Holland Properties

What Holland Properties does

Holland Properties, Inc. is a privately held residential property management firm founded in 2001 and headquartered in Hillsboro, Oregon. The company specializes exclusively in managing single-family homes, townhomes, condos, and small multi-family rental properties on the west side of the Portland Metro area (Hillsboro, Beaverton, Portland, Tigard, Cornelius, Aloha, and surrounding areas). It serves individual and small-scale residential property investors, managing 750-780 units representing over $400 million in client property value. The firm employs a pod-based team structure (four-person specialist teams covering leasing, maintenance, turns, and tenant management) rather than traditional portfolio manager assignments.

The company operates on a fee-based revenue model anchored by recurring monthly management fees (10% of rent in Portland, 8% elsewhere, collected only when rent is collected), plus transaction-based leasing fees (50% of one month's rent on new placements), annual lease renewal fees (12.5% of monthly rent), one-time set-up fees ($200 first unit, $100 each additional), and optional add-ons including an Eviction Protection Plan (0.5% of monthly rent), lease break and pet protection guarantees, and a $25/unit annual accounting fee. Operating expenses are managed through a preferred vendor network and an integrated technology stack including AppFolio (central PMS), LeadSimple (CRM), Tenant Turner (self-showings), Property MELD (maintenance), PetScreening, RingCentral, TransUnion RentBureau, Virtuance (photography), and Zapier-driven workflow automation.

In 2024, Holland Properties expanded internationally with the launch of Holland Properties México in Puerto Vallarta, extending its residential management model to vacation and investment properties in Mexico. The company is founder-led, has no outside venture or private equity backing, holds NARPM and Rental Housing Association Oregon memberships, and is recognized by Google as a veteran-led business. GTM is sales-led via direct outreach to property owners in the Portland metro, supplemented by realtor referral partnerships, content marketing through its blog, and a self-service tenant portal with online applications and automated screening.

Name

Holland Properties

Legal name

Holland Properties, Inc.

Website

https://hollandprop.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Properties is a privately held residential property management firm founded in 2001 in Hillsboro, Oregon, managing 750-780 single-family and small multi-family rental homes on Portland's west side and recently in Puerto Vallarta, Mexico, for individual property investors.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential property management
• Rental home services
• Tenant screening services
• Landlord management services
• Property leasing services

Headquarters

HQ city

Hillsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Management Fees: Percentage of monthly rent collected when rent is collected. 10% for properties in City of Portland, 8% for all other areas. Minimum fee equal to 8 or 10 percent applies if rent is under $1800/month.
2. Leasing Fees: 50% of one month's rent for marketing, lease execution, and property assessment when placing a new tenant.
3. Lease Renewal Fees: 12.5% of one month's rent charged yearly when tenant stays with no change.
4. Set-Up Fees: $200 for first unit, $100 for each additional unit at property onboarding.
5. Eviction Protection Plan: Optional 0.5% of monthly rent per unit for coverage of court filing fees, notices, mediation costs, attorney expenses, and lockout costs.
6. Annual Accounting Fee: $25 per unit annually.
7. Termination Fees: $250 administrative fee per unit at offboarding, $500 if offboarding prior to 180 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holland Properties provides full-service residential property management for single-family homes, townhomes, condominiums, and small multi-family units concentrated on the west side of the Portland Metro area. Core services include property marketing, tenant screening, leasing, maintenance coordination, property condition reviews, and complete accounting/owner statement services. The company manages 750–780 doors representing over $400 million in client investment property.

Product overview

Holland Properties offers a unified residential property management platform serving property owners in the Portland metro area and internationally (Puerto Vallarta, Mexico). The core offering is full-service property management including marketing, tenant screening, leasing, maintenance coordination, property reviews, and accounting for single-family homes, townhomes, condos, and small multi-family units. This core platform is enhanced with optional add-on guarantees (Peace of Mind Guarantee, Lease Break Guarantee, Pet Protection Guarantee, Eviction Protection Plan) that provide financial protection and risk mitigation for property owners. The company also operates Holland Properties México as a geographic expansion and supports community initiatives through the Landsby Community Fund and Thanksgiving Project. Property owners access services through AppFolio-based owner portals while tenants use Property MELD for maintenance requests. The company utilizes a 'pod' team structure providing specialists in leasing, maintenance, and tenant services rather than traditional portfolio management.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services Full-service residential property management for single-family homes, townhomes, condominiums, and small multi-family units on the west side of the Portland Metro area. Includes marketing on 30+ sites with professional photography, tenant screening (ID, criminal, credit, employment, rental history, pet/assistance-animal screening via TransUnion RentBureau, Bemrose, and PetScreening), lease execution and renewals, 24/7 maintenance hotline and Property MELD work-order tracking, regular property reviews (3-month, 9-month, then annual), full accounting and owner statements via AppFolio, and 1099/year-end reporting.
• Eviction Protection Plan Optional add-on subscription (0.5% of monthly rent per unit) that covers court filing fees, notices, mediation costs, attorney expenses, and lockout scheduling costs incurred during an eviction of a tenant placed by Holland Properties.
• Holland Properties México (Puerto Vallarta Property Management) Property management services offered in Puerto Vallarta, Mexico, for vacation homes, long-term rentals, and investment properties — covering marketing, tenant acquisition, maintenance coordination, and accounting for owners and investors in that region.
• Tenant Screening Services Comprehensive applicant screening combining valid ID verification, criminal background checks via Bemrose Consulting, credit score assessment, income and employment verification, rental reference checks, TransUnion RentBureau rental-payment history, and PetScreening for household pets and assistance animals. Used by property owners (and indirectly by tenants) to evaluate applications consistently and reduce bias.

