SayaKaya

What SayaKaya does

SayaKaya (legal entity PT Sayakaya Lahir Batin) is an Indonesia-based, OJK-supervised mobile mutual fund distribution platform operating as an APERD (Agen Penjual Efek Reksa Dana) under registration number KEP-17/PM.21/2021. Founded around 2020 and headquartered at Sahid Sudirman Centre in Jakarta's central business district, the company runs a self-serve, mobile-first product (iOS and Android) that enables Indonesian retail investors to research, purchase, and monitor mutual fund investments, with minimums as low as Rp 10,000. The platform serves four primary customer segments: beginner retail investors, professional/experienced investors, sharia-compliant investors, and conservative/short-term investors seeking money-market exposure.

The product is built around a curated catalogue of mutual funds from 11 partner investment managers (BNI, Sucorinvest, KIM, Avrist, Trimegah, Syailendra, Pinnacle, Bahana, STAR, Sinarmas, Insight) covering money market, fixed income, mixed/balanced, index, equity, and sharia categories, plus USD-denominated funds. Notable app features include SKyfolio (a portfolio-builder that recommends diversified fund combinations matched to the user's risk profile), a risk-profiling engine, Sort & Filter, product comparison (Bandingkan Produk), portfolio monitoring, dividend tracking (Lihat Dividen), the Ajak Teman referral program, and a live-chat assistant named Yamin. The app is distributed exclusively through the Google Play and Apple App Store with a direct-to-consumer, product-led growth motion and zero transaction fees to end investors.

The business model is commission-based: SayaKaya earns APERD commissions from its 11 partner investment managers on each buy and sell transaction routed through the platform, while charging end users no transaction or tax fees. Specific commission rates are not publicly disclosed. Go-to-market is primarily organic: a multi-channel content and social strategy spanning a blog, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Telegram, KOL/influencer partnerships, and earned media in major Indonesian outlets (IDX Channel, Kompas TV, Jawa Pos, BeritaSatu, Fimela, Pasardana, VOI, IDN Times). The firm operates with 11-50 employees, has not disclosed any external funding rounds, and has no public revenue, AUM, or GMV metrics.

Name

SayaKaya

Legal name

PT Sayakaya Lahir Batin

Website

https://sayakaya.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SayaKaya is an OJK-licensed Indonesian mobile mutual fund distribution platform (APERD) offering curated reksa dana from 11 investment managers through a zero-fee, self-serve app targeting beginner, professional, and sharia retail investors.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Mutual fund investing
• Mobile investment app
• Digital wealth management
• Retail investment platform
• Sharia mutual funds

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. APERD Commission Revenue: SayaKaya earns commissions (komisi APERD) from the 11 partnered Investment Managers (Manajer Investasi) for each mutual fund transaction (purchase and sale) executed through its platform. These commissions are passed through to the platform as the primary revenue stream for distributing the curated selection of mutual fund products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SayaKaya operates a mobile-first mutual fund investment application as an OJK-licensed APERD (Agen Penjual Efek Reksa Dana / Mutual Fund Selling Agent) under PT Sayakaya Lahir Batin. The platform distributes a curated selection of mutual fund products from 11 partner Investment Managers across conventional and Sharia-compliant categories, enabling Indonesian retail investors to research, purchase, and monitor investments digitally with zero transaction fees and minimum investments starting from Rp 10,000.

Product overview

SayaKaya is a mobile investment application functioning as an APERD (Agen Penjual Efek Reksa Dana / Mutual Fund Selling Agent), licensed and supervised by the Financial Services Authority (OJK) under PT Sayakaya Lahir Batin with registration number KEP-17/PM.21/2021. The platform offers a curated selection of mutual funds from 11 Investment Managers (BNI, Sucor, KIM, Avrist, Trimegah, Syailendra, Pinnacle, Bahana, STAR, Sinarmas, Insight) across both conventional and Sharia-compliant categories. SayaKaya provides products across five mutual fund types: Money Market Funds (e.g., Pinnacle Money Market Fund, I-Money Syariah), Fixed Income/Bond Funds (e.g., Danamas Stabil, Sucorinvest Bond Fund, Sucorinvest Stable Fund, KIM Fixed Income Fund Plus, Insight Renewable Energy Fund, STAR Stable Income Fund), Mixed/Balanced Funds (e.g., Pinnacle Balanced Growth Fund, Sucorinvest Monthly Income Fund), Index Funds, and Equity Funds (e.g., Sucorinvest Maxi Fund). The app features core tools including SKyfolio (portfolio advisor), Sort & Filter, Bandingkan Produk (product comparison), Profil Risiko (risk profiling), Portfolio Monitoring, Ajak Teman (referral), and Lihat Dividen (dividend tracking). Transactions are zero-fee and tax-free. The platform also offers USD-denominated mutual funds for currency diversification and Sharia-compliant variants across multiple categories. SayaKaya operates as a single unified mobile application with no separate platform modules.

