Cartley
Cartley is a SaaS company offering a 0%-commission online ordering and restaurant marketing platform for SMB restaurants and e-commerce vendors, with integrated mobile apps, cloud POS, digital wallet loyalty, and a commission-free marketplace across the USA, Kuwait, and Qatar.
- Company typePrivate
- Founded2026
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cartley does
Cartley is a private SaaS company headquartered in Arlington, Texas, that operates an online ordering and restaurant marketing platform built around a 0%-commission model designed to displace third-party delivery marketplaces such as DoorDash and Uber Eats, which typically charge 15-30% per transaction. Founded in 2024 by Abdullah Abuzaid and Nasser Mohareb, the company serves small and mid-size restaurant owners and e-commerce vendors in the USA, Kuwait, and Qatar, with 250+ active store features on the platform. The product suite comprises six integrated modules: a core online ordering e-commerce store with menu management and payment processing; a Smart App for iOS/Android with push notifications; a cloud-based POS system; Cartley Wallet (digital loyalty passes for Apple Wallet and Google Pay); a commission-free multi-vendor Marketplace; and a WhatsApp Business API marketing automation service.
The underlying technology stack is a cloud-based, API-first e-commerce platform supporting 25+ business types, with native integrations to payment gateways (Stripe, Paytabs, My Fatoorah, Hyperpay, Tamara, Tap, Hesabi), POS systems (Clover, Square), delivery platforms (DoorDash, Uber Eats), and analytics tooling (Google Analytics, Facebook/Snapchat/TikTok Pixel, Google Tag Manager). Onboarding is self-serve with 24-hour setup, a 14-day free trial, and no credit card required. Mobile and web applications (iOS/Android) are available.
Cartley's revenue model is pure subscription SaaS with no transaction commissions. Pricing tiers include Starter ($99/month or $1,099/year), Boost ($149/month or $1,599/year), and Premium ($249/month or $2,750/year), plus an optional Smart App add-on at $2,900/year. Marketing automation is billed conversation-based on volume. Distribution is product-led growth via the website and marketplace, with media presence on CBSO, NBC, 21News, USA Today, and AZ Central. The company is founder-owned/bootstrapped with no disclosed institutional funding or M&A activity.
Cartley firmographics
Firmographics- Name
- Cartley
- Legal name
- Cartley
- Website
- https://cartley.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cartley is a SaaS company offering a 0%-commission online ordering and restaurant marketing platform for SMB restaurants and e-commerce vendors, with integrated mobile apps, cloud POS, digital wallet loyalty, and a commission-free marketplace across the USA, Kuwait, and Qatar.
- Ownership category
- akta.pro rank
Cartley industry classification
Industry- Product category
- Restaurant E-commerce Platform
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Cartley is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cartley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Online Ordering: Tiered subscription model for online ordering platform with Starter ($99/month), Boost ($149/month), and Premium ($249/month) plans. Annual discounts available. Includes e-commerce store, payment gateway integration, delivery integrations, POS sync, and marketing automation features based on tier.
- Mobile App Subscription: Annual subscription for Mobile Smart App at $2,900/year or $249/month. Includes everything in Premium tier plus mobile push notifications (100K monthly).
- Marketing Automation Service: Conversation-based pricing for WhatsApp Business API service, including automation, broadcasts, and chat management. Billed based on volume and message type with no extra cost for replies within 24 hours.
- Marketplace Subscription: Free subscription for CARTLEY E-Commerce vendors. Marketplace brings together 100+ international stores with 0% commission on all payment transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Essential online ordering features for small restaurants |
| Subscription | Monthly | Boost - Enhanced features with marketing tools |
| Subscription | Monthly | Premium - Full-featured platform with loyalty and automation |
| Subscription | Annual | Mobile Smart App - Dedicated iOS/Android ordering app |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cartley product offering
Product offeringCore offering
Cartley provides a cloud-based, 0% commission online ordering and restaurant technology platform that enables SMB restaurant owners to launch their own branded digital storefront within 24 hours, manage menus, process payments, and integrate with POS, delivery, and loyalty systems. The platform also includes a commission-free multi-vendor marketplace, a mobile ordering app, cloud POS, digital loyalty wallet, and WhatsApp-based marketing automation as integrated components of a single subscription.
Product overview
Cartley is an all-in-one e-commerce and restaurant technology platform comprising six integrated products. The core offering is the Restaurants Online Ordering (E-commerce Store) platform with 0% commission, which serves as the foundation. Built upon this are the Restaurants Smart App (mobile ordering), Cloud P.O.S (unified online/offline point-of-sale), and Cartley Wallet (digital loyalty and payments). The MarketPlace extends vendor reach through a commission-free multi-vendor marketplace, while Marketing Automation Service enables WhatsApp-based customer engagement. All products are designed for the restaurant and small-to-medium business segment with 24-hour setup and no-code requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Marketplace CARTLEY: A commission-free marketplace platform featuring international stores across more than 25 business categories including food, retail, health, beauty, fashion, sports, and books.
- Cartley Wallet
- Cloud P.O.S
- Cartley Connect
Products and services
- Restaurants Online Ordering (E-commerce Store) A zero-commission online ordering platform enabling restaurant owners to create a branded digital storefront, manage menus, process orders, and accept payments directly from their own website within 24 hours, with no technical skills required. Targeted at small and growing restaurant owners seeking to avoid 15-30% commissions charged by third-party delivery marketplaces.
- Marketplace CARTLEY A commission-free multi-vendor marketplace connecting 100+ international stores across 25+ business categories including food, retail, health, beauty, fashion, sports, and books. Free subscription is offered to existing CARTLEY E-Commerce vendors.
- Restaurants Smart App A mobile ordering application for iPhone and Android devices providing push notifications, mobile payment options (including Apple Pay), and a smooth ordering experience for restaurant customers. Available as an annual subscription add-on.
- Cloud P.O.S A cloud-based point-of-sale system enabling real-time inventory management, multi-device accessibility (tablets, smartphones, desktops), comprehensive reporting, branches transfer management, supplier relations, and an ingredients module with recipe cost calculations. Designed to unify online and offline operations for restaurants.
- Cartley Wallet A digital wallet solution enabling businesses to digitize loyalty cards, gift vouchers, and membership passes into Apple Wallet and Google Pay without requiring app downloads, featuring customizable templates, location triggers, dynamic fields for personalization, and a free scanner app for staff.
- Marketing Automation Service A WhatsApp Business API-based marketing automation service offering broadcast messaging, chat management with tags and quick replies, automation and chatbot capabilities, and 98% message open rates for e-commerce, restaurants, clinics, travel, hospitality, retail, and D2C brands. Billed on conversation-based pricing with no extra cost for replies within 24 hours.
Quantifiable outcome
- 30% increase in customer retention with digital loyalty programs
- +3 more outcomes
Companies that use Cartley
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Cartley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature9 records
Cartley partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- StripecorePayment gateway integration enabling international credit card payments, Apple Pay, and Google Pay on Cartley platform. Supports secure online transactions for all restaurant ordering.
- PaytabscoreRegional payment gateway aggregator providing local and international payment processing for Middle East and international markets.
- My FatoorahcorePayment gateway integration for seamless transaction processing supporting various payment methods in the GCC region.
- HyperpaycorePayment gateway providing integrated payment solutions for online transactions across multiple channels and regions.
- TamaracoreBuy Now Pay Later (BNPL) payment gateway integration enabling flexible payment options for customers.
- ClovercorePOS integration allowing orders to sync directly to Clover POS systems for unified inventory and order management.
- SquarecorePOS integration syncing orders directly to Square POS for seamless operations across online and offline channels.
- DoorDashcoreDelivery integration enabling seamless delivery process for restaurant orders through DoorDash logistics network.
- Cartley ConnectcorePartnership for WhatsApp Business API integration providing marketing automation, broadcasts, and chatbot capabilities with 98% open rates.
- Google AnalyticscoreWebsite traffic tracking and customer behavior analytics integration for data-driven marketing decisions.
- Facebook PixelcoreConversion tracking integration for Facebook and Instagram advertising campaigns with Conversion APIs support.
- Snapchat PixelcoreTracking integration for Snapchat advertising campaigns enabling performance measurement and optimization.
- TikTok PixelcoreConversion tracking for TikTok advertising campaigns to measure and optimize marketing performance.
- Google Tag ManagercoreTag management integration for easy implementation and management of tracking codes and scripts.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Cartley competitors and assessment
Company assessmentDirect peers
- Olo: Olo is a digital ordering and delivery platform for enterprise restaurant chains, serving as a B2B backend for online ordering comparable to Cartley's SMB-focused offering but at the chain level.
- GloriaFood: GloriaFood offers a free online ordering system for restaurants with optional paid add-ons, directly competing with Cartley on commission-free direct ordering and restaurant website ordering for SMBs.
- Owner.com: Owner.com is a direct online ordering and restaurant website builder targeting independent restaurants, sharing Cartley's PLG onboarding, commission-free model, and bundled marketing automation.
- ChowNow: ChowNow is a direct competitor offering commission-free online ordering for independent restaurants, with a similar subscription-based model and value proposition of helping SMBs avoid the 30% commission charged by third-party delivery platforms.
- Menufy: Menufy is an online ordering platform tailored to restaurants with a setup-and-management model that competes head-on with Cartley's online ordering, POS integration, and delivery partnerships.
Broad incumbents
- Toast: Toast is a leading restaurant POS and online ordering platform serving SMBs and chains, offering a much broader product suite than Cartley with deep capital backing — the primary broad incumbent competing for the same restaurant wallet.
- Square (Block): Square provides restaurant POS, online ordering, and payments under Block, and is itself integrated with Cartley as a POS partner — simultaneously a competitor and infrastructure dependency for Cartley's restaurant stack.
Regional players
- Foodics: Foodics is a leading restaurant management and POS platform across the MENA region where Cartley has its strongest non-US footprint, making it a comparable regional competitor in markets like Kuwait and Qatar.
Emerging players
- Deliverect: Deliverect provides restaurant delivery order management and integrations to delivery platforms, adjacent to Cartley's online ordering + DoorDash/Uber Eats integration stack with overlapping POS integration capabilities.
- OpenTable: OpenTable is a restaurant reservations, guest management, and now online ordering platform that competes in the broader restaurant digital ordering space though primarily focused on reservations and discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Cartley social profiles
Digital presenceCartley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartley leadership team
Management profileNumber of profiles
Profiles2 records
Cartley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartley
What does Cartley do?
Cartley provides a cloud-based, 0% commission online ordering and restaurant technology platform that enables SMB restaurant owners to launch their own branded digital storefront within 24 hours, manage menus, process payments, and integrate with POS, delivery, and loyalty systems. The platform also includes a commission-free multi-vendor marketplace, a mobile ordering app, cloud POS, digital loyalty wallet, and WhatsApp-based marketing automation as integrated components of a single subscription.
Is Cartley a public or private company?
Cartley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cartley founded?
Cartley was founded in 2026. It employs 11 to 50 people.
Where is Cartley based?
Cartley is headquartered in Arlington, United States, in the North America region.
How does Cartley make money?
Four revenue lines are on record. SaaS Subscription - Online Ordering is the primary driver. The others are mobile App Subscription, marketing Automation Service and marketplace Subscription.
Who are Cartley's main competitors?
Direct peers on record are Olo, GloriaFood, Owner.com, ChowNow and Menufy. Broad incumbents are Toast and Square (Block). Foodics is listed as a regional player. Emerging players are Deliverect and OpenTable.
Does Cartley have an API?
No public API is recorded for Cartley.
What industry is Cartley in?
Cartley's product category is Restaurant E-commerce Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms.