Soft Intelligence
Soft Intelligence is a Roswell, Georgia-based retail POS solutions provider that resells and implements NCR Counterpoint, Heartland Retail, Epicor Propello, Square, Global Payments, and Priority Retail POS, layered with its proprietary SI Plus add-on modules, hardware, and ongoing consulting services for retailers across the Southeast United States.
- Company typePrivate
- Founded1984
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Soft Intelligence does
Soft Intelligence, Inc. is a privately held retail point-of-sale (POS) solutions provider founded in 1984 and headquartered in Roswell, Georgia. The company does not sell a single proprietary POS platform; instead, it operates as an expert-guided reseller and implementation partner across multiple enterprise and SMB POS systems — NCR Counterpoint (Platinum-level reseller), Heartland Retail (Black Diamond reseller), Epicor Propello, Square for Retail, Global Payments Retail POS, and Priority Retail POS — and layers its own SI Plus proprietary add-on modules (Dashboard, SmartScan Plus, Accounting Interface Plus, Accounts Receivable Plus, Barcodes Plus, BOGO Plus, Promotions Plus, Purge Plus, Rewards Plus, Sports Plus, Tobacco Plus) on top of those platforms.
The go-to-market is consultative and sales-led: prospective retailers are matched to a platform based on industry, complexity, and growth goals rather than pushed toward a single vendor. Revenue is generated from four streams — platform software resale and implementation (recurring), SI Plus module subscriptions (recurring), hardware resale (receipt printers, cash drawers, terminals from Dell and Toshiba), and ongoing U.S.-based professional services and remote support. Distribution combines direct enterprise and SMB sales with channel partner resale through NCR and Heartland.
Soft Intelligence serves retail customers across verticals including general retail, hardware and building materials (with deep Ace Hardware Electronic Hot Sheets integration), pet retail (via the Astro Frequent Buyer Cards tie-in to Rewards Plus for automated vendor rebates), appointments and services, B2B professional multi-store retailers, and hospitality venues. Customers range from single-location independent shops to multi-store enterprise brands, and the company is accredited by the Better Business Bureau. Operating geography is concentrated in the Southeast United States, with no disclosed expansion beyond the region.
Soft Intelligence firmographics
Firmographics- Name
- Soft Intelligence
- Legal name
- SOFT INTELLIGENCE, INC
- Website
- https://softintelligence.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soft Intelligence is a Roswell, Georgia-based retail POS solutions provider that resells and implements NCR Counterpoint, Heartland Retail, Epicor Propello, Square, Global Payments, and Priority Retail POS, layered with its proprietary SI Plus add-on modules, hardware, and ongoing consulting services for retailers across the Southeast United States.
- Ownership category
- akta.pro rank
Soft Intelligence industry classification
Industry- Product category
- Retail POS Systems
- NAICS
- Custom Computer Programming Services (541511), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Installation, Maintenance & Field Services (FSAMADAJ), POS Terminals & All-in-One Retail Computers (HDACAKAA)
Keywords
Where Soft Intelligence is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soft Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- POS Software Resale and Implementation: Resells and implements leading POS platforms including NCR Counterpoint, Square, Global Payments, and Priority Retail POS, providing expert guidance and consulting services to match retailers with appropriate solutions.
- SI Plus Enhancements: Proprietary add-on modules for enhanced POS functionality including rewards, promotions, inventory management, and industry-specific features.
- Hardware Sales: Retail-ready hardware including receipt printers, cash drawers, and credit card terminals that support performance at the counter.
- Consulting and Support Services: U.S.-based guidance and support services, remote access support, and ongoing system maintenance and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Consultation-based pricing - no tiers publicly listed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Soft Intelligence product offering
Product offeringCore offering
Soft Intelligence provides retail point-of-sale (POS) solutions by reselling and implementing third-party POS platforms (NCR Counterpoint, Epicor Propello, Square for Retail, Global Payments Retail POS, Priority Retail POS) and supplementing them with its proprietary SI Plus add-on modules. The company offers expert consultative guidance to help retailers select the appropriate POS platform, plus implementation, integration, customization, and ongoing U.S.-based support services. It also resells retail hardware (receipt printers, cash drawers, credit card terminals) and provides industry-specific configurations for hardware stores, pet retailers, hospitality venues, and other specialty verticals.