Differentiator

Problem solved

Functional benefit

Products and services

• SayaKaya Mobile Investment Application Mobile-first mutual fund investment application functioning as an OJK-licensed APERD (Agen Penjual Efek Reksa Dana / Mutual Fund Selling Agent) under PT Sayakaya Lahir Batin. Enables Indonesian retail investors to research, compare, purchase, and manage mutual fund investments from 11 partner Investment Managers with zero transaction fees, digital KYC, risk profiling, and portfolio monitoring.
• Conventional Mutual Fund Distribution (Reksa Dana Konvensional)

Quantifiable outcome

• Minimum investment as low as Rp 10,000 enables inclusive investing
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• BNI Asset ManagementcoreChannel Partner/ Reseller/ DistributorBNI Asset Management is one of the 11 investment managers whose mutual fund products are distributed through the SayaKaya platform. SayaKaya acts as an APERD (Mutual Fund Selling Agent) for BNI's curated fund selection.
• Sucorinvest Asset ManagementcoreChannel Partner/ Reseller/ DistributorSucorinvest Asset Management (Sucor) is a key partner with multiple products listed on SayaKaya, including Sucorinvest Money Market Fund, Sucorinvest Bond Fund, Sucorinvest Stable Fund, Sucorinvest Monthly Income Fund Kelas A, Sucorinvest Maxi Fund, and Sucorinvest Sharia Balanced Fund.
• KIM Indonesia (Korea Investment Management Indonesia)coreChannel Partner/ Reseller/ DistributorKIM Indonesia (formerly KISI Asset Management) partners with SayaKaya for distribution of its mutual fund products, with joint promotional campaigns such as the KIM Indonesia Traktir Fore Coffee promo offering Rp 30,000 e-vouchers.
• Avrist Asset ManagementcoreChannel Partner/ Reseller/ DistributorAvrist Asset Management is one of 11 investment managers whose mutual fund products are available on the SayaKaya platform, contributing to the curated product selection.
• Trimegah Asset ManagementcoreChannel Partner/ Reseller/ DistributorTrimegah Asset Management is one of the 11 partnered investment managers whose products are distributed through SayaKaya, including Trimegah Kas Syariah.
• Syailendra CapitalcoreChannel Partner/ Reseller/ DistributorSyailendra Capital is one of 11 investment management firms with mutual fund products distributed via the SayaKaya platform.
• Pinnacle Investment ManagementcoreChannel Partner/ Reseller/ DistributorPinnacle Investment Management partners with SayaKaya for mutual fund distribution, including Pinnacle Money Market Fund and Pinnacle Balanced Growth Fund. Joint promotional campaigns include the PINNACLETOP promo offering bonus reksa dana prizes up to Rp 50,000,000.
• Bahana TCW Investment ManagementcoreChannel Partner/ Reseller/ DistributorBahana TCW Investment Management is one of 11 investment managers whose products are distributed through the SayaKaya APERD platform.
• STAR Asset ManagementcoreChannel Partner/ Reseller/ DistributorSTAR Asset Management is one of the 11 partnered investment managers on SayaKaya, contributing to the curated product ecosystem with funds such as STAR Stable Income Fund Kelas Utama.
• Sinarmas Asset ManagementcoreChannel Partner/ Reseller/ DistributorSinarmas Asset Management is one of 11 investment managers on SayaKaya, offering products such as Danamas Stabil (fixed income fund) which is highlighted as a top-recommended product on the platform.
• Insight Investments ManagementcoreChannel Partner/ Reseller/ DistributorInsight Investments Management (Insight IM) is one of 11 investment managers partnered with SayaKaya, offering products including Insight Renewable Energy Fund, I-Money Syariah, and other funds. Insight IM also operates social programs through Yayasan Inspirasi Indonesia Membangun (YIIM).
• Otoritas Jasa Keuangan (OJK)coreOthersOJK is the Indonesian Financial Services Authority that regulates and supervises SayaKaya. SayaKaya holds APERD registration number KEP-17/PM.21/2021. The company is listed on the official OJK public registry for mutual fund selling agents (APERD Public Registry: SLB69).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stockbit: Indonesian social-investing app (PT Stockbit Sekuritas) offering mutual funds and stocks to retail investors, with embedded community and educational content. Overlaps on mobile-first distribution, mutual fund product curation, and beginner-investor targeting.
• Reku: Indonesian retail investment platform offering mutual funds and US stocks, with OJK APERD-style distribution. Comparable on regulatory license, mobile distribution, and curated fund selection for retail investors.
• Bibit: Indonesia's leading mutual fund robo-distributor (APERD) offering a mobile app with curated fund selection, risk profiling and zero transaction fees. Direct competitor with similar product-led growth model targeting the same beginner-and-mass-affluent retail investor segment.
• Pluang: Indonesian multi-asset investment app (mutual funds, stocks, crypto, gold) targeting the same mass-affluent retail audience under OJK regulation. Competes directly for the same user wallet and PLG acquisition motion.
• Ajaib: Indonesian investment super-app offering mutual funds alongside stocks; targets the same beginner retail investor and operates under the same OJK APERD framework. Comparable on customer base and PLG distribution model.
• StashAway Indonesia: Digital wealth manager offering model-portfolio-based investing in Indonesia via OJK-regulated structure. Overlaps on the model portfolio / risk-profiling proposition and the high-net-worth-up-to-mass-affluent retail investor.
• Bareksa: One of the longest-running Indonesian mutual fund aggregator/marketplace platforms; offers curated products from multiple MI with web and mobile access. Directly comparable on aggregating multiple investment managers for retail investors.
• Moduit: Indonesian mutual fund investment app operating as an APERD with curated products from multiple investment managers and risk-profiling tools. Closely comparable on product curation, advisory, and zero-fee distribution.

Emerging players

• Nanovest: Indonesia nano-investing app offering fractional mutual funds with low minimums and a content-led acquisition motion. Targets the same Rp 10,000-minimum entry-level mass-affluent investor, though more emerging in scale.
• Invstt: Indonesian mutual fund distribution app positioned as an APERD with curated fund selection and investor education content. Comparable product scope at earlier scale than SayaKaya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/syky_id
• YouTubeyoutube.com/@Sayakaya
• LinkedInlinkedin.com/company/sayakaya
• Instagraminstagram.com/sayakaya.id
• TikToktiktok.com/@sayakaya.id
• Facebookfacebook.com/sayakaya.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SayaKaya