Holland Properties
Holland Properties is a privately held residential property management firm founded in 2001 in Hillsboro, Oregon, managing 750-780 single-family and small multi-family rental homes on Portland's west side and recently in Puerto Vallarta, Mexico, for individual property investors.
- Company typePrivate
- Founded2001
- HeadquartersHillsboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holland Properties does
Holland Properties, Inc. is a privately held residential property management firm founded in 2001 and headquartered in Hillsboro, Oregon. The company specializes exclusively in managing single-family homes, townhomes, condos, and small multi-family rental properties on the west side of the Portland Metro area (Hillsboro, Beaverton, Portland, Tigard, Cornelius, Aloha, and surrounding areas). It serves individual and small-scale residential property investors, managing 750-780 units representing over $400 million in client property value. The firm employs a pod-based team structure (four-person specialist teams covering leasing, maintenance, turns, and tenant management) rather than traditional portfolio manager assignments.
The company operates on a fee-based revenue model anchored by recurring monthly management fees (10% of rent in Portland, 8% elsewhere, collected only when rent is collected), plus transaction-based leasing fees (50% of one month's rent on new placements), annual lease renewal fees (12.5% of monthly rent), one-time set-up fees ($200 first unit, $100 each additional), and optional add-ons including an Eviction Protection Plan (0.5% of monthly rent), lease break and pet protection guarantees, and a $25/unit annual accounting fee. Operating expenses are managed through a preferred vendor network and an integrated technology stack including AppFolio (central PMS), LeadSimple (CRM), Tenant Turner (self-showings), Property MELD (maintenance), PetScreening, RingCentral, TransUnion RentBureau, Virtuance (photography), and Zapier-driven workflow automation.
In 2024, Holland Properties expanded internationally with the launch of Holland Properties México in Puerto Vallarta, extending its residential management model to vacation and investment properties in Mexico. The company is founder-led, has no outside venture or private equity backing, holds NARPM and Rental Housing Association Oregon memberships, and is recognized by Google as a veteran-led business. GTM is sales-led via direct outreach to property owners in the Portland metro, supplemented by realtor referral partnerships, content marketing through its blog, and a self-service tenant portal with online applications and automated screening.
Holland Properties firmographics
Firmographics- Name
- Holland Properties
- Legal name
- Holland Properties, Inc.
- Website
- https://hollandprop.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holland Properties is a privately held residential property management firm founded in 2001 in Hillsboro, Oregon, managing 750-780 single-family and small multi-family rental homes on Portland's west side and recently in Puerto Vallarta, Mexico, for individual property investors.
- Ownership category
- akta.pro rank
Holland Properties industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Holland Properties is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Holland Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Management Fees: Percentage of monthly rent collected when rent is collected. 10% for properties in City of Portland, 8% for all other areas. Minimum fee equal to 8 or 10 percent applies if rent is under $1800/month.
- Leasing Fees: 50% of one month's rent for marketing, lease execution, and property assessment when placing a new tenant.
- Lease Renewal Fees: 12.5% of one month's rent charged yearly when tenant stays with no change.
- Set-Up Fees: $200 for first unit, $100 for each additional unit at property onboarding.
- Eviction Protection Plan: Optional 0.5% of monthly rent per unit for coverage of court filing fees, notices, mediation costs, attorney expenses, and lockout costs.
- Annual Accounting Fee: $25 per unit annually.
