OddsMarket
OddsMarket is a B2B sports betting data provider that aggregates odds from 100-300+ sportsbooks across 45+ sports and delivers real-time feeds, arbitrage signals, and risk-scoring APIs to enterprise sportsbook operators, platform providers, and affiliate businesses. Founded in 2011 and headquartered in Malta.
- Company typePrivate
- Founded2011
- HeadquartersSliema, Malta
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OddsMarket does
OddsMarket, operated by Malta-registered Aspira Ltd (reg. C80829, Sliema), is a B2B sports betting data infrastructure provider headquartered in Malta but founded in 2011 by Ukrainian arbitrage betting experts. The company aggregates odds, scores, and event data from 100-300+ sportsbooks across 45+ sports and 4,000+ tournaments, delivering them to enterprise sportsbook operators, platform providers, and affiliate businesses through a portfolio of ten products: the web-based Odds Monitoring Tool (its flagship, offering real-time market mover, arb, and value-bet alerts) and nine APIs — Live Odds Feeds, Prematch Odds Feeds, Arbs Feed, Trading Feed, BetsProtector API, Odds Comparison API, Odds Archive API, Custom AVGLine Feed, and a Backtesting service. Technical differentiators include 1-millisecond price-move recording, BetsProtector API response times of 0.1ms handling thousands of bets per second, and 2.5M+ arbs/valuebets processed per minute. The data layer since March 2023 supports historical backtesting and retrospective risk analysis.
The company monetizes through enterprise subscription contracts (quote-based, annual billing), usage-based pricing for the Odds Archive (pay-as-you-go per event or flat-fee permanent connection), professional services for Backtesting, and a 30-day free trial for the Odds Monitoring Tool. Distribution is API-first (XML/JSON, with WebSocket for Trading and Arbs feeds, GitHub-hosted documentation), supplemented by direct enterprise sales, partner referrals (SOFTSWISS, GR8 Tech, OpenBet embed OddsMarket into their platform offerings), and heavy event presence across ICE, SiGMA, iGB L!VE, SBC, HIPTHER, NEXT.io, and the Canadian Gaming Summit. Named customers include William Hill, Novibet, OpenBet, SOFTSWISS, GR8 Tech, Digitain, Pragmatic Play, Codere, SKS365/PlanetWin, Lottomatica, and TurboStars, spanning operators, platform providers, and affiliate networks globally.
The firm is privately held, self-funded (no disclosed funding rounds), and operates with 7 employees as of the available data — a lean profile that limits scalability but is offset by a high-value enterprise customer base spanning EMEA, Southeast Asia, Eastern Europe, MENA, LATAM, and Sub-Saharan Africa. Compliance posture is self-attested under GDPR, CCPA, and the ePrivacy Directive. The product roadmap trajectory indicates a deliberate shift up the value chain from raw odds feeds into risk management automation (BetsProtector) and pricing strategy tooling (Custom AVGLine), positioning the company for higher-margin, stickier enterprise contracts.
OddsMarket firmographics
Firmographics- Name
- OddsMarket
- Legal name
- Aspira Ltd
- Website
- https://oddsmarket.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OddsMarket is a B2B sports betting data provider that aggregates odds from 100-300+ sportsbooks across 45+ sports and delivers real-time feeds, arbitrage signals, and risk-scoring APIs to enterprise sportsbook operators, platform providers, and affiliate businesses. Founded in 2011 and headquartered in Malta.
- Ownership category
- akta.pro rank
OddsMarket industry classification
Industry- Product category
- Sports Betting Data & Analytics
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Odds, Trading & Risk Management Services (MPAEACAD), Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where OddsMarket is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
OddsMarket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- API Data Feeds Subscription: Recurring subscription access to various API products including Live Odds Feeds, Prematch Odds Feeds, Arbs Feed, Trading Feed, BetsProtector API, Odds Comparison API, Odds Archive API, and Custom AVGLine Feed. Delivered via XML/JSON with different access tiers.
- Odds Archive Permanent Connection: Permanent API connection for Odds Archive data visualization with flat fee pricing. Also offers pay-as-you-go one-time event calculations.
- Odds Monitoring Tool: SaaS-style monitoring tool for sports trading and risk management. Provided as part of enterprise agreements with personalized onboarding.
