Midmed
Midmed is a 100% Australian-owned medical products distributor founded in 1994, supplying medical equipment, furniture, and consumables from 40+ global brands to hospitals, clinics, emergency services, and military healthcare providers across Australia and New Zealand.
- Company typePrivate
- Founded1994
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Midmed does
Midmed is a 100% Australian-owned medical products distributor founded in 1994 by Rob Muller and headquartered in Brisbane, Queensland, with operations spanning Australia and New Zealand. The company sources, supplies, and supports medical equipment, medical furniture, and medical supplies for hospitals, clinics, emergency services, military medical units, aged care facilities, and healthcare infrastructure fit-out projects. Its portfolio spans airway management, fluid warming, lighting, maternity, mortuary, patient handling and warming, refrigeration, SIBO testing, splints, trolleys, beds, chairs, examination tables, mattresses, bleeding control, burns treatment, enteral feeding, securement, suction, and triage products — delivered through an e-commerce storefront, a direct enterprise sales team, and listing on government healthcare procurement contracts.
The company operates as a multi-brand distributor with 40+ international supplier partnerships (e.g., SSCOR, QinFlow, Daray, Ameda, Bristol Maid, Wellell, Vacc-Safe, Water-Jel, Dale Medical, Repose, Techlem, Gardhen Bilance) and a small set of proprietary Midmed-branded products including electric hot bags, irrigation syringes, patient mover sheets, and a Tactical First Aid Kit. Distribution is supported by a primary warehouse facility in Morningside, a contact office in Murarrie (QLD), and a dedicated sales force offering consultative product specification support to leading Australian healthcare providers. The company is ISO 9001, 14001, and 45001 certified, and maintains active presence at industry events including CAA Congress (Silver Sponsor), AFAC, AHSPO, AAAHP, and AMMA.
Midmed's business model is predominantly one-time hardware sales and consumables distribution with quote-based pricing, no public subscription or SaaS component, and revenue generated through direct sales, government contract channels, and event-driven enterprise engagement. The team consists of over 20 staff and contractors. Pricing is not publicly disclosed; many products are pre-listed on government contracts, simplifying procurement for public healthcare buyers. The company has no disclosed funding rounds, no parent company, and no institutional investors identified in the source material.
Midmed firmographics
Firmographics- Name
- Midmed
- Legal name
- Midmed
- Website
- https://midmed.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Midmed is a 100% Australian-owned medical products distributor founded in 1994, supplying medical equipment, furniture, and consumables from 40+ global brands to hospitals, clinics, emergency services, and military healthcare providers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Midmed industry classification
Industry- Product category
- Medical Equipment Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
- akta.pro secondary industry
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)
Keywords
Where Midmed is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Midmed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Equipment Sales: Sale of medical equipment including airway management, fluid warming, lighting, maternity, medical bags, mental health, mortuary, patient handling, patient warming, refrigeration, SIBO testing, splints, trolleys and carts.
- Medical Furniture Sales: Sale of medical furniture including bariatric furniture, beds, chairs, examination tables, mattresses, patient transfer, recliners, stools, and stretchers.
- Medical Supplies Sales: Sale of medical supplies including bleeding control, burns, curtains, enteral feeding, fluid warming, general medical supplies, hygiene, maternity, patient handling, securement devices, SIBO testing, suction, and triage products.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Midmed product offering
Product offeringCore offering
Midmed distributes medical equipment, medical furniture, and medical consumables sourced from an extensive global supplier network, supplying hospitals, clinics, emergency services, military healthcare, aged care, and fit-out projects across Australia and New Zealand. The portfolio includes airway management, fluid warming, lighting, refrigeration, patient handling and warming, splints, mortuary equipment, beds, chairs, examination tables, mattresses, recliners, stretchers, enteral feeding, securement devices, suction, bleeding control, burns, and triage supplies. The company also markets a small set of Midmed-branded proprietary items and provides consultative specification and fit-out project support.
