Move Point
MovePoint is a privately held Columbus, Ohio-based SaaS company that sells cloud-based business management software — covering quoting, scheduling, HR, accounting, storage, claims, and lead marketing — exclusively to small and mid-sized moving companies.
- Company typePrivate
- Founded2003
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Move Point does
MovePoint is a privately held, micro-cap vertical SaaS company headquartered in Columbus, Ohio, that sells web-based business management software exclusively to moving and storage companies. The platform is a Java-built, cloud-hosted application accessible through any modern browser, with no on-site server installation required — a deliberate design choice targeting small moving operators without internal IT. The product suite is segmented into four tiers (Lead Marketer, KickStart, Small Business, Corporate) priced between $97 and $547 per month, plus optional add-on modules (Web Quote, Storage, additional Lead Marketer capacity), with month-to-month terms and pricing per corporate or satellite office rather than per user.
The company's core differentiator is domain specificity: MovePoint was developed by a moving operator with 30+ years of industry experience, and the platform covers the full operational stack — real-time online quoting, scheduling, resource allocation, payroll, receivables, HR/mover management, storage and warehouse tracking, claims management, and internet lead marketing automation. Distribution is conducted through an inside-sales motion with phone demos and a direct website funnel, supplemented by integrations with approximately 18 internet lead aggregators (Moving.com, 123movers.com, Angi.com, etc.) that embed MovePoint's Lead Marketer into the upstream lead-acquisition workflow.
MovePoint operates with 1–10 employees, generates no disclosed revenue, and has no recorded funding rounds. Its customer base appears to be a long tail of SMB moving companies plus a smaller segment of corporate operators with $1M+ annual sales. The technology is mature and operationally complete, but the company shows no recent dated product launches, no geographic expansion announcements, and no AI/ML capabilities, suggesting a stable but not actively expanding business.
Move Point firmographics
Firmographics- Name
- Move Point
- Legal name
- MovePoint
- Website
- https://movepoint.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MovePoint is a privately held Columbus, Ohio-based SaaS company that sells cloud-based business management software — covering quoting, scheduling, HR, accounting, storage, claims, and lead marketing — exclusively to small and mid-sized moving companies.
- Ownership category
- akta.pro rank
Move Point industry classification
Industry- Product category
- Moving Company Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Move Management (Office Relocations) (BPABAFAC)
- akta.pro secondary industries
- Storage Planning & Transition Management (HSAFAFAI), IT & Data Center Moving (Servers, Racks, Network Equipment) (HSAKAKAD)
Keywords
Where Move Point is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Move Point business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription (Primary): Monthly subscription fees for software packages. Single monthly fee with unlimited users, jobs, and data storage. Priced by corporate and satellite office, not per-user.
- Setup and Training (One-time): One-time setup and training fee for initial implementation.
- Optional Add-on Modules: Additional modules available for purchase: Web Quote ($85/month), Lead Marketer add-on ($65/month), Storage Module ($100/month).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lead Marketer - $97/month |
| Subscription | Monthly | KickStart - $147/month |
| Subscription | Monthly | Small Business - $347/month (Most Popular) |
| Subscription | Monthly | Corporate - $547/month |
| Subscription | Monthly | Web Quote Add-on - $85/month |
| Subscription | Monthly | Lead Marketer Add-on - $65/month |
| Subscription | Monthly | Storage Module Add-on - $100/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Move Point product offering
Product offeringCore offering
MovePoint is a cloud-based, web-based SaaS platform built specifically for moving and storage companies to manage sales, operations, scheduling, HR, fleet, accounting, storage, claims, and lead marketing. It offers tiered subscription packages (Lead Marketer, KickStart, Small Business, Corporate) with optional add-on modules (Web Quote, Storage) priced per office with unlimited users, jobs, and data storage.
Product overview
MovePoint offers a platform-plus-modules architecture with four main software packages scaled by business size: Lead Marketer (add-on for automated email marketing), KickStart (basic operations and sales), Small Business (comprehensive SMB package), and Corporate (full-featured enterprise solution). All packages include core features for quoting, scheduling, HR, fleet management, and accounting. Optional add-ons include Web Quote for website integration and the Storage Module for warehouse management. The software is web-based, requiring only a browser, with no server or complex networking needed.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Marketer: Automated Email Marketing and Management suite for Online Internet Leads
- KickStart
- Small Business
- Corporate
Products and services
- KickStart Basic Operations and Sales management suite for moving companies. Allows users to quote jobs, track basic business metrics, manage resources and move schedules. Targets startups and small moving operations.
- Small Business Comprehensive package for small moving companies covering sales to payroll and accounting, designed to run the majority of small business tasks needed by moving companies. The company's most popular tier.
- Corporate Total package covering all business needs of moving companies, including all features from KickStart and Small Business plus advanced capabilities like store management, claims processing, web quoting, storage management, and online lead marketing. Designed for established moving companies with around or over $1 million in annual sales.
- Lead Marketer Automated Email Marketing and Management suite for online internet leads. Integrates with lead aggregators such as Moving.com, 123movers.com, Relocation.com, Billy.com, and Angi.com. Includes email creation wizard, branded templates, automated email follow-up campaigns, lead distribution, and conversion reporting.