- Backtesting Services: Custom analysis services using historical odds data, either via predefined templates or custom reports created by trading analysts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise API Access |
| Subscription | Monthly | Odds Archive Permanent Connection |
| Freemium | Pay-as-you-go | Free Trial Available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OddsMarket product offering
Product offeringCore offering
OddsMarket aggregates real-time and pre-match sports betting odds from 100–300+ sportsbooks across 45+ sports and 4,000+ tournaments and resells this data to sportsbook operators, platform providers, and affiliate businesses through a web-based Odds Monitoring Tool and a suite of API products (Live Odds Feeds, Prematch Odds Feeds, Arbs Feed, Trading Feed, BetsProtector API, Odds Comparison API, Odds Archive API, Backtesting, Custom AVGLine Feed). The products enable odds line monitoring, arbitrage and valuebet detection, custom pricing feed construction, and real-time player risk-scoring for sportsbook risk management and trading.
Product overview
OddsMarket is a B2B sports betting data provider offering a comprehensive portfolio of odds feeds and API products. The flagship product is the Odds Monitoring Tool — a web-based platform providing real-time arbitrage and value bet alerts, market high/low signals, and competitor tracking across 100+ bookmakers and 45 sports. The product suite includes multiple specialized API products organized by use case: for sports trading, Live Odds Feeds and Prematch Odds Feeds deliver real-time and pre-match odds from 300+ and 270 bookmakers respectively; the Trading Feed offers a customizable feed with 45 sports and 4,000+ tournaments. For risk management, the Arbs Feed provides arbitrage betting opportunities, BetsProtector API enables real-time player risk scoring with 100+ bookmaker data, and Backtesting enables strategy validation on historical data. For affiliate and marketing use cases, the Odds Comparison API provides odds data from 300+ sportsbooks, and Custom AVGLine Feed allows building custom pricing models from aggregated bookmaker data. The Odds Archive API provides historical data access for backtesting and trading analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- Odds Monitoring Tool Flagship web-based odds monitoring platform for sportsbook trading and risk management teams. Provides real-time arbitrage and value bet alerts, market high/low signals, market mover detection, live score tracking, historical odds comparison, and odds archive access across 100+ bookmakers and 45 sports including e-sports.
- Live Odds Feeds API Real-time in-play odds data API delivering live sports event odds from 300+ bookmakers across 48 sports, available in XML and JSON formats with minimal time delay. Used by sportsbook operators and platform providers to power live betting markets and trading decisions.
- Prematch Odds Feeds API Pre-match odds data API providing odds on upcoming events from 270 bookmakers across 49 sports, covering 750+ sports markets, available in XML and JSON structured formats. Used by sportsbook operators to build pre-match pricing lines and offerings.
- Arbs Feed API Arbitrage betting feed API providing mathematically calculated arbitrage situations from odds differences across different bookmakers. Prematch arbs from 270 bookmakers covering 49 sports and 750+ markets; Live arbs from 300 bookmakers, delivered via XML/JSON feeds.
- Trading Feed API Customizable sportsbook trading feed API covering 45 sports, 4,000+ tournaments including 16 esports titles, with 200+ betting markets. Supports custom margins at market/league/sport level with integrated settlement API for real-time market results.
- BetsProtector API Player risk-scoring API for sportsbook risk management. Analyzes player bets in real-time during bet acceptance and retrospectively, providing competitor odds from 100+ bookmakers, average odds, historical odds/scores, and consensus live scores for arbitrage and EV+ detection. Delivers 0.1ms responses handling thousands of bets per second.
- Odds Comparison API REST API for affiliate and marketing use cases providing Prematch and In-Play odds data from 300+ sportsbook operators. Prematch odds update every 3 minutes, Live odds every 1 minute. Covers 45+ sports with 450+ prematch markets. Used to power odds comparison sites, sports widgets, and betting banners.
- Odds Archive API Historical odds data API enabling trading analysis and backtesting. Covers 100+ bookmakers with 1-millisecond fractionality price recording granularity. Archive data available since March 2023 with permanent connection (flat fee) or pay-as-you-go options per calculated event.
- Backtesting Service Professional service for testing betting strategies on historical data from the Odds Archive. Includes predefined report templates (Arbitrage Report, Coverage Report, Markets Downtime Report, Overpriced Markets Report, and CLV/OLV Report) and custom reports produced by experienced trading analysts.
- Custom AVGLine Feed Flexible pricing tool allowing configuration of every aspect of odds creation at sport, league, market, and period levels. Aggregates data from 100+ bookmakers, with features including custom margins, vig removal, outlier filtering, minimum bookmaker coverage, and line format selection.
Quantifiable outcome
- GR8 Tech sees less than 5% fraud at launch and under 1% in stable operation when using integrated risk management systems
- +3 more outcomes
Companies that use OddsMarket
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
OddsMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
OddsMarket partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- TurboStarscoreTurboStars integrates BetsProtector API into their Turbo Sports platform for real-time risk management and margin protection. The system detects sharp patterns instantly and enables operators to limit high-risk accounts before bets are accepted. Alex Kozachenko, CEO of Turbo Stars, described BetsProtector as providing real-time market intelligence that runs automatically under every operator they power.