Product overview
Midmed is a 100% Australian-owned medical products distributor offering a comprehensive portfolio of medical equipment, medical furniture, and medical supplies across three main product categories. The product range includes both proprietary Midmed-branded items (electric hot bags, irrigation syringes, patient mover sheets) and an extensive network of international brand partnerships spanning emergency care, patient handling, diagnostic equipment, and healthcare furniture. The company operates as a multi-brand distributor with specialized sub-brand product lines including SSCOR suction units, QinFlow fluid warming systems, Daray medical lighting, Ameda maternity equipment, Wellell mattresses, Vacc-Safe and Medi Guard refrigeration, QuinTron SIBO testing, Water-Jel burns treatment, Dale Medical securement devices, TSG SMART triage solutions, and Aurion/Bristol Maid trolley systems. Midmed provides product catalogues for equipment/furniture (52 pages), ENFit enteral feeding (26 pages), and pre-hospital/emergency supplies (34 pages) to support procurement for hospitals, clinics, aged care, emergency services, and military healthcare across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Equipment Comprehensive range of medical equipment including airway management devices (SSCOR suction units), fluid warming systems (QinFlow Warrior), medical lighting (Daray), maternity equipment (Ameda breast pumps), medical bags (Openhouse), mental health beds, mortuary equipment (Rago), patient handling (Med-Sled, Ethos), patient warming (Nuline blanket warmers, Midmed electric hot bags), medical refrigeration (Vacc-Safe, Medi Guard), SIBO testing equipment (QuinTron BreathTracker), splints (Hartwell, FareTec), and trolleys and carts (Aurion, Bristol Maid) for hospitals, emergency services, military and clinics.
- Medical Furniture Healthcare furniture including bariatric furniture (Champion, Repose recliners), hospital beds (Gardhen Bilance Alex), examination and treatment chairs (Promotal eKompact, UFSK ophthalmic chairs), examination tables (Brewer, Pedia Pals, Tecnodent), pressure care mattresses (Wellell Pro-care Auto), patient transfer equipment, stools, recliners, and stretchers (Techlem, Cogent, Felgains) for hospitals, clinics, and aged-care facilities.
- Medical Supplies Medical consumables and supplies including bleeding control products (SpeedM, HKM, Celox FOXseal), burns treatment (Water-Jel dressings, kits, blankets), disposable curtains and wall displays (EcoMed, Sereneview), ENFit enteral feeding range (Cair connectors, syringes, drainage bags), fluid warming disposables (QinFlow), general medical supplies including Midmed-branded irrigation syringes, hygiene products (Curea Liquimat), maternity supplies (Materni), patient handling supplies (HKM transfer sheets), securement devices (Dale Medical tube holders), SIBO testing supplies (QuinTron), suction equipment (SSCOR catheters, EM Innovations Suction Easy), tactical first aid (Midmed TFAK), and triage supplies (TSG SMART Triage).
Companies that use Midmed
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Midmed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midmed partnerships and signals
Strategic signalPartnerships
46 partnerships are on record, tiered core and minor.
- AurioncoreAurion supplies trolleys and carts to Midmed for distribution in Australian healthcare markets.
- BrewercoreBrewer supplies examination tables, stools, and related furniture to Midmed for Australian healthcare distribution.
- Bristol MaidcoreBristol Maid supplies trolleys, carts, beds, and bedside cabinets to Midmed for Australian distribution.
- CaircoreCair supplies enteral feeding products including ENFit connectors, syringes, and giving sets to Midmed.
- ChampioncoreChampion supplies bariatric furniture and recliners to Midmed for Australian healthcare markets.
- Curea MedicalminorCurea Medical supplies hygiene products including Liquimat to Midmed.
- Dale MedicalcoreDale Medical supplies securement devices including tube holders and catheter holders to Midmed.
- DaraycoreDaray supplies medical lighting equipment including examination and surgical lights to Midmed.
- EthoscoreEthos/Med-Sled supplies patient transfer equipment, evacuation sleds, and rescue equipment to Midmed.
- FareTeccoreFareTec supplies traction splints, bleeding control products, and LifeBox medical boxes to Midmed.
