Name

Digital Juggler

Legal name

Digital Juggler

Website

https://digitaljuggler.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Revenue is generated through professional consulting engagements including video consultation sessions (1-hour formats), regular ongoing consultations, and bespoke workshop development and delivery. The revenue model is project-based and retainer-style, typical of boutique consultancy engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Digital Juggler is an independent ecommerce consultancy providing strategic advisory and replatforming services to B2C and B2B brands. Core deliverables include ecommerce strategy reviews, vendor and technology stack selection, discovery phase and requirements capture, agency partner RFP management, launch planning, B2B platform evaluation, digital store optimisation, and bespoke training or mentoring programmes.

Product overview

Digital Juggler is an independent ecommerce strategy and replatforming consultancy, not a software product company. Its offering consists of a portfolio of advisory and consultancy service lines delivered by owner and lead consultant James Gurd. The core service suite is organized into two pillars: (1) Ecommerce Consultancy — encompassing Ecommerce Strategy Consultancy (strategy, roadmap, and mentoring), Ecommerce Training Services, Video Consultations, Digital Store Optimisation programs, and C-Suite advisory services; and (2) Tech Selection & Replatforming — encompassing Ecommerce Replatforming Consultancy, Vendor Technology Selection, Project Discovery Phase, Website Launch Planning, Agency Partner Selection RFP, and B2B Ecommerce Platform Consulting. Supporting these are knowledge-resource products including the Ecommerce Replatforming Checklist (26-page downloadable guide), Ecommerce Replatforming Guides (6-topic expert series), Replatforming Video Tutorials (15-part video series), Ecommerce Key Pages Fact Sheets (downloadable PDFs), and the Inside Commerce Podcast and Re:platform Podcast. The company was founded in 2009 and primarily serves B2C and B2B brands in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Strategy Consultancy Strategic planning, roadmap creation, and implementation support to help SMEs and DTC brands define a coherent ecommerce vision, underpinned by realistic goals, resourcing, mentoring, and team upskilling.
• Ecommerce Replatforming Consultancy Independent consultancy guiding organisations through complex ecommerce platform migration projects, including vendor selection, agency partner RFP, and project delivery from initiation through go-live stabilisation.
• Vendor Technology Selection Structured 10-step process for selecting the best-fit ecommerce platform and third-party technology stack, including weighted scorecard evaluation, total cost of ownership (TCO) modelling, and platform due diligence.
• Project Discovery Phase Stakeholder workshops and requirements documentation turning high-level scope into detailed functional specifications, covering process review, requirements capture, prioritisation, and sign-off.
• Agency Partner Selection RFP RFP process for identifying and selecting systems integrator agency partners, including discovery workshops, evaluation criteria, agency shortlisting, demo management, scoring, and due diligence support.
• Website Launch Planning & Consultancy Project plan creation, stakeholder briefing, day-to-day project leadership, prioritisation management, UAT guidance, and launch support to ensure smooth ecommerce platform delivery.
• B2B Ecommerce Platform Consulting Specialist advisory for B2B ecommerce replatforming, covering platform evaluation, technology stack recommendations (PIM, product discovery, loyalty, marketing automation), development partner selection, and technical discovery.
• Digital Store Optimisation Bespoke programs helping consumer brands selling via retailer ecommerce stores maximise product visibility, including the Perfect Digital Store framework, program management, data sharing improvement, measurement frameworks, and team mentoring.
• Ecommerce Training Services Bespoke and fast-track training packages including 1-hour and 2-hour video consultations, half-day and full-day workshops, and regular team upskilling sessions covering strategy, merchandising, SEO, email/lifecycle marketing, content marketing, and affiliate marketing.
• Video Consultations Personalised online video consultations and focused workshops run by owner James Gurd covering strategy evaluation, replatforming planning, technology advice, and project resourcing, available as one-off sessions or regular ongoing consultations.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paul RogersminorGTM or Marketing PartnerPaul Rogers serves as co-host on the Re:platform podcast alongside Digital Juggler founder James Gassi. This is a content and thought leadership partnership focused on ecommerce platform topics and industry discussions rather than commercial product integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Practice Commerce: UK-based ecommerce consultancy specializing in replatforming and platform migration advisory. Directly comparable to Digital Juggler as a similar boutique consultancy serving enterprise B2C and B2B brands across overlapping service lines including strategy, vendor selection, and replatforming project leadership.
• Williams Commerce: UK ecommerce consultancy and agency providing platform selection, replatforming, and ongoing ecommerce strategy. Comparable to Digital Juggler as a similar boutique advisory operating in the Adobe Commerce/Magento and Shopify Plus ecosystems serving UK enterprise brands.
• Space48: UK ecommerce agency delivering replatforming, custom development, and growth services for enterprise retailers. Comparable to Digital Juggler as it operates in the same replatforming advisory and delivery space serving UK and European brands undergoing platform transitions.
• Gripped: UK ecommerce agency delivering replatforming, design, and development services for direct-to-consumer brands. Comparable to Digital Juggler as a boutique replatforming and ecommerce delivery partner for B2C brands in the UK market with overlapping target customer segments.
• Absolute Web: US-based ecommerce agency specializing in platform development, replatforming, and integrations across Shopify, Magento, and BigCommerce. Comparable to Digital Juggler in its focus on replatforming projects and platform-agnostic consulting for enterprise and mid-market brands.
• Swanky: UK Shopify Plus agency delivering ecommerce design, development, and replatforming services for premium and enterprise brands. Comparable to Digital Juggler as a UK boutique serving enterprise clients through platform selection, migrations, and replatforming advisory.
• Eastside Co: UK Shopify Plus agency offering ecommerce design, development, and replatforming services for premium and enterprise brands. Comparable to Digital Juggler as a UK boutique serving enterprise clients through platform migrations and replatforming advisory, particularly within the Shopify ecosystem.

Broad incumbents

• Bold Commerce: Established North American ecommerce solutions provider offering platform-agnostic services including replatforming, headless commerce builds, and custom development. Comparable to Digital Juggler in the replatforming space but at significantly larger scale, with a broader service portfolio and multiple technology partnerships.
• Dept: Large global digital agency network offering ecommerce strategy, replatforming, and platform delivery across multiple ecosystems including Adobe, Salesforce, and Shopify. Comparable to Digital Juggler in ecommerce advisory and replatforming capability, but at much greater scale and broader portfolio.

Emerging players

• XCentium: US-based digital consultancy focused on ecommerce, CMS, and cloud modernization projects including Sitecore, Optimizely, and Shopify replatforming. Comparable to Digital Juggler as a consultancy serving enterprise replatforming projects, though with a different primary technology ecosystem focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3wSlYSabA4eLa2bq-6Ic4Q
• LinkedInlinkedin.com/company/digital-juggler-limited
• Xx.com/jamesgurd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Juggler