Naranja Marketing

What Naranja Marketing does

Naranja Marketing & Soluciones is a privately-held, Colombian-headquartered digital marketing agency that delivers an integrated portfolio of web and online-marketing services to small and medium-sized businesses in Colombia and the United States. Its core offerings are custom web page design (Páginas Web) and e-commerce development (Tiendas Virtuales), supported by SEO positioning, social media administration, email marketing, video marketing, hosting and domains, corporate design, and logo design. The agency also distributes an adjacent computerized-billing tool via instabill.com.co as an enterprise add-on.

The company operates from offices in Medellín (headquarters) and Bogotá in Colombia, plus a Miami office serving US-based and cross-border Latin American clients, with bilingual Spanish/English delivery. Its technology stack is composed of standard third-party platforms for web development, e-commerce, SEO, and email marketing; no proprietary models, AI/ML capabilities, patents, or exclusive integrations are disclosed. Customer acquisition is sales-led and direct, conducted through the website, local phone numbers, and WhatsApp, and supported by the agency's own SEO, Facebook, and Instagram presence, as well as YouTube-hosted client testimonials.

The revenue model blends one-time project fees for web design, virtual stores, corporate design, logos, and video production with subscription/recurring streams for digital marketing retainers, SEO campaigns, email marketing, and hosting/domain services. Pricing is quote-based rather than published, and payments are collected via Bancolombia, Davivienda, Zelle, PayU, and a credit-card bridge processor. The company self-reports serving more than 2,000 national and international clients, displays 55 client logos on its site, and operates with a small team of 1-10 employees, with no disclosed funding, ownership, M&A, or partnership history.

Name

Naranja Marketing

Legal name

Naranja Marketing & Soluciones

Website

https://naranjamarketing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Naranja Marketing is a Colombian digital marketing agency offering web design, e-commerce, SEO, social media, email and video marketing, plus corporate design and hosting, to SMB and startup clients across Colombia and the US via Medellín, Bogotá, and Miami offices.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

akta.pro secondary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Digital marketing services
• Web design and development
• E-commerce solutions
• Search engine optimization
• Social media management

Headquarters

HQ city

Adygeya

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Web Design and Development: Custom webpage development services including exclusive and professional designs tailored to client image, corporate identity, and communication objectives.
2. Virtual Stores / E-commerce: Online store development with payment integration, 24/7 selling capability, and order automation features.
3. Digital Marketing Services: Social media administration and management, ongoing retainer-based services for maintaining online presence.
4. Email Marketing: Mass personalized email campaigns with detailed analytics and real-time reporting on campaign performance.
5. SEO / Web Positioning: Search engine optimization services with guaranteed results, keyword analysis, and ongoing campaign maintenance.
6. Hosting and Domains: Web hosting services and domain registration for client websites.
7. Corporate Design: Business cards, flyers, social media content, menus, advertisements, and promotional materials.
8. Logo Design: Professional logo design services creating strategic visual identities for brands.
9. Video Marketing: Video content creation for online platforms to enhance digital marketing strategies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Naranja Marketing & Soluciones is a Colombian digital marketing and advertising agency that designs and develops professional websites, e-commerce virtual stores, corporate and logo branding, and delivers ongoing digital marketing services including SEO positioning, social media management, email marketing, video marketing, plus hosting and domain registration. The agency targets small and medium businesses seeking to establish or expand their online presence and digital sales capabilities.

