Lead Gear
Lead Gear is a Dallas-Fort Worth-based B2B digital marketing and web design agency serving manufacturers, distributors, and industrial service companies with SEO, paid advertising, content, email, marketing automation, and custom WordPress or Craft CMS websites on multi-year retainer contracts.
- Company typePrivate
- Founded2003
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lead Gear does
Lead Gear is a B2B digital marketing and web design agency headquartered in Richardson, Texas, with a second office in Fort Worth, founded in 2003 and operating as a privately held, founder-led firm. The company sells professional services to manufacturers, distributors, and industrial service providers, delivering an integrated stack that pairs digital marketing programs with website design and development. Core marketing offerings include SEO and local SEO, paid digital advertising (Google Ads, social, retargeting, geo-fencing), content marketing, email marketing, and marketing automation, executed under a documented Plan-Build-Measure-Learn-Repeat methodology. Web design is delivered on WordPress and Craft CMS by a US-based in-house development team, with capabilities spanning custom B2B websites, product catalogs, dealer locators, eCommerce, and password-protected portals.
Lead Gear firmographics
Firmographics- Name
- Lead Gear
- Legal name
- Lead Gear
- Website
- https://leadgear.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lead Gear is a Dallas-Fort Worth-based B2B digital marketing and web design agency serving manufacturers, distributors, and industrial service companies with SEO, paid advertising, content, email, marketing automation, and custom WordPress or Craft CMS websites on multi-year retainer contracts.
- Ownership category
- akta.pro rank
Lead Gear industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Lead Gear is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lead Gear business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Marketing Services: Professional services revenue from SEO, local SEO, digital advertising, content marketing, email marketing, and marketing automation services. Delivered through ongoing retainer arrangements with dedicated account managers.
- Web Design & Development: Website design, development, hosting, and ongoing maintenance services. Includes custom development, UX/UI optimization, catalogs/eCommerce, and security services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom digital marketing programs tailored to company needs and budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Lead Gear product offering
Product offeringCore offering
Lead Gear is a B2B digital marketing and web design agency that designs, develops, and markets websites for manufacturers, distributors, and service providers. Its core offerings include comprehensive digital marketing programs (SEO, local SEO, content marketing, email marketing, paid digital advertising, marketing automation) and custom B2B website design/development with hosting, security, and ongoing support. The agency also offers AI Search Optimization to help clients get recommended by ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Product overview
Lead Gear is a B2B digital marketing and web design agency offering an integrated service portfolio. The core offerings consist of Digital Marketing Services (SEO, Local SEO, Content Marketing, Email Marketing, Paid Digital Advertising, and Marketing Automation) and Web Design Services (Website Design, Custom Development, Security & Hosting, Support & Maintenance). These are supplemented by an AI Search Optimization module that helps businesses get recommended by AI platforms. The agency specializes in serving manufacturers, distributors, and service companies in the B2B sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services
Quantifiable outcome
- $20 million+ in website leads converted to orders for KWS Manufacturing
- +1 more outcomes
Companies that use Lead Gear
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Lead Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Lead Gear partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google Cloud PlatformcoreTechnology infrastructure partner for cloud hosting and services. Lead Gear utilizes Google Cloud Platform for website hosting solutions.
- CloudflarecoreSecurity and performance partner providing Global Edge Security with DDoS protection and Web Application Firewall (WAF) for client websites.
- WPEnginecoreManaged WordPress hosting platform partner providing optimized hosting with award-winning service for WordPress-based client websites.
- HubSpotcoreOfficial HubSpot partner providing marketing automation, CRM, and inbound marketing solutions to clients. Lead Gear is recognized in the HubSpot marketplace.
- SEMRushcoreCertified agency partner for SEO analytics and keyword research tools used in client SEO programs.
- SharpSpringcoreMarketing automation platform partner with certified expertise in email marketing and lead nurturing automation for clients.
