, and financial accounting; Irishawk, a proprietary tiered cybersecurity platform providing real-time device inventory, monitoring, vulnerability detection, and prioritized remediation; and a suite of AI-powered automation tools including a webchat/WhatsApp AI Agent, an AI Receptionist for telephony, an Intelligent Email Manager, and Voice NPS surveys, orchestrated via n8n-based workflow automation. The company operates an 'As a Service' (AaaS) delivery model with three maintenance tiers (Esencial, Proactivo, A medida) and sells both professional services (web development on WordPress/WooCommerce, SEO/SEM, social media, email, AEO) and recurring subscriptions.

SOMOS.plus generates revenue through three primary streams: subscription/recurring fees for its automation products and Irishawk cybersecurity tiers, project-based or retainer professional services, and government-subsidized advisory under Spain's Kit Consulting program (€6,000-€24,000 per SME client depending on headcount). Its go-to-market combines direct consultative B2B sales via website, phone, and WhatsApp with a high-leverage channel partnership as an authorized Digital Advisor (Asesor Digital Adherido) under the Red.es / Ministry of Digital Transformation Kit Consulting and Kit Digital programs, which deliver inbound qualified leads from Spanish SMEs with 10-249 employees. Distribution is domestic-only (Spain, with focus on Andalusia), supplemented by an SME grant-discovery platform (misubvenciones.es). The firm holds ISO 27001:2022 certification, the Pyme Innovadora seal, and has been an ERDF beneficiary for cybersecurity development — collectively providing regulatory-grade credibility that supports both enterprise and public-sector positioning.

Name

SOMOS.plus

Legal name

SOMOSOCIALMEDIA, S.L.

Website

https://somos.plus

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SOMOS.plus is a Málaga-based B2B digital consultancy helping Spanish SMEs digitalize through AI automation, NucleoCRM (Odoo-based), Irishawk cybersecurity, web development, and Kit Consulting government-subsidized advisory services.

Ownership category

akta.pro rank

Product category

Digital Marketing and Business Automation Consultancy

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Digital marketing services
• Business process automation
• Cybersecurity platform solutions
• AI customer service automation
• CRM implementation consulting

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Automation & AI Services (SaaS-like): Monthly or recurring subscription tiers for automation and AI product maintenance (Esencial, Proactivo, A medida). Clients pay per usage and results under an 'As a Service' (AaaS) model, eliminating large upfront investments in servers or complex licenses.
2. Professional Services & Consulting: Custom digital consulting engagements including marketing digital, web development, CRM implementation, cybersecurity advisory, and Kit Consulting services. Billed as project-based or retainer engagements. The company also acts as a government-approved advisor under Spain's Kit Consulting subsidy program.
3. Kit Consulting (Government Subsidy): SOMOS.plus is an authorized Digital Advisor providing subsidized advisory services to SMEs through Spain's Kit Consulting program (funded by Red.es / Ministry of Digital Transformation). Subsidies range from 6,000€ to 24,000€ depending on company size, with SOMOS.plus acting as the contracted service provider.
4. Irishawk Cybersecurity Subscriptions: Tiered subscription plans for Irishawk cybersecurity platform (Essentials, Professional, Enterprise), enabling clients to scale protection as their business grows, with pricing aligned to feature tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

SOMOS.plus is a B2B technology consultancy and digital agency that sells proprietary AI automation products (Irishawk cybersecurity platform, NucleoCRM CRM, AI Agent chatbot, AI Receptionist, Intelligent Email Manager, Voice NPS), along with professional services in digital marketing (SEO, SEM, social media, email), web and WooCommerce e-commerce development, graphic design, AEO (Answer Engine Optimization), and Kit Consulting government-funded digital advisory for SMEs. Offerings are delivered under an "As a Service" (AaaS) model with tiered subscriptions (Esencial, Proactivo, A medida).

Product overview

SOMOS.plus is a B2B technology consultancy and digital agency offering a portfolio of interconnected digital products and services. The core technology products include: NucleoCRM (an Odoo-based CRM for customer and sales management), Irishawk (a tiered cybersecurity platform for infrastructure visibility and protection), and a suite of AI-powered automation tools including AI Agent (chatbot), AI Receptionist (automated call handling), Intelligent Email Manager, and Voice NPS surveys. These are complemented by professional services spanning web development (corporate sites, WooCommerce ecommerce, landing pages), digital marketing (SEO, SEM, social media, email marketing), and Kit Consulting (government-funded advisory services for SME digital transformation). The offering follows a 'Technology as a Service' (AaaS) model, with scalable pricing and maintenance packages.

Differentiator

Problem solved

Functional benefit

Brands

• Irishawk: Cybersecurity platform providing real-time visibility, monitoring, and protection of business infrastructure
• NucleoCRM
• Kit Consulting

