Broadberry Entertainment Group

Name

Broadberry Entertainment Group

Legal name

Broadberry Entertainment Group

Website

https://thebroadberry.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Venues & Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD), Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Live music venues
• Event production services
• Concert promotion
• Talent buying
• Venue management

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales and Transaction Fees: Commission-based ticket sales through Etix platform, AXS, and Ticketmaster for concert and event admissions. VIP packages and reserved seating upsells.
2. Private Event Venue Rentals: Wedding receptions, rehearsal dinners, corporate events, birthdays, fundraisers, and film premieres. Rental fees vary by day: Saturday $2,500, Friday $2,000, Sunday $1,000 rental or $3,000 bar minimum. Additional production and staffing fees apply.
3. Corporate Events and Meetings: Daytime meeting, team training, and off-site rental services with A/V capabilities. Base rent $1,000 M-F, plus A/V technicians ($400), event manager ($250), live streaming ($500), and staff fees (~$200).
4. Food and Beverage Sales: On-site bar service with open bar, limited open bar, and cash bar options. Catering partnerships and kitchen access fees ($250) for private events.
5. Venue Management Services: Operates and manages multiple third-party venues including The National, Richmond Music Hall, Kanawha Plaza, and regional theaters across Virginia, West Virginia, Maryland, and beyond.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Broadberry Entertainment Group is a Richmond, Virginia-based event producer that operates a network of live music venues and provides end-to-end concert promotion and event production services. The company books and promotes artists, operates owned venues such as The Broadberry, Richmond Music Hall, The National, The Camel, THE LOUD (Huntington WV), The Annex (Norfolk), and Elevation 27 (Virginia Beach), and also produces the LiVE LOUD outdoor concert series and rented private and corporate events. Complementary service lines include talent buying/promotions, full-scale A/V production with live streaming, venue consulting, and ticketing services through Etix, AXS, and Ticketmaster.

Product overview

Broadberry Entertainment Group is a multi-venue entertainment company operating music venues and concert promotion services across the mid-Atlantic region. The company operates a portfolio of venues including The Broadberry, Richmond Music Hall, The National, The Camel, THE LOUD (Huntington WV), The Annex (Norfolk), and Elevation 27 (Virginia Beach). The company produces outdoor concert series under the LiVE LOUD brand at Kanawha Plaza and Brown's Island. Core services include talent buying/promotions, event production, venue consulting, and private/corporate event hosting. Ticketing is primarily handled through Etix with partnerships with AXS and Ticketmaster for specific venues.

Differentiator

Problem solved

Functional benefit

Brands

• Live Loud: Outdoor concert series at Kanawha Plaza and Brown's Island featuring various artists
• JamPacked

