GA Connector

What GA Connector does

GA Connector is a marketing attribution SaaS platform that bridges Google Analytics with CRM systems. The product installs a JavaScript tracking snippet (or, in v2.0, an API-based integration with server-side Smart Tracking) that captures website visitor attribution signals — first-click source/medium/campaign/keyword, last-click source, device, geolocation, pages visited, GA Client ID, and GCLID — and writes them into CRM lead fields via hidden form fields. An optional $197/month add-on reverses the data flow, pushing closed-won deal revenue from Salesforce, Pipedrive, HubSpot, and Zoho CRM back into Google Analytics 4 as custom events for multi-channel ROI reporting. The platform supports 50+ CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, SugarCRM, vtiger, Odoo, Bitrix24, and others) plus integrations with form builders (Contact Form 7, Gravity Forms, Typeform, Jotform), booking tools (Calendly, Acuity), live chat (Intercom, LiveChat, Crisp), and consent platforms (CookieYes). Two data handling modes support GDPR compliance: no server-side retention and 14-day short-term retention with hashed email/phone matching.

The company was founded in 2016 by Sergii Zuiev and operates as MarTech Solutions LLC, with a legal entity registered in Delaware, USA. Firmographic data lists Warsaw, Poland as a location. The team is described as a small (1–10 employees), fully remote group spread across the United States, Europe, and Asia, and the company is bootstrapped with no institutional funding. Customers named on the company site include Invisalign, Sorenson, DSV, Star, Fiserv, Bloomberg Second Measure, First Data, Stratus, Bic, Tata Communications, Digital Marketing Institute, and TravelPerk. The product holds a 5.0 rating on Salesforce AppExchange, 4.8 on Capterra, 4.4 on G2, and an aggregated 4.7/5 score.

Revenue is generated through subscription SaaS pricing: Starter at $97/month (50,000 page views), Professional at $197/month (125,000), Business at $397/month (300,000), and Enterprise starting at $497/month (300,000+), with a 22% discount for annual billing. Distribution is product-led via a 30-day free trial on gaconnector.com with no credit card required, supplemented by the Salesforce AppExchange listing, an affiliate program on FirstPromoter (20% recurring commission for 12 months), and a quote-based enterprise sales motion for high-page-view accounts. Marketing channels center on SEO, content, customer testimonials, and review platform presence rather than paid acquisition.

Name

GA Connector

Legal name

MarTech Solutions LLC

Website

https://gaconnector.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

GA Connector is a bootstrapped SaaS platform that imports Google Analytics attribution data into 50+ CRM systems, serving marketing and sales operations teams at SMBs and Fortune 500 enterprises via subscription plans from $97/month.

Ownership category

akta.pro rank

Product category

Marketing Attribution Software

akta.pro primary industry

System Integration & Connectors (BPAMAOAC)

akta.pro secondary industry

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK)

Keywords

• Marketing attribution software
• CRM analytics integration
• Google Analytics integration
• Lead source tracking
• Revenue attribution

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Core Service: SaaS subscription service with tiered pricing based on monthly website page views. Includes CRM to Google Analytics integration with first-click and last-click attribution. Billed monthly or annually with 22% annual discount. No per-user fees - one price for entire CRM account.
2. CRM to Google Analytics Add-on: Additional module that sends CRM data (closed deals, qualified leads) back to Google Analytics. Available for $197/month on top of base subscription for Salesforce, Pipedrive, Hubspot, and Zoho CRM users.
3. Affiliate Commission: 20% recurring commission for 12 months on referred subscription purchases. Affiliates receive credit through 90-day cookie duration tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GA Connector is a SaaS platform that captures website visitor attribution data from Google Analytics (GA4 and Universal Analytics) — including first-click and last-click source, medium, campaign, keyword, device, and geolocation — and imports it into CRM systems such as Salesforce, HubSpot, Pipedrive, and Zoho CRM via website tracking code and hidden form fields. An optional add-on enables bidirectional sync, sending closed-won deal revenue and CRM data back into GA4 as custom events so marketers can run multi-channel attribution reporting that ties online traffic to actual sales.

Product overview

GA Connector is a marketing attribution SaaS platform that bridges Google Analytics with CRM systems. The core product is the GA Connector Core Platform, which offers two integration methods: the original Cookie-Based Integration (JavaScript tracking via website script) and GA Connector 2.0 (API-Based Integration with server-side Smart Tracking). The platform tracks first-click and last-click attribution, channel, campaign, keyword, device, and geolocation data and imports it into CRM lead records. An optional CRM to Google Analytics Add-on ($197/month) enables bidirectional sync, sending closed-won deal revenue data from Salesforce, Pipedrive, HubSpot, or Zoho CRM back to GA4 for multi-channel attribution. The Privacy-Focused Attribution module offers GDPR-compliant data handling with configurable server-side retention modes. Additional modules include a WordPress Plugin for simplified installation, a Google Ads UTM Tagging Script for automated campaign parameter tagging, and an Affiliate Program. All services are delivered via subscription SaaS with plans starting at $97/month based on page view volume tiers (50k, 125k, 300k+ page views).

Differentiator

Problem solved

Functional benefit

Products and services

• GA Connector Core Platform The primary SaaS platform that connects website visitor source attribution data from Google Analytics (GA4 and Universal Analytics) into CRM systems. Tracks first-click, last-click, channel, campaign, keyword, device, and geolocation data and imports it into CRM lead fields via website tracking code and hidden form fields. Supports bidirectional sync to send closed-won revenue data from CRM back to Google Analytics for multi-channel attribution reporting.
• CRM to Google Analytics Add-on An add-on module priced at +$197/month that enables bidirectional data sync — sending closed-won deal revenue, qualified leads, and custom CRM data from Salesforce, Pipedrive, HubSpot, or Zoho CRM back to Google Analytics 4 as custom events. Enables multi-channel attribution reports in GA4 that combine online traffic data with offline sales revenue.
• GA Connector WordPress Plugin A WordPress plugin that enables GA Connector tracking script installation on WordPress websites without manual code editing. Works with Contact Form 7 and other WordPress form plugins. Part of the cookie-based integration offering.
• Google Ads UTM Tagging Script An AdWords Scripts-based automation that automatically appends UTM parameters (utm_campaign, utm_source, utm_medium, utm_content, utm_term) to Google Ads ad group final URL suffixes. Enables GA Connector to capture Google Ads campaign and keyword data in CRM leads. Works with Google Ads MCC accounts, search campaigns, display campaigns (GDN), and shopping campaigns.

Quantifiable outcome

• Many customers increase their revenue by 50%-100% after doubling down on channels that actually drive sales
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration68 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, infrastructure and minor.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM. GA Connector tracks website visitors and imports first-click, last-click, and other attribution data into Salesforce via hidden form fields. Also available on Salesforce AppExchange marketplace.
• Zoho CRMcoreTechnology or IntegrationDeep integration with Zoho CRM including dedicated browser extension for easy field creation. Full support for Zoho CRM to Google Analytics data sync with custom events.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot CRM for marketing attribution. Imports GA data into HubSpot contacts and enables CRM to GA4 data sync.
• PipedrivecoreTechnology or IntegrationIntegration with Pipedrive CRM for sales and marketing attribution. Supports Pipedrive to GA4 data sync for closed deal tracking.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics CRM for enterprise marketing attribution.
• Google AnalyticscoreTechnology or IntegrationCore technology partnership. GA Connector uses Google Analytics tracking algorithms for visitor attribution and sends CRM data back to GA4. Supports both GA4 and Universal Analytics properties.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationHosting infrastructure provider. GA Connector data is stored in EU-based AWS servers with industry-standard security measures.
• FirstPromoterminorGTM or Marketing PartnerAffiliate management platform for GA Connector's partner program. Provides tracking dashboard, commission management, and payment processing for affiliates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Attributer: Marketing attribution tool that captures first-touch source data via hidden form fields and passes it into CRMs (HubSpot, Salesforce, Pipedrive). Uses near-identical technical approach (hidden fields, UTM capture) and competes in the same SMB/mid-market segment.
• Ruler Analytics: UK-based marketing attribution SaaS that connects CRM and Google Analytics to track lead source, campaign, and closed revenue. Closest direct competitor with overlapping first-touch/last-touch methodology and CRM integrations.
• Wicked Reports: Multi-touch attribution platform for ecommerce and info-business marketers, integrating with CRMs, payment platforms, and ad networks. Competes on attribution depth and closed-loop revenue reporting for similar mid-market customers.
• WhatConverts: Lead tracking and attribution platform that ties marketing touches to closed CRM outcomes, with CRM integrations and call tracking. Direct overlap on the lead-source-to-revenue attribution use case for SMB and agency customers.
• CallRail: Call tracking and lead attribution SaaS that ties phone calls, forms, and chats to marketing sources and pushes attribution data into CRMs. Adjacent use case with overlapping target buyers (marketing teams) and CRM-first go-to-market.

Emerging players

• HockeyStack: B2B revenue attribution and marketing analytics platform with deeper enterprise focus, AI-driven insights, and broader martech stack integrations. Competes at the upper end of the same attribution category GA Connector addresses.
• Dreamdata: B2B revenue attribution platform that ingests data from CRM, ad platforms, and product tools to model customer journey and revenue contribution. Targets mid-market and enterprise B2B, partially overlapping GA Connector's enterprise use case.

Broad incumbents

• Adobe Marketo Measure (Bizible): Enterprise-grade B2B attribution solution (formerly Bizible) inside the Adobe Experience Cloud. Competes with GA Connector on multi-touch attribution but at significantly higher price points ($1,500+/month) and a heavier enterprise implementation footprint.
• HubSpot Sources: Native traffic-source attribution within the HubSpot CRM platform. Bundled with HubSpot subscriptions and poses the same native-displacement risk for HubSpot-served customers.
• Salesforce Marketing Cloud Attribution: Native multi-touch attribution product within the Salesforce ecosystem. Represents the most significant platform risk to GA Connector, as native capabilities could displace third-party connectors for Salesforce customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gaconnectorapp
• Facebookfacebook.com/gaconnector
• LinkedInlinkedin.com/company/gaconnector

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GA Connector