Product overview
Soft Intelligence is a retail POS solutions provider that resells and implements third-party POS platforms rather than building a single proprietary product. The core offering includes multiple POS platforms: NCR Counterpoint (platinum-level reseller), Epicor Propello, Square for Retail, Global Payments Retail POS, and Priority Retail POS. On top of these platforms, Soft Intelligence offers the SI Plus suite of proprietary add-on modules including Dashboard (enhanced analytics), SmartScan Plus (barcode scanning), Accounting Interface Plus, Accounts Receivable Plus, Barcodes Plus, BOGO Plus, Promotions Plus, Purge Plus, Rewards Plus, Sports Plus, and Tobacco Plus. These modules extend the base POS platforms with enhanced capabilities for specific retail operations. The company also provides professional services including guided POS selection, implementation, integration, customization, and ongoing support, along with hardware solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- NCR Counterpoint POS Enterprise retail and inventory management platform offering comprehensive POS, inventory control, and multi-store operations management for growing brands. Sold and implemented by Soft Intelligence as a Platinum-level NCR reseller.
- Epicor Propello Enterprise retail platform designed for growing multi-store brands requiring scalable operations and centralized inventory management. Offered as an Epicor Partner solution.
- Square for Retail Cloud-based, transaction-focused all-in-one POS system designed for retailers seeking simple setup and comprehensive sales processing.
- Global Payments Retail POS Cloud-based retail POS solution offering robust transaction processing and payment integration capabilities.
- Priority Retail POS Enterprise-level multi-store retail operations platform supporting complex inventory, sales, and customer management requirements.
- SI Plus Dashboard Enhanced analytics dashboard add-on module providing retailers with actionable insights into sales, inventory, and business performance metrics on top of core POS platforms.
- SmartScan Plus Enhanced barcode scanning add-on module within the SI Plus suite that improves checkout speed and accuracy.
- Accounting Interface Plus Integration add-on module connecting the POS system with accounting software for streamlined financial tracking and reporting.
- Accounts Receivable Plus Extended accounts receivable management add-on module enabling retailers to track customer balances and manage credit accounts.
- Barcodes Plus Enhanced barcode generation and management add-on module for creating and managing custom labels and barcodes.
- BOGO Plus Buy-One-Get-One promotional add-on module enabling retailers to configure and manage BOGO-style deals and campaigns.
- Promotions Plus Advanced promotional management add-on module for creating and tracking complex sales campaigns and price reductions.
- Purge Plus Data management add-on module enabling retailers to archive or remove outdated records and maintain system performance.
- Rewards Plus Customer loyalty program add-on module enabling retailers to build stronger customer relationships with repeat business incentives, including integration with Astro FBC for pet industry vendor reimbursement processing.
- Sports Plus Industry-specific enhancement add-on module for sports and outdoor retailers within the SI Plus suite.
- Tobacco Plus Industry-specific enhancement add-on module for tobacco retailers offering specialized inventory and sales tracking capabilities.
- Retail POS Hardware Retail-ready hardware including receipt printers, cash drawers, and credit card terminals sourced from Dell and Toshiba to support performance at the counter.
- POS Consulting and Support Services U.S.-based expert guidance and support services for POS selection, implementation, integration, customization, remote access support, and ongoing system maintenance and optimization.
Quantifiable outcome
- Improved inventory turns and maximized operational efficiency
- +2 more outcomes
Companies that use Soft Intelligence
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Soft Intelligence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Soft Intelligence partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NCR CounterpointcorePlatinum-level reseller for NCR Counterpoint, the primary POS platform offered. NCR Counterpoint provides enterprise retail platform capabilities for growing multi-store brands with comprehensive retail and inventory management.
- Heartland RetailcoreBlack Diamond reseller status for Heartland Retail, representing the highest partnership tier for this platform.
- EpicorcoreEpicor Partner status for Epicor Propello solution, an enterprise retail platform offering for growing multi-store brands.
- SquareminorTransaction-focused, all-in-one POS platform offered as one of the POS solutions. Square provides cloud-based retail POS for businesses of various sizes.
- Global Payments Retail POSminorRobust cloud-based retail POS solution offered through partnership with Global Payments for transaction processing and retail management.
- Priority Retail POSminorEnterprise level multi-store retail operations platform offered as a POS solution option for complex retail environments.
