Casey Bergquist
Casey Bergquist, Inc. is a privately held manufacturers' representative agency connecting 30+ electrical and telecommunications equipment brands with distributors, contractors, OEMs, utilities, and end users across Colorado, Wyoming, and the Nebraska Panhandle.
- Company typePrivate
- Founded1999
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Casey Bergquist does
Casey Bergquist, Inc. is a manufacturers' representative agency that connects electrical and telecommunications equipment manufacturers with distributors, contractors, OEMs, end users, and utilities across Colorado, Wyoming, and the Nebraska Panhandle. Headquartered in Northglenn, Colorado (Denver metro), the firm operates as the exclusive territorial sales channel for more than 30 manufacturer brands spanning cable management, conduit, heating, lighting, wire and cable, circuit protection, and signaling equipment, including Atkore, Legrand, IDEAL Industries, HellermannTyton, Federal Signal, Littelfuse, Milbank, and Phoenix Lighting.
The business is built around a hybrid sales model: six outside sales representatives cover defined geographic territories (Denver Metro, Southern Colorado, Northern Colorado/Wyoming/Scottsbluff NE, Western Slope, and Colorado-wide specialists in lighting and IDEAL Industries), while five inside sales representatives are assigned to specific manufacturer product lines for lead generation and account management. Four principals — Tim Bergquist, Erik Estes, Bob Purchase, and Steve Stricker — lead the agency, supported by NEMRA affiliation. The company does not manufacture or own proprietary technology; its core "product" is the curated multi-brand portfolio and the regional relationships that translate it into orders.
Casey Bergquist earns revenue through commissions on manufacturer sales routed through its territory. Pricing is set by manufacturer partners (not the agency), with minimum orders and freight prepaid thresholds varying by principal (e.g., Milbank $1,850, Cadet Heating no minimum with $1,200 freight prepaid, Republic Wire 2,500 lb minimum). The firm is privately held, family-influenced (three Bergquist family members in sales and principal roles), with no disclosed external investors or parent company. With roughly 15 employees and a regional Rocky Mountain footprint, the company is positioned as a mid-sized rep agency serving what it describes as one of the fastest-growing markets in the U.S.
Casey Bergquist firmographics
Firmographics- Name
- Casey Bergquist
- Legal name
- Casey Bergquist, Inc.
- Website
- https://caseberg.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casey Bergquist, Inc. is a privately held manufacturers' representative agency connecting 30+ electrical and telecommunications equipment brands with distributors, contractors, OEMs, utilities, and end users across Colorado, Wyoming, and the Nebraska Panhandle.
- Ownership category
- akta.pro rank
Where Casey Bergquist is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casey Bergquist business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Manufacturer Representative Commissions: As a manufacturers' representative agency, Casey Bergquist earns commissions from manufacturer partners for sales generated in their territory. The company represents multiple manufacturers across electrical products (cable management, conduit, heating, lighting, wire & cable, signaling equipment) and earns revenue through successful sales to distributors, contractors, OEMs, and end users.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Casey Bergquist product offering
Product offeringCore offering
Casey Bergquist, Inc. is a manufacturers' representative agency that sells electrical and telecommunications equipment on behalf of 30+ manufacturer partners across the Rocky Mountain region (Colorado, Wyoming, and the Nebraska Panhandle). The agency connects manufacturers with distributors, contractors, OEMs, end users, and utilities through an outside sales force covering defined geographic territories and an inside sales force assigned to specific manufacturer product lines. Revenue is generated via commissions paid by manufacturer partners on sales generated within the agency's exclusive territory.
