Cupcake Craving

What Cupcake Craving does

Cupcake Craving is a privately-held gourmet cupcake bakery founded in 2007 and headquartered in Sacramento, California. The company produces and sells handcrafted cupcakes across 30+ varieties, including 6 gluten-free and 5 sugar-free lines, alongside cookies, French macarons, cookie pies, and custom-designed 'cupcake cakes' assembled from individually-frosted cupcakes. A full-time on-premises baker produces throughout the day, with no stated production ceiling, supporting both walk-in retail and bespoke event orders (weddings, bridal showers, baby showers, birthdays, corporate events) that can include edible rice paper photo or logo toppings.

The business operates a direct-to-consumer model from a single storefront at 2100 Arden Way, Suite 169, Sacramento, with extended hours seven days a week. Distribution extends through an e-commerce ordering cart on its website, four third-party delivery platforms (Uber Eats, FoodJets, Postmates, DoorDash), and a wholesale partnership with Davis Creamery in Davis, CA. Pricing is unit-based, with standard cupcakes at $4.00, specialty varieties at $4.75, an assorted mini dozen at $18.00, and cookies ranging from $2.75 to $3.25. Custom orders typically require 24-hour notice.

Cupcake Craving is owned and operated by its three original founders, with no disclosed external investment, parent company, or institutional ownership. The company has earned regional recognition including placement on KCRA's A-List and local press characterization as 'Sacramento's best sweet-tooth sensation,' and maintains a customer following among local caterers, wedding planners, and event coordinators. Marketing relies on organic social media (Facebook, Twitter), a customer testimonials page, and word-of-mouth within the Sacramento community.

Name

Cupcake Craving

Legal name

Cupcake Craving

Website

https://cupcakecraving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cupcake Craving is a Sacramento-based gourmet cupcake bakery founded in 2007, producing handcrafted cupcakes, cookies, custom cupcake cakes, and event desserts for individual consumers and event customers (weddings, baby showers, corporate) in the greater Sacramento area via one retail storefront, third-party delivery, and one wholesale partner.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Specialty Food Retailers (4452)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cupcake Shops (THAFAGAG)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Gourmet cupcakes
• Custom bakery
• Wedding desserts
• Gluten-free baked goods
• Sugar-free confections

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-Store Retail Sales: Revenue generated from direct sales of gourmet cupcakes, cookie pies, French macarons, and other baked goods at the Sacramento storefront and via the online ordering cart.
2. Third-Party Delivery: Revenue from sales facilitated through Uber Eats, FoodJets, Postmates, and DoorDash delivery platforms.
3. Custom and Event Orders: Revenue from custom cupcake cake designs, wedding orders, baby shower orders, and corporate event orders, with a full-time baker on premises to fulfill bulk or bespoke orders.
4. Wholesale / Distributed Sales: Cupcakes are available at Davis Creamery in Davis, CA, representing a wholesale or consignment distribution channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cupcake Craving is a Sacramento-based gourmet cupcake bakery that handcrafts and sells artisan cupcakes, cookies, French macarons, cookie pies, and custom cupcake cakes. The company offers dietary-specific varieties (gluten-free and sugar-free) and provides bespoke design services for weddings, baby showers, corporate events, and other celebrations. Products are sold through a retail storefront, an e-commerce cart, third-party delivery platforms, and a wholesale partner in Davis, CA.

Product overview

Cupcake Craving is a gourmet cupcake bakery offering a portfolio of products centered around artisanal cupcakes and related baked goods. The core offerings include standard gourmet cupcakes in over 30 varieties, sugar-free cupcakes, gluten-free cupcakes, cookies, and custom cupcake cakes. The company provides specialty services for weddings and baby showers featuring custom designs and personalization options. All products are freshly baked with a full-time baker on premises.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Cupcakes Handcrafted gourmet cupcakes available in 30+ varieties including Chocolate Bliss, Red Velvet Rescue, S'more Galore, Champagne, and seasonal flavors, sold in standard and miniature sizes for individual consumers and event orders.
• Sugar Free Cupcakes
• Gluten Free Cupcakes Six gluten-free cupcake varieties including Gluten Free Chocolate, Gluten Free Chocolate Bliss, Gluten Free Funfetti, Gluten Free Red Velvet, Gluten Free Vanilla, and Gluten Free Vanilla Fix, targeted at consumers with gluten intolerance or celiac disease.
• Cookies and Cookie Pies Assorted cookies including Chocolate Chip, Double Chocolate, Lemon, M&M, Macaroon, Peanut Butter, Red Velvet, Snickerdoodle, Strawberry, Sugar, White Chocolate Macadamia Nut, plus seasonal French Macarons and Cookie Pies ($5.00 each).
• Cupcake Cakes Custom cakes made by arranging any number of cupcakes in flavors of choice and frosting them as a cohesive cake in custom designs, suitable for birthdays, corporate events, and special occasions.
• Wedding Cupcake Services Custom wedding cupcakes, cupcake cakes, and cupcake towers with edible rice paper personalization using customer-supplied pictures or logos (subject to copyright), targeted at couples and wedding planners.
• Baby Shower Cupcake Services Custom handcrafted and designed cupcake cakes for baby showers with buttercream or cream cheese frosting options, targeted at expectant parents and event hosts.