- Gardhen BilancecoreGardhen Bilance supplies hospital beds, chairs, trolleys, and stretchers to Midmed for Australian markets.
- GBUKminorGBUK supplies patient handling products including banana slides to Midmed.
- HartwellcoreHartwell supplies splints, evacuation equipment, and CombiCarrier patient handling products to Midmed.
- HKMcoreHKM supplies bleeding control products, tourniquets, trauma bandages, and transfer sheets to Midmed.
- InorisminorInoris supplies cuff pressure manometers for airway management to Midmed.
- MarsdenminorMarsden supplies patient transfer scales to Midmed.
- MaterniminorMaterni supplies maternity products including baby bottles, flow cups, and flow spoons to Midmed.
- Medi GuardcoreMedi Guard supplies vaccine refrigerators and medical fridges to Midmed.
- MedilimeminorMedilime supplies enteral feeding products including drainage bags to Midmed.
- NulinecoreNuline supplies blanket warmers, pharmacies refrigerators, and freezers to Midmed.
- OpenhouseminorOpenhouse supplies medical bags and storage solutions to Midmed. UK-based company established in 1992.
- Pedia PalsminorPedia Pals supplies paediatric examination tables and wall displays to Midmed.
- PelvicBinderminorPelvicBinder supplies pelvic binding devices for trauma care to Midmed.
- Proma RehaminorProma Reha supplies newborn baby beds to Midmed.
- PromotalcorePromotal supplies examination chairs, transfer chairs, trolleys, stools, and gynaecological tables to Midmed.
- QinFlowcoreQinFlow supplies blood and fluid warming equipment and disposable warming units to Midmed.
- QuinTroncoreQuinTron supplies SIBO testing equipment including BreathTracker and related supplies to Midmed.
- RagocoreRago supplies mortuary equipment including refrigerators, autopsy tables, and stretcher lifters to Midmed.
- Repose FurniturecoreRepose Furniture supplies bariatric recliners, treatment chairs, and porter chairs to Midmed.
- SereneviewminorSereneview supplies environmental display curtains to Midmed.
- Speed Care Mineral GmbHminorSpeed Care Mineral supplies haemostatic dressings for bleeding control to Midmed.
- SSCORcoreSSCOR supplies suction units and catheters for airway management to Midmed.
- TechlemcoreTechlem supplies stretchers, mortuary equipment, and patient transport equipment to Midmed.
- TecnodentcoreTecnodent supplies examination chairs and tables to Midmed.
- TSGcoreTSG supplies SMART triage products, triage bags, and storage solutions to Midmed.
- UFSKcoreUFSK supplies ophthalmic chairs, treatment chairs, and surgeon stools to Midmed.
- Vacc-SafecoreVacc-Safe supplies vaccine refrigerators and Botox refrigerators to Midmed.
- Water-JelcoreWater-Jel supplies burn treatment products including dressings, kits, blankets, and wraps to Midmed.
- WellellcoreWellell supplies mattresses including bariatric, hospital, prone, and turn mattresses to Midmed.
- DecamcoreDecam supplies recliners including home automatic reclining chairs to Midmed.
- AmedacoreAmeda supplies hospital grade breast pumps, bottle warmers, and milk storage products to Midmed.
- EM InnovationsminorEM Innovations supplies Suction Easy products to Midmed.
- Celox MedicalminorCelox Medical supplies haemostatic products including FOXseal chest seals to Midmed.
- CogentminorCogent supplies trauma trolleys and X-ray stretchers to Midmed.
- FelgainsminorFelgains supplies X-ray trolleys and patient handling equipment to Midmed.
- EcoMedminorEcoMed supplies disposable curtains including paediatric options to Midmed.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Midmed competitors and assessment
Company assessmentDirect peers
- Device Technologies: Australia's leading specialty distributor of medical devices and equipment, with a comparable multi-brand distribution model across surgical, diagnostic and patient-care categories. Directly competes with Midmed for hospital and clinic procurement contracts across ANZ.