Product overview
Casey Bergquist, Inc. operates as a manufacturer's representative agency, not a product company. The company does not offer a unified software platform or product architecture. Instead, it represents a portfolio of 30+ manufacturer brands across the electrical and telecommunications equipment industry, serving OEM, MRO, and contractor markets in Colorado, Wyoming, and the Nebraska Panhandle. The represented manufacturers produce electrical infrastructure components including cable management systems (Cablofil, Wiremold, Connectrac), conduit and enclosures (Atkore divisions, Allied Tube), circuit protection (Littelfuse), heating products (Cadet, Raychem, Nuheat), lighting (Phoenix, RDA, Satco/NUVO), signaling equipment (Federal Signal), and wire/cable products (Republic Wire, Priority Wire). Casey Bergquist provides sales representation, technical support, and customer service for these manufacturer partners but does not manufacture or sell its own branded products.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturers' Representative Sales Services Core agency service: representing 30+ electrical and telecommunications equipment manufacturers to distributors, contractors, OEMs, end users, and utilities across Colorado, Wyoming, and the Nebraska Panhandle. Revenue is generated via commissions paid by manufacturer partners on sales within the exclusive territory. Available as a contracted sales representation relationship between the agency and manufacturer partners.
- Atkore Conduit, Cable Management, and Structural Support Products Comprehensive Atkore portfolio spanning steel, PVC, stainless steel, and fiberglass reinforced conduit and tubing; metal framing; cable tray; and related electrical infrastructure products for commercial, industrial, and corrosive-environment installations. Purchased by distributors, contractors, OEMs, end users, and utilities via Casey Bergquist's representation.
- Legrand Cable Management, Connectivity, and Wire Management Products Legrand-family product lines: Cablofil wire mesh cable tray, Connectrac in-floor cable routing systems for commercial buildings, On-Q structured wiring and connectivity, Pass & Seymour electrical switches/outlets/wiring devices, and Wiremold surface raceway and cable management products for residential and commercial use.
- IDEAL Industries Electrical Tools, Connectors, and Testers IDEAL Industries electrical installation product portfolio: connectors, hand and power tools, testers, and wire management accessories. Targets electrical contractors and distributors in Colorado, Wyoming, and Scottsbluff, NE.
- Circuit Protection Components (Littelfuse) Littelfuse circuit protection components including fuses, semiconductor devices, and sensors for power control applications across industrial and OEM customer segments.
- Industrial and Commercial Lighting (Phoenix, RDA, Satco/NUVO) Combined industrial, commercial, and residential lighting portfolio from Phoenix Lighting, RDA Lighting, and Satco/NUVO, offering fixtures and lamps for facility, contractor, and end-user applications across the Rocky Mountain region.
- Electrical Heating Products (Cadet, Raychem, Nuheat) Electric heating product family across residential, commercial, and industrial use cases: Cadet baseboard heaters and thermostats, Raychem heat-trace cables and pipe freeze protection systems, and Nuheat radiant floor heating mats and thermostats.
- Cable Identification and Management Accessories (HellermannTyton) HellermannTyton cable ties, cable management accessories, and identification products for electrical installation and OEM applications.
- Industrial Signaling and Automation Equipment (Federal Signal, ESA) Industrial signaling and notification equipment: Federal Signal sirens, horns, and warning lights for industrial environments; ESA signaling and automation equipment. Sold to distributors and end users via Casey Bergquist's representation.
- Metering Equipment and Electrical Enclosures (Milbank) Milbank metering equipment, utility pedestals, and electrical enclosures serving utility and contractor customers in the Rocky Mountain region.
- Wire and Cable Products (Priority Wire & Cable, Republic Wire) Industrial and building wire and cable product portfolio: Priority Wire & Cable for industrial applications and Republic Wire for copper and aluminum building wire. Sold primarily to distributors and contractors via Casey Bergquist's representation.
- Medium Voltage Switchgear and Motor Controls (Spike Electric Controls) Spike Electric Controls medium voltage switchgear and motor controls for industrial applications, including the Safe Sync Medium product line covering 4160V-15kV. Targeted at industrial and utility customers.
- Power Distribution and Quality Solutions (OEC, PowerBusway, PQ Protection) Power distribution and quality product portfolio: OEC electrical power distribution and utility products, PowerBusway busway systems for commercial buildings, and PQ Protection surge and power quality solutions.
Companies that use Casey Bergquist
Customer profileSegments6 records
Ideal customer profiles5 records
Casey Bergquist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casey Bergquist partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, standard and minor.