Quantifiable outcome

• 14 gourmet cupcake varieties launched at founding in late September 2007, all reportedly selling quickly off bakery racks
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor.

• Davis CreameryminorChannel Partner/ Reseller/ DistributorCupcake Craving products are available for purchase at Davis Creamery, located at 113 E Street, Davis, CA 95616. This distribution partnership extends Cupcake Craving's market reach into Davis and Yolo County.
• Uber EatsminorChannel Partner/ Reseller/ DistributorCupcake Craving is listed on Uber Eats for food delivery in Sacramento, enabling customers to order delivery of gourmet cupcakes through the Uber Eats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorCupcake Craving is available for delivery via DoorDash in Sacramento, providing on-demand delivery access for consumers.
• PostmatesminorChannel Partner/ Reseller/ DistributorCupcake Craving products are available for delivery through Postmates in Sacramento.
• FoodJetsminorChannel Partner/ Reseller/ DistributorCupcake Craving is available for delivery via FoodJets in Sacramento.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Goldbelly: Online marketplace for shipping artisanal and regional foods nationwide. Comparable as a discovery and distribution channel for specialty bakeries like Cupcake Craving that want to extend beyond local geography without building proprietary shipping infrastructure.

Direct peers

• Magnolia Bakery: Iconic New York-based gourmet cupcake and dessert bakery with multiple retail locations and nationwide shipping. Directly comparable to Cupcake Craving as a cupcake-focused retail bakery emphasizing classic and signature flavors for everyday and event consumption.
• Crumbs Bake Shop: Former national gourmet cupcake chain now operating primarily online. Comparable as a branded gourmet cupcake business serving consumer and event occasions, illustrating both the category opportunity and the execution risk of scaling cupcake retail.
• Sprinkles Cupcakes: Pioneering gourmet cupcake chain with retail locations and the original cupcake ATM. Direct competitor in the gourmet cupcake category, serving similar consumer and event occasions with comparable price points and brand positioning.
• Georgetown Cupcake: Washington D.C.-based gourmet cupcake bakery with national mail-order shipping and television exposure. Direct peer in the specialty cupcake space, offering custom event orders and dietary-specific flavors similar to Cupcake Craving's positioning.

Broad incumbents

• Sweetgreen: While not a cupcake peer, Sweetgreen is a relevant benchmark for digitally enabled, omnichannel specialty food retail at scale. Useful as a directional comp for how Cupcake Craving could evolve its digital ordering, loyalty, and multi-unit model.
• Tiff's Treats: National cookie delivery franchise. Comparable as a baked-goods brand that scaled through digital ordering and delivery, illustrating the category opportunity for dessert delivery and the kind of competitor Cupcake Craving faces on delivery platforms.
• Nothing Bundt Cakes: National franchise chain specializing in bundt cakes and desserts for celebrations and events. Comparable as a broader dessert category incumbent with a strong event/catering vertical and franchise-driven multi-unit footprint.

Regional players

• Rick's Dessert Diner: Long-standing Sacramento dessert destination offering cakes, pies, and specialty sweets. Comparable as a local Sacramento competitor for dessert occasions and event catering, directly competing for the same Sacramento consumer wallet share.
• Kara's Cupcakes: Bay Area-based gourmet cupcake bakery with multiple retail locations and a wedding/event vertical. Comparable as a regional gourmet cupcake specialist on the West Coast, offering custom designs and event services in a similar California market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cupcake_Craving
• Facebookfacebook.com/happylittlehabit
• LinkedInlinkedin.com/company/cupcake-craving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupcake Craving