Military Uniform Supply

What Military Uniform Supply does

Military Uniform Supply, Inc. is a privately held, Pekin, Illinois-based e-commerce retailer operating through militaryuniformsupply.com, a Shopify storefront that sells regulation and novelty military apparel, name tapes, insignia, patches, footwear, tactical gear, and outerwear across all six U.S. military branches plus law enforcement. The company does not manufacture goods; it distributes third-party branded merchandise from suppliers including Rothco, Propper, Condor, Tru-Spec, Belleville, Corcoran, Trooper Clothing, Eagle Emblems, Raine, and Red Rock Outdoor Gear, augmented by a personalization layer for custom name tapes and military dog tags.

The business runs a direct-to-consumer model with no subscription component, generating revenue through one-time product transactions. Pricing spans $1.99 clearance items through approximately $139.99 premium boots, with frequent sales, a dedicated clearance/closeout section, and a European military surplus category supporting discount-driven working-capital rotation. The customer base is a long tail of individual buyers segmented across active-duty personnel, veterans, public service workers, historical reenactment hobbyists, and parents purchasing children's military-themed apparel or Halloween costumes.

Marketing is conducted through the on-site storefront, an email newsletter, and military-themed blog content. No APIs, SDKs, or developer integrations are offered, no public-facing mobile app exists, and no disclosed funding, parent company, or M&A history appears in the available data. The company appears to be founder-owned and independently operated, with a 4.92-star rating across 2,523 verified on-site reviews serving as the principal scale signal.

Name

Military Uniform Supply

Legal name

Military Uniform Supply, Inc.

Website

https://militaryuniformsupply.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Military Uniform Supply is a privately held e-commerce retailer based in Pekin, Illinois, selling regulation and novelty military uniforms, name tapes, insignia, tactical gear, and reenactment apparel to active-duty personnel, veterans, public service workers, and patriotic consumers.

Ownership category

akta.pro rank

Product category

Military Uniforms and Tactical Gear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAAALAC

Public Safety & Law Enforcement Uniforms

Consumer Products & Retail/Apparel, Footwear & Accessories/Workwear, Uniforms & Safety Apparel

SECONDARYCRALAGAM

Historical & Military Collectibles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRAGABAI

Military / Government Base Mass Merchandisers (Exchange Stores)

Consumer Products & Retail/General Merchandise & Department Stores/General Merchandise Mass Merchandisers

Keywords

• Military uniforms retail
• Tactical gear ecommerce
• Military apparel
• Name tapes insignia
• Military footwear boots

Headquarters

HQ city

Pekin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of military uniforms, tactical gear, accessories, and novelty items to consumers. Revenue generated through one-time product transactions with no subscription component. The company operates as an online retailer selling branded merchandise from multiple manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Military Uniform Supply is an e-commerce retailer selling authentic military uniforms (BDUs, OCP, ABU), name tapes, patches, insignia, tactical gear, boots, outerwear, gloves, kids military clothing, historical reenactment apparel, and novelty items. The company distributes branded merchandise from manufacturers including Rothco, Propper, Tru-Spec, Belleville, and Corcoran through its own Shopify-powered online storefront, targeting active-duty service members, veterans, reenactors, and patriotic consumers.

