What Local News 8 does

Local News 8 is the local broadcast news operation of KIFI-TV, an NBC-affiliated television station headquartered in Idaho Falls, Idaho, and operated by NPG of Idaho, Inc., a wholly owned subsidiary of the News-Press & Gazette Company. Established in 1961, the station provides local news, weather, sports, and community programming for eastern Idaho and adjacent portions of Wyoming and Utah, anchored by primary markets in Idaho Falls, Rexburg, and Pocatello. Its broadcast footprint spans four FCC-licensed stations: KIFI-TV (primary NBC affiliate), KIDK (Eyewitness News 3, CW/MyNetwork affiliate), K34NC-D (low-power), and K21JC-D (currently undergoing a major licensed-facility modification filed with the FCC). Distribution is intentionally multi-platform: over-the-air broadcast television, a WordPress-based responsive website (localnews8.com), iOS and Android mobile applications for news and weather, video livestreaming of newscasts, five social media channels, and a portfolio of email newsletters covering daily news, breaking news, daily weather, severe weather alerts, and contests/promotions. Proprietary content features include First Alert VIPIR Radar (regional severe-weather tracking), Crime Tracker (dedicated crime reporting), Community All-Stars (community recognition), Business Beat (sponsored local business coverage), and Telemundo East Idaho (Spanish-language sub-brand).

The business model is advertising-led. The station sells local TV commercial airtime, digital display advertising on its website, sponsored editorial segments (Business Beat), newsletter sponsorships, and mobile-app inventory, supplemented by programmatic ad networks (Google AdSense, DoubleClick, Nativo). Newsletters and mobile apps are offered free to consumers and monetized via embedded advertising, representing a freemium consumer model. Secondary revenue streams include content licensing/syndication (CNN Newsource affiliation for national and international news, and Stacker Entertainment for lifestyle content) and modest app-based monetization. The customer base is two-sided: a long-tail consumer audience of eastern Idaho households and a fragmented base of local small and medium-sized business advertisers, with named advertiser examples such as Portneuf Medical Center. GTM is sales-led, executed by a team of 11–50 employees, with additional centralized corporate resources provided by parent NPG. Pricing is not publicly disclosed; advertising rates are quote-based and vary by daypart, format, and placement. Revenue figures are not publicly reported, and the operation is treated as a captive subsidiary within NPG's multi-station portfolio rather than as a standalone growth-stage entity.

Name

Local News 8

Legal name

NPG of Idaho, Inc.

Website

https://localnews8.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Local News 8 (KIFI-TV) is an NBC-affiliated local broadcast television station in Idaho Falls, Idaho, operated by NPG of Idaho, Inc. under News-Press & Gazette Company, delivering local news, weather, sports, and community content to eastern Idaho and parts of Wyoming and Utah via broadcast, web, mobile apps, and newsletters, monetized primarily through local and digital advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)

Keywords

• Local television news
• Broadcast journalism
• Local weather forecasting
• Regional sports coverage
• Local digital advertising

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Local News 8 generates primary revenue through advertising. The station offers local businesses advertising opportunities across multiple platforms including TV commercials, digital display ads on the website, sponsored content sections like Business Beat, and newsletter sponsorships. Third-party advertising networks including Google AdSense, DoubleClick, and Nativo are utilized for ad serving and targeting.
2. Subscription/Newsletters: Revenue generated through newsletter subscription services including Daily News Update, Breaking News Alert, Daily Weather Forecast, Severe Weather Alert, and Contests and Promotions. Users can opt-in to various email alert categories.
3. Content Syndication: Partnership with CNN Newsource for national and international news content distribution. The station also features content from Stacker Entertainment for lifestyle and entertainment content, generating revenue through content licensing and syndication arrangements.
4. Mobile Applications: Revenue from mobile applications including KIFI News App and KIFI Weather App available for iOS and Android, potentially through app-based features or premium content offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Local News 8 operates local broadcast television stations (KIFI-TV, KIDK) and accompanying digital platforms delivering local news, weather, sports, and community content to residents of eastern Idaho and parts of Wyoming and Utah. The service includes over-the-air broadcast newscasts, a responsive news website, iOS and Android mobile applications, live streaming, email newsletters, and social media distribution, all supported primarily by advertising revenue.

Product overview

Local News 8 (KIFI) is a local broadcast television news network serving eastern Idaho and surrounding states through multiple TV stations (KIFI-TV, KIDK, K34NC-D, K21JC-D) and digital platforms. The operation offers a unified multi-platform news service combining over-the-air broadcast television with digital properties including a news website, mobile applications for iOS and Android, and live streaming services. Content offerings span local news, weather forecasting with VIPIR radar technology, sports coverage including high school athletics and college sports (Boise State, Idaho State, BYU), crime reporting, politics, entertainment, and Spanish-language content via Telemundo East Idaho. The network distributes content through email newsletters, mobile apps, and social media channels, with FCC-licensed translators extending broadcast reach across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Eyewitness News 3: KIDK branded news programming
• Telemundo East Idaho

Products and services

• KIFI-TV Broadcast Station Primary local broadcast television station (NBC affiliate) airing local news, weather, sports, and entertainment programming for Idaho Falls and surrounding eastern Idaho communities.
• KIDK (Eyewitness News 3) Regional CW/MyNetwork affiliate television station associated with the Local News 8 network, providing local news coverage for eastern Idaho.
• KIFI Local News 8 Newscast Livestream Live streaming video service providing real-time broadcast of local news coverage accessible via the website to on-the-go viewers.
• KIFI News App Mobile application for iOS and Android devices delivering local news content, breaking news alerts, and weather forecasts to subscribers.
• KIFI Weather App Dedicated weather mobile application providing local forecasts, severe weather alerts, radar imagery, and sky cam views for the Idaho Falls region.
• Telemundo East Idaho Spanish-language news content and programming serving the eastern Idaho Hispanic community through Local News 8.
• Email Newsletters and Alerts Subscription-based email alert services including Daily News Update, Breaking News Alert, Daily Weather Forecast, and Severe Weather Alert newsletters delivered to opt-in subscribers.
• Local Advertising and Sponsorships Advertising opportunities offered to local businesses across broadcast TV commercials, digital display ads, sponsored Business Beat content, and newsletter sponsorships.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CNN NewsourcecoreStrategic or Co-development PartnerLocal News 8 operates as an affiliate of CNN Newsource, receiving national and international news content for broadcast and digital distribution. This partnership provides comprehensive coverage of US and world news events, political coverage, and syndicated content from CNN's global news network.
• Stacker EntertainmentminorStrategic or Co-development PartnerContent licensing partnership for entertainment features including lists and lifestyle content (e.g., best TV shows, movies, entertainment rankings). Content is created by Stacker and published on Local News 8's digital platform.
• News-Press & Gazette Company (NPG)coreOthersParent company of NPG of Idaho, Inc. (owner of Local News 8/KIFI). NPG is a media company that operates multiple television stations and digital properties across the United States, providing centralized corporate resources and content syndication.
• Yellowstone Teton TerritoryminorGTM or Marketing PartnerRegional tourism partnership promoting travel and tourism to Yellowstone National Park and Teton region. Local News 8 features tourism content and potentially cross-promotional marketing for the regional travel industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Idaho State Journal: Regional daily newspaper serving Pocatello and southeastern Idaho. Local news competitor with overlapping coverage area, audience, and SMB advertiser base.
• EastIdahoNews.com: Digital-native local news outlet covering eastern Idaho with strong community engagement. Competes for the same local audience and digital ad budgets without the fixed cost of broadcast infrastructure.
• Post Register: Local daily newspaper serving Idaho Falls and eastern Idaho. Direct competitor for local news audience share and regional SMB advertising budgets in the same market.
• KPVI News 6 (News 6 Idaho): ABC affiliate serving the same Idaho Falls / Pocatello market with local news, weather, and sports. Direct head-to-head competitor for audience share, ad budgets, and broadcast viewership in eastern Idaho.

Broad incumbents

• Sinclair Broadcast Group: Large national broadcaster operating dozens of local TV stations with shared news, content, and operational resources. Industry-wide peer reflecting the broader consolidation and operational model for local affiliate broadcasters.
• KTVB 7 (NBC Boise): Idaho's statewide NBC affiliate headquartered in Boise. Operates in the same network (NBC) as Local News 8 / KIFI-TV but in a larger market, and serves as a broader regional news competitor.

Regional players

• KIVI 6 (ABC Boise): ABC affiliate serving the Boise market and broader Idaho. Competes for regional news relevance and statewide advertiser attention; similar product mix but different primary market.
• KBOI 2 (CBS Boise): CBS affiliate serving the Boise market with local news, weather, and sports. Comparable network-affiliated broadcast model in the broader Idaho competitive set, though headquartered in a larger market.
• KMVT 11 (CBS Twin Falls): CBS affiliate serving the Magic Valley region of southern Idaho. Comparable small-market network-affiliated broadcaster with similar local news, weather, and sports product mix, but in an adjacent geographic market.

Others

• Telemundo affiliate stations (network peers): Other Telemundo affiliate stations that share the Telemundo East Idaho sub-brand's network affiliation. Relevant as direct comparables for the Spanish-language news sub-brand's audience and ad monetization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LocalNews8
• Xx.com/localnews8
• LinkedInlinkedin.com/company/kifi-news-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local News 8