- BestOdds UKcoreBestOdds UK, a new bookmaker focused on innovative betting experiences, uses the OddsMarket Monitoring Tool for competitor pricing analysis, market coverage optimization, and real-time odds adjustment. Michael Phillips, Head of Sportsbook at BestOdds UK, stated the collaboration strengthens their odds coverage and market depth.
- LottomaticacoreLottomatica, a major name in the Italian sportsbook industry, partnered with OddsMarket. The Odds Monitoring Tool empowers their Sportsbook Team in strengthening Risk Management and improving trading workflows.
- OpenBetcoreOpenBet, a leader in the Sportsbook industry, partnered with OddsMarket. Spyridon Chalkias and his team contributed to developing the Odds Monitoring Tool from the MVP stage. OpenBet stated cooperation significantly improved their Risk operations.
- Pragmatic PlaycorePragmatic Play partnered with OddsMarket to strengthen their Sportsbook team's Trading and Risk management. Gareth Crook, SVP of Sports, noted the partnership ensures operators can look forward to highly competitive margins.
- TurboStarscoreTurboStars, with over five years of experience, chose the Odds Monitoring Tool to power their Turbo Sportsbook's trading and risk management for the next phase of growth.
- CoderecoreSpanish operator Codere (headquartered in Madrid) partnered with OddsMarket to enhance trading and risk management strategies using the Monitoring Tool. Fernando Borras, Trading and Risk Operations Manager, noted the comprehensive odds data helps effectively manage risk and optimize strategies.
- SOFTSWISScoreSOFTSWISS selected OddsMarket as a strategic partner for their Sportsbook Trading and Risk Team. Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated the partnership is instrumental in developing new tools, with OddsMarket providing stability, data accuracy, reliability, and integrity.
- EsofthallcoreFast-growing sportsbook software provider Esofthall partnered with OddsMarket, working closely with their Risk Management Team to provide necessary instruments for achieving their goals.
- SKS365coreSKS365, a leading sports betting and gaming platform, partnered with OddsMarket. Their operator PlanetWin365 has been a valued player in the Italian market, and this collaboration represents a significant step forward for both teams.
- Odds and MorecoreOdds and More has been receiving high-quality bookmaker odds feed data from OddsMarket for over a year, significantly enhancing their ability to develop improved products for their customers.
- NovibetcoreNovibet, a fast-growing bookmaker present in 11 countries, partnered early in the Odds Monitoring Tool development. Thanos Gkiokas brought trading and risk management expertise that shaped the product. Novibet's trading and risk teams use the monitoring tool for arbitrage and value bet alerts, with the Odds Archive proving useful for daily performance reporting.
- GR8 TechcoreGR8 Tech has been a trusted odds data supplier since 2019. Artem Kolodyazhnyy, Head of Risk Operations, noted OddsMarket as responsible, responsive, and open to propositions. The integration supports GR8 Tech's Risk & Anti-Fraud ecosystem with real-time data validation and historical analysis.
- DigitaincoreDigitain, a sportsbook platform provider, uses OddsMarket APIs in combination to significantly improve their margin to serve operator customers better. Yuri Havasapyan, Trading & Risk Product Owner, noted the combination significantly improved their margin.
- William HillcoreWilliam Hill's Sportsbook Team has seen significant improvement to their In-Play trading function using the OddsMarket Monitoring Tool after testing various monitoring tools.
Scale indicators14 records
Recent moves6 records
Expansion highlights8 records
OddsMarket competitors and assessment
Company assessmentDirect peers
- Catena Media: Catena Media is a leading affiliate marketing company in the sports betting and casino verticals, operating comparison and content sites. It is a direct buyer/consumer of odds data feeds like OddsMarket's Odds Comparison API to power its affiliate properties.
- OddsJam: OddsJam is a sports betting odds comparison and arbitrage detection platform that aggregates odds from multiple sportsbooks. It overlaps directly with OddsMarket's Arbs Feed, Odds Comparison API, and Odds Monitoring Tool, particularly in serving affiliate and risk management use cases.
- OddsMatrix: OddsMatrix, part of EveryMatrix, is a B2B sports betting odds feed and trading platform provider targeting sportsbook operators and platform providers. It is one of OddsMarket's most direct competitors in offering aggregated pre-match and live odds data with risk management tools to operators.
- Abios (now part of Kambi): Kambi is a leading B2B sportsbook platform provider that also offers odds feed and trading data services. Through its acquisition of Abios, Kambi provides esports odds data feeds that compete with OddsMarket's esports Trading Feed coverage across 16 titles.