Quantifiable outcome

• Properties advertised on 30+ websites with professional photography
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationCentral platform for leasing, accounting, maintenance, and communication workflows. All-in-one system providing faster access to current information, reducing duplicate work, and enabling timely updates for owners and residents.
• LeadSimplecoreTechnology or IntegrationCustomer relationship management and operational process integration. Syncs key information with property management software and automates workflows, reducing manual entry and improving follow-through.
• Tenant TurnercoreTechnology or IntegrationSelf-showing scheduling platform allowing prospective residents to schedule property viewings online with short notice. Automated confirmations and reminders reduce missed appointments.
• TransUnion RentBureaucoreTechnology or IntegrationAdds current rental-payment and collections information to resident screening process, helping evaluate applications more consistently and identify rental history sooner.
• RingCentralcoreTechnology or IntegrationUnified communications platform bringing phone, text, fax, and internal communications into one connected system for faster response and consistent communication.
• Property MELDcoreTechnology or IntegrationMaintenance request management system allowing tenants to submit work orders with photos. Used for tracking tenant requests and assigning to maintenance techs or vendors.
• Google WorkspacecoreTechnology or IntegrationIntegrated productivity tools for creating, organizing, and sharing operational information across devices and locations.
• VirtuancecoreTechnology or IntegrationProfessional photography services for rental listings with quality-control review and prompt image delivery for effective property marketing.
• PetScreeningcoreTechnology or IntegrationPet and assistance animal screening platform collecting vaccination records, microchip data, behavioral information, and verified documentation.
• BridgeportcoreTechnology or IntegrationCommercial and residential maintenance, repairs, renovations, and make-ready services throughout Portland metro area.
• PiñataminorOthersTenant rewards program offering 'pinata cash' for on-time rent payments and raffle entries. One tenant won $1000. Reports payment status to Experian credit bureau.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vacasa: Vacation rental property management company with significant Mexico/Latin America presence; directly comparable to the vacation rental PM service Holland Properties México launched in 2024 in Puerto Vallarta.
• Property Management Inc. (PMI): Residential property management franchise network serving property owners across multiple US markets; closely comparable service offering to Holland's full-service stack and similar residential rental customer segment.
• Mynd: Tech-enabled residential property management firm serving SFR and small multifamily properties nationwide with similar full-service offering (marketing, screening, leasing, maintenance, accounting); competes directly with Holland's core service model and SMB landlord customer base.
• Green Residential: Texas-based residential property management firm serving single-family and small multifamily investors; comparable service model, fee structure, and SMB landlord target customer base.
• Real Property Management: One of the largest residential property management franchise systems in North America; serves the same residential rental owner segment with comparable full-service offerings and tech-enabled operations model.
• All County Prestige Property Management: Residential property management franchise providing similar full-service residential management to landlords and investors across multiple US markets; comparable in target customer and bundled service approach.

Emerging players

• Roofstock: Online marketplace for buying and selling single-family rental properties, with companion property management services; adjacent ecosystem participant that interacts with Holland's residential rental investment customer segment.
• Arrived: Tech-enabled SFR marketplace that also offers property management services to its investor customers; partially overlaps with Holland's residential investor customer base and tech-enabled, founder-led operating model.

Others

• AppFolio: Property management software platform that serves as Holland's core operating system for leasing, accounting, maintenance, and communication workflows; not a direct competitor but a critical infrastructure enabler for Holland and similar PM firms.

Broad incumbents

• Evolve: National vacation rental management firm with broader geographic reach and scale; overlaps with Holland's Mexico expansion into vacation rental PM and represents an established incumbent in the segment Holland is now entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HollandPropertiesInc
• LinkedInlinkedin.com/company/holland-properties-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Properties