Products and services

• NucleoCRM Odoo-based CRM platform that centralizes customer information, sales pipeline management, task automation and real-time commercial visibility for SMEs. The Pro tier adds inventory, manufacturing (MRP) and financial accounting modules.
• Irishawk Proprietary cybersecurity platform providing real-time infrastructure visibility, device monitoring, critical vulnerability detection and prioritized remediation alerts. Scales across three tiers — Essentials (visibility), Professional (active defense) and Enterprise (regulatory compliance and audits) — without migrating systems.
• AI Agent (Chatbot) AI-powered chatbot available for webchat and WhatsApp, easily configured and customized to automate customer service across multiple channels with intelligent 24/7 responses and no human intervention.
• AI Receptionist (Recepcionista IA) AI voice receptionist that automatically and professionally manages incoming phone calls, configured through business-specific questions, optimizing telephone attention without human intervention.
• Intelligent Email Manager (Gestor de Mail Inteligente) Centralized email management system handling multiple accounts from a single solution with customizable auto-response configuration and intelligent automation to streamline email communication.
• Voice NPS Surveys (NPS por Voz) Voice-based NPS surveys with 0–10 ratings, up to 10 fully customizable questions, and key insights on customer satisfaction and recommendation likelihood.
• Kit Consulting (Government-Funded Digital Advisory) Government-subsidized digital advisory service for Spanish SMEs (10–249 employees) covering AI adoption, digital sales, cybersecurity, data analytics and 360° process transformation; grants range from €6,000 to €24,000 depending on company size. Delivered by SOMOS.plus as an authorized Asesor Digital Adherido under Red.es.
• Web Development (Desarrollo Web) Custom web development including corporate websites, WooCommerce e-commerce stores, landing pages and bespoke solutions built for performance, conversion and scalability on WordPress/WooCommerce.
• E-commerce Development (WooCommerce) Custom WooCommerce online store development with professional design, optimized speed, payment and shipping integration, automated stock management and SEO optimization.
• Digital Marketing (Marketing Digital) Full-service digital marketing including social media management, SEO and local SEO, SEM/PPC advertising (Google Ads, Meta Ads, LinkedIn Ads), email marketing, graphic design and digital analytics.
• AEO — Answer Engine Optimization (SEO with AI) Answer Engine Optimization service preparing content for AI search engines such as ChatGPT, Gemini, Perplexity and Alexa, including E-E-A-T optimization, schema markup implementation and conversational search testing.
• Graphic Design (Diseño Gráfico) Professional graphic design including corporate identity, branding, visual identity development, brand guidelines and marketing materials aligned with brand values.
• Technology Consulting (Consultoría Tecnológica) Technology consulting that analyzes business operations to identify repetitive tasks and inefficient processes, transforming them into intelligent automated workflows for SMEs.

Quantifiable outcome

• Reduced manual tasks and improved team efficiency through automation — clients report freeing teams from repetitive tasks and achieving real results quickly
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability14 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Red.es / Ministry of Digital Transformation (Spain)coreStrategic or Co-development PartnerSOMOS.plus is an authorized Digital Advisor (Asesor Digital Adherido) under Spain's Kit Consulting program, managed by Red.es (an entity attached to the Ministry for Digital Transformation and Public Function). This partnership enables the company to deliver subsidized digital advisory services to Spanish SMEs with government funding of up to 24,000€ per company.
• OdoocoreTechnology or IntegrationSOMOS.plus implements NucleoCRM, a solution based on the Odoo platform. The company provides configuration, customization, and maintenance of Odoo CRM for business clients.
• n8ncoreTechnology or IntegrationSOMOS.plus uses n8n as the primary workflow automation platform to connect business tools, integrate systems, and automate repetitive processes for client operations.
• Kit DigitalcoreChannel Partner/ Reseller/ DistributorSOMOS.plus is an authorized agent for Kit Digital (https://factoriakreativa.com/), helping SMEs access government-funded digital transformation subsidies and implementing approved digital solutions.
• European Regional Development Fund (ERDF)minorStrategic or Co-development PartnerSOMOSOCIALMEDIA, S.L. (SOMOS.plus) was a beneficiary of the ERDF (Fondo Europeo de Desarrollo Regional) under a Pyme Cibersegura (Secure SME) action plan, supported by the Málaga Chamber of Commerce program to promote safe and reliable use of cyberspace and SME competitiveness in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aitana: Spanish Odoo Gold partner and technology consultancy implementing Odoo ERP/CRM for SMEs. Directly comparable to SOMOS.plus in Odoo-based NucleoCRM implementation services and Spanish SME focus.
• Internet República: Spanish full-service digital marketing agency based in Barcelona serving SMB and mid-market clients across SEO, SEM, social, and web development. Highly comparable in scope, geography, and target customer to SOMOS.plus.
• Cyberclick: Barcelona-based performance marketing and digital advertising agency specializing in SEO, SEM, and programmatic for B2B and B2C clients. Comparable to SOMOS.plus in its marketing-led offering and SME/mid-market focus.
• flat101: Spanish digital analytics and marketing agency focused on data-driven campaigns and conversion optimization. Comparable to SOMOS.plus in its Spanish B2B client base and full-service digital marketing positioning.
• Webpositer: Spanish digital agency offering SEO, web development, content marketing, and online advertising. Similar mix of agency services and SME customer base as SOMOS.plus.
• Naranja Consulting: Spanish digital agency providing digital transformation, marketing, and technology services to SMEs. Overlaps with SOMOS.plus in target customer, geography, and digitalization service offering.
• Bravent: Spanish digital transformation and AI consultancy serving mid-market and enterprise clients. Comparable to SOMOS.plus in its AI automation and integration services, though operating at a larger scale.

Broad incumbents

• HubSpot: Global marketing automation, CRM, and content platform serving SMBs at scale. Broadly comparable to SOMOS.plus's marketing automation and CRM ambitions, but at vastly greater scale and as a platform rather than agency.
• ActiveCampaign: SMB-focused marketing automation, email, and CRM platform. Comparable to SOMOS.plus's email manager and CRM offerings from a product category standpoint, though delivered as SaaS rather than services.
• ESET: Global cybersecurity vendor with strong SMB and channel presence. Comparable to SOMOS.plus's Irishawk cybersecurity offering from a product category perspective, though at vastly greater scale and as an established vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xinstagram.com/agencia_somos.plus
• LinkedInlinkedin.com/company/somos-plus
• Instagraminstagram.com/agencia_somos.plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMOS.plus