Product overview

Military Uniform Supply is an e-commerce retail store specializing in authentic military name tapes, insignia, rank, and military-uniform-grade apparel and gear. The product portfolio is organized as a broad retail catalog rather than a unified software platform, comprising multiple product categories that function independently: military uniforms (BDUs, OCP, ABU), name tapes and tags, patches and insignia, tactical headgear, footwear (boots), tactical gear and equipment, gloves, outerwear, kids military clothing and costumes, historical reenactment uniforms, and novelty items. The company distributes third-party branded merchandise including Rothco, Propper, Tru-Spec, Belleville, Corcoran, Condor, Raine, Red Rock Outdoor Gear, Trooper Clothing, and Eagle Emblems. Products are sold directly to consumers via the Shopify-powered e-commerce website without a platform or API offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Military Uniforms (BDUs, OCP, ABU) Battle Dress Uniforms (BDUs), Army Operational Camouflage Pattern (OCP) uniforms, and Air Force Battle Uniform (ABU) jackets and pants for active duty service members, veterans, and reenactors across U.S. military branches.
• Name Tapes and Tags Personalized military name tapes and dog tags for all U.S. branches including Army, Navy, Air Force, Marine Corps, Coast Guard, and Space Force, with custom color and reflective options.
• Patches and Insignia Military patches, rank insignia, unit crests, OCP patches, dress patches, medals, ribbons, and awards for Army, Air Force, USMC, Navy, Coast Guard, and other branches.
• Military Footwear Military and tactical boots including jump boots, jungle boots, and footwear from Belleville, Corcoran, Rothco, and Reebok military lines.
• Tactical Headgear Berets, boonie hats, patrol caps, tactical caps, dress uniform caps, and military ball caps covering all branches of service.
• Tactical Gear and Equipment Bags and packs, MOLLE gear, plate carriers and vests, tactical pouches, holsters, and field/camping gear.
• Gloves Military and tactical gloves including parade gloves, cold weather gloves, duty gloves, fire-resistant gloves, leather gloves, and knuckle protection gloves from Rothco, 5.11 Tactical, and Wiley X.
• Kids Military Clothing and Costumes Children's military apparel including BDU uniforms, flight suits, OCP uniforms, and Halloween costumes for kids, toddlers, and infants.
• Historical Reenactment Uniforms Civil War and Revolutionary War reenactment clothing and accessories including uniforms, infantry gear, insignia, and period-correct footwear.
• Novelty Items Military-themed novelty products including challenge coins, hat pins, decals, stickers, drinkware, posters, tie clasps, and wallets.
• Outerwear Military outerwear including soft shell jackets, wet weather gear, ponchos, parkas, crewnecks, hoodies, and wool sweaters.
• Tactical Shorts and BDU Pants Military tactical shorts and BDU pants in various camouflage patterns and solid colors including woodland, desert digital, and colored camo options.
• Surplus and Clearance Military surplus clothing from European sources and clearance closeout items at discounted prices.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• RothcocoreOthersMajor brand distributed by Military Uniform Supply. Rothco provides extensive product line including camouflage uniforms, tactical gear, outerwear, boots, and accessories. One of the primary branded product lines carried by the retailer.
• ProppercoreOthersKey brand partner providing OCP uniforms, BDU pants, jackets, combat shirts, and patrol caps. Propper is a primary supplier of regulation military uniforms.
• CondorminorOthersDistributed tactical gear and headwear brand providing tactical caps and outdoor equipment.
• Tru-SpecminorOthersBrand partner providing tactical and outdoor apparel products.
• BellevilleminorOthersMilitary boot manufacturer providing jump boots and tactical footwear through the retail platform.
• CorcoranminorOthersHistorical and military boot brand providing traditional military footwear including jump boots and reenactment boots.
• Trooper ClothingcoreOthersMajor supplier of kids military clothing, flight suits, and costume uniforms. Provides extensive catalog of children's military-themed apparel.
• Eagle EmblemsminorOthersEmblem and insignia brand providing military patches and ball caps.
• RaineminorOthersMilitary accessories brand providing belts, name tapes, and uniform accessories.
• Red Rock Outdoor GearminorOthersTactical and outdoor gear brand distributed through the platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• US Patriot Tactical: US Patriot Tactical is an e-commerce retailer specializing in military, tactical, and law enforcement apparel, footwear, and gear with similar brand-distribution model and multi-branch customer base, making it a close direct competitor in the same niche.
• Army Surplus World: Army Surplus World is a long-running military surplus and uniform retailer carrying uniforms, BDUs, tactical gear, and reenactment items across multiple brands — directly comparable in product mix, customer base, and surplus/closeout merchandising strategy.
• US Cavalry: US Cavalry is a multi-decade military surplus and uniform retailer offering uniforms, insignia, tactical gear, and footwear to active-duty personnel, veterans, and reenactors — overlapping heavily with Military Uniform Supply's core catalog and customer segments.
• TacticalGear.com: TacticalGear.com is an e-commerce retailer of tactical gear, uniforms, plate carriers, and boots serving military, law enforcement, and civilian customers — a direct peer in the tactical apparel and equipment category with overlapping brand partnerships.

Regional players

• Epic Militaria: Epic Militaria is a European-based specialty retailer focused on historical reenactment and reproduction military uniforms (Civil War, Revolutionary War, Napoleonic) — directly comparable to the reenactment sub-vertical of Military Uniform Supply but serving primarily European reenactors rather than the US market.

Others

• Rothco: Rothco is a primary brand supplier (core partnership) but also operates its own direct-to-consumer storefront selling camouflage apparel, tactical gear, and military accessories — meaning it is simultaneously a key vendor and a competitor for end-consumer demand.
• Propper: Propper is a core brand supplier of regulation OCP, BDU, and ACU uniforms to Military Uniform Supply, but also runs its own D2C channel targeting the same active-duty and reenactor customers — making it a vendor-competitor hybrid.

Broad incumbents

• 5.11 Tactical: 5.11 Tactical is a large established tactical apparel and gear brand with retail stores and a strong D2C e-commerce operation serving military, law enforcement, and outdoor enthusiasts — broader incumbent with overlapping categories (gloves, outerwear, footwear) but a much wider product portfolio.
• Military Exchange (AAFES): The Army & Air Force Exchange Service operates on-base retail stores and an online shop selling uniforms, insignia, and military apparel to authorized military personnel and families — a broad incumbent with built-in customer access and pricing advantages that small independents cannot match.
• Amazon (Military Apparel Category): Amazon competes across Military Uniform Supply's entire catalog (uniforms, boots, insignia, tactical gear) with unlimited SKU breadth, Prime shipping, and aggressive pricing — the most consequential broad incumbent in the niche e-commerce channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/militaryuniform
• Facebookfacebook.com/MilitaryClothing
• LinkedInlinkedin.com/company/military-uniform-supply-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Uniform Supply