- Atkore (ACS/Uni-Fab, AFC, Allied Tube & Conduit, Calbond & Calbrite, Fittings, FRE, Power-Strut)coreAtkore is a key manufacturer partner with multiple brands represented by Casey Bergquist. Inside sales team members Rick Montoya and Jered Aguilar are assigned to Atkore product lines covering conduit, cable management, and structural support products.
- Legrand (Cablofil, On-Q, Pass & Seymour, Wiremold, Connectrac)coreLegrand is a major manufacturer partner with multiple brands. Rhiannon Algiene handles Cablofil/PW tray; Mark Morrison handles Connectrac, On-Q, Pass & Seymour, and Wiremold. Products include cable management, power distribution, and wire management solutions.
- IDEAL IndustriescoreIDEAL Industries is a key manufacturer partner. Melanie Gentz is the outside sales representative assigned to IDEAL Industries territory covering Colorado, Wyoming, and Scottsbluff, NE. Products include electrical tools, connectors, and installation equipment.
- HellermannTytonstandardHellermannTyton is a manufacturer partner for cable management and identification solutions. Rhiannon Algiene handles HellermannTyton as part of her inside sales product line assignment.
- Cadet HeatingstandardCadet Heating manufactures heating products. Minimum order: No minimum. Freight prepaid threshold: $1,200. Rhiannon Algiene handles Cadet Heating as part of her inside sales assignments.
- LittelfusestandardLittelfuse is a manufacturer partner for circuit protection and power control solutions. Minimum order: Contact Us. Travis Conner handles Littelfuse as part of his inside sales product line.
- MilbankstandardMilbank manufactures electrical products including meter sockets and enclosures. Minimum order: $1,850. Travis Conner handles Milbank as part of his inside sales assignments.
- Federal SignalstandardFederal Signal manufactures signaling and notification equipment. Minimum order: $500 for Partner Distributors. Travis Conner handles Federal Signal as part of his inside sales assignments.
- Priority Wire & CablestandardPriority Wire & Cable is a manufacturer partner. No minimum order; freight prepaid threshold: $3,000 with 3 product groups. Rick Montoya and Jered Aguilar handle Priority Wire & Cable.
- Republic WirestandardRepublic Wire manufactures building wire products. Minimum order: 2,500 lbs; freight prepaid: 5,000 lbs. Rick Montoya and Jered Aguilar handle Republic Wire as part of Atkore-related product lines.
- Raychem (nVent)standardRaychem, part of nVent, manufactures heating solutions including Nuheat radiant floor heating. Minimum order: $150; freight prepaid: $1,500. Rhiannon Algiene handles Raychem and Nuheat products.
- Phoenix LightingstandardPhoenix Lighting manufactures lighting solutions. Travis Conner handles Phoenix Lighting as part of his inside sales assignments.
- Satco/NUVOstandardSatco/NUVO manufactures lighting fixtures and equipment. Mike Miller handles Satco/NUVO as part of his inside sales lighting specialization.
- Spike Electric ControlsstandardSpike Electric Controls manufactures switchgear and medium voltage equipment (4160V-15kV Safe Sync Medium). Minimum order: Plus Freight or Collect. Travis Conner handles Spike Electric Controls.
- OECstandardOEC is a manufacturer partner for electrical solutions. Travis Conner handles OEC as part of his inside sales product line.
- ESA (Eagle Signal and Automation)standardESA (Eagle Signal) manufactures signaling and automation equipment. Travis Conner handles ESA as part of his inside sales assignments.
- RDA LightingstandardRDA Lighting is a lighting manufacturer partner. Mike Miller handles RDA Lighting as part of his inside sales lighting specialization.
- PowerBuswayminorPowerBusway is a manufacturer partner for busway solutions, listed on the full line card.
- PQ ProtectionminorPQ Protection is a manufacturer partner for power quality protection solutions, listed on the full line card.
- Spool BossminorSpool Boss is a manufacturer partner for cable management/wire spool solutions, listed on the full line card.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Casey Bergquist competitors and assessment
Company assessmentDirect peers
- Border States Electric: Employee-owned electrical distributor serving electric utility, contractor, and industrial customers across the Upper Midwest, Mountain West, and Pacific Northwest. Comparable to Casey Bergquist in customer base (contractors, utilities, OEMs) and overlapping territory in Wyoming/Colorado, though it takes title to inventory rather than earning commissions.