- Termination Fees: $250 administrative fee per unit at offboarding, $500 if offboarding prior to 180 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Set-up Fee - First Unit |
| One time/ perpetual license | Multi-year contract | Set-up Fee - Additional Units |
| Subscription | Monthly | Management Fee - City of Portland |
| Subscription | Monthly | Management Fee - Other Areas |
| Subscription | Monthly | Eviction Protection Plan |
| Transaction based/ take rate | Multi-year contract | Leasing Fee |
| Subscription | Annual | Lease Renewal Fee |
| Subscription | Annual | Annual Year-End Statement |
| One time/ perpetual license | Multi-year contract | Termination Fee |
| One time/ perpetual license | Multi-year contract | Early Termination Fee |
| Other | Pay-as-you-go | Maintenance Reserve |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Holland Properties product offering
Product offeringCore offering
Holland Properties provides full-service residential property management for single-family homes, townhomes, condominiums, and small multi-family units concentrated on the west side of the Portland Metro area. Core services include property marketing, tenant screening, leasing, maintenance coordination, property condition reviews, and complete accounting/owner statement services. The company manages 750–780 doors representing over $400 million in client investment property.
Product overview
Holland Properties offers a unified residential property management platform serving property owners in the Portland metro area and internationally (Puerto Vallarta, Mexico). The core offering is full-service property management including marketing, tenant screening, leasing, maintenance coordination, property reviews, and accounting for single-family homes, townhomes, condos, and small multi-family units. This core platform is enhanced with optional add-on guarantees (Peace of Mind Guarantee, Lease Break Guarantee, Pet Protection Guarantee, Eviction Protection Plan) that provide financial protection and risk mitigation for property owners. The company also operates Holland Properties México as a geographic expansion and supports community initiatives through the Landsby Community Fund and Thanksgiving Project. Property owners access services through AppFolio-based owner portals while tenants use Property MELD for maintenance requests. The company utilizes a 'pod' team structure providing specialists in leasing, maintenance, and tenant services rather than traditional portfolio management.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management Services Full-service residential property management for single-family homes, townhomes, condominiums, and small multi-family units on the west side of the Portland Metro area. Includes marketing on 30+ sites with professional photography, tenant screening (ID, criminal, credit, employment, rental history, pet/assistance-animal screening via TransUnion RentBureau, Bemrose, and PetScreening), lease execution and renewals, 24/7 maintenance hotline and Property MELD work-order tracking, regular property reviews (3-month, 9-month, then annual), full accounting and owner statements via AppFolio, and 1099/year-end reporting.
- Eviction Protection Plan Optional add-on subscription (0.5% of monthly rent per unit) that covers court filing fees, notices, mediation costs, attorney expenses, and lockout scheduling costs incurred during an eviction of a tenant placed by Holland Properties.
- Holland Properties México (Puerto Vallarta Property Management) Property management services offered in Puerto Vallarta, Mexico, for vacation homes, long-term rentals, and investment properties — covering marketing, tenant acquisition, maintenance coordination, and accounting for owners and investors in that region.
- Tenant Screening Services Comprehensive applicant screening combining valid ID verification, criminal background checks via Bemrose Consulting, credit score assessment, income and employment verification, rental reference checks, TransUnion RentBureau rental-payment history, and PetScreening for household pets and assistance animals. Used by property owners (and indirectly by tenants) to evaluate applications consistently and reduce bias.
Quantifiable outcome
- Properties advertised on 30+ websites with professional photography
- +3 more outcomes
Companies that use Holland Properties
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Holland Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
Holland Properties partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AppFoliocoreCentral platform for leasing, accounting, maintenance, and communication workflows. All-in-one system providing faster access to current information, reducing duplicate work, and enabling timely updates for owners and residents.
- LeadSimplecoreCustomer relationship management and operational process integration. Syncs key information with property management software and automates workflows, reducing manual entry and improving follow-through.
- Tenant TurnercoreSelf-showing scheduling platform allowing prospective residents to schedule property viewings online with short notice. Automated confirmations and reminders reduce missed appointments.
- TransUnion RentBureaucoreAdds current rental-payment and collections information to resident screening process, helping evaluate applications more consistently and identify rental history sooner.
- RingCentralcoreUnified communications platform bringing phone, text, fax, and internal communications into one connected system for faster response and consistent communication.
- Property MELDcoreMaintenance request management system allowing tenants to submit work orders with photos. Used for tracking tenant requests and assigning to maintenance techs or vendors.
- Google WorkspacecoreIntegrated productivity tools for creating, organizing, and sharing operational information across devices and locations.
- VirtuancecoreProfessional photography services for rental listings with quality-control review and prompt image delivery for effective property marketing.
- PetScreeningcorePet and assistance animal screening platform collecting vaccination records, microchip data, behavioral information, and verified documentation.
- BridgeportcoreCommercial and residential maintenance, repairs, renovations, and make-ready services throughout Portland metro area.
- PiñataminorTenant rewards program offering 'pinata cash' for on-time rent payments and raffle entries. One tenant won $1000. Reports payment status to Experian credit bureau.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Holland Properties competitors and assessment
Company assessmentDirect peers
- Vacasa: Vacation rental property management company with significant Mexico/Latin America presence; directly comparable to the vacation rental PM service Holland Properties México launched in 2024 in Puerto Vallarta.
- Property Management Inc. (PMI): Residential property management franchise network serving property owners across multiple US markets; closely comparable service offering to Holland's full-service stack and similar residential rental customer segment.
- Mynd: Tech-enabled residential property management firm serving SFR and small multifamily properties nationwide with similar full-service offering (marketing, screening, leasing, maintenance, accounting); competes directly with Holland's core service model and SMB landlord customer base.
- Green Residential: Texas-based residential property management firm serving single-family and small multifamily investors; comparable service model, fee structure, and SMB landlord target customer base.
- Real Property Management: One of the largest residential property management franchise systems in North America; serves the same residential rental owner segment with comparable full-service offerings and tech-enabled operations model.
- All County Prestige Property Management: Residential property management franchise providing similar full-service residential management to landlords and investors across multiple US markets; comparable in target customer and bundled service approach.
Emerging players
- Roofstock: Online marketplace for buying and selling single-family rental properties, with companion property management services; adjacent ecosystem participant that interacts with Holland's residential rental investment customer segment.
- Arrived: Tech-enabled SFR marketplace that also offers property management services to its investor customers; partially overlaps with Holland's residential investor customer base and tech-enabled, founder-led operating model.
Others
- AppFolio: Property management software platform that serves as Holland's core operating system for leasing, accounting, maintenance, and communication workflows; not a direct competitor but a critical infrastructure enabler for Holland and similar PM firms.
Broad incumbents
- Evolve: National vacation rental management firm with broader geographic reach and scale; overlaps with Holland's Mexico expansion into vacation rental PM and represents an established incumbent in the segment Holland is now entering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Holland Properties social profiles
Digital presenceHolland Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Properties leadership team
Management profileNumber of profiles
Profiles4 records
Holland Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holland Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Properties
What does Holland Properties do?
Holland Properties provides full-service residential property management for single-family homes, townhomes, condominiums, and small multi-family units concentrated on the west side of the Portland Metro area. Core services include property marketing, tenant screening, leasing, maintenance coordination, property condition reviews, and complete accounting/owner statement services. The company manages 750–780 doors representing over $400 million in client investment property.
Is Holland Properties a public or private company?
Holland Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holland Properties founded?
Holland Properties was founded in 2001. It employs 11 to 50 people.
Where is Holland Properties based?
Holland Properties is headquartered in Hillsboro, United States, in the North America region.
How does Holland Properties make money?
Seven revenue lines are on record. Monthly Management Fees are the primary driver. The others are leasing Fees, lease Renewal Fees, set-Up Fees, eviction Protection Plan, annual Accounting Fee and termination Fees.
Who are Holland Properties's main competitors?
Direct peers on record are Vacasa, Property Management Inc. (PMI), Mynd, Green Residential, Real Property Management and All County Prestige Property Management. Emerging players are Roofstock and Arrived. AppFolio is listed as an others. Evolve is listed as a broad incumbent.
Does Holland Properties have an API?
No public API is recorded for Holland Properties.
What industry is Holland Properties in?
Holland Properties's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.