Product overview

Naranja Marketing is a digital marketing agency offering an integrated portfolio of web-based products and services. The core offerings include web page development (Páginas Web) and virtual stores (Tiendas Virtuales), supplemented by digital marketing services such as SEO positioning (Posicionamiento Web), social media management (Marketing Digital), email campaigns (Email Marketing), and video marketing. The portfolio also includes design services for corporate identity (Diseños Corporativos), logo design (Diseño de Logos), and infrastructure services (Hosting y Dominios). Additionally, a computerized billing solution (Facturación por Computador via instabill.com.co) is offered as an enterprise tool. The services are designed to work together as a comprehensive digital presence solution, from building websites and e-commerce platforms to driving traffic and managing online customer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Páginas Web (Web Pages) Professional web page design and development service offering exclusive and professional designs tailored to the client's image, corporate identity, and communication objectives, including plans for increasing sales, client loyalty, and new customer acquisition.
• Tiendas Virtuales (Virtual Stores) E-commerce platform development that transforms websites into 24/7 digital sellers with online payment capabilities, easy administration, and conversion-optimized design to turn visitors into customers.
• Diseños Corporativos (Corporate Designs) Strategic corporate design service including business cards, flyers, social media content, menus, advertisements, and promotional materials designed to project a professional and trustworthy brand image.
• Diseño de Logos (Logo Design) Professional and strategic logo design service focused on building trust, differentiating businesses, and creating memorable brand identities that convey professionalism and commercial appeal.
• Hosting y Dominios (Hosting and Domains) Domain registration and web hosting service providing secure, professional hosting solutions available 24/7 year-round and accessible from anywhere in the world.
• Marketing Digital (Digital Marketing) Social media management and online community building service that creates and maintains stable relationships with customers, fans, and potential users through attractive, quality content and effective digital strategies.
• Email Marketing Mass personalized email campaign service enabling businesses to send customized promotions, product announcements, newsletters, website promotions, and customer loyalty programs at low cost with real-time statistical results.
• Video Marketing Video content creation service for publishing on internet platforms and social networks including YouTube, designed to leverage the growing trend of online video which accounts for over 40% of internet traffic.
• Posicionamiento Web (Web Positioning / SEO) Search engine optimization service that increases website traffic and purchase opportunities by analyzing competition, optimizing keywords, technical structure, link building, and continuous campaign monitoring across Google, Bing, Yahoo, and other search engines, with a guaranteed-results billing model.
• Facturación por Computador (Computerized Billing) Computerized billing system delivered via instabill.com.co as an enterprise tool for client billing and invoicing operations.

Quantifiable outcome

• 90% of Internet users use Google for searches
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Digital Silk: Digital agency specializing in web design, e-commerce, branding, and digital marketing for SMBs and growth-stage companies — directly comparable services and customer segment.
• HigherVisibility: SEO-focused digital marketing agency with adjacent web design, social media, and PPC services — directly comparable on SEO-led positioning and SMB focus.
• WPromote: US-headquartered full-service digital marketing agency offering SEO, paid media, social, email, and web design to SMB and mid-market clients — directly comparable to Naranja's integrated service stack and SMB focus.
• Big Leap: Digital marketing agency offering SEO, web design, paid media, and content marketing — comparable service breadth and SMB/mid-market orientation.
• SmartSites: US digital marketing agency providing web design, SEO, PPC, email, and social media services to SMBs — closely comparable in offering mix and target customer.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, email, and video marketing to SMB clients — near-identical service portfolio and customer profile to Naranja.
• Lounge Lizard: Digital marketing and web design agency combining creative, web development, SEO, and social media services — comparable integrated stack targeting SMB and mid-market clients.

Broad incumbents

• HubSpot: Major incumbent in inbound marketing, CRM, and marketing automation — overlapping with Naranja's email, SEO, and social services as part of a much broader platform play that agencies either build on or compete against.
• Shopify: Dominant e-commerce platform whose partner agencies build and market Shopify stores — directly adjacent to Naranja's 'Tiendas Virtuales' offering and a potential platform partnership or competitive threat.

Regional players

• Making Sense: Latin America-headquartered (Argentina) digital marketing agency offering SEO, content, paid media, and email — comparable model operating in the broader LatAm SMB market Naranja serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NaranjaMarketing
• Instagraminstagram.com/naranjamarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naranja Marketing