- Van Meter Inc. Iowa-headquartered electrical and automation distributor serving contractors, OEMs, and industrial customers across the Midwest. Closely comparable in customer base (contractors, OEMs, industrial end users) and product category breadth, and overlapping with Casey Bergquist in the Rocky Mountain industrial channel.
- Kendall Electric: Michigan-based electrical and automation distributor serving industrial, contractor, and OEM customers across the Midwest. Comparable customer mix (OEM, contractor, industrial end users) and product category overlap to Casey Bergquist, with a similar full-line, multi-segment go-to-market approach.
Broad incumbents
- Sonepar USA: U.S. arm of the world's largest electrical distributor; operates multiple regional banners (e.g., Capital Electric, OneSource Distributors) that serve contractors, utilities, and industrial customers with the same product categories Casey Bergquist represents (Atkore, Legrand, IDEAL, etc.). A larger incumbent that competes for the same end-user wallet.
- Rexel USA: U.S. subsidiary of global electrical distributor Rexel Group; operates banners including Platt Electric Supply and Rexel branch networks. Directly comparable to Casey Bergquist's customer base across contractor, utility, and industrial segments, though at vastly larger scale.
- Graybar Electric Company: One of the largest employee-owned electrical, communications, and data networking distributors in North America, with deep contractor and utility customer overlap. Carries substantially the same product categories Casey Bergquist represents (wire & cable, conduit, lighting, controls) but at national scale.
- Consolidated Electrical Distributors (CED): Large U.S. electrical distributor serving contractors, industrials, and utilities through a network of branch locations. Comparable in end-market mix (contractor, OEM, MRO, utility) and product range to Casey Bergquist, though at significantly larger scale.
Regional players
- Platt Electric Supply: West Coast and Mountain-region electrical distributor (acquired by Rexel) with deep Pacific Northwest and California presence. Comparable product mix and contractor focus to Casey Bergquist; partial regional overlap in Colorado and Wyoming.
- Werner Electric Supply: Wisconsin-based regional electrical distributor serving contractors, industrials, and OEMs in the Upper Midwest. Closely comparable in customer base and product breadth to Casey Bergquist but operates in a different geography.
- Revere Electric Supply: Chicago-area family-owned electrical distributor serving contractors, OEMs, and industrial customers in the Midwest. Closely comparable business model and customer base to Casey Bergquist, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Casey Bergquist social profiles
Digital presenceCasey Bergquist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casey Bergquist leadership team
Management profileNumber of profiles
Profiles16 records
Casey Bergquist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casey Bergquist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casey Bergquist
What does Casey Bergquist do?
Casey Bergquist, Inc. is a manufacturers' representative agency that sells electrical and telecommunications equipment on behalf of 30+ manufacturer partners across the Rocky Mountain region (Colorado, Wyoming, and the Nebraska Panhandle). The agency connects manufacturers with distributors, contractors, OEMs, end users, and utilities through an outside sales force covering defined geographic territories and an inside sales force assigned to specific manufacturer product lines. Revenue is generated via commissions paid by manufacturer partners on sales generated within the agency's exclusive territory.
Is Casey Bergquist a public or private company?
Casey Bergquist is a private company. It is classified as family owned and is currently operating.
When was Casey Bergquist founded?
Casey Bergquist was founded in 1999. It employs 11 to 50 people.
Where is Casey Bergquist based?
Casey Bergquist is headquartered in Denver, United States, in the North America region.
How does Casey Bergquist make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Casey Bergquist's main competitors?
Direct peers on record are Border States Electric, Van Meter Inc. and Kendall Electric. Broad incumbents are Sonepar USA, Rexel USA, Graybar Electric Company and Consolidated Electrical Distributors (CED). Regional players are Platt Electric Supply, Werner Electric Supply and Revere Electric Supply.
Does Casey Bergquist have an API?
No public API is recorded for Casey Bergquist.