Impact Research and Measurement

What Impact Research and Measurement does

Impact Research and Measurement Pvt. Ltd. (IRMPL) is a New Delhi-headquartered, privately held media intelligence and measurement company founded in 2004. It provides integrated media monitoring and analytics across print (50+ cities, 18 Indian languages), online, social, and TV channels, primarily to Public Relations and Public Affairs professionals at over 200 Indian and transnational companies, with secondary use by consultants, legal experts, VCs, and marketing professionals.

The core technology stack combines an AI/ML-assisted media monitoring platform with human analyst review. Distinctive features include an integrated cross-channel listening dashboard (print, online, Twitter unified in a single view), real-time NewsTILES for team-room displays, SmartDASH for under-five-minute insights, automated myCHARTS monthly reports, WhatsApp-approved PUSH alerts, and iOS/Android mobile apps. The proprietary ImpactIndex scoring metric (-100 to +100) supports competitive benchmarking, and an NLP pipeline extracted company names from 60,000+ English newspaper headlines for the 2023 Newspaper Visibility Ranking. Distribution is delivered through the myImpact client portal, a two-level support model (Helpdesk + CRM), and the MT Connect/FIBEP partnership that extends reach to 140+ countries and 70+ languages.

The revenue model rests on two streams: recurring media monitoring and measurement subscriptions for Indian enterprise clients, and B2B outsourcing services where India serves as a delivery hub for US and European clients. Pricing is quote-based and customized by scope, with no public pricing disclosed. The firm has no external funding rounds, no parent company, and no subsidiaries; ownership appears concentrated among founders and management, with the leadership team embedded across AMEC (CEO Aseem Sood is Co-Chair of the Asia Pacific Chapter), FIBEP, PRCAI, and ABC.

Name

Impact Research and Measurement

Legal name

Impact Research & Measurement Pvt. Ltd.

Website

https://impactmeasurement.co.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Impact Research and Measurement is a New Delhi-headquartered media intelligence firm that provides integrated print, online, social, and TV monitoring and analytics to Public Relations and Public Affairs professionals at over 200 Indian and transnational companies, with AI/ML-assisted measurement and global reach via the FIBEP/MT Connect network.

Ownership category

akta.pro rank

Product category

Media Intelligence and Measurement Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Media monitoring services
• Media intelligence analytics
• PR measurement solutions
• Social media monitoring
• Media research India

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Monitoring & Measurement Subscriptions: Ongoing media research and monitoring services delivered via a client portal (myImpact), encompassing print monitoring (50+ cities, 18 languages), online monitoring, TV monitoring, social media monitoring, and research & measurement analytics. Revenue is generated through recurring service contracts with PR and Public Affairs professionals.
2. Outsourcing Services: Business process outsourcing services for clients in the United States and Europe who leverage Impact's expertise in media monitoring and measurement, positioning India as a delivery hub for global clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Impact Research and Measurement is an India-based media intelligence company that monitors, analyzes, and measures news and conversations across print (50+ cities, 18 languages), online, social media, and TV channels for PR and Public Affairs professionals. The company provides integrated cross-platform media monitoring, AI/ML-assisted analytics with human review, and proprietary measurement tools such as ImpactIndex to help corporate clients demonstrate PR ROI and benchmark reputation. Its offerings are delivered through the myImpact client portal, complemented by iOS/Android apps, WhatsApp alerts, and dedicated two-level customer support.

Product overview

Impact Research and Measurement offers an integrated media intelligence platform combining print, online, social media, and TV monitoring services for PR and Public Affairs professionals. The core offering includes Print Monitoring (50+ cities, 18 languages), Online Monitoring, Social Media Monitoring, TV Monitoring, and Research & Measurement services. Key differentiated products include the Integrated Listening and Integrated STATS platforms that consolidate coverage across print, online, and Twitter into unified views; NewsTILES for real-time display boards; SmartDASH and Knowledge Nuggets for quick insights; myCHARTS for automated monthly reports; and the proprietary ImpactIndex scoring metric. The myImpact Portal serves as the central client interface, supplemented by iOS and Android mobile apps with push notifications. The company also offers WhatsApp-based alerts and specialized Twitter monitoring tailored for PR professionals.

