Smart Profile
Smart Profile is a Benelux-based B2B data and marketing intelligence company that operates the MarketBase database of 20M+ company characteristics, providing data licensing, cleansing, enrichment, whitespace analysis, and account-based marketing campaign services to enterprise and mid-market B2B organizations in the Netherlands and Belgium, now operating under Altares Dun & Bradstreet.
- Company typePrivate
- Founded1998
- HeadquartersZaventem, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Smart Profile does
Smart Profile is a Benelux-focused B2B data and marketing intelligence company headquartered in Rotterdam, Netherlands, with operations also referenced in Zaventem, Belgium. The company maintains MarketBase, a proprietary B2B database containing over 20 million dynamic company characteristics (Key Account Indicators) covering firmographics, decision-maker contacts, fleet data, and ICT resources for Dutch and Belgian organizations with 50 or more employees. Founded in 1998 and acquired by Altares Dun & Bradstreet in August 2023, Smart Profile operates as a strategic data subsidiary within the global D&B group, with Dun & Bradstreet Data Cloud now serving as the reference backbone for company lookups and matching.
Smart Profile firmographics
Firmographics- Name
- Smart Profile
- Legal name
- Smart Profile
- Website
- https://smartprofile.io
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Smart Profile is a Benelux-based B2B data and marketing intelligence company that operates the MarketBase database of 20M+ company characteristics, providing data licensing, cleansing, enrichment, whitespace analysis, and account-based marketing campaign services to enterprise and mid-market B2B organizations in the Netherlands and Belgium, now operating under Altares Dun & Bradstreet.
- Ownership category
- akta.pro rank
Smart Profile industry classification
Industry- Product category
- B2B Data & Marketing Intelligence
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Smart Profile is headquartered
LocationHeadquarters
- HQ city
- Zaventem
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Smart Profile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Licensing / Subscription: Smart Profile generates revenue primarily through licensed access to its MarketBase B2B database. Licensees receive unique usernames and passwords to access data via a web-based platform, or receive offline file exports via a secure site. Data is refreshed and suppression lists updated on a weekly basis. The model is subscription-based with recurring license fees.
- Professional Services (Data Quality & Enrichment Projects): Revenue is also generated through professional services engagements including DataScan assessments, DataCleanse & DataEnrich projects, Whitespace Analysis, and go-to-market strategy consulting. These engagements are project-based and often tied to the initial data assessment before an ongoing licensing relationship.
- Market Activation Campaigns: Smart Profile executes demand generation, email, and account-based campaigns on behalf of clients, generating campaign fees. Services include e-mail campaigns, demand generation, account-based campaigns, and data integration — all part of their 'Activation' step.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Data-scan available as an entry-level assessment tool |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Smart Profile product offering
Product offeringCore offering
Smart Profile provides B2B data intelligence services built around its MarketBase database, which contains over 20 million dynamic company characteristics (Key Account Indicators). Its core offering is structured as a three-step process — Insight (market segmentation via MarketBase), Analysis (DataScan, DataCleanse & DataEnrich, Whitespace Analysis), and Activation (email campaigns, demand generation, account-based marketing) — enabling B2B organizations to improve CRM data quality, identify whitespace opportunities, and execute targeted marketing campaigns. The company also offers licensed access to its proprietary B2B database via a web-based client portal.
Product overview
Smart Profile is a B2B data intelligence company operating under Altares Dun & Bradstreet. The offering is structured as a three-phase methodology: Market Insights (using MarketBase B2B database with 20M+ company characteristics), Market Analysis (Data Quality Assurance, DataCleanse & DataEnrich, Whitespace Analysis), and Market Activation (e-mail campaigns, demand generation, account-based campaigns, data integration). Supporting tools include the free DataScan for data quality assessment. The portfolio centers on data quality management and B2B marketing activation rather than a single unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- MarketBase: B2B database containing over 20,000,000 dynamic company characteristics (Key Account Indicators) for targeted marketing.
Products and services
- MarketBase Licensed B2B database containing over 20 million dynamic company characteristics (Key Account Indicators / KAIs), used by B2B organizations for precise segmentation, targeting, and account-based marketing.
- DataCleanse & DataEnrich Data cleansing and enrichment service using proprietary Unique Identifiers to deduplicate, correct, and supplement CRM records with firmographics, contacts, fleet data, and ICT resources.
- Whitespace Analysis Analysis service that identifies organizations within a client's target criteria that are not yet in their database by matching CRM records against MarketBase, revealing untapped market potential.
- DataScan Free diagnostic tool that scans CRM data to provide a clear overview of data quality, coverage, and uniformity, identifying problems and improvement opportunities via the MatchDashboard.
- Market Activation Campaigns Campaign execution services including email campaigns, demand generation, account-based campaigns, and data integration to activate B2B data for marketing and sales.
- Market Analysis Data analysis service that compares customer and prospect data against MarketBase to inform go-to-market strategies and improve sales results.
