ETrak
ETrak is a UK-based e-commerce shipping solutions provider offering multi-carrier tracked parcel delivery to 220+ countries, a cloud-based delivery management portal, and cross-border compliance tooling, serving online retailers as part of The Delivery Group.
- Company typePrivate
- Founded-
- HeadquartersWarrington, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ETrak does
ETrak is a UK-based international e-commerce shipping solutions provider operating as a subsidiary of The Delivery Group, headquartered in Warrington with warehousing and distribution hubs in Bristol, Heathrow, London, Luton, and Kent. The company delivers tracked parcel and packet services (OnTrak Lite up to 2kg and OnTrak up to 30kg) to 220+ countries via an aggregated multi-carrier network spanning postal and commercial operators including Asendia, B2C Europe, DHL, Hermes, bPost, Spring Global Mail, and others. ETrak serves online retailers ranging from first-time global sellers to established international brands, with a particular focus on the fashion and apparel vertical.
The underlying platform combines a cloud-based delivery management system (ETrak Portal) with AI-powered tracking harmonization that ingests downstream carrier events and outputs unified status taxonomies. The technology stack includes route optimization, API and CSV integration for automated label production, pre-built connectors to Shopify, Magento, Amazon, eBay, MetaPack, Linnworks, Cloud Commerce Pro, and nShift, plus compliance tooling for cross-border shipments (DDP, DDU, IOSS, denied party screening) delivered via partnership with Hurricane Commerce. Returns management is delivered through partnership with ZigZag Global, with stated cost reductions of up to 57%.
ETrak operates a dual revenue model combining transactional shipping fees (per-parcel pricing weighted by destination, weight, and service level) with subscription-style access to the ETrak Portal SaaS layer. Go-to-market blends enterprise field sales with consultative account management, a self-serve cloud portal, and an API-first integration path. The Delivery Group parent provides nationwide UK collection infrastructure spanning 160+ vehicles, 140,000 sq. ft of depot capacity, and processing capability of over 500 million items annually, which ETrak leverages as its domestic backbone.
ETrak firmographics
Firmographics- Name
- ETrak
- Legal name
- ETrak Limited
- Website
- https://etrak.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ETrak is a UK-based e-commerce shipping solutions provider offering multi-carrier tracked parcel delivery to 220+ countries, a cloud-based delivery management portal, and cross-border compliance tooling, serving online retailers as part of The Delivery Group.
- Ownership category
- akta.pro rank
ETrak industry classification
Industry- Product category
- International E-commerce Shipping & Logistics
- NAICS
- Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210), Packaging and Labeling Services (56191)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
- akta.pro secondary industries
- Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE), International Compliance, Duties & Tax (DDP/Customs) Solutions (CRAFAJAG), Cross-Border Parcel Security, Screening & Compliance (Sanctions/Restricted Goods) (TLACAKAL)
Keywords
Where ETrak is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
ETrak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- International Shipping Services: ETrak provides international e-commerce shipping solutions including OnTrak Lite (parcels up to 2kg) and OnTrak (parcels up to 30kg) with tracked delivery to 220+ countries. Revenue is generated through shipping fees based on weight, destination, and service level. Additional services include DDP (Delivered Duty Paid), DDU (Delivered Duty Unpaid), IOSS, Denied Parties Screening, and Hurricane data services.
- Software as a Service (ETrak Portal): Cloud-based delivery management software platform accessible from anywhere in the world for managing shipments, tracking, and reporting. Revenue generated through platform access and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OnTrak Lite - Tracked delivery for small packets and parcels up to 2kg |
| Unit Pricing | Pay-as-you-go | OnTrak - Premium tracked international parcel delivery up to 30kg |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ETrak product offering
Product offeringCore offering
ETrak provides tracked international e-commerce parcel and packet shipping solutions across 220+ countries via a multi-carrier delivery network. Core offerings include OnTrak Lite (parcels up to 2kg) and OnTrak (parcels up to 30kg), supported by the ETrak Portal—a cloud-based delivery management system with AI-powered harmonised tracking, route optimisation, and integrations with major e-commerce platforms. Complementary services cover customs compliance (DDP/DDU/IOSS), denied parties screening, duty/tax calculation via Hurricane, and returns management via ZigZag Global.
