LeadPilot
LeadPilot is a Stockholm-based AI-driven B2B sales automation SaaS that finds, contacts, qualifies, and enriches leads for SMBs and mid-market companies in Sweden, Norway, and Finland using Nordic government registry data and a fine-tuned GPT-4o model.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadPilot does
LeadPilot is a privately-held Nordic B2B sales automation SaaS company, founded in 2019 and headquartered in Stockholm as LeadPilot AB (corporate ID 559203-9704). The company operates an AI-driven platform that finds, contacts, qualifies, and enriches B2B leads for sales teams targeting companies in Sweden, Norway, and Finland. It sources its core data directly from official government business registries — Bolagsverket (Sweden), Brønnøysundregistrene (Norway), and Skatteetaten (Finland) — and layers a generative AI stack (fine-tuned GPT-4o with Vector Embeddings and Semantic Search) on top to deliver personalized outreach, automated follow-ups, and lead qualification. The product is delivered as a single web application comprising five modules (Find Leads, Personalize, Engage, Qualify, Enrich) plus a B2B AI Chat assistant launched in August 2024, with the platform's underlying database holding more than 240,000 unique contacts.
The platform is offered under a freemium, product-led growth model with four tiers — Free (50 leads/user indefinitely), Light (€49/user/month or €149 annual), Business (€139/month or €399 annual), and Premium (€169/month or €499 annual) — billed in EUR. Distribution is primarily self-serve through leadpilot.com and app.leadpilot.ai, augmented by a 20-minute demo funnel for higher-touch enterprise sales, with localized onboarding in Swedish, Norwegian, Finnish, and English. Customers span mid-market and enterprise logos across marketing technology (BrightBid), coworking (Convendum), legal services (Freja), software (Hogia), optometry (Smarteyes), security (SSF), and additional undisclosed industries. The company is bootstrapped (no disclosed funding rounds), holds no disclosed patents, and has no published senior leadership roster beyond CEO Felix Kollin in the available material.
Technically, LeadPilot integrates with seven CRM and marketing-tech platforms (HubSpot, Pipedrive, Salesforce, Upsales, Lime, Albacross, Triggerbee), routes email sending through Nylas, and runs cloud infrastructure on Google Ireland with EU data residency (Finland) and EU Standard Contractual Clauses governing data transfer. GDPR compliance is a marketed product attribute, with a published Data Processing Agreement, a named Data Protection Officer, and sub-processor transparency. The company has no public API, no disclosed SDK, and no mobile applications beyond the web app, indicating a focused, product-led approach concentrated on the Nordic SMB and mid-market sales-automation use case.
LeadPilot firmographics
Firmographics- Name
- LeadPilot
- Legal name
- LeadPilot AB
- Website
- https://leadpilot.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadPilot is a Stockholm-based AI-driven B2B sales automation SaaS that finds, contacts, qualifies, and enriches leads for SMBs and mid-market companies in Sweden, Norway, and Finland using Nordic government registry data and a fine-tuned GPT-4o model.
- Ownership category
- akta.pro rank
LeadPilot industry classification
Industry- Product category
- B2B Sales Automation Software
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LeadPilot is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
LeadPilot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Free Tier: Free accounts that allow users to explore automated sales flows with LeadPilot. Includes 50 leads per user with basic features including AI-personalized emails, CRM integration, AI audience targeting, 1 segment, AI email editor, and B2B AI Chat.
- Subscription - Light Plan: Per user per month subscription at €49 (monthly) or €149 (annual). Includes 50 leads/user/month, 600 leads/user/year, 5 segments, with 15-day cancellation notice. A complete and user-friendly platform for new leads.
- Subscription - Business Plan: Per user per month subscription at €139 (monthly) or €399 (annual). Includes 400 leads/user/month, 4,800 leads/user/year, 10 segments, personal onboarding, deep lead insights, A/B testing, and company phone numbers.
- Subscription - Premium Plan: Per user per month subscription at €169 (monthly) or €499 (annual). Includes 600 leads/user/month, 7,200 leads/user/year, 15 segments, deep lead insights, additional countries, dedicated contact person, and technology filter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 50 leads for new users to explore automated sales flows |
| Subscription | Monthly | Entry-level paid plan for new leads with basic automation features |
| Subscription | Monthly | Mid-tier plan with more leads, segments, and onboarding support |
| Subscription | Monthly | Top-tier plan with maximum leads, segments, and premium features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LeadPilot product offering
Product offeringCore offering
LeadPilot is an AI-powered B2B sales automation platform that finds, contacts, and qualifies leads automatically for Nordic businesses. The platform combines official government business registries in Sweden, Norway, and Finland with generative AI to deliver automated prospecting, AI-personalized email outreach, engagement scheduling, lead qualification, and contact data enrichment. It is sold as a self-serve web application with tiered subscriptions (Free, Light, Business, Premium).
Product overview
LeadPilot is a Nordic B2B SalesTech platform that automates the early stages of the sales process using AI. The core platform encompasses five integrated modules — Find Leads (B2B Leads), Personalize (AI Email Personalization), Engage (Automated Outreach), Qualify (Lead Qualification), and Enrich (Contact Data Enrichment) — all unified under one web application. An AI Chat assistant (B2B AI Chat), powered by a fine-tuned GPT-4o model, provides real-time sales strategy guidance. The platform is available in four pricing tiers: Free (50 leads/user forever), Light (€49/mo), Business (€139/mo), and Premium (€169/mo). Primary markets are Sweden, Norway, and Finland, with business data sourced from official government registries.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadPilot Platform Central AI-powered B2B sales automation platform for Nordic businesses that finds decision-makers via government registries, personalizes outreach with AI, schedules and sends emails automatically, qualifies leads based on engagement, and enriches contact data. Sold on tiered subscriptions to SMB and enterprise sales teams in Sweden, Norway, and Finland.
