MyShopManager

What MyShopManager does

MyShopManager (legal entity MyShopManager.com, doing business as Bolt On Technology®) is a US-based, vertical SaaS marketing platform purpose-built for independent auto repair shops. The company is headquartered in Odessa, Texas, was founded between 2012 and 2015 (sources disagree), and operates as a privately held for-profit business with 11-50 employees.

The platform unifies four communication and marketing channels — two-way SMS/text messaging with unlimited volume, call tracking with unlimited tracked numbers, email marketing, and direct mail campaigns — behind a single subscription. A dedicated account representative per shop handles business analysis, custom marketing plan creation, campaign deployment, monitoring, and testing, positioning the offering closer to a managed-service bundle than a pure self-serve SaaS tool. Distribution combines a website-driven risk-free trial with sales-assisted onboarding, supported by native iOS and Android applications and Google/Microsoft OAuth single sign-on.

The revenue model blends recurring subscription platform fees with a performance-based component: customers are credited 100% of cost on any campaign that fails to deliver positive ROI. MyShopManager markets exclusively to the US repair-shop vertical and reports serving thousands of shops daily. No venture or growth equity funding rounds, acquisitions, partnerships, patents, awards, or named enterprise customers are disclosed in the source material, and the ownership structure beyond the Bolt On Technology® brand association is not detailed.

Name

MyShopManager

Legal name

MyShopManager.com

Website

https://myshopmanager.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MyShopManager is a US-based managed marketing platform for independent auto repair shops, bundling two-way texting, call tracking, email, and direct mail into one subscription with a performance-based ROI guarantee and dedicated account representatives.

Ownership category

akta.pro rank

Product category

Marketing Automation Software for Automotive Repair

NAICS

Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Billing, Payments & Subscription Support (BPAAABAC)

Keywords

• Marketing automation software
• Automotive repair marketing
• SMS text messaging platform
• Call tracking analytics
• Direct mail campaigns

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Platform Fees: Recurring subscription for access to the marketing platform including texting, email, direct mail, and call tracking tools. The platform fee covers the integrated toolset with no per-feature add-ons required.
2. Performance-Based Pricing: Pay-for-performance model where customers only pay for marketing campaigns that produce positive ROI. If a campaign does not generate more revenue than it costs, the cost is credited back. This aligns company incentives with customer success.
3. Managed Services: Full-service marketing management where the MyShopManager team handles strategy, execution, deployment, monitoring, and testing—requiring no effort from the shop owner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MyShopManager is a managed marketing automation platform built for independent auto repair shops. It unifies two-way SMS texting, email marketing, direct mail campaigns, and call tracking/attribution into a single subscription, and a dedicated account representative deploys, monitors, and tests all campaigns on the customer's behalf. Pricing is performance-based: if a campaign does not produce positive ROI, the cost is credited back to the customer.

Product overview

MyShopManager is a single unified marketing platform designed specifically for repair shops, combining four core communication and marketing modules—Two-Way Texting (with unlimited messaging), Call Tracking (with unlimited numbers), Email Marketing, and Direct Mail Campaigns—into one cost-effective solution. The platform operates on a full-service model where a dedicated account representative handles deployment, monitoring, and testing of all marketing activities. A mobile app for iOS and Android extends access to the platform's features.

Differentiator

Problem solved

Functional benefit

Products and services

• MyShopManager Marketing Platform An integrated, subscription-based marketing automation platform designed specifically for independent auto repair shops and automotive service centers. It combines two-way texting, email marketing, direct mail, and call tracking with a dedicated account representative who deploys, monitors, and tests all campaigns on the customer's behalf. Includes ROI tracking with a 100% credit-back guarantee on campaigns that do not produce positive returns.
• MyShopManager Mobile App Native mobile application available on the iOS App Store and Google Play Store, enabling independent auto repair shop owners to access and manage the MyShopManager marketing platform from their phones, including customer communication, campaign review, and marketing activity oversight.

Quantifiable outcome

• Text campaigns achieve up to 70% response rates
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ServiceTitan: Market-leading operating system for the trades including auto repair; bundles marketing automation with full shop management, making it a much larger incumbent that increasingly competes with MyShopManager's customer base.
• Jobber: Field service software for home and small commercial service businesses; offers client communication, email, and SMS features comparable to MyShopManager's channel mix though serving a wider vertical footprint.
• BirdEye: Reputation, social, and customer experience platform for SMBs across verticals; overlaps with MyShopManager on review generation, messaging, and marketing campaigns but serves a broader customer set.
• Mailchimp: Mass-market email and multichannel marketing platform with automations and reporting; relevant broad incumbent for the email and customer engagement portion of MyShopManager's stack, though not verticalized for repair.
• Housecall Pro: Field service management platform for home service businesses with built-in marketing communications; comparable in that it combines multi-channel customer engagement with operational tooling for service SMBs.

Direct peers

• Podium: AI-powered customer communication and marketing platform for local businesses including auto repair shops; offers SMS, email, reviews, and payments—directly competing with MyShopManager's omnichannel engagement model for the same SMB buyer.
• Kenect: Text messaging and customer engagement platform for home service businesses including auto repair; offers two-way texting, reviews, payments, and webchat—matching MyShopManager's core SMS-first engagement approach for service SMBs.
• AutoVitals: Marketing and customer retention platform purpose-built for automotive repair shops; competes head-to-head with MyShopManager in the same vertical with similar messaging, email, and direct mail execution capabilities.

Emerging players

• Shop-Ware: Cloud-based shop management software for independent auto repair shops with integrated customer communication features; a vertical-specialized competitor in the same target customer as MyShopManager.

Others

• Twilio: Cloud communications infrastructure provider whose APIs power SMS, voice, and email at scale; comparable as the underlying technology layer that MyShopManager-style platforms typically rely on for messaging delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myshopmanager-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyShopManager