Mind Australia

What Mind Australia does

Mind Australia Limited is a community-managed, not-for-profit organisation (company limited by guarantee, ABN 22 005 063 589) founded in 1977 and headquartered in Burnley, Melbourne. It delivers individualised, recovery-focused mental health and wellbeing services to more than 25,000 people annually across five Australian states (Victoria, Queensland, New South Wales, South Australia and Western Australia) through a network of 123+ services spanning residential, mobile outreach, centre-based and online/telehealth modalities. Its core proprietary offerings are the registered My Better Life® recovery assessment and planning tool (built around 12 life domains), the award-winning Mind Recovery College® peer-led education service, and the Personal Recovery Framework — all emphasising lived-experience-led practice, with over 50% of staff having disclosed lived experience of mental ill-health.

The business model is overwhelmingly government-funded and B2G/B2NDIS rather than commercial. Revenue streams comprise federal NDIS-funded supports (notably Supported Independent Living for psychosocial disability), state government contracts across Victoria, Queensland, NSW, SA and WA (including Mental Health and Wellbeing Locals and crisis support spaces), Medicare Benefits Schedule–billed allied health and psychology services, an Employee Assistance Program distributed via Bupa and AHSA partnerships, and a modest donations/legacies stream (iMind, Haven Foundation). End beneficiaries are individuals aged 12–25 (youth services, headspace centres) and adults 16–64 with mental health and psychosocial disability, plus approximately 11,000 family members and carers. Customer-side 'payers' are government agencies and the NDIA; clients largely access services free at point of use.

Mind operates a portfolio of subsidiaries and brands including One Door Mental Health (merged January 2024, wholly-owned) and The Haven Foundation (integrated social housing with 24/7 support), alongside sub-brands iMind, Mind Connect, Mind View newsletter, and the Deadly Minds Network for First Nations staff. Governance is provided by a Board chaired by Professor Allan Fels AO with CEO Gill Callister PSM, supported by an Executive including dedicated lived-experience and divisional operations leadership.

Name

Mind Australia

Legal name

Mind Australia Limited

Website

https://mindaustralia.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mind Australia is a not-for-profit, community-managed mental health organisation delivering recovery-focused support to 25,000+ clients annually across five Australian states via 123+ residential, outreach, centre-based and online services, primarily funded through NDIS and state government contracts.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Individual and Family Services (624190), Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Mental Health & Crisis Support Services (BPAGAEAH), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Mental health services
• Psychosocial disability support
• NDIS support services
• Community mental health
• Recovery-focused support

Headquarters

HQ city

Heidelberg

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. NDIS Government Funding: Registered NDIS provider delivering federally funded services. Revenue from Supported Independent Living (SIL), psychosocial support, and other NDIS-funded supports for participants with psychosocial disability.
2. State Government Contracts: Funded by Victorian, Queensland, NSW, South Australian and Western Australian state governments for mental health and wellbeing services, including Mental Health and Wellbeing Locals.
3. Donations and Fundraising: Mind raises hundreds of thousands of dollars annually through iMind donor program, Wills and Bequests, and The Haven Foundation donations. Donations of more than $2 are tax deductible.
4. Fee for Service - Private/Medicare: Some services offered through Medicare Benefits Schedule (MBS), private health insurance, and paid service arrangements including Employee Assistance Program (EAP) for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mind Australia delivers individualised, evidence-based, recovery-focused mental health and wellbeing support to people experiencing mental ill-health and psychosocial disability across Australia. Services span residential, mobile outreach, centre-based and online/telehealth modalities and include NDIS-funded supports (Supported Independent Living, support coordination, allied health), Mental Health and Wellbeing Locals, family and carer support, the award-winning Mind Recovery College, youth Step Up Step Down programs, peer-led services, and integrated social housing via subsidiary The Haven Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• The Haven Foundation: Integrated social housing and support with 24/7 support for people with psychosocial disability
• iMind donor program
• Mind Recovery College
• My Better Life
• Mind View
• Deadly Minds Network