- Market Insights Initial engagement providing insight into total addressable market with high-quality segmentation using the MarketBase database and Key Account Indicators.
Quantifiable outcome
- Sales improvement of 15 to 20% through better market analysis and data-driven targeting
- +3 more outcomes
Companies that use Smart Profile
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles1 record
Smart Profile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smart Profile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dun & Bradstreet (via Altares Dun & Bradstreet)coreSmart Profile became part of Altares Dun & Bradstreet in August 2023, as announced in a blog post. This acquisition integrates Smart Profile into the Altares Dun & Bradstreet group, giving the company access to Dun & Bradstreet's global DUNS identifier system and Data Cloud for enhanced data matching and enrichment capabilities. The Dun & Bradstreet Data Cloud is explicitly referenced on Smart Profile's website forms as the underlying data source for company lookups.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Smart Profile competitors and assessment
Company assessmentDirect peers
- Demandbase: Account-based marketing platform combining B2B data, intent signals, and campaign execution. Mirrors Smart Profile's Insight → Analysis → Activation flywheel but at enterprise SaaS scale with deeper ad-tech integrations.
- Lusha: B2B contact data platform with browser extension and API access. Competes with Smart Profile's decision-maker contact data and is increasingly active in the European mid-market.
- ZoomInfo: The leading global B2B contact and company data platform, offering firmographic, technographic, and intent data. Directly comparable to Smart Profile's MarketBase, but at global scale and with a self-serve SaaS / API delivery model rather than regional sales-led licensing.
- 6sense: AI-driven ABM and intent data platform serving B2B enterprise sales and marketing teams. Comparable to Smart Profile's ABM Activation offering, with a stronger predictive/intent data overlay.
- Clearbit (HubSpot): B2B data enrichment and intelligence company (now part of HubSpot) offering firmographic and technographic enrichment APIs. Directly comparable to Smart Profile's DataEnrich and MarketBase products, but delivered via developer APIs rather than human-led services.
- Apollo.io: B2B sales intelligence and engagement platform combining a large contact database with outreach automation. Comparable to Smart Profile's combined data + Activation offering, with a stronger PLG/SMB motion and lower price point.
- Cognism: European-headquartered B2B sales intelligence provider with a strong UK/DACH presence, offering compliant contact and company data. Closest geographic peer to Smart Profile among global data vendors, with comparable GDPR-compliant positioning.
Emerging players
- Bombora: B2B intent data provider that aggregates company-level content consumption signals for ABM targeting. Adjacent to Smart Profile's Market Activation / ABM campaigns, increasingly used alongside traditional B2B databases like MarketBase.
Regional players
- Leadinfo: Dutch-headquartered B2B lead generation and visitor identification platform. The closest direct Benelux competitor to Smart Profile, focused on website visitor identification and company reveal rather than broad firmographic data licensing.
Broad incumbents
- Dun & Bradstreet: Global B2B data and analytics leader and ultimate parent of Altares D&B. Comparable as the incumbent data player whose infrastructure Smart Profile now plugs into via the D&B Data Cloud and DUNS identifiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Profile social profiles
Digital presenceSmart Profile compliance and trust
Trust signalCompliance2 records
Smart Profile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Profile leadership team
Management profileNumber of profiles
Profiles1 record
Smart Profile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Profile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Profile
What does Smart Profile do?
Smart Profile provides B2B data intelligence services built around its MarketBase database, which contains over 20 million dynamic company characteristics (Key Account Indicators). Its core offering is structured as a three-step process — Insight (market segmentation via MarketBase), Analysis (DataScan, DataCleanse & DataEnrich, Whitespace Analysis), and Activation (email campaigns, demand generation, account-based marketing) — enabling B2B organizations to improve CRM data quality, identify whitespace opportunities, and execute targeted marketing campaigns. The company also offers licensed access to its proprietary B2B database via a web-based client portal.
Is Smart Profile a public or private company?
Smart Profile is a private company. It is classified as corporate owned and is currently operating.
When was Smart Profile founded?
Smart Profile was founded in 1998. It employs 101 to 250 people.
Where is Smart Profile based?
Smart Profile is headquartered in Zaventem, Belgium, in the Europe region.
How does Smart Profile make money?
Three revenue lines are on record. Data Licensing / Subscription is the primary driver. The others are professional Services (Data Quality & Enrichment Projects) and market Activation Campaigns.
Who are Smart Profile's main competitors?
Direct peers on record are Demandbase, Lusha, ZoomInfo, 6sense, Clearbit (HubSpot), Apollo.io and Cognism. Bombora is listed as an emerging player. Leadinfo is listed as a regional player. Dun & Bradstreet is listed as a broad incumbent.
Does Smart Profile have an API?
No public API is recorded for Smart Profile.
What industry is Smart Profile in?
Smart Profile's product category is B2B Data & Marketing Intelligence. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 54186 and its SIC code is 7331.