- Web Quote Add-on Module Optional add-on module installed on customer websites that allows consumers to submit cube sheets directly. Includes Email Marketer for automated customer communication. Priced at $85/month.
- Storage Module Add-on Optional add-on module for managing storage warehouses efficiently. Tracks customer belongings, manages storage accounts, handles invoicing, and supports military storage operations. Priced at $100/month.
Quantifiable outcome
- Boost office staff output by at least 2x
- +1 more outcomes
Companies that use Move Point
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Move Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature6 records
Move Point partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Moving.comcoreInternet moving lead aggregator integrated with MovePoint Lead Marketer. MovePoint can read and manage leads from this provider through its automated email marketing system.
- 123movers.comcoreLead provider supported by MovePoint Lead Marketer for automated email marketing integration.
- Relocation.comcoreFeatured lead provider integrated with MovePoint Lead Marketer.
- Billy.comcoreLead aggregator supported by MovePoint for lead management and marketing.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Move Point competitors and assessment
Company assessmentDirect peers
- SmartMoving: SmartMoving (formerly MovingSoftware) is a vertical SaaS platform purpose-built for moving companies, offering CRM, estimating, scheduling, dispatch, and storage management. It is the most direct head-to-head competitor to MovePoint in the SMB moving-software segment.
- MoveHQ: MoveHQ provides moving-industry management software covering booking, dispatch, billing, and customer management for local and long-distance movers. It targets the same SMB moving-company buyer as MovePoint with a similar workflow-centric product.
- Workhorse Software: Workhorse Software offers a moving-company operating system with estimating, dispatch, accounting, and warehouse modules. Comparable to MovePoint because it is also a long-tenured, moving-industry-specialized platform serving small and mid-sized movers.
- Moving Software (MoveMan): Moving Software / MoveMan is a vertical solution for moving and storage operators with quoting, dispatch, billing, and claims features. It overlaps directly with MovePoint's operational and claims-management modules.
Broad incumbents
- ServiceTitan: ServiceTitan is a large, well-capitalized vertical SaaS platform serving trades (HVAC, plumbing, electrical, etc.) and has been expanding into adjacent home-services verticals. It represents a credible future threat to MovePoint's enterprise-tier customers if it adds moving workflows.
- Jobber: Jobber is a horizontal field-service SaaS for small home-service businesses including movers, junk haulers, and delivery operators. Comparable as a generalist alternative to MovePoint for SMB movers who do not need deep vertical features.
- Housecall Pro: Housecall Pro is a venture-backed field-service SaaS for home-service businesses (moving, cleaning, junk removal, etc.). It is a broader incumbent that competes for the same small-business moving operator with stronger mobile UX and capital, but lacks MovePoint's moving-specific depth (storage, claims, military storage).
Regional players
- TruckingOffice: TruckingOffice is trucking-management software used by small carriers, with dispatch, billing, and IFTA features that overlap with MovePoint's fleet and accounting modules. Adjacent rather than directly competitive, since its core is over-the-road trucking rather than household-goods moving.
Emerging players
- MoverBase: MoverBase is an emerging cloud-based moving-company management platform targeting small movers with quoting, CRM, and dispatch tools. It competes for the same KickStart/Small Business buyer but is younger and less feature-complete than MovePoint.
- GoMovers: GoMovers (and similar white-label booking platforms for moving companies) provide lead-handling and booking tools layered on top of existing mover operations. They overlap with MovePoint's Lead Marketer / Web Quote modules and represent a lighter-weight competitive alternative for lead-focused buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Move Point social profiles
Digital presenceMove Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move Point leadership team
Management profileNumber of profiles
Profiles1 record
Move Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move Point
What does Move Point do?
MovePoint is a cloud-based, web-based SaaS platform built specifically for moving and storage companies to manage sales, operations, scheduling, HR, fleet, accounting, storage, claims, and lead marketing. It offers tiered subscription packages (Lead Marketer, KickStart, Small Business, Corporate) with optional add-on modules (Web Quote, Storage) priced per office with unlimited users, jobs, and data storage.
Is Move Point a public or private company?
Move Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Move Point founded?
Move Point was founded in 2003. It employs 1 to 10 people.
Where is Move Point based?
Move Point is headquartered in Columbus, United States, in the North America region.
How does Move Point make money?
Three revenue lines are on record. Software Subscription (Primary) is the primary driver. The others are setup and Training (One-time) and optional Add-on Modules.
Who are Move Point's main competitors?
Direct peers on record are SmartMoving, MoveHQ, Workhorse Software and Moving Software (MoveMan). Broad incumbents are ServiceTitan, Jobber and Housecall Pro. TruckingOffice is listed as a regional player. Emerging players are MoverBase and GoMovers.
Does Move Point have an API?
No public API is recorded for Move Point.
What industry is Move Point in?
Move Point's product category is Moving Company Management Software. Its primary akta.pro industry code is BPABAFAC, Move Management (Office Relocations), with a secondary code of HSAFAFAI, Storage Planning & Transition Management. Its NAICS code is 51821 and its SIC code is 7370.