Products and services

• Allied Health Services Allied health services (psychology, occupational therapy, social work, positive behaviour support) delivered to NDIS participants with psychosocial disability and through Medicare Benefits Schedule pathways. Available across Mind's 123+ service locations nationally.
• Family and Carer Support Services Counselling, peer support, respite, support groups and education programs for family members, carers, kin and supporters of people living with mental ill-health. Supports approximately 11,000 people across metropolitan Melbourne and regional Victoria.
• Housing and Support Services (Supported Independent Living) Residential and Supported Independent Living (SIL) services for people with psychosocial disability, including 24/7 crisis and residential support, group homes, and community housing. One of Australia's largest NDIS-funded SIL providers.
• Mental Health and Wellbeing Locals Free, face-to-face mental health and wellbeing support delivered at local sites across Victoria (and increasingly other states), funded by the Victorian Government. Open to adults experiencing mental health and wellbeing concerns.
• Mind Recovery College Award-winning educational service offering a suite of mental health and wellbeing courses co-designed and primarily delivered by peer facilitators. Helps clients develop knowledge and skills to achieve their My Better Life recovery goals. Described as the first of its kind in Australia.
• One Door Mental Health Services Community-managed mental health services delivered by One Door Mental Health (a wholly-owned subsidiary of Mind Australia since January 2024), including early intervention, supported housing, and complex care for individuals, families and carers.
• Step Up Step Down Services Short-term residential step-up and step-down mental health services for young people and adults, providing sub-acute residential support as a bridge between hospital and home, including the Youth Step Up Step Down service in Caboolture, Queensland.
• NDIS Support Coordination NDIS support coordination services for participants with psychosocial disability, helping them understand and use their NDIS plans, connect with providers, and exercise choice and control.
• The Haven Foundation Integrated Social Housing and Support Integrated social housing with 24/7 support for people with significant mental health concerns and psychosocial disability. Operated by The Haven Foundation, a wholly-owned subsidiary of Mind Australia, providing long-term affordable housing with on-site support.
• Youth Mental Health Services Specialised youth mental health services for 12-25 year olds including headspace centres at Box Hill and Greensborough, Youth Residential Rehabilitation (Kwelena, YRR), Youth Step Up Step Down in Caboolture, and youth outreach programs.
• Employee Assistance Program (EAP) Employee Assistance Program (EAP) and corporate workplace wellbeing services purchased by businesses to support staff mental health, productivity and recovery. Sold as a paid service arrangement.
• Peer Healing Space (Moolap) Victoria's first peer-led residential mental health service, established in Moolap with $14.8 million Victorian Government funding, delivered primarily by peer workers.