- WordPresscorePrimary CMS platform for most client websites, developed in-house by Lead Gear's WordPress development team.
- ClutchminorB2B ratings and reviews platform that has recognized Lead Gear as a top SEO company. Clutch collects client feedback and provides third-party validation.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Lead Gear competitors and assessment
Company assessmentDirect peers
- SmartBug Media: SmartBug Media is a HubSpot Elite Solutions Partner and B2B inbound marketing agency offering web design, SEO, content, and marketing automation — comparable to Lead Gear in reliance on HubSpot-centric B2B demand generation services.
- Industrial Strength Marketing: Industrial Strength Marketing is a B2B digital marketing agency focused exclusively on manufacturers, industrial, and logistics clients — offering web design, SEO, and content marketing with the same vertical specialization as Lead Gear.
- TopSpot Internet Marketing: TopSpot Internet Marketing is a B2B industrial digital marketing agency providing SEO, paid media, and web design for manufacturers and distributors — directly overlapping Lead Gear's niche in the industrial B2B sector.
- Square 2 Marketing: Square 2 Marketing is a B2B inbound marketing agency that delivers web design, SEO, content marketing, and HubSpot-driven demand generation for mid-market services and industrial companies — closely aligned with Lead Gear's service stack and HubSpot partnership model.
- Hughes Marketing Group: Hughes Marketing Group is a B2B industrial marketing agency serving manufacturers and distributors with web design, SEO, and digital advertising — competing directly with Lead Gear in the B2B industrial digital marketing niche.
- Razor Rank: Razor Rank is a digital marketing agency offering SEO, PPC, and web design services to SMB and mid-market clients — directly competitive with Lead Gear's core SEO and web design stack.
Regional players
- Blue Frog Studios: Blue Frog Studios is a Dallas-Fort Worth area digital marketing agency offering web design, SEO, and branding — a same-region peer to Lead Gear competing for the same DFW SMB and mid-market client base.
Broad incumbents
- WebFX: WebFX is a large, full-service digital marketing agency offering SEO, web design, content, and PPC across many verticals — a broad incumbent that overlaps with Lead Gear's core SEO and web design services at greater scale.
- Thrive Agency: Thrive Agency is a national full-service digital marketing firm delivering SEO, web design, PPC, and content marketing to SMB and mid-market clients — competing with Lead Gear across overlapping service lines at significantly larger scale.
- Disruptive Advertising: Disruptive Advertising is a large PPC, SEO, and CRO agency serving mid-market and enterprise B2B/B2C clients — comparable to Lead Gear in paid search and SEO offerings but with broader scope and more resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lead Gear social profiles
Digital presenceLead Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead Gear leadership team
Management profileNumber of profiles
Profiles1 record
Lead Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead Gear
What does Lead Gear do?
Lead Gear is a B2B digital marketing and web design agency that designs, develops, and markets websites for manufacturers, distributors, and service providers. Its core offerings include comprehensive digital marketing programs (SEO, local SEO, content marketing, email marketing, paid digital advertising, marketing automation) and custom B2B website design/development with hosting, security, and ongoing support. The agency also offers AI Search Optimization to help clients get recommended by ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Is Lead Gear a public or private company?
Lead Gear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead Gear founded?
Lead Gear was founded in 2003. It employs 11 to 50 people.
Where is Lead Gear based?
Lead Gear is headquartered in Richardson, United States, in the North America region.
How does Lead Gear make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Design & Development.
Who are Lead Gear's main competitors?
Direct peers on record are SmartBug Media, Industrial Strength Marketing, TopSpot Internet Marketing, Square 2 Marketing, Hughes Marketing Group and Razor Rank. Blue Frog Studios is listed as a regional player. Broad incumbents are WebFX, Thrive Agency and Disruptive Advertising.
Does Lead Gear have an API?
No public API is recorded for Lead Gear.
What industry is Lead Gear in?
Lead Gear's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7331.