What eFoli does

eFoli is a Dhaka-based private software company founded in 2010 by Jahangir Alam that builds a portfolio of Shopify-native applications and B2B eCommerce services for SMB and mid-market merchants. Its core product suite comprises six distinct brands: MultiVariants (bulk ordering), Push Bundle (product bundling), DiscountRay (B2B pricing tiers), EmbedUp (cross-platform product embedding for WordPress, Wix, Webflow, Squarespace), OrderRules (store open/close and capacity automation), and KivoSupport (white-label 24/7 customer support for other Shopify app publishers). All apps are built to operate within the Shopify ecosystem and are distributed through the Shopify App Store, complemented by a direct sales-led motion for custom development and enterprise work.

The company's revenue model is multi-stream. Primary income comes from Shopify App Store subscriptions and usage-based pricing on its proprietary apps, with at least one product (MultiVariants) offering a freemium tier alongside paid plans on a monthly billing cadence. Secondary streams include custom Shopify development, theme customization, store setup, and custom scripting sold through discovery calls and project proposals to enterprise clients, plus managed white-label support services via KivoSupport (tier 1/tier 2 support, knowledge base, 24/7 coverage) resold under client branding. Go-to-market is hybrid: product-led self-serve for SMB app installs, with a sales-led overlay for enterprise and custom engagements.

The customer base is highly distributed, with self-reported reach across 50+ countries and 15k+ cumulative clients served since founding. Named testimonials are exclusively SMB merchants across fragmented verticals (food, crafts, sewing, print media, accessories), with several multi-year users indicating low churn among sticky SMB accounts. The company operates as a privately held, founder-led entity with no disclosed venture capital, no parent company, and no acquisition activity; it is a member of BASIS (Bangladesh Association of Software and Information Services). Public third-party validation is limited to its self-claimed award-winning Shopify Partner designation; no patents, AI/ML capabilities, or API/SDK offerings are disclosed in the available materials.

Name

eFoli

Legal name

EFOLI, LLC

Website

https://efoli.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

eFoli is a Dhaka-based software company founded in 2010 that builds a portfolio of six Shopify-native apps — covering bulk ordering, bundling, B2B pricing, product embedding, store automation, and white-label support — sold primarily to SMB and mid-market Shopify merchants worldwide.

Ownership category

akta.pro rank

Product category

B2B eCommerce Software

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Shopify apps
• B2B eCommerce software
• Bulk ordering solutions
• Product bundling tools
• Custom pricing apps

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Shopify App Sales: Revenue from proprietary Shopify apps sold through the Shopify App Store with subscription or usage-based pricing models
2. Custom Development Services: Shopify app development, theme customization, store setup, custom page design, and custom script coding services for enterprise clients
3. White-Label Support Services: KivoSupport offering 24/7 customer support services under client branding, including tier 1 and tier 2 support, knowledge base creation, and feedback collection

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

eFoli builds and sells a portfolio of SaaS Shopify apps for B2B eCommerce merchants, including MultiVariants (bulk ordering), DiscountRay (B2B custom pricing), Push Bundle (product bundling), EmbedUp (cross-platform product embedding), and OrderRules (store capacity automation). The company also operates KivoSupport, a white-label 24/7 customer support service for Shopify app developers, and offers custom Shopify development and theme customization services for enterprise clients.

Product overview

eFoli operates as a Shopify-focused software company offering a portfolio of distinct Shopify apps and white-label support services. Its core products include MultiVariants (bulk ordering), Push Bundle (product bundling), DiscountRay (B2B pricing), EmbedUp (product embedding across platforms), and OrderRules (store capacity management), all complemented by KivoSupport — a white-label 24/7 customer support service for Shopify app developers. The company positions itself as an award-winning Shopify Partner building scalable B2B eCommerce solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MultiVariants: Bulk ordering app for Shopify that simplifies ordering with one click and applies flexible business rules.
• DiscountRay
• Push Bundle
• EmbedUp
• OrderRules
• KivoSupport

Products and services

• MultiVariants - Bulk Order

Quantifiable outcome

• Products trusted by thousands of companies across 50+ countries
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationPrimary platform partner - eFoli builds apps and solutions exclusively for the Shopify ecosystem, with products distributed through the Shopify App Store
• BASIS (Bangladesh Association of Software and Information Services)minorOtherseFoli is a member of BASIS, the trade body for Bangladesh's software and IT industry

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pixel Union: Pixel Union is an established Shopify theme and app developer offering storefront customization tools. It overlaps with eFoli's service portfolio (custom themes, store setup) and competes for the same Shopify merchant audience.
• Bold Commerce: Bold Commerce builds Shopify-focused B2B and checkout apps (subscriptions, custom checkouts, pricing). It competes directly with eFoli's DiscountRay, MultiVariants, and Push Bundle by offering similar pricing, bundling, and variant management capabilities to Shopify merchants.
• SpurIT: SpurIT is a Shopify app developer offering product bundling, variant options, and wholesale apps. It competes with eFoli's Push Bundle, MultiVariants, and DiscountRay across the B2B eCommerce app ecosystem.
• Wholesale Gorilla: Wholesale Gorilla specializes in B2B/wholesale functionality for Shopify, including tiered pricing and customer-specific pricing. It is a direct competitor to eFoli's DiscountRay in the Shopify B2B pricing segment.
• Infinite Options: Infinite Options is a Shopify app providing extensive product options and variant management. It directly competes with eFoli's MultiVariants app in helping merchants handle complex product configurations on Shopify storefronts.
• Zapiet: Zapiet builds Shopify apps for order management, local delivery, and in-store pickups. While more focused on fulfillment than eFoli's B2B ordering/pricing focus, it serves the same Shopify SMB merchant base with subscription-based app revenue.
• ShopSheriff: ShopSheriff develops Shopify apps for product options and bulk ordering, including variant management and wholesale pricing features. It directly overlaps with eFoli's MultiVariants and DiscountRay apps, serving the same SMB Shopify merchant base.

Broad incumbents

• Klaviyo: Klaviyo is a dominant marketing automation and B2B CRM platform deeply integrated with Shopify. While focused on marketing/email rather than eFoli's B2B ordering/pricing niche, it represents the broader class of high-growth Shopify-native SaaS that eFoli aspires to scale toward.
• Gorgias: Gorgias is a leading helpdesk platform purpose-built for Shopify and eCommerce merchants, including AI-driven support automation. As a broad incumbent, it competes with eFoli's KivoSupport white-label support service for Shopify app developers' outsourced support spend.

Emerging players

• Plobal Apps: Plobal Apps builds mobile app and conversion tools for Shopify merchants, including custom storefronts and product bundling. It is an emerging player in the same Shopify app ecosystem where eFoli operates, addressing adjacent merchant needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eFoli.llc
• LinkedInlinkedin.com/company/efoli
• Xx.com/efoli_llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFoli