Heeet

What Heeet does

Heeet is a marketing intelligence platform built natively inside Salesforce and HubSpot, designed for B2B revenue teams that need to connect marketing spend and touchpoints to closed-won pipeline and revenue. The product's core proposition is multi-touch attribution and audience activation operating entirely within the customer's CRM environment, using cookieless, server-side tracking that writes attribution data as native Salesforce/HubSpot objects without requiring external data warehouses, middleware, or Apex code. The product portfolio centers on two CRM-native editions (Heeet for Salesforce and Heeet for HubSpot) sharing a common attribution engine that supports seven attribution models and bidirectional conversion APIs with Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Reddit Ads, and Bing Ads, plus integrations with Google Analytics 4, Google Search Console, and Google Local Services. Feature modules span multi-touch tracking, customer journey analytics, audience activation, paid ads ROI, content and SEO ROI, advanced CPL/CAC analysis, LinkedIn engagement tracking, exact search query capture, and an AI-powered Analyst Agents layer.

Heeet sells through a direct, sales-led enterprise and mid-market motion with 'Book a demo' as the primary CTA, supplemented by self-service distribution on Salesforce AppExchange and HubSpot Marketplace. Revenue is generated via annual subscriptions tiered by tracked lead volume (Native plan from $1,490/month / €1,290/month EU) and a Custom plan for non-native CRMs, multi-org deployments, and dedicated consulting. Pricing is deliberately decoupled from Salesforce user seat counts, removing a common expansion friction point. Customer evidence spans roughly 15+ named logos across more than a dozen verticals, including Ringover, Hive Streaming, Xendit, ABtasty, Culligan, Malvern Panalytical, Align Technology, Casavo, Mooncard, Oxatis, Nel, Kolsquare, IRIS, Red & Yellow, and DDT. The company is privately held, headquartered in Paris (registered company number 89070463800018), bootstrapped with no disclosed funding rounds, GDPR-compliant (last updated September 2025), and inherits SOC 2 Type II controls via the Salesforce platform.

Name

Heeet

Legal name

Heeet

Website

https://heeet.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Heeet is a marketing intelligence platform built natively inside Salesforce and HubSpot that delivers multi-touch attribution, ROI analytics, and audience activation for B2B revenue teams, connecting marketing touchpoints to closed-won revenue without external data warehouses.

Ownership category

akta.pro rank

Product category

Marketing Attribution Software

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Multi-touch attribution
• Marketing intelligence platform
• CRM-native analytics
• Revenue attribution software
• Campaign ROI tracking

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licenses: Annual subscription model based on net-new leads tracked and enriched, with tiered plans (Native for Salesforce/HubSpot users, Custom for other CRMs or high volumes). The Native plan includes 500 net-new leads/month with overage charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heeet sells a marketing intelligence SaaS platform that connects every online marketing touchpoint (paid ads, SEO, content, email, events, social, dark social) to pipeline and closed-won revenue inside the customer's Salesforce or HubSpot CRM. The platform delivers multi-touch attribution across five configurable models, CAC/CPL analysis, content and SEO ROI reporting, and a bidirectional data activation engine that returns closed-won revenue back to ad platforms. It operates as a native app installed from Salesforce AppExchange or HubSpot Marketplace without requiring a separate data warehouse.

Product overview

Heeet is a marketing intelligence platform built natively inside Salesforce and HubSpot, positioned as an alternative to complex CDPs or data warehouses. The product portfolio centers on two core CRM-native editions — Heeet for Salesforce and Heeet for HubSpot — which share the same underlying multi-touch attribution engine. Key modules include Multi-Touch Attribution Software (for campaign-level revenue attribution across five models), Customer Journey Analytics, Audience Activation Engine (for returning closed-won data to ad platforms), Paid Ads ROI, Content Marketing ROI, SEO ROI & Influence, Advanced CPL & CAC Analysis, LinkedIn Engagement, Exact Search Query Tracking, and Analyst Agents (AI-powered reporting automation). The platform also offers free standalone tools: a UTM Campaign Builder, a Salesforce Audit, and free CRM-detection checkers for Salesforce and HubSpot. Heeet does not require a data warehouse and does not store customer CRM data externally.

Differentiator

Problem solved

Functional benefit

Products and services

• Heeet for Salesforce A native Salesforce AppExchange application that unifies all online marketing data from every touchpoint within the customer's Salesforce org. Reveals which campaigns drive pipeline and revenue and optimizes the path from first click to close. Data remains inside the customer's Salesforce organization.
• Heeet for HubSpot A native HubSpot application that unifies all online marketing data from every touchpoint within the customer's HubSpot org. Reveals which campaigns drive pipeline and revenue and optimizes the path from first click to close. Data remains inside the customer's HubSpot organization.
• Multi-Touch Attribution Software Campaign attribution software that distributes revenue credit across all marketing touchpoints a buyer interacted with before closing. Connects Google, LinkedIn, and Meta campaigns to pipeline and closed-won revenue inside the CRM using five configurable attribution models.
• Free UTM Campaign Builder Free standalone online tool for building and validating UTM parameters for campaign tracking across marketing channels.
• Free Salesforce Audit Free standalone tool that audits a company's Salesforce implementation for setup issues, best-practice violations, and optimization opportunities.
• Free Salesforce / HubSpot CRM Detection Checker Free standalone detector tools that analyze a website URL to determine whether the company uses Salesforce or HubSpot as its CRM.

Quantifiable outcome

• 26% increase in enrollment through ad campaign reallocation based on attribution data
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Google AdscoreTechnology or IntegrationNative integration with Google Ads for campaign data synchronization, cost tracking, and conversion attribution. Heeet pulls campaign data to attribute conversions in CRM and optimize ad spend. Includes ability to send closed-won revenue data back to Google via Conversions API for algorithm optimization.
• LinkedIn AdscoreTechnology or IntegrationNative integration for collecting and analyzing organic and paid LinkedIn interactions to track B2B lead generation and engagement. Sync campaign data to attribute conversions in CRM.
• Meta Ads (Facebook/Instagram)coreTechnology or IntegrationNative integration pulling ad campaign data to follow clicks to revenue without limited week-long attribution windows. Supports attribution across extended B2B conversion cycles.
• TikTok AdssecondaryTechnology or IntegrationIntegration for B2B video advertising attribution. Syncs TikTok campaign data to CRM and sends conversion events via TikTok Events API, bypassing browser pixel limitations.
• Reddit AdssecondaryTechnology or IntegrationIntegration for Reddit advertising attribution. Imports Reddit Ads data to CRM to track which campaigns generate pipeline and revenue beyond standard attribution windows.
• Bing Ads (Microsoft Advertising)secondaryTechnology or IntegrationIntegration with Microsoft Advertising for campaign data synchronization and offline conversion imports via Conversions API.
• Google Analytics 4coreTechnology or IntegrationGA4 integration to sync session and click data with CRM conversion and revenue data. GA4 tracks sessions and clicks while Heeet connects this to closed-won revenue.
• Google Search ConsolesecondaryTechnology or IntegrationIntegration to import search query data and connect organic search performance to pipeline and revenue in CRM.
• SalesforcecoreTechnology or IntegrationDeep native integration creating Salesforce objects that tie Campaign Member touchpoints to Leads, Contacts, Accounts, Opportunities, and closed-won Amount fields. Available on Salesforce AppExchange. Heeet writes directly to native Salesforce objects with no middleware.
• HubSpotcoreTechnology or IntegrationNative HubSpot app bringing marketing intelligence directly into HubSpot CRM. Stores all data within HubSpot org with no external servers or third-party processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dreamdata: B2B multi-touch attribution platform built around a data-warehouse backend. Named directly on Heeet's comparison pages; competes for the same RevOps and CMO buyer in mid-market and enterprise B2B.
• HockeyStack: B2B revenue attribution and analytics platform with multi-touch attribution and content ROI. Heeet explicitly positions against HockeyStack's data-warehouse dependency.
• Ruler Analytics: Marketing attribution and analytics tool for B2B and B2C. Listed as a direct competitor on Heeet's comparison pages; covers closed-loop attribution between marketing and CRM.
• Funnel.io: Marketing data hub that collects, normalises, and routes advertising and marketing cost data to BI and analytics destinations. Named on Heeet's comparison pages as a competitor.
• Calibermind: B2B marketing attribution platform focused on CRM-native revenue attribution. Named on Heeet's comparison pages and competes in the same wedge of native-CRM attribution.
• GA Connector: Salesforce-native marketing attribution tool that ties Google Analytics session data to leads, opportunities, and revenue. Closely overlaps with Heeet's GA4-to-Salesforce wedge.
• Northbeam: Multi-touch attribution platform for DTC and ecommerce brands. Competes in the broader MTA category Heeet targets, though Northbeam is more ecommerce-weighted than B2B.
• Attribution: Marketing attribution app connecting ad spend to revenue in HubSpot and other CRMs. Direct overlap on HubSpot-native attribution, one of Heeet's two flagship CRM integrations.
• Wicked Reports: Multi-touch attribution platform focused on long-cycle, high-ticket purchases. Competes in the same B2B attribution space Heeet targets with account-level, multi-touch models.

Broad incumbents

• HubSpot Marketing Hub: HubSpot's native marketing analytics and attribution suite bundled with the Marketing Hub product. Represents the platform-risk scenario: HubSpot itself offers attribution functionality that competes with Heeet's HubSpot edition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heeet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heeet