What ditegra does

ditegra GmbH is a privately held, full-service e-commerce agency headquartered in Radolfzell am Bodensee, Germany, focused exclusively on the Shopware 6 platform and serving small, mid-market, and enterprise e-commerce businesses primarily in the DACH region (Germany, Austria, Switzerland). The firm was founded by brothers Albert and Sergej Riewe and operates with an interdisciplinary team spanning certified Shopware developers, marketing professionals, and consultants. Its service portfolio covers the full e-commerce lifecycle: Shopware implementation and migration (from platforms including Magento, WooCommerce, Shopify, Shopware 5, xt:Commerce, Contenido, Adobe AEM, and Wix), plugin and template development, tiered support and maintenance contracts, ERP integration (notably Xentral), and digital marketing services spanning SEO, Google/Microsoft Ads, CRO, affiliate marketing, and Klaviyo-based email automation.

The company's technology base is built on Shopware 6 (PHP/Symfony) with more than 25 proprietary plugins and apps published in the Shopware Store, collectively exceeding 1,300 downloads. Notable proprietary products include the ALLinONE Conversion Tracking app, QPC (Quick Price Change) plugin, SXCommerceSyncHub middleware, and Azure CDN for Shopware 6. Ditegra holds Shopware Silver Partner status, Google Partner certification, Microsoft Partner status, and Xentral Partner Agency credentials, and its individual developers carry multiple Shopware certifications (Developer, Advanced Developer, Template Designer, Solutions Specialist).

Revenue is generated across multiple streams: project-based Shopware development and migration work (professional services), one-time plugin/app licenses via the Shopware Store, recurring retainers for Google Ads management (€249–€1,389+/month tiers), digital marketing bundles (€139.80–€1,389.20/month), tiered support contracts, and small transaction-fee revenue from POS terminal integrations. Go-to-market is primarily sales-led via direct outreach and a dedicated sales manager, supplemented by self-serve plugin distribution through the Shopware marketplace. Notable customers include ifolor (Swiss photo-products leader, ~CHF 100M revenue), Klever Schuhe, P&P Shoes, House of Vape, VanSprint, VC999, and Ziwi, with case studies reporting outcomes such as 90% revenue increases, 800%+ organic traffic gains, and 3,000%+ ROAS on Google Ads campaigns.

Name

ditegra

Legal name

ditegra GmbH

Website

https://ditegra.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ditegra GmbH is a DACH-region e-commerce agency offering Shopware 6 implementation, migration, plugin development, ERP integration (Xentral), and digital marketing services (SEO, Google Ads, CRO) to small, mid-market, and enterprise online retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Radolfzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-Commerce Agency Services: Full-service agency offering Shopware development, migration, design, plugin development, support and maintenance. Project-based pricing with transparent hourly rates. Services include consulting, implementation, and ongoing technical support for Shopware 6 online shops.
2. Shopware Plugins & Apps: Over 25 plugins and apps published in Shopware Store with over 1.3K downloads. One-time purchases and potentially subscription-based updates. Includes tracking, SEO, ERP integrations, and marketing tools.
3. Google Ads Management: Monthly retainer fees based on tier (Starter 249€, Advanced 10% of ad spend, Professional custom pricing). Includes campaign management, CSS (Comparison Shopping Service), feed optimization, and reporting. Additional ad spend passes through at cost.
4. Digital Marketing Retainers: Comprehensive marketing packages (Ecom Starter 139.80€/month, Ecom Growth 651.90€/month, Ecom Scale 1,389.20€/month) bundling SEO, newsletter marketing, affiliate marketing, and CRO services with discounts ranging from 10-20%.
5. Shopware Support & Maintenance Contracts: Tiered support packages (Starter, Advanced, Professional) with guaranteed response times, developer contingents, hourly rate discounts, Azure monitoring, ticket system, and project rooms. Includes holiday and weekend coverage at higher tiers.
6. Xentral POS Terminal Implementations: One-time implementation fees (149€ per terminal) plus recurring monthly fees (19€/month terminal-independent) for POS terminal integrations with Xentral ERP system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ditegra is a 100% Shopware-specialized full-service e-commerce agency offering planning, development, migration, custom plugin and template development, ongoing support and maintenance, and digital marketing (SEO, Google Ads, Microsoft Ads, affiliate, CRO, Klaviyo email) for Shopware 5 and 6 online shops. It also operates as an official Xentral Partner providing ERP implementation, custom Xentral extensions, and the proprietary SXCommerceSyncHub middleware, supported by a portfolio of 25+ proprietary Shopware plugins and apps sold through the Shopware Store.