Products and services

• The Broadberry (Flagship Music Venue) Flagship live music venue at 2729 West Broad Street, Richmond, VA, hosting concerts, special events, and private rentals with full in-house A/V capabilities. Open to the public for ticketed events and available for private bookings.
• Richmond Music Hall Concert venue at 623 E Main Street, Richmond, VA, featuring live music performances with ticketing through Etix.
• The National Concert venue at 708 E Broad St, Richmond, VA, offering larger-scale performances with ticketing through AXS.
• The Camel Music venue at 1621 West Broad Street, Richmond, VA, featuring various live performances.
• THE LOUD (Huntington, WV) Music venue at 741 6th Ave, Huntington, WV, operated by Broadberry Entertainment Group.
• The Annex (Norfolk) Music venue at 2500 Church St Unit A, Norfolk, VA, featuring touring acts.
• Elevation 27 (Virginia Beach) Music venue at 600 Nevan Rd, Virginia Beach, VA, featuring concerts and events, ticketed via Ticketmaster.
• LiVE LOUD Outdoor Concert Series Outdoor concert series at Kanawha Plaza and Brown's Island in Richmond, featuring food, craft beverages, and live music performances by national touring acts across multiple genres.
• Talent Buying & Promotions Artist booking and concert promotion services for venues in the mid-Atlantic region. Sold to venue operators and promoters.
• Event Production Services Full-scale production services including sound systems, stage lighting, projectors, A/V equipment, and technical support, available as an add-on or standalone service for venue operators and event clients.
• Venue & Event Consulting Consulting services for venue operators and other event organizers covering venue and event operations.
• Private Events Private event hosting for wedding receptions, rehearsal dinners, birthday parties, fundraisers, and film premieres, with flexible venue configurations, catering options, and full production capabilities. Day-of-week rental pricing applies (Saturday $2,500, Friday $2,000, Sunday $1,000 rental or $3,000 bar minimum).
• Corporate Events Corporate meeting, team training, live stream presentation, and off-site hosting services with full A/V setup and live streaming via Zoom, Microsoft Teams, or YouTube. Daytime M-F base rent $1,000 plus a la carte production and staffing fees.
• Ticketing Services Event ticketing services through the Etix platform with a physical box office at Plan 9 Records, plus ticketing partnerships with AXS (The National) and Ticketmaster (various venues).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Smurfit WestRockmajorGTM or Marketing PartnerPresenting sponsor of JamPacked Craft Beverage & Music Festival. Smurfit WestRock partners with Broadberry to present outdoor music festival events at Kanawha Plaza.
• Capital OnemajorGTM or Marketing PartnerPresenting sponsor of 'Groovin' In The Garden' concert series at Lewis Ginter Botanical Garden. Capital One branding associated with premium outdoor concert experiences.
• EtixcoreTechnology or IntegrationPrimary ticketing platform partner for most Broadberry venue events. Provides online ticket sales, will call, and box office management.
• AXScoreTechnology or IntegrationTicketing platform partner for The National venue events in Richmond.
• TicketmastercoreTechnology or IntegrationTicketing platform partner for arena venues and Elevation 27 in Virginia Beach.
• Plan 9 RecordscoreChannel Partner/ Reseller/ DistributorAuthorized ticket seller and box office location. Sells tickets in person at their Carytown store location.
• Casa Del BarcominorGTM or Marketing PartnerOfficial Before-And-After-Show Destination partner. Located at 320 S. 12th Street near Canal Walk. Provides Fast Pass VIP entry for concert events.
• Hilton Richmond DowntownminorGTM or Marketing PartnerRecommended hotel partner for out-of-town concert attendees. Located at 501 East Broad St with special rates for Broadberry event-goers.
• William & Mary Mason School of BusinessminorGTM or Marketing PartnerPresenting sponsor of Riverside Lounge at Brown's Island events. Brand visibility for business school at outdoor concert venue.
• HardywoodminorGTM or Marketing PartnerLocal craft brewery sponsor visible at events and on Brown's Island venue page.
• Bold RockminorGTM or Marketing PartnerLocal cider sponsor visible at events and on Brown's Island venue page.
• Richmond HondaminorGTM or Marketing PartnerAutomotive sponsor of Live Loud concert series at Brown's Island.
• WNRNminorGTM or Marketing PartnerLocal radio station presenting partner for select events like Fruit Bats with Al Olender.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: Second-largest concert promoter and venue operator in North America, operating clubs, theaters, and amphitheaters. Directly comparable as an integrated promoter/venue operator competing for the same touring acts and regional venue management contracts.
• Live Nation Entertainment: World's largest live entertainment company and concert promoter. While national in scope, Live Nation competes directly with Broadberry for artist routing and venue management in mid-Atlantic secondary markets through its regional divisions and venue portfolio.
• Ryman Hospitality Properties: Owner and operator of the Grand Ole Opry, Ryman Auditorium, and other large-scale music venues/hospitality assets. Comparable as a venue-centric hospitality/entertainment business but at materially larger scale and with owned real estate.

Direct peers

• Another Planet Entertainment: Bay Area-based independent concert promoter and venue operator producing festivals (Outside Lands) and operating theaters. Comparable regional-independent model with owned venues and festival promotion.
• Outback Presents: Independent concert promoter focused on theater and club-sized shows across multiple US markets. Closely comparable mid-sized independent competitor operating in similar capacity tiers and artist classes.
• The Bowery Presents: Northeast-focused independent concert promoter and venue operator (now part of AEG). Closely mirrors Broadberry's model of operating multiple owned/partnered venues while promoting concerts at varying capacities.
• Jam Productions: Chicago-based independent concert promoter and venue operator. Similar mid-sized regional independent business model with concert promotion, venue management, and event production services targeting comparable artist tiers and event formats.
• C3 Presents: Austin-based concert promoter and festival producer (Austin City Limits Music Festival, Lollapalooza). Comparable regional promoter that has scaled from single-market to multi-festival operator.

Emerging players

• Brooklyn Bowl: Multi-location independent music venue and bowling alley concept. Comparable as an independent multi-venue operator targeting similar music-forward audiences with mixed entertainment/event programming.

Regional players

• I.M.P. Washington DC-based independent concert promoter operating 9:30 Club, The Anthem, Lincoln Theatre, and other venues. Directly comparable regional competitor with similar club/theater venue mix in the adjacent DC market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/thebroadberry
• Facebookfacebook.com/thebroadberryrva
• Instagraminstagram.com/broadberryentertainmentgroup
• TikToktiktok.com/@broadberryentva
• LinkedInlinkedin.com/company/the-broadberry-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadberry Entertainment Group