Product overview
ETrak is an e-commerce international shipping solutions provider offering a unified platform of delivery products and services. The core product portfolio includes OnTrak Lite (tracked delivery for parcels up to 2kg) and OnTrak (tracked delivery for parcels up to 30kg), both powered by multi-carrier shipping software with the ETrak Portal as the central management dashboard. The ETrak Portal provides shipment management, tracking visibility, and reporting capabilities. Complementary services include DDP and DDU shipping options, Hurricane data screening (duty/tax calculation, prohibited goods screening, denied parties screening), IOSS compliance for EU VAT, and ZigZag Global returns management. The platform integrates with major e-commerce platforms including Amazon, eBay, Shopify, Magento, MetaPack, Linnworks, Cloud Commerce Pro, and nShift, enabling seamless connectivity with existing e-commerce software.
Differentiator
Problem solved
Functional benefit
Brands
- OnTrak Lite: Tracked packet shipping service for parcels and packets up to 2kg with competitive postal and commercial delivery rates worldwide.
- OnTrak
- OnTrak Return
Products and services
- OnTrak Lite Tracked packet shipping service for parcels and packets up to 2kg, providing cost-effective international delivery with tracking visibility from collection to final delivery. Targeted at e-commerce retailers shipping smaller items.
- OnTrak Premium e-commerce parcel delivery service for parcels up to 30kg, providing tracked international delivery with the fastest transit times and advanced order tracking. Targeted at e-commerce retailers shipping larger items globally.
- ETrak Portal Cloud-based delivery management software platform that enables e-commerce retailers to create shipments, produce reports, view service levels proactively, track volume trends, and measure carriers under unified KPIs. Accessible from anywhere in the world.
- Delivered Duty Paid (DDP) Shipping service where the seller is responsible for collecting taxes, duties, and import fees at checkout, enabling items to clear customs without payment from the recipient and providing faster delivery.
- Delivered Duty Unpaid (DDU) Shipping term where the buyer is responsible for paying any taxes, duties, or import fees on the shipment at the destination country customs.
- Hurricane Cross-Border Data Service Data screening service providing duty and tax calculations, prohibited and restricted goods screening, denied party screening, and HS code accuracy checks for cross-border e-commerce shipments, via partnership with Hurricane Commerce.
- Import One Stop Shop (IOSS) Electronic portal service allowing businesses to declare and pay Import VAT on commercial goods shipped into the EU valued under €150, simplifying customs and enabling faster delivery.
- Denied Parties Screening Validation process that screens parties against watch lists and sanctioned lists to ensure compliance with shipping regulations and prevent involvement in criminal transactions.
- ZigZag Global Returns International and domestic returns service partnered with ZigZag Global, enabling e-commerce retailers to provide customers with a simple returns process and faster refunds through a retailer-branded portal. Delivers up to 57% cost reduction on return processing.
Quantifiable outcome
- Route optimisation reduces transit times and delivery costs for international shipments
- +3 more outcomes
Companies that use ETrak
Customer profileSegments2 records
Ideal customer profiles2 records
ETrak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature5 records
ETrak partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- The Delivery GroupcoreETrak operates as part of The Delivery Group, the UK's fastest-growing e-commerce and specialist distribution group. The partnership provides ETrak with nationwide collection and delivery infrastructure, processing capacity for 500 million items annually, 160+ vehicles, 5 UK locations spanning 140,000 sq. ft, and automated parcel processing technology.
- AsendiacoreInternational postal operator providing reliable tracked e-commerce delivery solutions for retailers accessing customers worldwide.
- B2C EuropecoreEuropean parcel delivery partner providing tracked e-commerce delivery solutions for cross-border shipments.
- DHLcoreGlobal logistics company partner providing commercial carrier services for international e-commerce delivery.
- HermescoreParcel delivery partner providing reliable tracked e-commerce delivery solutions.
- bPostminorBelgo postal operator partner for international e-commerce delivery services.
- DAIminorShipping partner providing international e-commerce delivery solutions.
- Jersey PostminorJersey postal services partner for regional e-commerce delivery.
- Spring Global MailminorInternational mail services partner for cross-border e-commerce delivery.
- Viva ExpressminorExpress delivery partner for international e-commerce shipments.
- Air City PostminorInternational shipping partner providing cross-border e-commerce delivery solutions.
- Hurricane CommercecoreWorld leading cross-border data provider. Hurricane's API performs three critical cross-border functions: duty and tax calculations, prohibited and restricted goods screening, and denied party screening. Also provides HS code accuracy checks through 'Zephyr' service and landed cost engine for DDP shipping solutions. The 'Aura' data solution keeps clients compliant with customs regulations.
- ZigZag GlobalcoreSoftware solution partner for international and domestic returns management. ZigZag directs online shoppers to retailer-branded portal to select return items and choose carrier. Calculates best warehouse for returns to be efficiently resold or consolidated. Partnership enables ETrak to offer returns service saving retailers money (up to 57% cost reduction) and providing faster customer refunds.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ETrak competitors and assessment
Company assessmentDirect peers
- Shippo: Shippo is a multi-carrier shipping platform offering discounted rates, label printing, and tracking for SMB and mid-market e-commerce retailers. It competes with ETrak on software-led shipping automation, though Shippo is US-centric while ETrak targets UK and cross-border retailers.
- ShipStation: ShipStation is a leading multi-carrier shipping software platform that lets e-commerce retailers compare rates, print labels, and automate fulfilment across hundreds of carriers. It is a direct competitor to ETrak in shipping software, with similar SMB-to-enterprise e-commerce target customers and comparable API/integration capabilities.
- ShipperHQ: ShipperHQ is a multi-carrier shipping rate management and checkout delivery platform for e-commerce, with deep Shopify, BigCommerce, and WooCommerce integrations. It is comparable to ETrak in offering rate shopping and carrier management for online retailers, though focused primarily on domestic US markets.
- nShift: nShift (formerly Unifaun and Consignor) is a European delivery management software provider that offers multi-carrier shipping, label printing, and returns management. It is a direct peer and a listed integration partner of ETrak, targeting the same e-commerce shipper base across Northern Europe.
- MetaPack: MetaPack (now part of Stamps.com) provides delivery management software that helps retailers access multiple carriers and offer checkout shipping options. It is a direct peer to ETrak in checkout shipping and label management, and is already listed as an integration partner.
- ClickPost: ClickPost is a multi-carrier shipping API platform offering automated rate shopping, label generation, NDR management, and tracking for e-commerce retailers. It is comparable to ETrak as an API-first aggregator focused on cross-border and domestic e-commerce shipping workflows.
- EasyPost: EasyPost provides a shipping API that aggregates 100+ carriers with rate shopping, tracking, and address verification for e-commerce platforms. It overlaps directly with ETrak's API-first, multi-carrier software positioning and shares the same e-commerce developer and retailer customer base.
Emerging players
- Webinterpret: Webinterpret provides cross-border e-commerce localisation and international shipping optimisation for marketplace sellers. It overlaps with ETrak on international e-commerce enablement and shared apparel/fashion customer segments, though its core focus is marketplace listing translation and currency conversion.
- Global-e: Global-e is a cross-border e-commerce solutions provider offering DDP shipping, local payment methods, and duties/tax calculation for international retailers. It overlaps with ETrak on cross-border compliance and DDP but extends further into localisation and payments, making it an adjacent emerging player rather than a direct shipping-software peer.
- ZigZag Global: ZigZag Global is a returns management platform that orchestrates international and domestic returns across carriers and warehouses. Although listed as an ETrak technology partner, it serves overlapping e-commerce customers and competes indirectly in the cross-border returns layer where ETrak also monetises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ETrak social profiles
Digital presenceETrak compliance and trust
Trust signalCompliance1 record
ETrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETrak leadership team
Management profileNumber of profiles
Profiles4 records
ETrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETrak
What does ETrak do?
ETrak provides tracked international e-commerce parcel and packet shipping solutions across 220+ countries via a multi-carrier delivery network. Core offerings include OnTrak Lite (parcels up to 2kg) and OnTrak (parcels up to 30kg), supported by the ETrak Portal—a cloud-based delivery management system with AI-powered harmonised tracking, route optimisation, and integrations with major e-commerce platforms. Complementary services cover customs compliance (DDP/DDU/IOSS), denied parties screening, duty/tax calculation via Hurricane, and returns management via ZigZag Global.
Is ETrak a public or private company?
ETrak is a private company. It is classified as corporate owned and is currently operating.
When was ETrak founded?
ETrak was founded in -1. It employs 51 to 100 people.
Where is ETrak based?
ETrak is headquartered in Warrington, United Kingdom, in the Europe region.
How does ETrak make money?
Two revenue lines are on record. International Shipping Services are the primary driver. The others are software as a Service (ETrak Portal).
Who are ETrak's main competitors?
Direct peers on record are Shippo, ShipStation, ShipperHQ, nShift, MetaPack, ClickPost and EasyPost. Emerging players are Webinterpret, Global-e and ZigZag Global.
Does ETrak have an API?
Yes. ETrak provides API integration functionality enabling retailers to produce shipping labels and manage shipments programmatically. The API integration allows booking shipments via API or CSV uploader, enabling seamless connection with e-commerce platforms. The ETrak portal can be accessed from anywhere in the world for complete visibility of shipments from despatch to delivery.
What industry is ETrak in?
ETrak's product category is International E-commerce Shipping & Logistics. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms, with a secondary code of TLAAANAE, Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid). Its NAICS code is 4921 and its SIC code is 4731.