- Betby: Betby is a B2B sportsbook platform and feed provider that supplies odds data, trading tools, and risk management to operators. It competes with OddsMarket in serving sportsbook platform providers (a segment OddsMarket calls out as customers) with similar data feed capabilities.
- Better Collective: Better Collective is a global sports betting affiliate and media company that operates odds comparison and sports content platforms. As an aggregator of odds data for affiliate use cases, it represents both a potential customer of OddsMarket's comparison APIs and a competitor in the affiliate sportsbook space.
Broad incumbents
- Genius Sports (BetGenius): Genius Sports, through its BetGenius division, provides odds feeds, trading technology, and risk management services to sportsbook operators worldwide. It is one of OddsMarket's closest large-scale competitors in the B2B sports betting data layer, with deeper tier-1 operator penetration and rights-based data.
- Sportradar: Sportradar is the largest global sports data and content provider, offering odds feeds, trading services, and risk management tools to sportsbook operators. It competes directly with OddsMarket in the sportsbook odds and risk data segment but operates at vastly greater scale with official league partnerships and broader product scope.
- Stats Perform (OpticOdds/StatsBomb): Stats Perform provides sports data, AI-powered insights, and odds feeds to sportsbook operators and media companies. Its OpticOdds product and broader sports data portfolio make it a comparable competitor to OddsMarket in the odds feed and risk analytics space.
Emerging players
- Reatlas (formerly known as Sports Data Feeds providers in CEE): RSRL (formerly known for sports betting risk and trading services) is a smaller specialized provider of sports betting trading and risk tools. It overlaps with OddsMarket's BetsProtector API and trading/risk segments, particularly in the European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
OddsMarket social profiles
Digital presenceOddsMarket compliance and trust
Trust signalCompliance2 records
OddsMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
OddsMarket leadership team
Management profileNumber of profiles
Profiles2 records
OddsMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OddsMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OddsMarket
What does OddsMarket do?
OddsMarket aggregates real-time and pre-match sports betting odds from 100–300+ sportsbooks across 45+ sports and 4,000+ tournaments and resells this data to sportsbook operators, platform providers, and affiliate businesses through a web-based Odds Monitoring Tool and a suite of API products (Live Odds Feeds, Prematch Odds Feeds, Arbs Feed, Trading Feed, BetsProtector API, Odds Comparison API, Odds Archive API, Backtesting, Custom AVGLine Feed). The products enable odds line monitoring, arbitrage and valuebet detection, custom pricing feed construction, and real-time player risk-scoring for sportsbook risk management and trading.
Is OddsMarket a public or private company?
OddsMarket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OddsMarket founded?
OddsMarket was founded in 2011. It employs 1 to 10 people.
Where is OddsMarket based?
OddsMarket is headquartered in Sliema, Malta, in the Europe region.
How does OddsMarket make money?
Four revenue lines are on record. API Data Feeds Subscription is the primary driver. The others are odds Archive Permanent Connection, odds Monitoring Tool and backtesting Services.
Who are OddsMarket's main competitors?
Direct peers on record are Catena Media, OddsJam, OddsMatrix, Abios (now part of Kambi), Betby and Better Collective. Broad incumbents are Genius Sports (BetGenius), Sportradar and Stats Perform (OpticOdds/StatsBomb). Reatlas (formerly known as Sports Data Feeds providers in CEE) is listed as an emerging player.
Does OddsMarket have an API?
Yes. OddsMarket provides multiple API products for sports betting data: Odds Comparison API (REST API with Prematch odds update delay of 3 min, Live odds of 1 min, covering 300+ sportsbook operators, 45+ sports, 450+ prematch markets), Odds Archive API (permanent connection with flat fee or pay-as-you-go per event, with 1-millisecond fractionality price recording and data since March 2023), BetsProtector API (real-time analysis for bet acceptance, live and pre-match, provides competitor odds from 100+ bookmakers, average odds, historical odds/scores, consensus live scores), Trading Feed (WebSocket API covering 45 sports, 4,000+ tournaments, 200+ betting markets, pre-match and live, customizable margins at market/league/sport level), Arbs Feed (WebSocket API for arbitrage situations, 270 prematch bookmakers with 49 sports and 750+ markets, 300 live arbs), Live Odds Feeds (XML/JSON with 300+ bookmakers, 48 sports), Prematch Odds Feeds (XML/JSON with 270 bookmakers, 49 sports, 750+ markets). Developer documentation is at github.com/AspiraLimited/oddsmarket_client/wiki.
What industry is OddsMarket in?
OddsMarket's product category is Sports Betting Data & Analytics. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAD, Odds, Trading & Risk Management Services. Its NAICS code is 7132 and its SIC code is 7990.