Quantifiable outcome

• 84% of family members and carers agreed they could make better decisions after receiving support
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• One Door Mental HealthcoreStrategic or Co-development Partner · 1 January 2024In January 2024, Mind merged with One Door Mental Health to become one of Australia's largest community-managed mental health service providers. One Door Mental Health's Executive Director Auswell Chia joined Mind's Board. Anthony Harris (former Chair of One Door Mental Health) serves on Mind's board.
• The Haven FoundationcoreStrategic or Co-development PartnerThe Haven Foundation is a subsidiary of Mind Australia providing integrated social housing and support with 24/7 support for people with psychosocial disability. Mind manages Haven residences in partnership with The Haven Foundation. Haven Foundation provides long-term affordable housing for people with significant mental health concerns. NSW Labor committed $20 million for Haven Foundation's first NSW residence.
• Monash UniversitycoreStrategic or Co-development PartnerMind partners with Monash University on research projects including 'Connecting for Better Health'. Mind's CEO Gill Callister holds an Adjunct Professor role at Monash University.
• University of NewcastlecoreStrategic or Co-development PartnerMind partners with University of Newcastle on the 'Quitpick' research project as part of their knowledge translation and research activities.
• University of South AustraliacoreStrategic or Co-development PartnerMind funds a lived experience PhD research scholarship in Clinical and Health Sciences at University of South Australia as part of commitment to developing lived experience research.
• Beyond BluecoreStrategic or Co-development PartnerMind Australia and Beyond Blue have partnered to provide additional support for people who may benefit from more ongoing help. Beyond Blue refers clients to Mind's Allied Health team for extended support services.
• BupacoreGTM or Marketing PartnerMind Australia and Bupa partnered for positive impact on depression and anxiety. Partnership includes the 'Wellbeing 4 You Program (Bupa) - Mind Care Choices' delivering client-centred recovery-focused support.
• headspace (National Youth Mental Health Foundation)coreChannel Partner/ Reseller/ DistributorMind delivers headspace services at Box Hill and Greensborough centres. headspace is a one-stop shop where young people and their families can access clinical and social support for mental health.
• Australian Housing and Urban Research Institute (AHURI)coreStrategic or Co-development PartnerMind and AHURI co-published 'Trajectories' in 2020 - one of the first national studies examining the relationship between housing and mental health pathways of people with lived experience of mental ill-health.
• Australian Health Service Alliance (AHSA)coreChannel Partner/ Reseller/ DistributorWellbeing4Life is delivered in partnership with AHSA, a not-for-profit organisation providing services to participating health insurance funds for more than 20 years.
• Palmerston (Alcohol and Other Drugs Service)minorStrategic or Co-development PartnerMind Australia and Palmerston announced a partnership to support integrated mental health and alcohol and other drugs services.
• Metro North Hospital Health Service (Queensland)coreStrategic or Co-development PartnerYouth Step Up Step Down service in Caboolture delivered through partnership with Metro North Hospital Health Service. Crisis support spaces delivered in partnership with local hospital networks.
• Albury Wodonga HealthcoreStrategic or Co-development PartnerMind contracted by Albury Wodonga Health to provide Early Intervention Psychosocial Support Response (EIPSR) service to help participants live independently and safely in the community.
• Mental Health Coordinating Council (MHCC)minorStrategic or Co-development PartnerMind participates in the reimagine today website produced by MHCC with funding from NDIA, co-designed by people living with mental health conditions, helping potential participants prepare for NDIS access.
• Australian Psychosocial Alliance (APA)coreStrategic or Co-development PartnerMind is a member of APA - an alliance of specialist providers of community-managed mental health and wellbeing services in Australia, primarily registered NDIS providers with specialist focus on psychosocial disability. APA made significant submission to NDIS Review in May 2023.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• EACH: National NDIS-registered community health and disability provider with comparable mental health, psychosocial support and NDIS support coordination services across multiple states.
• Open Minds Australia: Queensland-based mental health and disability support provider delivering NDIS-funded psychosocial disability services, housing support and community mental health programs - directly competitive in Mind's core NDIS lines.
• SANE Australia: National mental health organization running peer-supported counselling (SANE Forums where Mind's forums sit), helplines and complex case support. Strong overlap on peer-led recovery and online mental health service delivery.
• Wellways Australia: Major Australian community-managed mental health and disability services provider with overlapping NDIS, psychosocial and recovery-focused service lines. Comparable in scale, recovery-oriented practice and government-contracted delivery.
• Neami National: Australia's other large community-managed mental health and psychosocial disability provider. Directly comparable in NDIS-registered SIL delivery, peer-led service philosophy, multi-state footprint and lived-experience workforce model.
• Stride Mental Health: Mental health and wellbeing service provider across NSW and beyond, with residential, community and clinical programs. Comparable service mix and NDIS/government funding profile to Mind.

Regional players

• Cohealth: Victorian community health and NDIS provider operating across Melbourne in locations overlapping Mind's metro footprint. Closely comparable in geographic service territory and psychosocial / NDIS support services.
• Richmond Wellbeing: Western Australian mental health and NDIS provider with peer-led recovery services comparable to Mind's WA offering. Regional peer in the WA market Mind operates in.

Broad incumbents

• Mission Australia: Large Australian community services organization spanning housing, homelessness, employment and mental health. Overlaps with Mind on social and community support for people with mental health concerns.
• headspace (National Youth Mental Health Foundation): Federal government-funded national youth mental health foundation; Mind operates headspace centres at Box Hill and Greensborough, making headspace both a partnership and a broader incumbent in Mind's youth segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mindaustralia
• Facebookfacebook.com/MindAustralia
• LinkedInlinkedin.com/company/mindaustralia
• Xx.com/mindaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Australia