Centipede Digital

What Centipede Digital does

Centipede Digital, LLC is a privately held, full-service digital marketing and creative agency headquartered in McKinney, Texas, with additional offices in Lake Grove, New York, and Manhattan. Founded in 2014 as an independent firm (previously operating as Centipede Consulting, Inc.) and led by President Kate Morganelli, the agency offers an integrated service portfolio spanning SEO, pay-per-click advertising, social media marketing and management, content marketing, email marketing, website design and development, branding, and creative production (graphic design, video, photography, copywriting, UX/UI), supported by analytics, reporting, marketing automation, lead generation, and Matterport virtual tours. The firm serves a dual-tier client base of small-to-mid-size businesses and enterprise-level brands across B2B, B2C, nonprofit, healthcare, legal, childcare, manufacturing, e-commerce, home services, and economic development/government verticals, with named engagements including Methodist McKinney Hospital, Total Orthopedics Sports & Spine, McKinney Economic Development Corporation, Kids 'R' Kids Learning Center, and M2Chiropractic.

The agency operates on a professional services revenue model combining monthly retainers and project-based fees, with flexible engagement ranging from individual services (SEO, PPC, creative, automation) to full integrated growth stacks. Pricing is quote-based and tailored to client stage, goals, and budget, with free SEO audits and consultations as lead-generation entry points. Its underlying technology stack is composed entirely of best-of-breed third-party tools — HubSpot for marketing automation, SEMrush and Ahrefs for SEO, Google Analytics/GA4 and Looker Studio for dashboards, Microsoft Clarity for behavioral analytics, WordPress for web development, and Google Ads/Bing Ads for paid media — unified internally by the proprietary ASG Marketing Methodology, which combines analytics-driven strategy, creative storytelling, and performance optimization. Go-to-market is sales-led and consultative, with direct consultation, free audits, content marketing across a 30+ category blog, organic and paid social, email, and formal partner channels with Google, Semrush, and HubSpot driving inbound demand.

The firm is founder/management-owned, has no disclosed external funding, no subsidiaries, no merger or acquisition history, and revenue is not publicly disclosed. Operating geographies are limited to the United States, with the bulk of footprint in Texas and New York.

Name

Centipede Digital

Legal name

Centipede Digital, LLC

Website

https://centipededigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Centipede Digital is a privately held, full-service digital marketing and creative agency founded in 2014, serving SMB and enterprise clients across healthcare, legal, manufacturing, childcare, and government verticals from offices in Texas and New York.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Social media marketing
• Content marketing services

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Retainer & Project Fees: Centipede Digital generates revenue through monthly retainer arrangements and project-based fees for digital marketing services. Clients can engage for individual services (SEO, PPC, creative, automation) or full integrated growth stacks. The agency tailors deliverables, reporting cadence, and investment levels to match client stage of growth, indicating tiered pricing.
2. Professional Services (Agency Consulting): Revenue from consulting and managed services including SEO, PPC, social media marketing, content marketing, email marketing, web design, branding, and analytics. These are sold as professional services engagements, either as bundled packages or individual service line items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Centipede Digital is a full-service digital marketing, advertising, and public relations agency that delivers integrated marketing services spanning SEO, pay-per-click advertising, social media marketing, content marketing, email marketing, website design and development, branding, and creative services. The agency serves B2B, B2C, and nonprofit clients across verticals including healthcare, legal, manufacturing, childcare, e-commerce, home services, and economic development, providing both individual services and full integrated growth stacks.