Differentiator

Problem solved

Functional benefit

Brands

• myImpact: Client portal for accessing media coverage and reports
• myCHARTS
• NewsTILES
• ImpactIndex
• SmartDASH
• DidYouNotice
• Impact LABS

Products and services

• Print Monitoring Comprehensive print media coverage monitoring across 50+ cities and 18 languages in India, designed for PR and Public Affairs professionals needing continuous visibility into newspaper and print mentions.
• Online Monitoring Continuous analysis of online media sources to identify and monitor relevant websites for clients, filtering clutter and focusing on sources that drive reputation impact.
• Social Media Monitoring Specialized social media listening tailored for PR professionals, distinct from CRM or product marketing monitoring needs, including a Specialized Twitter Monitoring Bundle.
• TV Monitoring Television news monitoring service covering Indian TV news channels, delivered in partnership with media monitoring partners to extend coverage beyond print and online.
• Research & Measurement Media analytics, competitive benchmarking, and ROI-oriented measurement services that help PR and Public Affairs clients make sense of news impacting their business and demonstrate media ROI to leadership.
• Outsourcing Services Media monitoring and measurement outsourcing services for clients in the United States and Europe, leveraging Impact's India delivery hub, accumulated expertise, and multi-language capabilities.
• Global Media Intelligence via MT Connect Global media intelligence service delivered through the MT Connect partnership (FIBEP network), providing clients access to high-quality print news data across 140+ countries and 70+ languages for international campaigns.
• myImpact Client Portal Self-service client portal providing access to media coverage, dashboards, reports, alerts (including WhatsApp alerts), and PUSH notifications for clients to retrieve and interact with monitoring outputs.

Quantifiable outcome

• Over 200 companies served, including leading Indian and transnational corporations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MT ConnectcoreTechnology or Integration · 1 January 2024Impact partnered with MT Connect to deliver global media intelligence capabilities. The partnership provides Impact clients access to 140+ countries and 70+ languages through the FIBEP collaborative network. MT Connect serves as the global standard platform for media intelligence, aggregating high-quality print news data through FIBEP community members. Impact gains global reach while MT Connect benefits from Impact's local Indian market expertise.
• PRmoment IndiacoreGTM or Marketing Partner · 1 January 2024PRmoment India partnered with Impact Research & Measurement for exclusive media intelligence reports. Impact conducted AI-driven analysis of newspaper visibility rankings (2023) and media analysis on the Poonam Pandey fake news incident. These research reports were published by PRmoment India, providing thought leadership content and visibility for Impact.
• AMEC (International Association for Measurement & Evaluation of Communication)coreOthersImpact is a member of AMEC, the global trade body for communications measurement. CEO Aseem Sood serves as Co-Chair of the AMEC Asia Pacific Chapter. Impact participates in AMEC's annual summits, contributes to measurement frameworks (Measurement Maturity Mapper, Integrated Evaluation Framework), and promotes Barcelona Principles-aligned measurement methodology in India.
• FIBEP (Fédération Internationale des Bureaux d'Extraits de Presse)coreOthersImpact is a member of FIBEP, the international federation of press cutting bureaus. Through the FIBEP community, Impact collaborates with media monitoring companies globally and accesses the MT Connect platform for cross-border print news data across 140+ countries.
• PRCAI (Public Relations Consultants Association of India)minorOthersImpact is a member of PRCAI and participates in its virtual engagement sessions, including the PRCAI Engage webinar series on communication measurement as a strategic planning tool.
• ABC (Audit Bureau of Circulations)minorOthersImpact is a member of the Audit Bureau of Circulations, India's leading media circulation auditing body, supporting credibility in print media monitoring data.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Meltwater: Global media intelligence platform offering print, online, social, and TV monitoring with PR-focused analytics. Meltwater is the closest direct competitor to Impact across products, customers, and measurement methodology.
• Talkwalker: Consumer and media intelligence platform combining social listening, analytics, and PR measurement with multilingual coverage. Comparable to Impact across social monitoring and integrated analytics.
• Cision: Publicly traded PR and media intelligence leader with Cision Communications Cloud, including media monitoring, PR measurement, and analytics — directly overlapping Impact's PR measurement offering globally.
• Muck Rack: PR-focused platform for media monitoring, journalist database, and measurement serving PR professionals — same customer persona and use cases as Impact, though primarily US/Europe-centric.
• Kantar (CARMA): Kantar's CARMA division provides media monitoring, content analysis, and PR measurement globally. It competes head-on with Impact in multi-market media intelligence for corporate communications.
• Determ: AI-powered PR and communications measurement platform offering media monitoring, analytics, and AMEC-aligned evaluation frameworks — a direct analogue to Impact's Integrated Listening, ImpactIndex, and Barcelona Principles alignment.
• BurrellesLuce: Established media monitoring and analytics firm serving PR professionals, with comparable measurement methodologies and client profiles. Overlaps Impact in PR-focused monitoring and analysis.

Regional players

• Isentia: Asia-Pacific-focused media intelligence firm with comparable offerings across print, online, social, and broadcast. Competes with Impact regionally in APAC outsourcing bids.
• Medianet India: Indian media and communication intelligence provider serving corporate communications teams with press, PR, and influencer monitoring — a domestic Indian competitor to Impact.

Emerging players

• Signal AI: AI-first media monitoring and communications intelligence platform serving enterprise and PR teams. Competes on the AI-driven analytics and dashboards that Impact is positioning against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/irmpl
• Instagraminstagram.com/irmpl
• LinkedInlinkedin.com/company/impact-research-and-measurements-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Research and Measurement