Product overview

ditegra is a full-service e-commerce agency headquartered in Radolfzell, Germany (Lake Constance area), operating a multi-product portfolio built around the Shopware 6 platform. The core offering centers on Shopware Agentur services—planning, development, migration, and ongoing support for Shopware shops—which is complemented by a suite of proprietary Shopware plugins and apps (25+ in the Shopware Store) and on-demand Services TO-GO for specific technical tasks. Online marketing is delivered as a parallel service track covering SEO, Google Ads, Microsoft Ads, affiliate marketing, CRO, and newsletter/email marketing via Klaviyo. ERP services focus on Xentral as an official partner, including custom Xentral extensions (POS terminals, middleware). The products operate as interconnected but semi-independent modules: the Shopware platform and its extensions form the e-commerce backbone, marketing services drive traffic and conversions, and ERP integrations synchronize backend operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware Agentur (Shopware Agency)
• Migration zu Shopware 6 (Shopware 6 Migration Service) Loss-free data migration service transferring products, customers, orders, media, SEO settings, and customizations from any source platform (Shopify, Shopware 5, Magento, WooCommerce, PrestaShop, Contenido, xt:Commerce, Adobe AEM, Wix) to Shopware 6 without downtime, for e-commerce businesses modernizing their platform.
• Shopware Plugins & Apps Portfolio of 25+ proprietary Shopware 5 and 6 plugins and apps available in the Shopware Store, including conversion tracking, affiliate marketing, Azure CDN, inventory management, cross-selling, CMS extensions, SEO, and ERP connectors; available via one-time purchase and download for Shopware shop owners and developers.
• Shopware Support & Wartung (Support and Maintenance) Tiered Shopware 5 and 6 support and maintenance subscriptions (Starter, Advanced, Professional) with guaranteed response times, developer contingents, hourly rate discounts, ticket system, Azure monitoring, project rooms, phone and chat support, and emergency contacts for e-commerce businesses.
• Shopware 6 Services TO-GO On-demand Shopware 6 services including Azure monitoring setup, backlink gap analysis, basic backlink building, CRO consulting and audits, structured data implementation, GA4 e-commerce setup, Google Ads audit, Google Ads conversion tracking, Google Merchant Center setup, A/B testing, and custom email templates, sold to Shopware shop owners as discrete service units.
• Online Marketing Agentur (Digital Marketing Agency) Comprehensive digital marketing services including SEO, Google Ads, Microsoft Ads, affiliate marketing, CRO, and newsletter marketing, with bundled monthly retainer packages (Ecom Starter, Ecom Growth, Ecom Scale) offering 10-20% savings, delivered to e-commerce businesses.
• SEO Agentur (SEO Agency) E-commerce SEO specialization covering consulting, backlink gap analysis, SEO audit, keyword gap analysis, on-page and off-page optimization, technical SEO, page speed optimization, and AI-powered SEO analysis for Shopware shop owners.
• Google Ads Agentur (Google Ads Agency) Certified Google Partner agency managing Search, Display, Shopping, and Remarketing campaigns for e-commerce businesses, with tiered subscription pricing (Starter €249/month, Advanced 10% of ad spend, Professional custom) and an average customer ROAS of 942.80%.
• CRO - Conversion Rate Optimierung Conversion rate optimization services including data-driven strategies, A/B testing, user experience analysis, and CRO consulting for e-commerce websites, claiming 10-30% revenue increase through targeted optimization.
• Klaviyo Agentur für Shopware Specialized Klaviyo email marketing services for Shopware including email automations, campaigns and newsletters, segmentation and personalization, and continuous analysis and optimization for e-commerce businesses.
• Affiliate Marketing Agentur Affiliate marketing services for e-commerce businesses focused on professional campaign optimization, network expansion, and sustainable growth, leveraging the Awin partner integration.
• Xentral Agentur (Xentral Agency) Official Xentral Partner agency providing ERP implementation, setup, updates, customizations, module integration, and process automation for the Xentral ERP system, including legacy-to-Xentral-Connect migration support for e-commerce and retail businesses.
• Xentral Erweiterungen (Xentral Extensions) Xentral ERP integrations and automations including POS terminal integrations (Mollie, Postfinance, SumUp, Wallee), SXCommerceSyncHub middleware for Shopware-ERP synchronization, JobRad API integration, Bidex bike data exchange, Veloconnect standard, and DSV shipping integration, sold to Xentral-using companies.
• SXCommerceSyncHub Proprietary flexible middleware for central data synchronization between Shopware 6, ERP systems, and industry-specific platforms (Xentral, JobRad, Bidex, Veloconnect) with automated data flows, availability updates, and reminder logics, sold to e-commerce businesses with complex multi-system environments.
• ALLinONE Conversion Tracking App Shopware 6 marketing tracking app covering Google Ads (including dynamic remarketing, enhanced conversions, consent mode), Google Tag Manager, Facebook Pixel, Microsoft Ads, Pinterest Ads, Microsoft Clarity, and Hotjar in a single plugin, sold to Shopware shop owners in the Shopware Store.

Quantifiable outcome

• Klever Schuhe achieved 90% revenue increase and 852% organic traffic increase after Shopware 6 migration
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability1 record

Feature8 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• Shopware AGcoreTechnology or IntegrationOfficial Shopware Silver Partner with certified developers (Advanced Developer, Shopware 6 Developer, Template Designer, Solutions Specialist). Specializing exclusively in Shopware 6 since first release in 2020. Develops and sells 25+ plugins/apps through Shopware Store. Services include migration, plugin development, template customization, and ongoing support.
• GooglecoreGTM or Marketing PartnerOfficial Google Partner agency with certified Google Ads expertise. Manages Google Ads campaigns across Search, Display, Shopping, and Remarketing. Provides Google Ads services with 942.80% average customer ROAS. Promotional offering includes up to 1,200€ advertising credit for new customers. Partner ID: 1905899742.
• MicrosoftsecondaryGTM or Marketing PartnerCertified Microsoft Partner providing Microsoft Ads management services alongside Google Ads for comprehensive paid search coverage.
• AwinsecondaryTechnology or IntegrationIntegration partnership for Awin affiliate marketing. Developed Shopware plugin creating CSV feeds per Awin specifications with integrated tracking codes for commission calculation. Plugin available in Shopware Store.
• XentralcoreTechnology or IntegrationOfficial Xentral Partner Agentur providing Xentral ERP implementation, integration with Shopware, and customization services. Developed multiple Xentral extensions including POS terminal integrations (Mollie, Postfinance, SumUp, Wallee), DSV shipping integration, and SXCommerceSyncHub middleware. Supports legacy-to-Xentral-Connect migration.
• Azure (Microsoft)secondaryTechnology or IntegrationAzure CDN and Azure Monitoring services integrated into Shopware implementations. Azure DevOps Pipelines used for Shopware deployments. Cluster setup on Microsoft Azure for enterprise clients like ifolor.
• MolliesecondaryTechnology or IntegrationPOS terminal integration partner for Mollie payment terminals (PAX A35, PAX A920Pro) within Xentral ERP system. Developed automated workflow for card payment processing.
• PostFinancesecondaryTechnology or IntegrationPOS terminal integration partner for PostFinance payment terminals (PAX A50S, PAX A35, PAX A50, PAX A77, PAX A920Pro) within Xentral ERP system.
• JobRadsecondaryTechnology or IntegrationJobRad Partner API integration through SXCommerceSyncHub middleware enabling automated data exchange between Shopware, ERP systems, and JobRad for company bicycle leasing programs.
• Bidex (Bike Data Exchange)secondaryTechnology or IntegrationBidex integration through SXCommerceSyncHub for standardized bicycle product data synchronization across Shopware and ERP systems in the cycling industry.
• VeloconnectsecondaryTechnology or IntegrationVeloconnect standard integration through SXCommerceSyncHub enabling structured data exchange between manufacturers, wholesalers, and retailers in the bicycle industry.
• DSVsecondaryTechnology or IntegrationShipping integration partner for DSV logistics services. Developed Xentral workflow for automated order transmission, shipping label generation, and tracking number feedback.
• GWSsecondaryTechnology or IntegrationERP integration partner for GWS merchandise management systems. Developed Shopware 6 connector synchronizing manufacturers, product properties, variants, categories, images, article data, and order data.
• Ariston Informatik (HIS)secondaryTechnology or IntegrationERP integration partner for HIS merchandise management (popular in shoe and textile industries). Developed Shopware 6 connector for HIS-Warenwirtschaft synchronization.
• KlaviyosecondaryTechnology or IntegrationSpecialized Klaviyo agency partner for Shopware providing email marketing automation, campaign management, segmentation, and personalization services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 247GRAD: 247GRAD is a Koblenz-based digital agency offering web development, e-commerce, online marketing, and UX/design services to mid-market clients, overlapping with ditegra's online marketing and Shopware implementation offerings.
• Netzdigital: Netzdigital is a Shopware Gold Partner agency in the DACH region offering similar e-commerce implementation, migration, and digital marketing services to mid-market online retailers. It is one of the most direct competitors given comparable Shopware specialization, geographic focus, and service mix.
• triebwerk: triebwerk is a southern Germany-based Shopware agency that provides Shopware development, design, and marketing services comparable to ditegra's core e-commerce agency offering, competing for similar DACH mid-market e-commerce clients.
• dkd Design: dkd Design Studio is a Frankfurt-based full-service digital agency offering web development, e-commerce, SEO, and SEA services to mid-market and enterprise clients in the DACH region, overlapping with ditegra's digital marketing and e-commerce implementation tracks.
• SHOPMACHER: SHOPMACHER is a Shopware-focused agency in the DACH region offering Shopware development, hosting, and digital commerce services; another closely comparable Shopware Pure-Play agency with similar service portfolio and target customers.
• brandung: brandung is a Berlin-based digital agency providing e-commerce, digital marketing, and SEO services to mid-market brands, comparable in scale and service breadth to ditegra's marketing and e-commerce agency offerings.

Broad incumbents

• diva-e Digitalwert Enterprise: diva-e is a larger German digital services firm offering end-to-end e-commerce, marketing, and digitalization services; a broader incumbent that competes for enterprise e-commerce projects where it overlaps with ditegra's portfolio, but with a wider client and service breadth.
• Reply SE: Reply is a large IT services and consulting group operating in the DACH region with significant e-commerce, digital transformation, and platform engineering capabilities; a broad incumbent that competes for larger multi-phase digital projects where ditegra's enterprise customers also evaluate vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ditegra
• Facebookfacebook.com/ditegraSE
• LinkedInlinkedin.com/company/ditegra-se

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ditegra