- Better Business BureauminorBBB accredited business demonstrating commitment to ethical business practices and customer trust.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Soft Intelligence competitors and assessment
Company assessmentBroad incumbents
- Lightspeed Commerce: Lightspeed is a cloud-native retail POS platform serving SMB and mid-market specialty retailers globally. As a broad incumbent in the retail POS market that Soft Intelligence also serves, it is a competitive reference point for where the market is heading.
- Shopify POS: Shopify POS is a leading cloud-based retail point-of-sale offering from Shopify targeting SMB and mid-market retailers. Represents the broader cloud-native competitive context that threatens traditional reseller-led POS deployments.
- Square (Block): Square offers a leading cloud-based retail POS solution for SMBs and is also one of Soft Intelligence's resold platforms, creating a dual competitor-and-partner dynamic. As a broad incumbent, it shapes the SMB end of Soft Intelligence's addressable market.
Direct peers
- POS Nation: POS Nation is a retail POS software reseller and value-added reseller specializing in small and mid-sized retailers, reselling NCR Counterpoint and similar platforms with implementation and support services. Direct competitor to Soft Intelligence in the retail POS VAR market with comparable business model.
- MicroBiz: MicroBiz is a retail POS software and consulting provider targeting small and mid-sized specialty retailers. Comparable in customer segment and bundled software-plus-services offering, though more focused on its own product.
- Celerant Technology: Celerant is a retail POS provider that combines proprietary software with reseller/consulting services for multi-channel and specialty retailers. Comparable to Soft Intelligence in serving small-to-mid retailers with both software and consulting offerings.
- Retail Management Solutions (RMS): RMS is a retail POS reseller and consulting firm focused on NCR Counterpoint implementations for specialty retailers. Directly comparable to Soft Intelligence in platform focus, customer segment, and consultative GTM.
- Innovative Computer Systems (ICS): ICS is a retail POS software reseller that distributes and implements NCR Counterpoint for specialty retailers including hardware, gift, and sporting goods stores. Overlapping vertical mix and identical primary platform make it a direct peer to Soft Intelligence.
- POSitive Technology Company: POSitive Technology is a long-standing retail POS VAR and software provider serving specialty retailers with platform reselling and proprietary add-ons. Similar hybrid reseller-plus-proprietary model to Soft Intelligence.
- Retail Star: Retail Star is a value-added reseller and consulting network specializing in retail technology implementations including POS. Overlapping customer profile and VAR business model make it a comparable peer.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soft Intelligence social profiles
Digital presenceSoft Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soft Intelligence leadership team
Management profileNumber of profiles
Soft Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soft Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soft Intelligence
What does Soft Intelligence do?
Soft Intelligence provides retail point-of-sale (POS) solutions by reselling and implementing third-party POS platforms (NCR Counterpoint, Epicor Propello, Square for Retail, Global Payments Retail POS, Priority Retail POS) and supplementing them with its proprietary SI Plus add-on modules. The company offers expert consultative guidance to help retailers select the appropriate POS platform, plus implementation, integration, customization, and ongoing U.S.-based support services. It also resells retail hardware (receipt printers, cash drawers, credit card terminals) and provides industry-specific configurations for hardware stores, pet retailers, hospitality venues, and other specialty verticals.
Is Soft Intelligence a public or private company?
Soft Intelligence is a private company. It is classified as unknown and is currently operating.
When was Soft Intelligence founded?
Soft Intelligence was founded in 1984. It employs 11 to 50 people.
Where is Soft Intelligence based?
Soft Intelligence is headquartered in Atlanta, United States, in the North America region.
How does Soft Intelligence make money?
Four revenue lines are on record. POS Software Resale and Implementation is the primary driver. The others are SI Plus Enhancements, hardware Sales and consulting and Support Services.
Who are Soft Intelligence's main competitors?
Broad incumbents on record are Lightspeed Commerce, Shopify POS and Square (Block). Direct peers are POS Nation, MicroBiz, Celerant Technology, Retail Management Solutions (RMS), Innovative Computer Systems (ICS), POSitive Technology Company and Retail Star.
Does Soft Intelligence have an API?
No public API is recorded for Soft Intelligence.
What industry is Soft Intelligence in?
Soft Intelligence's product category is Retail POS Systems. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAJ, POS Installation, Maintenance & Field Services. Its NAICS code is 541511 and its SIC code is 5734.