Product overview

Centipede Digital is a full-service digital marketing agency that operates as a unified service platform rather than a traditional SaaS product. The agency offers an integrated suite of digital marketing and creative services designed to drive measurable business growth across the entire customer funnel. Core services include SEO Services, Pay-Per-Click Advertising, Social Media Marketing, Content Marketing, Email Marketing (using HubSpot), Website Design and Development, Branding Services, and Creative Services. Supporting capabilities include Analytics and Reporting, Marketing Automation, Lead Generation, and Virtual Tours (Matterport). The service portfolio is connected through shared tools including Google Analytics, SEMrush, Ahrefs, Microsoft Clarity, and Looker Studio for reporting dashboards, enabling cross-channel integration and unified performance tracking. The agency serves diverse industry verticals including healthcare, law firms, manufacturing, childcare, economic development, and consumer goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services
• SEO Services Search engine optimization services including technical SEO, content strategy, local SEO, link building, and digital PR to improve organic visibility and drive revenue for client businesses.
• Pay-Per-Click (PPC) Advertising Targeted campaign creation and management across Google Ads, Bing Ads, and social media platforms to drive quality traffic and increase conversions for client businesses.
• Social Media Marketing Data-driven social media strategies creating engaging content and targeted ads across Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, and Pinterest platforms.
• Content Marketing High-quality content creation including blog posts, videos, infographics, and multimedia designed to inform, educate, and engage target audiences for client brands.
• Email Marketing Email campaign creation and automation services including strategy development, content personalization, A/B testing, and performance analytics using HubSpot for client businesses.
• Website Design Conversion-first, SEO-optimized website design and development using WordPress and other platforms, including e-commerce solutions, responsive design, and ongoing maintenance for client businesses.
• Branding Services Brand identity creation including logo design, brand strategy, brand guidelines, visual elements, and brand promotion to establish recognizable and consistent brand presence for clients.
• Creative Services Full creative solution suite including graphic design, video production, photography, copywriting, animation, UX/UI design, print services, and packaging design for client brands.
• Analytics and Reporting Detailed performance tracking and reporting using Google Analytics, SEMrush, Ahrefs, and custom dashboards to measure campaign success and ROI for clients.
• Marketing Automation Smart workflow automation for customer nurture and retention, integrating with CRM and email platforms for automated customer journeys.
• Virtual Tours (Matterport) Matterport virtual tour creation to enhance online presence and provide immersive digital experiences for businesses.

Quantifiable outcome

• Average YoY increase in organic traffic for clients (specific percentage not disclosed — described as 'average' metric on homepage)
• +4 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationCentipede Digital is a HubSpot partner agency, using HubSpot's marketing automation platform for client email campaigns. The partnership enables automated, targeted email campaigns with A/B testing, segmentation, and CRM integration. HubSpot is also used for analytics and reporting in email marketing services.
• SEMrushcoreTechnology or IntegrationCentipede Digital is a Semrush Agency Partner using Semrush's SEO toolkit for keyword research, site audits, backlink analysis, and competitive intelligence across client campaigns. Semrush is referenced as a standard tool for analytics and reporting.
• AhrefscoreTechnology or IntegrationUsed alongside SEMrush for SEO analysis, backlink quality assessment, domain authority evaluation, and content gap analysis for client websites.
• Google AdscoreTechnology or IntegrationCentipede Digital is a Google Partner agency managing Google Ads and Bing Ads campaigns for clients. The Google Partner badge indicates certified expertise in Google advertising platforms.
• WordPresscoreTechnology or IntegrationCentipede Digital uses WordPress as the primary website development platform for client websites, noted as user-friendly, SEO-optimized, and easy to manage.
• McKinney Chamber of CommerceminorStrategic or Co-development PartnerCentipede Digital is a proud member of the McKinney Chamber of Commerce, indicating community engagement and local business network participation.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, social media, content, web design, and marketing automation — directly comparable to Centipede Digital's integrated agency model, though WebFX is significantly larger in scale.
• Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, email marketing, and CRO services. Closely comparable in service breadth, mid-market positioning, and award-driven credibility.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering SEO, PPC, social media, web design, and content marketing, serving SMBs through enterprise — a near-direct comparable in service portfolio and target customer profile.
• SmartSites: Digital marketing agency offering SEO, PPC, web design, and social media services with Google Premier Partner status — comparable in integrated service offering and partner-driven credibility.
• Disruptive Advertising: PPC and digital marketing agency specializing in paid media, SEO, and lifecycle marketing — overlapping significantly with Centipede Digital's PPC and full-funnel service lines.
• KlientBoost: Performance marketing agency focused on PPC, CRO, and content marketing with a methodology-driven approach. Comparable to Centipede Digital's data-driven, ASG-style service framing.
• LYFE Marketing: Social media and digital marketing agency serving SMBs with social media management, PPC, and SEO — overlapping in the SMB segment and social media management service line.
• Digital Silk: Digital agency offering branding, web design, and digital marketing services — comparable in creative/branding and website design service lines that Centipede Digital bundles into its full-service offering.

Emerging players

• Directive Consulting: B2B-focused digital marketing agency specializing in SaaS and enterprise clients — adjacent comparable given Centipede's enterprise and B2B segment, though Directive is more narrowly focused on SaaS buyer journeys.

Others

• HubSpot Agency Partner Network: Network of HubSpot-certified agencies including Centipede Digital itself — relevant ecosystem context for understanding the broader competitive set of marketing automation-focused agencies Centipede competes with and partners alongside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centipededig
• Facebookfacebook.com/centipededigital
• LinkedInlinkedin.com/company/6636363
• Instagraminstagram.com/centipededigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centipede Digital