- B2B AI Chat Standalone conversational AI assistant that provides real-time B2B sales strategy guidance. Powered by a fine-tuned GPT-4o model with Vector Embeddings and Semantic Search over a 150+ article knowledge base. Available 24/7 to LeadPilot users across all tiers for personalized sales advice.
Quantifiable outcome
- Users save an average of 10 hours per week
- +3 more outcomes
Companies that use LeadPilot
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
LeadPilot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature6 records
LeadPilot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core infrastructure.
- Google Ireland Ltd.core infrastructureCloud services and IT-infrastructure provider. Data residency in Finland with EU Standard Contractual Clauses as transfer mechanism. Part of LeadPilot's sub-processor network for server capacity.
- Nylas, Inc.core infrastructureEmail integration provider. Data residency in Ireland/USA with EU SCC (Module 3) as transfer mechanism. Enables seamless email functionality within the LeadPilot platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LeadPilot competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo is a B2B sales intelligence and engagement platform offering prospecting, enriched contact data, and multi-channel outreach automation. It is the closest direct peer to LeadPilot's lead-discovery-plus-outreach workflow, though Apollo operates globally rather than registry-localized to the Nordics.
- Lemlist: Lemlist is a multichannel sales outreach platform focused on personalized cold email sequences, follow-ups, and deliverability. It directly competes with LeadPilot's Engage and Personalize modules, but lacks LeadPilot's registry-based lead sourcing.
- Lusha: Lusha provides B2B contact and company data, with browser-extension and API enrichment, primarily serving SDR and recruiting teams. It competes with LeadPilot's Enrich and B2B Leads modules, particularly the decision-maker contact discovery workflow.
- Cognism: Cognism is a B2B sales intelligence provider focused on EMEA and North America with proprietary data, intent signals, and prospecting workflows. It directly parallels LeadPilot's data-advantage play in Europe and is expanding in the same Nordic accounts.
- Reply.io: Reply.io is a multichannel sales engagement platform covering email, LinkedIn, calls, and SMS with AI-assisted sequence building. It overlaps directly with LeadPilot's Personalize and Engage modules and targets similar SMB and mid-market customers.
Broad incumbents
- Outreach: Outreach is an enterprise sales execution platform covering engagement, deal management, and conversation intelligence. As a broad incumbent in sales-tech, it competes indirectly with LeadPilot whenever buyers evaluate unified engagement suites versus best-of-breed Nordic tools.
- Salesloft: Salesloft is a leading sales engagement platform serving enterprise revenue teams with cadence, dialer, and conversation intelligence. It is a broader incumbent than LeadPilot with much greater scale and enterprise focus, competing for the same prospect-to-meeting workflow upstream of CRM.
- ZoomInfo: ZoomInfo is a large B2B data, intelligence, and engagement vendor combining a global contact database with sales-orchestration tools. It is a broad incumbent competing on data and workflow at a much larger scale than LeadPilot.
Regional players
- Albacross: Albacross is a Nordic B2B intent and lead-generation platform identifying companies visiting websites and combining that signal with CRM data. As a regional player it overlaps with LeadPilot's lead-discovery and enrichment use cases inside the Nordics.
- Triggerbee: Triggerbee is a Nordic marketing automation and analytics platform already integrated with LeadPilot. As a regional player in B2B marketing/lead journeys, it is the closest Nordic complement rather than a direct substitute, but convergent functionality could overlap over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadPilot social profiles
Digital presenceLeadPilot compliance and trust
Trust signalCompliance3 records
LeadPilot financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadPilot leadership team
Management profileNumber of profiles
Profiles1 record
LeadPilot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadPilot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadPilot
What does LeadPilot do?
LeadPilot is an AI-powered B2B sales automation platform that finds, contacts, and qualifies leads automatically for Nordic businesses. The platform combines official government business registries in Sweden, Norway, and Finland with generative AI to deliver automated prospecting, AI-personalized email outreach, engagement scheduling, lead qualification, and contact data enrichment. It is sold as a self-serve web application with tiered subscriptions (Free, Light, Business, Premium).
Is LeadPilot a public or private company?
LeadPilot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadPilot founded?
LeadPilot was founded in 2019. It employs 11 to 50 people.
Where is LeadPilot based?
LeadPilot is headquartered in Stockholm, Sweden, in the Europe region.
How does LeadPilot make money?
Four revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Light Plan, subscription - Business Plan and subscription - Premium Plan.
Who are LeadPilot's main competitors?
Direct peers on record are Apollo.io, Lemlist, Lusha, Cognism and Reply.io. Broad incumbents are Outreach, Salesloft and ZoomInfo. Regional players are Albacross and Triggerbee.
Does LeadPilot have an API?
No public API is recorded for LeadPilot.
What industry is LeadPilot in?
LeadPilot's product category is B2B Sales Automation Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54186 and its SIC code is 7370.