- Arjo Australia: Australian subsidiary of Arjo, a specialist in patient handling, hospital beds, mattresses and pressure injury prevention. Directly comparable to Midmed's bariatric furniture, patient transfer, and mattress product lines sold to hospitals and aged care.
- Paragon Care (now Paragon Therapeutics): Australian-listed medical equipment distributor operating across multiple specialty verticals including critical care, surgical, and diagnostics. Comparable multi-brand distribution model serving hospitals and clinics across Australia and New Zealand.
- McFarlane Medical: Australian family-owned medical equipment distributor serving hospitals, aged care and emergency services. Closely comparable ANZ-focused specialty medical distributor with similar go-to-market in emergency, pre-hospital and facility-fit-out categories.
Broad incumbents
- Medline Australia: Australian arm of global medical supply distributor Medline Industries, offering a broad portfolio of medical consumables, equipment and textiles. Competes with Midmed in DME and consumables distribution to hospitals and aged care, with materially greater scale and breadth.
- Henry Schein (Australia): Australian subsidiary of global dental and medical distributor Henry Schein. Offers overlapping medical and consumables distribution to healthcare providers and competes in similar hospital and clinic procurement channels to Midmed.
- Getinge Australia: Australian operations of global medical technology company Getinge, distributing ICU, surgical and sterilisation equipment. Overlaps with Midmed in hospital equipment distribution, particularly in fit-out and capital equipment categories.
- Stryker Australia: Australian arm of Stryker, a global medical device manufacturer with direct sales of surgical equipment, patient handling and stretchers. Competes with Midmed on stretchers, patient handling, and emergency/trauma equipment in the ANZ hospital market.
- Hillrom / Baxter Bedside Care: Now part of Baxter, Hillrom manufactures and distributes hospital beds, stretchers and patient handling equipment globally, including in Australia. Direct overlap with Midmed's Gardhen Bilance beds, stretchers, and patient transfer categories.
- Cardinal Health Australia: Australian arm of Cardinal Health, a global medical products distributor. Provides comparable medical and surgical product distribution to hospitals and healthcare providers, with materially larger scale and broader portfolio than Midmed.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midmed social profiles
Digital presenceMidmed compliance and trust
Trust signalCompliance3 records
Midmed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midmed leadership team
Management profileNumber of profiles
Profiles1 record
Midmed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midmed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midmed
What does Midmed do?
Midmed distributes medical equipment, medical furniture, and medical consumables sourced from an extensive global supplier network, supplying hospitals, clinics, emergency services, military healthcare, aged care, and fit-out projects across Australia and New Zealand. The portfolio includes airway management, fluid warming, lighting, refrigeration, patient handling and warming, splints, mortuary equipment, beds, chairs, examination tables, mattresses, recliners, stretchers, enteral feeding, securement devices, suction, bleeding control, burns, and triage supplies. The company also markets a small set of Midmed-branded proprietary items and provides consultative specification and fit-out project support.
Is Midmed a public or private company?
Midmed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midmed founded?
Midmed was founded in 1994. It employs 11 to 50 people.
Where is Midmed based?
Midmed is headquartered in Brisbane, Australia, in the Oceania region.
How does Midmed make money?
Three revenue lines are on record. Medical Equipment Sales are the primary driver. The others are medical Furniture Sales and medical Supplies Sales.
Who are Midmed's main competitors?
Direct peers on record are Device Technologies, Arjo Australia, Paragon Care (now Paragon Therapeutics) and McFarlane Medical. Broad incumbents are Medline Australia, Henry Schein (Australia), Getinge Australia, Stryker Australia, Hillrom / Baxter Bedside Care and Cardinal Health Australia.
Does Midmed have an API?
No public API is recorded for Midmed.
What industry is Midmed in?
Midmed's product category is Medical Equipment Distribution. Its primary akta.pro industry code is CRAOAHAF, Durable Medical Equipment (DME) & Home Health Distribution, with a secondary code of CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 423450 and its SIC code is 5047.